基于(关键地区、市场参与者、规模和份额)的移动增值服务 (VAS) 市场 - 到 2031 年的预测

  • Report Code : TIPRE00003057
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 150
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2019 年移动增值服务 (VAS) 市场价值为 41.5065 亿美元,预计到 2027 年将达到 103.0388 亿美元。移动增值服务 (VAS) 市场预计将以复合年增长率 (CAGR) 增长预计 2020 年至 2025 年期间将增长 12.04%。

提供负担得起的数据计划和低成本智能手机的资费是数据使用量增加的两个主要因素,尤其是在发展中国家。支持 4G 的 Android 智能手机价格持续下降,是手机在各国低收入人群中普及率不断提高的原因。预计到 2027 年,移动用户群和移动互联网用户群将达到新的里程碑,特别是由于 4G 的快速采用、5G 技术的推出、新的互联网用户以及 AR/VR 等其他先进服务/应用的引入,物联网和人工智能。 MVAS 为核心服务增加了价值,并刺激用户更多地使用其主要服务,从而提高了每用户平均收入 (ARPU)。移动增值业务在运营和盈利能力方面独具特色,同时也刺激了对标准服务的需求。此外,电信经营环境的剧烈变化也迫使企业加大对增值业务的开发投入。因此,增值服务被视为电信服务提供商采取的战略举措之一,使他们能够交叉销售附加服务,同时提高 ARPU。

移动市场全球增值服务根据解决方案分为短信、移动货币、公用事业增值服务、移动信息娱乐、社交网络、基于位置的服务等。移动增值服务市场根据最终用户进一步细分为消费者和企业。 Netflix 和 Amazon Prime 等 OTT 内容在全球的大受欢迎将推动电信运营商快速采用移动信息娱乐 MVAS 解决方案。巨大的需求和受欢迎程度为 MVAS 参与者提供了有利可图的机会,可以为客户提供基于内容的创新解决方案。在预测期内,消费者最终用户群体在采用移动增值服务解决方案方面仍占主导地位。未来几年,IIoT、M2M 和智慧城市用例的不断实施也将推动企业最终用户部门采用 MVAS。

移动增值服务 (VAS) 市场利润丰厚的区域


移动增值服务 (VAS) 市场洞察

蜂窝网络用户群不断增长,为 MVAS 带来更多收入

GSMA 估计,全球唯一移动用户总数为2017 年用户数量将达到 50 亿,到 2020 年底将进一步增加到 57 亿。据此估计,全球近 75% 的人口将订阅移动服务。这一时期移动用户数量的巨大增长主要归功于亚太地区的发展中经济体,这里集中了世界上很大一部分人口。

解决方案-基于市场洞察

增值服务由电信公司提供,旨在改进其标准产品,从而刺激其网络的订户数量。用户数量的增加使公司的每用户平均收入 (ARPU) 值激增。增值业务是非核心业务,主要用于支撑电信运营商的主营业务。多年来,传统上,短信和来电铃声一直构成增值服务市场。然而,随着技术进步和数字化转型的发生,当今电信行业已经出现了大量的增值服务。

移动增值服务 (VAS) 市场(按解决方案) – 2019 年和 2027 年


基于最终用户的市场洞察

推出5G 服务、智能手机普及率的提高以及新兴的个人和消费者用例预计将为移动增值服务市场的增长奠定强大的平台。截至目前,MVAS 提供商为全球移动用户提供信息、娱乐和重要的公用事业服务。这些增值服务的用户分为消费者和企业。虽然消费者长期以来一直在使用MVAS服务,但企业客户作为MVAS服务的用户却起步较晚。底层部分进一步解释了这两个最终用户细分市场的动态。

战略见解

移动增值服务领域的参与者( VAS)市场重点关注市场举措、收购和产品发布等战略,以维持其在移动增值服务(VAS)市场的地位。移动增值服务 (VAS) 市场主要参与者的一些发展包括:

2019 年 4 月,Beeline 宣布在 My Beeline 应用程序中添加在线汇款应用程序。这将使 Beeline 用户能够在 My Beeline 应用程序中将资金从任何俄罗斯银行的卡实时转账到俄罗斯、独联体国家、欧洲和国外的任何地方。

2019 年 3 月,Bharti Airtel 与 Zoom 合作推出印度首个面向企业的高质量统一通信解决方案。

移动增值服务 (VAS) 市场 –按解决方案划分

  • 短信
  • 移动货币
  • 公用事业增值服务
  • 移动信息娱乐
  • 社交网络< /li>
  • 基于位置的服务
  • 其他

移动增值服务 (VAS) 市场 –按最终用户划分

  • 消费者
  • 企业

移动增值服务 (VAS) 市场 –按国家/地区

  • 阿富汗
  • 亚美尼亚
  • 阿塞拜疆
  • 巴林
  • 法国
  • < li>加纳
  • 伊拉克
  • 哈萨克斯坦
  • 科威特
  • 吉尔吉斯斯坦
  • 利比亚
  • 摩洛哥
  • 尼日利亚
  • 阿曼
  • 巴基斯坦
  • 卡塔尔
  • 南非
  • 塔吉克斯坦
  • 突尼斯
  • 土耳其
  • 土库曼斯坦
  • 阿联酋
  • 英国
  • 伊朗< /li>

移动增值服务 (VAS) 市场 –公司简介

  • Beeline
  • Bharti Airtel
  • DBT Telecom FZE
  • DU 阿拉伯联合酋长国
  • MobileTeleSystems
  • mobifone
  • mobily
  • MTN Group Limited
  • Numeko BiliÅŸim Teknoloji Sanayi Ticaret A.Åž。
  • 阿曼电信公司
  • Ooredoo QSC
  • 阿尔及利亚最佳电信公司(Djezzy)
  • Orange SA
  • 沙特电信公司
  • 沃达丰集团有限公司
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

The List of Companies

  1. Airtel
  2. Beeline
  3. DBT Telecom FZE
  4. DU United Arab Emirates
  5. Mobifone
  6. Mobile Telesystems
  7. Mobily
  8. MTN
  9. Numeko Technologies
  10. Omantel
  11. Ooredoo
  12. Optimum Telecom Algeria
  13. Orange
  14. Vodafone

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

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A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
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Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

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  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

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We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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