North America Education Apps Market Key Companies and SWOT Analysis by 2028

The North America Education Apps Market is expected to grow from US$ 6,678.82 million in 2020 to US$ 38,705.81 million by 2028; it is estimated to grow at a CAGR of 25.0% during 2021–2028.

The growing demand for efficient and accessible learning, corporates focusing on human capital development, effective management of learning content, and increasing adoption of game-based learning practices are the prominent factors attributable to the educational apps market growth. During the emergence of the pandemic COVID-19, vendors experienced a significantly high demand for North American education apps market solutions in 2020. The COVID-19 pandemic forced the educational sector to restructure its business models, developing robust network connectivity to regain customers' confidence. Development in technology such as connectivity provided by the 5GPowered by Tiny network enables smoother communications and faster data transfers, which holds promising growth potential. Educational institutes are adopting tools to support and enhance the learning process and teaching, which is likely to fuel the demand for the educational apps market over the forecast period. The US government is also actively promoting e-textbooks, graphics, and other interactive smart content to enhance the learning experience, primarily in the K-12 segment. As the demand for online learning and e-learning platforms grows, it is further anticipated to propel education apps demand, which helps drive market growth.

The North America education apps market is segmented based on type, application, delivery type, and country. The segmentation in this research study has been finalized through post-in-depth secondary research and extensive primary research. In addition, the market is also segmented on the basis of products offered by the leading participants in the industry in order to understand widely used market-specific terminologies.

Impact of COVID-19 Pandemic on North America Education Apps Market

The North America education apps market experienced a positive effect of the pandemic in 2020 due to the closing of schools and educational institutes to prevent the spread of the COVID–19 outbreak, which resulted in the adoption of online education. The North America education app market was already growing pre-pandemic, but the sudden spread of COVID–19 boomed the North America education app market.

The app developers implemented various strategies during the COVID-19 pandemic and kept no stones unturned to increase their market share. For instance, in May 2020, TikTok announced a new program, “#LearnOnTikTok,” to encourage people to educate themselves during lockdowns. Similar to the US, Canada and Mexico adopted various online education methods to educate their students during the lockdown. The adoption of education apps increased during the COVID-19 pandemic in these countries. The schools reopened in 2021, but the North America education app market observed positive growth post-pandemic.

Based on country, the North America education apps market is segmented into the US, Canada, and Mexico.

North America Education Apps Market Insights

Rise in Adoption of E-learning across Institutions accelerates North America Education Apps Market Growth

A rise in the adoption of e-learning methodologies among colleges and universities is creating the need for educational apps in North American education Apps Market. The onset of the COVID-19 pandemic transformed the education sector worldwide. According to the World Economic Forum report of April 2020, more than 1.2 billion students in 186 countries were affected by the shuttering of schools and colleges due to the COVID-19 pandemic. As per the World Economic Forum report, even before the COVID-19 pandemic, the global EdTech investments reached US$ 18.7 billion in 2019, and the overall market for online education is expected to reach US$ 350 billion by 2025. Since the COVID-19 pandemic, there has been a significant surge in language apps, virtual tutoring apps, video conferencing apps, and online learning apps, among others.

Adopting educational apps across the learning portals enables content management and file sharing among staff and students. These software solutions also offer student progress tracking, student feedback and grading, and assessment creation and management tools. The rise in demand for educational apps due to efficient e-learning experience for staff and students fuels the North America education apps market growth.

Type-Based North America Education Apps Market Insights

Based on type, the North America education apps market is segmented into language & subject learning, game–based learning, digital library, and others. Language & subject learning held the largest market share in 2020. On the other hand, the game-based learning segment is the fastest-growing segment, followed by the digital library and others.

Application-Based North America Education Apps Market Insights

Based on application, the North America Education Apps Market is segmented into Upto K–12, higher education, corporate and individual. Higher education accounted for the largest share in 2020. On the other hand, the individual segment is expected to grow at the highest CAGR during the forecast period.

Delivery Type -Based North America Education Apps Market Insights

On the basis of delivery type, the North America education apps market is segmented into digital and phygital. Digital segment accounted for a larger market share in 2020, whereas phygital accounted for a faster growing share in the market.

North America Education Apps Market: Strategic Insights

The players operating in the North America education apps market adopt strategies, such as mergers, acquisitions, and market initiatives, to maintain their positions in the market. A few developments by key market players are listed below:

• In 2021, McGraw Hill,  completed the acquisition of EdTech Pioneer Achieve3000 to help the brand expand in existing and new markets.

• In September 2020, IXL have added educational games for pre-K through 2nd-grade young learners. This is a comprehensive curriculum inclusive of 90-plus educational games. This will allow students to learn with fun. Interesting puzzles and challenges would engage more students to learn further lessons and achieve virtual rewards.

North America Education Apps Market Revenue and Forecast to 2028 (US$ Million)

North America Education Apps Market Segmentation

North America Education Apps Market - By Type

• Language and Subject Learning
• Game-based Learning
• Digital Library
• Others

North America Education Apps Market - By Application

• Upto K-12
• Higher Education
• Corporate
• Individual

North America Education Apps Market - By Delivery Type

• Digital
• Phygital

North America Education Apps Market - Company Profiles

• Duolingo
• McGraw-Hill Education, Inc.
• Age of Learning, Inc.
• Houghton Mifflin Harcourtz
• IXL Learning
• Arcademics
• Breakout EDU
• ELSA, Corp
• Photomath
• XtraMath

North America Education Apps Market Report Scope

North America Education Apps Market Players Density: Understanding Its Impact on Business Dynamics

The North America Education Apps Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.