Mobile Value-added Services Market 2028 by Types, Application, Technology, Opportunities, End Users and Regions | The Insight Partners

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Mobile Value-added Services Market Forecast to 2028 - Covid-19 Impact and Global Analysis - by Offering (Advertising, Games, Music and video, Streaming, Money and m-commerce, Publications); Type (Mobile Internet based, Content Based) and Geography

Report Code: TIPRE00004104 | No. of Pages: 150 | Category: Technology, Media and Telecommunications | Status: Upcoming


Mobile value added services (MVAS) is the term used for defining the services that are offered by the telecommunication sector. Every service other than transmission of fax and voice calls are reflected in a mobile VAS. These services are majorly used for promotion of telecom operator's primary business. Mobile value added services are considered as a strategy to push the use of mobile device usage by the mobile subscribers and also to enhance the revenue opportunity for the operator's Average Revenue Per User (ARPU).


Rising penetration of smart phones is the most vital factor contributing to the revenue growth of the global Mobile Value-added Services (VAS) market. The rapidly growing applications market that heavily rely on internet are providing the telecom operator with an opportunity to enhance their Mobile VAS growth by offering these services at highly competitive pricing.[HN1]


The "Global Mobile Value-added Services (VAS) Market Analysis to 2028" is a specialized and in-depth study of the Mobile Value-added Services (VAS) industry[HN2] with a special focus on the global market trend analysis. The report aims to provide an overview of Mobile Value-added Services (VAS) market with detailed market segmentation by offering, type and geography. The global Mobile Value-added Services (VAS) market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading Mobile Value-added Services (VAS) market players and offers key trends and opportunities in the market.[HN3]


The global Mobile Value-added Services (VAS) market is segmented on the basis of offering and type. Based type, the market is segmented as mobile Internet based and Content based. On the basis of the offerings the market is classified as advertising, Games, music and video streaming and money & m-commerce.[HN4]

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The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global Mobile Value-added Services (VAS) market based on various segments. It also provides market size and forecast estimates from year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The Mobile Value-added Services (VAS) market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.

The report analyzes factors affecting Mobile Value-added Services (VAS) market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South & Central America after evaluating political, economic, social and technological factors effecting the Mobile Value-added Services (VAS) market in these regions.

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The reports cover key developments in the Mobile Value-added Services (VAS) market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market payers from Mobile Value-added Services (VAS) market are anticipated to lucrative growth opportunities in the future with the rising demand for Mobile Value-added Services (VAS) in the global market. Below mentioned is the list of few companies engaged in the Mobile Value-added Services (VAS) market.

The report also includes the profiles of key Mobile Value-added Services (VAS) companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of last 3 years, key development in past five years.
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The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.

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[HN1]Market drives and opportunities

[HN2]Industry name

[HN3]Market scope

[HN4]Detailed segmentation

The List of Companies

1. Apple Inc.
2. Vodafone Group Plc
3. Airtel
4. Idea Cellular Ltd
5. ATandT
6. OnMobile
7. Spice Digital Limited
8. Comverse Technology Inc.
9. One97 Communication
10. Google Inc
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