North America Adult Diaper Market Key Players and Forecast by 2030

The North America adult diaper market is expected to grow from US$ 4,519.85 million in 2022 to US$ 6,521.08 million by 2030; it is expected to record a CAGR of 4.9% from 2022 to 2030.

An adult diaper, also known as an adult brief or incontinence brief, is a type of absorbent undergarment designed to be worn by adults who experience urinary or fecal incontinence or have difficulty controlling their bladder or bowel movements. The rising geriatric population, increasing awareness regarding the benefits of adult diapers, and growing acceptance of these diapers are a few key factors propelling the North America adult diaper market growth.

Based on category, the North America adult diaper market is segmented into men, women, and unisex. The unisex segment accounted for the largest market share in 2022, and the market for this segment is expected to grow during the forecast period. Unisex adult diapers, also known as gender-neutral adult diapers, are designed to be worn by individuals of any gender who experience bladder or bowel incontinence. These diapers are typically designed with a unisex fit. They come in various sizes with varying absorbency levels. Additionally, some varieties have odor control technology to minimize unpleasant smells.

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North America Adult Diaper Market: Strategic Insights

Market Insights

Increasing Awareness Regarding Benefits of Adult Diapers and Rising Acceptance

North America has a rapidly aging population. As people age, conditions such as incontinence are more prevalent, often requiring adult diapers. The growing aging population directly translates to a more extensive customer base for adult diapers.

Incontinence can significantly impact an individual's sense of dignity and independence. By using adult diapers, people can maintain their dignity and sense of self-worth and manage their incontinence discreetly and confidently. Adult diapers enable individuals to engage in social interactions, travel, and participate in various activities without fear of accidents or leakage. Various awareness campaigns by industry players and healthcare organizations have helped educate people about the prevalence of incontinence and the availability of effective solutions, such as adult diapers. These campaigns aim to reduce the stigma surrounding incontinence and promote the use of adult diapers as a means to maintain dignity and quality of life. In recent years, there has been a shift in societal attitudes toward adult diapers. As society becomes more supportive of incontinence and the use of adult diapers, people feel comfortable seeking help and adopting appropriate solutions. Therefore, the growing awareness of the benefits of adult diapers is boosting the North America adult diaper market growth.

Product Type-Based Insights

Based on product type, the North America adult diaper market is segmented into pull-up diapers, tape on diapers, pad style, and others. In 2022, the pull-up diapers segment held the largest market share. Adult pull-up diapers, also known as adult pull-on briefs or adult disposable underwear, are absorbent undergarments designed for adults affected by moderate to heavy urinary or fecal incontinence. These diapers resemble regular underwear and feature an elastic waistband that can be pulled up and down like standard underwear. They are available in various sizes and absorbency levels to meet different needs. Increasing awareness and acceptance of adult diapers among old age population as well as young population is bolstering the North America adult diaper market growth for the pull-up diapers segment.

North America Adult Diaper Market Share, by Product Type, 2022 and 2030

Nippon Paper Industries Co Ltd, Drylock Technologies NV, Ontex BV, Health Care Products Inc, First Quality Enterprises Inc, Kimberly-Clark Corp, Principle Business Enterprises Inc, Essity AB, Abena AS, and Paul Hartmann AG are among the major players operating in the North America adult diaper market. These companies have their production and distribution facilities for adult diaper and other accessories in various countries worldwide, especially in North American countries, which helps them in catering to a wider customer base. They are highly focused on launching innovative and customer-oriented product categories, such as topwear, bottomwear, and coveralls.

Report Spotlights

• Progressive trends in the North America adult diaper industry to help players develop effective long-term strategies
• Business growth strategies adopted by companies to secure growth in developed and developing markets
• Quantitative analysis of the North America adult diaper market from 2020 to 2030
• Estimation of the demand for adult diaper
• Porter’s Five Forces analysis to illustrate the efficacy of buyers and suppliers operating in the industry
• Recent developments to understand the competitive market scenario and the demand for adult diapers
• Market trends and outlook, and factors driving and restraining the North America adult diaper market growth
• Understanding the strategies that underpin commercial interest with regard to the North America adult diaper market growth, aiding in the decision-making process
• North America adult diaper market size at various nodes of market
• Detailed overview and segmentation of the North America adult diaper market and its industry dynamics
• North America adult diaper market size in various regions with promising growth opportunities

The "North America Adult Diaper Market Forecast to 2030" is a specialized and in-depth study of the chemicals & materials industry, focusing on market trend analysis. The report aims to provide an overview of the market with detailed market segmentation. The North America adult diaper market is segmented on the basis of product type, category, and end-user. Based on product type, the market is segmented into pull-up diapers, tape on diapers, pad style, and others. The market, by category, is segmented into men, women, and unisex. Based on end-user, the market is segmented into residential, hospitals and clinics, and others.. 

Company Profiles

• Nippon Paper Industries Co Ltd
• Drylock Technologies NV
• Ontex BV
• Health Care Products Inc
• First Quality Enterprises Inc
• Kimberly-Clark Corp
• Principle Business Enterprises Inc
• Essity AB
• Abena AS
• Paul Hartmann AG

North America Adult Diaper Market Report Scope

North America Adult Diaper Market Players Density: Understanding Its Impact on Business Dynamics

The North America Adult Diaper Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.