The North America hummus market is expected to grow from US$ 601.39 million in 2019 to US$ 1558.70 million by 2027; it is estimated to grow at a CAGR of 12.7% from 2020 to 2027.
U.S, Canada, and Mexico are major economies in North America. Over the past few years, there is a noticeable increase in the consumption of ready-to-eat food products owing to which the demand for convenience foods has increased significantly. In North America market scenario, there is a surge in the demand for hummus attributable to the rise in purchasing power along with growing consumer preference toward healthy and ready-to-eat convenience food items. Further, the growing food & beverages industry and improving economic conditions, consumers in developed and developing countries are inclining more toward convenience foods. Hummus is readily available in retail outlets or stores and increasingly being used as a condiment to add taste, texture and nutrition in the food product in which they are used. For instance, they can be used as a sandwich spread to boost up the flavor in sandwiches and wraps, as a creamy salad or pasta dressing, as a topping ingredient in meat and chicken products, to prepare thick and creamy soup and much more. Consumers are inclining over fresher and less processed products which are free from fillers, stabilizers and oils and, hence, are preferring hummus as an effective condiment in preparation of several food items. With the diversification of distribution channels, convenience foods have found a shelf in the retail outlets and supermarkets. Further, the change in working demographics and busy lifestyle are among the other factors promoting the demand for convenience food items. With the increase in the demand for convenience food items, the need for hummus is set to propel. Therefore, the rise in demand for convenience food boosts the growth of the North America hummus market.
As the COVID 19 pandemic continues to grow, it has hampered the hummus market in North America. The major countries in the North America region are under lockdown. In many countries of North America, where the newest strain of the coronavirus (COVID-19) has made an impact, isolation and social distancing measures have been put in place. The lesser production of goods and commodities is hampering the growth of North America hummus market as the demand for these solution has weekend over the past couple of months. U.S has the highest number of confirmed cases of coronavirus, as, compared to Canada and Mexico. This is likely to impact the food and beverage industry in the region as, due to the COVID-19 outbreak, the supply and distribution chain is likely to get affected. In addition, the overall manufacturing processes, research, and development activities will also impact market growth.
With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the North America hummus market. The North America hummus market is expected to grow at a good CAGR during the forecast period.
North America hummus market Revenue and Forecast to 2027 (US$ Mn)
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
North America Hummus Market Segmentation
North America Hummus Market, by Type
- Original hummus
- Red pepper hummus
- Black olive hummus
- White bean hummus
- Edamame hummus
- Others
North America Hummus Market, by Application
- Sauces and dips
- Pastes and spreads
- Others
North America Hummus Market – by Distribution Channel
- Supermarkets and hypermarkets
- Convenience store
- Online stores
- Others
North America Hummus Market – By Country
- US
- Canada
- Mexico
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Type, Application, and Distribution Channel (Supermarket and Hypermarket, Convenience Store, Online Store, and Other
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
US, Canada
The List of Companies - North America Hummus Market
- Bakkavor
- Boar’s Head Brand
- Cedar’s Mediterranean Foods Inc.
- Fountain of Health
- Hope Foods, LLC
- Hummus Goodness
- Lancaster Colony Corporation
- Lantana Foods
- Strauss Group
- Tribe Hummus
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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