North America Education Apps Market Key Companies and SWOT Analysis by 2028

North America Education Apps Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Type (Language and Subject Learning, Game-based Learning, Digital Library, and Others), Application (Upto K-12, Higher Education, Corporate, and Individual), and Delivery Type (Digital and Phygital)

Report Date : Apr 2022
Report Code : TIPRE00028942

Category : Technology, Media and Telecommunications
Status : Published

Available Report Formats :
No. of Pages : 115

The North America Education Apps Market is expected to grow from US$ 6,678.82 million in 2020 to US$ 38,705.81 million by 2028; it is estimated to grow at a CAGR of 25.0% during 2021–2028.

The growing demand for efficient and accessible learning, corporates focusing on human capital development, effective management of learning content, and increasing adoption of game-based learning practices are the prominent factors attributable to the educational apps market growth. During the emergence of the pandemic COVID-19, vendors experienced a significantly high demand for North American education apps market solutions in 2020. The COVID-19 pandemic forced the educational sector to restructure its business models, developing robust network connectivity to regain customers' confidence. Development in technology such as connectivity provided by the 5GPowered by Tiny network enables smoother communications and faster data transfers, which holds promising growth potential. Educational institutes are adopting tools to support and enhance the learning process and teaching, which is likely to fuel the demand for the educational apps market over the forecast period. The US government is also actively promoting e-textbooks, graphics, and other interactive smart content to enhance the learning experience, primarily in the K-12 segment. As the demand for online learning and e-learning platforms grows, it is further anticipated to propel education apps demand, which helps drive market growth.

The North America education apps market is segmented based on type, application, delivery type, and country. The segmentation in this research study has been finalized through post-in-depth secondary research and extensive primary research. In addition, the market is also segmented on the basis of products offered by the leading participants in the industry in order to understand widely used market-specific terminologies.

Impact of COVID-19 Pandemic on North America Education Apps Market

The North America education apps market experienced a positive effect of the pandemic in 2020 due to the closing of schools and educational institutes to prevent the spread of the COVID–19 outbreak, which resulted in the adoption of online education. The North America education app market was already growing pre-pandemic, but the sudden spread of COVID–19 boomed the North America education app market.

The app developers implemented various strategies during the COVID-19 pandemic and kept no stones unturned to increase their market share. For instance, in May 2020, TikTok announced a new program, “#LearnOnTikTok,” to encourage people to educate themselves during lockdowns. Similar to the US, Canada and Mexico adopted various online education methods to educate their students during the lockdown. The adoption of education apps increased during the COVID-19 pandemic in these countries. The schools reopened in 2021, but the North America education app market observed positive growth post-pandemic.

Based on country, the North America education apps market is segmented into the US, Canada, and Mexico.

North America Education Apps Market Insights

Rise in Adoption of E-learning across Institutions accelerates North America Education Apps Market Growth

A rise in the adoption of e-learning methodologies among colleges and universities is creating the need for educational apps in North American education Apps Market. The onset of the COVID-19 pandemic transformed the education sector worldwide. According to the World Economic Forum report of April 2020, more than 1.2 billion students in 186 countries were affected by the shuttering of schools and colleges due to the COVID-19 pandemic. As per the World Economic Forum report, even before the COVID-19 pandemic, the global EdTech investments reached US$ 18.7 billion in 2019, and the overall market for online education is expected to reach US$ 350 billion by 2025. Since the COVID-19 pandemic, there has been a significant surge in language apps, virtual tutoring apps, video conferencing apps, and online learning apps, among others.

Adopting educational apps across the learning portals enables content management and file sharing among staff and students. These software solutions also offer student progress tracking, student feedback and grading, and assessment creation and management tools. The rise in demand for educational apps due to efficient e-learning experience for staff and students fuels the North America education apps market growth.

Type-Based North America Education Apps Market Insights

Based on type, the North America education apps market is segmented into language & subject learning, game–based learning, digital library, and others. Language & subject learning held the largest market share in 2020. On the other hand, the game-based learning segment is the fastest-growing segment, followed by the digital library and others.

Application-Based North America Education Apps Market Insights

Based on application, the North America Education Apps Market is segmented into Upto K–12, higher education, corporate and individual. Higher education accounted for the largest share in 2020. On the other hand, the individual segment is expected to grow at the highest CAGR during the forecast period.

Delivery Type -Based North America Education Apps Market Insights

On the basis of delivery type, the North America education apps market is segmented into digital and phygital. Digital segment accounted for a larger market share in 2020, whereas phygital accounted for a faster growing share in the market.

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North America Education Apps Market: Strategic Insights

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The players operating in the North America education apps market adopt strategies, such as mergers, acquisitions, and market initiatives, to maintain their positions in the market. A few developments by key market players are listed below:

In 2021, McGraw Hill, completed the acquisition of EdTech Pioneer Achieve3000 to help the brand expand in existing and new markets.

In September 2020, IXL have added educational games for pre-K through 2nd-grade young learners. This is a comprehensive curriculum inclusive of 90-plus educational games. This will allow students to learn with fun. Interesting puzzles and challenges would engage more students to learn further lessons and achieve virtual rewards.

North America Education Apps Market Revenue and Forecast to 2028 (US$ Million)

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North America Education Apps Market Segmentation

North America Education Apps Market - By Type

Language and Subject Learning
Game-based Learning
Digital Library
Others

North America Education Apps Market - By Application

Upto K-12
Higher Education
Corporate
Individual

North America Education Apps Market - By Delivery Type

Digital
Phygital

North America Education Apps Market - Company Profiles

Duolingo
McGraw-Hill Education, Inc.
Age of Learning, Inc.
Houghton Mifflin Harcourtz
IXL Learning
Arcademics
Breakout EDU
ELSA, Corp
Photomath
XtraMath

Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered

This text is related
to segments covered.

Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope

This text is related
to country scope.

1. Introduction

1.1 Scope of the Study

1.2 The Insight Partners Research Report Guidance

1.3 Market Segmentation

1.3.1 North America Education Apps Market – By Type

1.3.2 North America Education Apps Market – By Application

1.3.3 North America Education Apps Market – By Delivery Type

1.3.4 North America Education Apps Market – By Country

2. Key Takeaways

3. Research Methodology

3.1 Type

3.2 Secondary Research

3.3 Primary Research

4. North America Education Apps Market Landscape

4.1 Market Overview

4.2 PEST Analysis

4.2.1 North America

4.3 Ecosystem Analysis

4.4 Expert Opinion

5. North America Education Apps Market – Key Market Dynamics

5.1 Market Drivers

5.1.1 Rise in Adoption of E-learning across Institutions

5.1.2 Implementation of BYOD in Enterprises and Educational Institutions

5.2 Market Restraints

5.2.1 Presence of Free Education Apps

5.3 Market Opportunities

5.3.1 Adoption of Immersive Learning with Virtual Reality, Augmented Reality, and Gamification

5.4 Future Trends

5.4.1 Adoption of Phygital Learning Model

5.5 Impact Analysis of Drivers and Restraints

6. North America Education Apps Market – North America Market Analysis

6.1 Overview

6.2 North America Education Apps Market Forecast and Analysis

6.3 Market Positioning- Top Five Players

7. North America Education Apps Market Analysis – By Type

7.1 Overview

7.2 North America Education Apps, by Type (2020 and 2028)

7.3 Language and Subject Learning

7.3.1 Overview

7.3.2 Language and Subject Learning: North America Education Apps Market – Revenue and Forecast to 2028 (US$ Million)

7.4 Game-based Learning

7.4.1 Overview

7.4.2 Game-based Learning: North America Education Apps Market – Revenue and Forecast to 2028 (US$ Million)

7.5 Digital Library

7.5.1 Overview

7.5.2 Digital Library: North America Education Apps Market – Revenue and Forecast to 2028 (US$ Million)

7.6 Others

7.6.1 Overview

7.6.2 Others: North America Education Apps Market – Revenue and Forecast to 2028 (US$ Million)

8. North America Education Apps Market – By Application

8.1 Overview

8.2 North America Education Apps, by Application (2020 and 2028)

8.3 Upto K-12

8.3.1 Overview

8.3.2 Upto K-12: North America Education Apps Market – Revenue and Forecast to 2028 (US$ Million)

8.4 Higher Education

8.4.1 Overview

8.4.2 Higher Education: North America Education Apps Market – Revenue and Forecast to 2028 (US$ Million)

8.5 Corporate

8.5.1 Overview

8.5.2 Corporate: North America Education Apps Market – Revenue and Forecast to 2028 (US$ Million)

8.6 Individual

8.6.1 Overview

8.6.2 Individual: North America Education Apps Market – Revenue and Forecast to 2028 (US$ Million)

9. North America Education Apps Market – By Delivery Type

9.1 Overview

9.2 North America Education Apps, by Delivery Type (2020 and 2028)

9.3 Digital

9.3.1 Overview

9.3.2 Digital: North America Education Apps Market – Revenue and Forecast to 2028 (US$ Million)

9.4 Phygital

9.4.1 Overview

9.4.2 Phygital: North America Education Apps Market – Revenue and Forecast to 2028 (US$ Million)

10. North America Education Apps Market – Country Analysis

10.1 Overview

10.2 North America Education Apps Market Breakdown, by Country

10.2.1 US: Education Apps Market – Revenue and Forecast to 2028 (US$ Million)

10.2.1.1 US: Education Apps Market, by Type

10.2.1.2 US: Education Apps Market, by Application

10.2.1.3 US: Education Apps Market, by Delivery Type

10.2.2 Canada: Education Apps Market – Revenue and Forecast to 2028 (US$ Million)

10.2.2.1 Canada: Education Apps Market, by Type

10.2.2.2 Canada: Education Apps Market, by Application

10.2.2.3 Canada: Education Apps Market, by Delivery Type

10.2.3 Mexico: Education Apps Market – Revenue and Forecast to 2028 (US$ Million)

10.2.3.1 Mexico: Education Apps Market, by Type

10.2.3.2 Mexico: Education Apps Market, by Application

10.2.3.3 Mexico: Education Apps Market, by Delivery Type

11. North America Education Apps Market - COVID-19 Impact Analysis

11.1 Overview

12. Education Apps Market - Industry Landscape

12.1 Market Initiative

12.2 Merger and Acquisition

12.3 New Development

13. Company Profiles

13.1 Duolingo

13.1.1 Key Facts

13.1.2 Business Description

13.1.3 Products and Services

13.1.4 Financial Overview

13.1.5 SWOT Analysis

13.1.6 Key Developments

13.2 McGraw-Hill Education, Inc.

13.2.1 Key Facts

13.2.2 Business Description

13.2.3 Products and Services

13.2.4 Financial Overview

13.2.5 SWOT Analysis

13.2.6 Key Developments

13.3 Age of Learning, Inc.

13.3.1 Key Facts

13.3.2 Business Description

13.3.3 Products and Services

13.3.4 Financial Overview

13.3.5 SWOT Analysis

13.3.6 Key Developments

13.4 Houghton Mifflin Harcourtz

13.4.1 Key Facts

13.4.2 Business Description

13.4.3 Products and Services

13.4.4 Financial Overview

13.4.5 SWOT Analysis

13.4.6 Key Developments

13.5 IXL Learning

13.5.1 Key Facts

13.5.2 Business Description

13.5.3 Products and Services

13.5.4 Financial Overview

13.5.5 SWOT Analysis

13.5.6 Key Developments

13.6 Arcademics

13.6.1 Key Facts

13.6.2 Business Description

13.6.3 Products and Services

13.6.4 Financial Overview

13.6.5 SWOT Analysis

13.6.6 Key Developments

13.7 Breakout EDU

13.7.1 Key Facts

13.7.2 Business Description

13.7.3 Products and Services

13.7.4 Financial Overview

13.7.5 SWOT Analysis

13.7.6 Key Developments

13.8 ELSA, Corp.

13.8.1 Key Facts

13.8.2 Business Description

13.8.3 Products and Services

13.8.4 Financial Overview

13.8.5 SWOT Analysis

13.8.6 Key Developments

13.9 Photomath

13.9.1 Key Facts

13.9.2 Business Description

13.9.3 Products and Services

13.9.4 Financial Overview

13.9.5 SWOT Analysis

13.9.6 Key Developments

13.10 XtraMath

13.10.1 Key Facts

13.10.2 Business Description

13.10.3 Products and Services

13.10.4 Financial Overview

13.10.5 SWOT Analysis

13.10.6 Key Developments

14. Appendix

14.1 About The Insight Partners

14.2 Glossary

LIST OF TABLES

Table 1. North America Education Apps Market, Revenue and Forecast, 2017–2028 (US$ Mn)

Table 2. US: Education Apps Market, by Type –Revenue and Forecast to 2028 (US$ Million)

Table 3. US: Education Apps Market, by Application –Revenue and Forecast to 2028 (US$ Million)

Table 4. US: Education Apps Market, by Delivery Type–Revenue and Forecast to 2028 (US$ Million)

Table 5. Canada: Education Apps Market, by Type –Revenue and Forecast to 2028 (US$ Million)

Table 6. Canada: Education Apps Market, by Application –Revenue and Forecast to 2028 (US$ Million)

Table 7. Canada: Education Apps Market, by Delivery Type–Revenue and Forecast to 2028 (US$ Million)

Table 8. Mexico: Education Apps Market, by Type –Revenue and Forecast to 2028 (US$ Million)

Table 9. Mexico: Education Apps Market, by Application –Revenue and Forecast to 2028 (US$ Million)

Table 10. Mexico: Education Apps Market, by Delivery Type–Revenue and Forecast to 2028 (US$ Million)

Table 11. Glossary of Terms, North America Education Apps Market

LIST OF FIGURES

Figure 1. North America Education Apps Market Segmentation

Figure 2. North America Education Apps Market Overview

Figure 3. North America Education Apps Market, By Type

Figure 4. North America Education Apps Market, By Application

Figure 5. North America Education Apps Market, By Delivery Type

Figure 6. North America Education Apps Market, By Country

Figure 7. North America – PEST Analysis

Figure 8. North America Education Apps Market Ecosystem Analysis

Figure 9. Expert Opinion

Figure 10. North America Education Apps Market Impact Analysis of Drivers and Restraints

Figure 11. North America Education Apps Market, Forecast and Analysis (US$ Mn)

Figure 12. Market Positioning- Top Five Players

Figure 13. North America Education Apps Market Revenue Share, by Type (2020 and 2028)

Figure 14. Language and Subject Learning: North America Education Apps Market – Revenue and Forecast to 2028 (US$ Million)

Figure 15. Game-based Learning: North America Education Apps Market – Revenue and Forecast to 2028 (US$ Million)

Figure 16. Digital Library: North America Education Apps Market – Revenue and Forecast to 2028 (US$ Million)

Figure 17. Others: North America Education Apps Market – Revenue and Forecast to 2028 (US$ Million)

Figure 18. North America Education Apps Market Revenue Share, by Application (2020 and 2028)

Figure 19. Upto K-12: North America Education Apps Market – Revenue and Forecast to 2028 (US$ Million)

Figure 20. Higher Education: North America Education Apps Market – Revenue and Forecast to 2028 (US$ Million)

Figure 21. Corporate: North America Education Apps Market – Revenue and Forecast to 2028 (US$ Million)

Figure 22. Individual: North America Education Apps Market – Revenue and Forecast to 2028 (US$ Million)

Figure 23. North America Education Apps Market Revenue Share, by Delivery Type (2020 and 2028)

Figure 24. Digital: North America Education Apps Market – Revenue and Forecast to 2028 (US$ Million)

Figure 25. Phygital: North America Education Apps Market– Revenue and Forecast to 2028 (US$ Million)

Figure 26. North America Education Apps Market Revenue Share, By Country (2020 and 2028)

Figure 27. US: Education Apps Market – Revenue and Forecast to 2028 (US$ Million)

Figure 28. Canada: Education Apps Market – Revenue and Forecast to 2028 (US$ Million)

Figure 29. Mexico: Education Apps Market – Revenue and Forecast to 2028 (US$ Million)

Figure 30. Impact of COVID-19 Pandemic in North America Country Markets

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The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
Validates and strengthens in-house secondary research findings
Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

Industry participants: VPs, business development managers, market intelligence managers and national sales managers
Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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