Trade Promotion Management Software Market Forecast to 2027 - COVID-19 Impact and Global Analysis by Deployment Type (Cloud, Web-Based); Enterprise Size (Small and Medium-Size Enterprises, Large Enterprises) and Geography

Report Code: TIPRE00012304 | No. of Pages: 150 | Category: Technology, Media and Telecommunications | Status: Upcoming
Covid
MARKET INTRODUCTION

Trade promotion management (TPM) software is the tool that is used by retailers and manufacturers of consumer-packaged goods to plan, execute, and review efforts at maintaining and gaining a share of the market. This software used by manufacturers and retailers to increase product demand in retail stores by leveraging marketing techniques such as product display, special pricing, or incentives such as coupons, gifts, etc. Thus, growing demand for the trade promotion management software market growth.

MARKET DYNAMICS

Trade promotion management software helps the companies to plan, execute, and optimize trade promotion campaigns to improve sales and revenue, thus increasing adoption of TPM software which propels the growth of the market. Trade promotion management software helps the organizations to create and track trade promotion management campaigns, provide workflows to assign and manage trade promotion tasks, monitor the performance of campaigns and promotions, identify lost opportunities and the ROI of promotions, and among others task. Thus, a wide range of benefits of TPM software are rising demand for the trade promotion management software market during the forecast period.

MARKET SCOPE

The Global Trade Promotion Management Software Market Analysis to 2027 is a specialized and in-depth study of the Trade promotion management software industry with a special focus on the global market trend analysis. The report aims to provide an overview trade promotion management software market with detailed market segmentation as deployment type, enterprise size, and geography. The global trade promotion management software market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading Trade promotion management software market players and offers key trends and opportunities in the trade promotion management software market.

MARKET SEGMENTATION

The global trade promotion management software market is segmented on the basis of deployment type, enterprise size. On the basis of deployment type the market is segmented as cloud, web-based. On the basis of enterprise size the market is segmented as small and medium-size enterprises, large enterprises.

REGIONAL FRAMEWORK

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global trade promotion management software market based on various segments. It also provides market size and forecast estimates from year 2017 to 2027 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The trade promotion management software market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.

The report analyzes factors affecting trade promotion management software market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the trade promotion management software market in these regions.



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MARKET PLAYERS


The reports cover key developments in the trade promotion management software market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market players from trade promotion management software market are anticipated to lucrative growth opportunities in the future with the rising demand for trade promotion management software in the global market. Below mentioned is the list of few companies engaged in the trade promotion management software market.

The report also includes the profiles of key trade promotion management software companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of last 3 years, key development in past five years.


  •   Accenture plc
  •   Anaplan, Inc.
  •   Blacksmith Applications, Inc.
  •   Cognizant
  •   Comarch SA
  •   CPGToolBox, Inc.
  •   Exceedra (AFS Technologies, Inc.)
  •   Oracle Corporation
  •   SAP SE
  •   UpClear Inc.


The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.


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TABLE OF CONTENTS

1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1Trade Promotion Management Software Market - By Deployment Type
1.3.2Trade Promotion Management Software Market - By Enterprise Size
1.3.3Trade Promotion Management Software Market - By Region
1.3.3.1 By Country

2. KEY TAKEAWAYS

3. RESEARCH METHODOLOGY

4.TRADE PROMOTION MANAGEMENT SOFTWARE MARKET LANDSCAPE
4.1.OVERVIEW
4.2.PEST ANALYSIS
4.2.1North America - Pest Analysis
4.2.2Europe - Pest Analysis
4.2.3Asia-Pacific - Pest Analysis
4.2.4Middle East and Africa - Pest Analysis
4.2.5South and Central America - Pest Analysis
4.3.ECOSYSTEM ANALYSIS
4.4.EXPERT OPINIONS

5.TRADE PROMOTION MANAGEMENT SOFTWARE MARKET - KEY MARKET DYNAMICS
5.1.KEY MARKET DRIVERS
5.2.KEY MARKET RESTRAINTS
5.3.KEY MARKET OPPORTUNITIES
5.4.FUTURE TRENDS
5.5.IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS

6.TRADE PROMOTION MANAGEMENT SOFTWARE MARKET - GLOBAL MARKET ANALYSIS
6.1.TRADE PROMOTION MANAGEMENT SOFTWARE - GLOBAL MARKET OVERVIEW
6.2.TRADE PROMOTION MANAGEMENT SOFTWARE - GLOBAL MARKET AND FORECAST TO 2027
6.3.MARKET POSITIONING/MARKET SHARE

7.TRADE PROMOTION MANAGEMENT SOFTWARE MARKET - REVENUE AND FORECASTS TO 2027- DEPLOYMENT TYPE
7.1.OVERVIEW
7.2.DEPLOYMENT TYPE MARKET FORECASTS AND ANALYSIS
7.3.CLOUD
7.3.1.Overview
7.3.2.Cloud Market Forecast and Analysis
7.4.WEB-BASED
7.4.1.Overview
7.4.2.Web-Based Market Forecast and Analysis
8.TRADE PROMOTION MANAGEMENT SOFTWARE MARKET - REVENUE AND FORECASTS TO 2027- ENTERPRISE SIZE
8.1.OVERVIEW
8.2.ENTERPRISE SIZE MARKET FORECASTS AND ANALYSIS
8.3.SMALL AND MEDIUM-SIZE ENTERPRISES
8.3.1.Overview
8.3.2.Small and Medium-Size Enterprises Market Forecast and Analysis
8.4.LARGE ENTERPRISES
8.4.1.Overview
8.4.2.Large Enterprises Market Forecast and Analysis

9.TRADE PROMOTION MANAGEMENT SOFTWARE MARKET REVENUE AND FORECASTS TO 2027- GEOGRAPHICAL ANALYSIS
9.1.NORTH AMERICA
9.1.1North America Trade Promotion Management Software Market Overview
9.1.2North America Trade Promotion Management Software Market Forecasts and Analysis
9.1.3North America Trade Promotion Management Software Market Forecasts and Analysis - By Deployment Type
9.1.4North America Trade Promotion Management Software Market Forecasts and Analysis - By Enterprise Size
9.1.5North America Trade Promotion Management Software Market Forecasts and Analysis - By Countries
9.1.5.1United States Trade Promotion Management Software Market
9.1.5.1.1United States Trade Promotion Management Software Market by Deployment Type
9.1.5.1.2United States Trade Promotion Management Software Market by Enterprise Size
9.1.5.2Canada Trade Promotion Management Software Market
9.1.5.2.1Canada Trade Promotion Management Software Market by Deployment Type
9.1.5.2.2Canada Trade Promotion Management Software Market by Enterprise Size
9.1.5.3Mexico Trade Promotion Management Software Market
9.1.5.3.1Mexico Trade Promotion Management Software Market by Deployment Type
9.1.5.3.2Mexico Trade Promotion Management Software Market by Enterprise Size
9.2.EUROPE
9.2.1Europe Trade Promotion Management Software Market Overview
9.2.2Europe Trade Promotion Management Software Market Forecasts and Analysis
9.2.3Europe Trade Promotion Management Software Market Forecasts and Analysis - By Deployment Type
9.2.4Europe Trade Promotion Management Software Market Forecasts and Analysis - By Enterprise Size
9.2.5Europe Trade Promotion Management Software Market Forecasts and Analysis - By Countries
9.2.5.1Germany Trade Promotion Management Software Market
9.2.5.1.1Germany Trade Promotion Management Software Market by Deployment Type
9.2.5.1.2Germany Trade Promotion Management Software Market by Enterprise Size
9.2.5.2France Trade Promotion Management Software Market
9.2.5.2.1France Trade Promotion Management Software Market by Deployment Type
9.2.5.2.2France Trade Promotion Management Software Market by Enterprise Size
9.2.5.3Italy Trade Promotion Management Software Market
9.2.5.3.1Italy Trade Promotion Management Software Market by Deployment Type
9.2.5.3.2Italy Trade Promotion Management Software Market by Enterprise Size
9.2.5.4United Kingdom Trade Promotion Management Software Market
9.2.5.4.1United Kingdom Trade Promotion Management Software Market by Deployment Type
9.2.5.4.2United Kingdom Trade Promotion Management Software Market by Enterprise Size
9.2.5.5Russia Trade Promotion Management Software Market
9.2.5.5.1Russia Trade Promotion Management Software Market by Deployment Type
9.2.5.5.2Russia Trade Promotion Management Software Market by Enterprise Size
9.2.5.6Rest of Europe Trade Promotion Management Software Market
9.2.5.6.1Rest of Europe Trade Promotion Management Software Market by Deployment Type
9.2.5.6.2Rest of Europe Trade Promotion Management Software Market by Enterprise Size
9.3.ASIA-PACIFIC
9.3.1Asia-Pacific Trade Promotion Management Software Market Overview
9.3.2Asia-Pacific Trade Promotion Management Software Market Forecasts and Analysis
9.3.3Asia-Pacific Trade Promotion Management Software Market Forecasts and Analysis - By Deployment Type
9.3.4Asia-Pacific Trade Promotion Management Software Market Forecasts and Analysis - By Enterprise Size
9.3.5Asia-Pacific Trade Promotion Management Software Market Forecasts and Analysis - By Countries
9.3.5.1Australia Trade Promotion Management Software Market
9.3.5.1.1Australia Trade Promotion Management Software Market by Deployment Type
9.3.5.1.2Australia Trade Promotion Management Software Market by Enterprise Size
9.3.5.2China Trade Promotion Management Software Market
9.3.5.2.1China Trade Promotion Management Software Market by Deployment Type
9.3.5.2.2China Trade Promotion Management Software Market by Enterprise Size
9.3.5.3India Trade Promotion Management Software Market
9.3.5.3.1India Trade Promotion Management Software Market by Deployment Type
9.3.5.3.2India Trade Promotion Management Software Market by Enterprise Size
9.3.5.4Japan Trade Promotion Management Software Market
9.3.5.4.1Japan Trade Promotion Management Software Market by Deployment Type
9.3.5.4.2Japan Trade Promotion Management Software Market by Enterprise Size
9.3.5.5South Korea Trade Promotion Management Software Market
9.3.5.5.1South Korea Trade Promotion Management Software Market by Deployment Type
9.3.5.5.2South Korea Trade Promotion Management Software Market by Enterprise Size
9.3.5.6Rest of Asia-Pacific Trade Promotion Management Software Market
9.3.5.6.1Rest of Asia-Pacific Trade Promotion Management Software Market by Deployment Type
9.3.5.6.2Rest of Asia-Pacific Trade Promotion Management Software Market by Enterprise Size
9.4.MIDDLE EAST AND AFRICA
9.4.1Middle East and Africa Trade Promotion Management Software Market Overview
9.4.2Middle East and Africa Trade Promotion Management Software Market Forecasts and Analysis
9.4.3Middle East and Africa Trade Promotion Management Software Market Forecasts and Analysis - By Deployment Type
9.4.4Middle East and Africa Trade Promotion Management Software Market Forecasts and Analysis - By Enterprise Size
9.4.5Middle East and Africa Trade Promotion Management Software Market Forecasts and Analysis - By Countries
9.4.5.1South Africa Trade Promotion Management Software Market
9.4.5.1.1South Africa Trade Promotion Management Software Market by Deployment Type
9.4.5.1.2South Africa Trade Promotion Management Software Market by Enterprise Size
9.4.5.2Saudi Arabia Trade Promotion Management Software Market
9.4.5.2.1Saudi Arabia Trade Promotion Management Software Market by Deployment Type
9.4.5.2.2Saudi Arabia Trade Promotion Management Software Market by Enterprise Size
9.4.5.3U.A.E Trade Promotion Management Software Market
9.4.5.3.1U.A.E Trade Promotion Management Software Market by Deployment Type
9.4.5.3.2U.A.E Trade Promotion Management Software Market by Enterprise Size
9.4.5.4Rest of Middle East and Africa Trade Promotion Management Software Market
9.4.5.4.1Rest of Middle East and Africa Trade Promotion Management Software Market by Deployment Type
9.4.5.4.2Rest of Middle East and Africa Trade Promotion Management Software Market by Enterprise Size
9.5.SOUTH AND CENTRAL AMERICA
9.5.1South and Central America Trade Promotion Management Software Market Overview
9.5.2South and Central America Trade Promotion Management Software Market Forecasts and Analysis
9.5.3South and Central America Trade Promotion Management Software Market Forecasts and Analysis - By Deployment Type
9.5.4South and Central America Trade Promotion Management Software Market Forecasts and Analysis - By Enterprise Size
9.5.5South and Central America Trade Promotion Management Software Market Forecasts and Analysis - By Countries
9.5.5.1Brazil Trade Promotion Management Software Market
9.5.5.1.1Brazil Trade Promotion Management Software Market by Deployment Type
9.5.5.1.2Brazil Trade Promotion Management Software Market by Enterprise Size
9.5.5.2Argentina Trade Promotion Management Software Market
9.5.5.2.1Argentina Trade Promotion Management Software Market by Deployment Type
9.5.5.2.2Argentina Trade Promotion Management Software Market by Enterprise Size
9.5.5.3Rest of South and Central America Trade Promotion Management Software Market
9.5.5.3.1Rest of South and Central America Trade Promotion Management Software Market by Deployment Type
9.5.5.3.2Rest of South and Central America Trade Promotion Management Software Market by Enterprise Size

10.INDUSTRY LANDSCAPE
10.1.MERGERS AND ACQUISITIONS
10.2.AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3.NEW PRODUCT LAUNCHES
10.4.EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS

11.TRADE PROMOTION MANAGEMENT SOFTWARE MARKET, KEY COMPANY PROFILES
11.1.ACCENTURE PLC
11.1.1.Key Facts
11.1.2.Business Description
11.1.3.Products and Services
11.1.4.Financial Overview
11.1.5.SWOT Analysis
11.1.6.Key Developments
11.2.ANAPLAN, INC.
11.2.1.Key Facts
11.2.2.Business Description
11.2.3.Products and Services
11.2.4.Financial Overview
11.2.5.SWOT Analysis
11.2.6.Key Developments
11.3.BLACKSMITH APPLICATIONS, INC.
11.3.1.Key Facts
11.3.2.Business Description
11.3.3.Products and Services
11.3.4.Financial Overview
11.3.5.SWOT Analysis
11.3.6.Key Developments
11.4.COGNIZANT
11.4.1.Key Facts
11.4.2.Business Description
11.4.3.Products and Services
11.4.4.Financial Overview
11.4.5.SWOT Analysis
11.4.6.Key Developments
11.5.COMARCH SA
11.5.1.Key Facts
11.5.2.Business Description
11.5.3.Products and Services
11.5.4.Financial Overview
11.5.5.SWOT Analysis
11.5.6.Key Developments
11.6.CPGTOOLBOX, INC.
11.6.1.Key Facts
11.6.2.Business Description
11.6.3.Products and Services
11.6.4.Financial Overview
11.6.5.SWOT Analysis
11.6.6.Key Developments
11.7.EXCEEDRA (AFS TECHNOLOGIES, INC.)
11.7.1.Key Facts
11.7.2.Business Description
11.7.3.Products and Services
11.7.4.Financial Overview
11.7.5.SWOT Analysis
11.7.6.Key Developments
11.8.ORACLE CORPORATION
11.8.1.Key Facts
11.8.2.Business Description
11.8.3.Products and Services
11.8.4.Financial Overview
11.8.5.SWOT Analysis
11.8.6.Key Developments
11.9.SAP SE
11.9.1.Key Facts
11.9.2.Business Description
11.9.3.Products and Services
11.9.4.Financial Overview
11.9.5.SWOT Analysis
11.9.6.Key Developments
11.10.UPCLEAR INC.
11.10.1.Key Facts
11.10.2.Business Description
11.10.3.Products and Services
11.10.4.Financial Overview
11.10.5.SWOT Analysis
11.10.6.Key Developments

12.APPENDIX
12.1.ABOUT THE INSIGHT PARTNERS
12.2.GLOSSARY OF TERMS
The List of Companies

1. Accenture plc
2. Anaplan, Inc.
3. Blacksmith Applications, Inc.
4. Cognizant
5. Comarch SA
6. CPGToolBox, Inc.
7. Exceedra (AFS Technologies, Inc.)
8. Oracle Corporation
9. SAP SE
10. UpClear Inc.
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