North America Lawn Mower Market Analysis and Forecast by Size, Share, Growth, Trends 2031

The North America lawn mower market size is expected to reach US$ 14,111.67 million by 2031 from US$ 9,328.31 million in 2024. The market is estimated to record a CAGR of 6.3% from 2025 to 2031.

Executive Summary and North America Lawn Mower Market Analysis:

The US holds the largest market share, followed by Canada. The rising significance of lawns and landscaping in North America is greatly affecting the lawn mower market. Lawns play a crucial role in enhancing residential aesthetics and outdoor living spaces. As a result, there is a growing demand for lawn maintenance equipment, specifically walk-behind mowers for small to medium-sized lawns and ride-on mowers for larger properties.

California's ban on gasoline-powered lawn equipment by 2025 represents a significant regulation aimed at reducing emissions from small engines, which are major contributors to air pollution. This move has accelerated the shift toward electric and battery-powered mowers across North America, with many states offering financial incentives, such as rebates, to encourage the adoption of eco-friendly alternatives. Cities such as Dallas and Austin also have municipal programs that provide additional support for using electric models.

Market players in North America are contributing to the latest innovations. For instance, in February 2025, Mammotion launched a comprehensive range of upgraded models and innovative lawn mowers in North America. The collection features the upgraded LUBA 2 AWD and YUKA series, along with two innovative additions: the YUKA Mini and the LUBA Mini AWD. The YUKA series robot mowers provide an innovative 2-in-1 self-emptying lawn and sweeping solution, delivering excellent results with less effort. These models feature advanced UltraSense AI Vision for accurate mapping, obstacle avoidance, and smooth operation.

North America Lawn Mower Market: Strategic Insights

North America Lawn Mower Market Segmentation Analysis:

Key segments that contributed to the derivation of the North America lawn mower market analysis are type, category, and end use.

• Based on type, the North America lawn mower market is segmented into push mower, robotic mower, and ride-on mower. The ride-on mower held the largest share of the market in 2024.

• By category, the North America lawn mower market is bifurcated into electric and non-electric/gas powered. The non-electric/gas powered held a larger share of the market in 2024.

• In terms of end use, the North America lawn mower market is bifurcated into residential and commercial. The commercial held a larger share of the market in 2024.

North America Lawn Mower Market Players Density: Understanding Its Impact on Business Dynamics

The North America Lawn Mower Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

North America Lawn Mower Market Outlook

Administrators at business organizations, city council buildings, and other important properties seek mowers with improved efficiency, extended durability, and affordability to preserve more extensive outdoor grounds. As a result, they show a readiness to invest high amounts in commercial lawn mowers. Commercial mowers are the preferred choice among landscape, sports turf maintenance, and public park maintenance companies, as they need specialized equipment to maintain large land areas. Compared to residential mowers, commercial mowers are designed to withstand the ill effects of their frequent use on large properties, performing faster, more precise work with less downtime. These features render them indispensable to operations requiring around-the-clock performance, high productivity, and reduced operating costs. While cities and companies continue to look for ways to improve efficiency, they are also looking toward fuel-efficient mowers aimed at conserving fuel and reducing emissions, alongside providing a greener alternative to lawn maintenance. For example, battery and electric mowers have become more common in commercial use due to the lower maintenance cost and lower emissions compared to gasoline-powered mowers. Stringent emissions regulations in most countries, particularly urban areas, that urge noise and air pollution reduction, further drive the demand for eco-friendly solutions.

Several key players in the lawn mower industry are investing heavily in producing commercial-grade mowers, spurred by increasing demand for high-performance, reliable, and sustainable machinery. Industry giants such as John Deere, Toro, Husqvarna, and Kubota are proactively positioning themselves to improve the sales of their commercial mower offerings. John Deere, for example, is well-known for its vast line of electric and gas-powered commercial mowers that are suitable for heavy-duty operations and equipped with the latest advancements, such as ergonomic control, heavy-duty construction, and advanced engine technology. Toro, another prominent market player, has invested in the innovation of the Titan Zero Turn mower, which is expected to enable professional landscape technicians to work with comfort and deliver greater productivity. Husqvarna is also investing in expanding its commercial mower line of robotic mowers, which are becoming a preferred solution for maintaining commercial properties with minimal human intervention. Such investments toward green, efficient, and high-performance solutions indicate the growing importance of commercial lawn mowers among landscaping and ground maintenance businesses, benefiting the lawn mower market.

North America Lawn Mower Market Country Insights

Based on country, the North America lawn mower market comprises the US, Canada, and Mexico. The US held the largest share in 2024.

According to an article published in Earth@Home by the Paleontological Research Institution in August 2023, Lawns represent one of the largest irrigated crops in the US, occupying more space than corn, wheat, and fruit orchards combined. A NASA study found that ~63,000 square miles of land in the US is dedicated to grass. Lawns fulfill important functions, including recreational, social, aesthetic, and protective roles. In the Northeast and Midwest US, well-maintained lawns can reduce pest habitats, helping to prevent home damage by lowering moisture levels.

According to the National Gardening Association, about half of the US households follow lawn care activities, investing over US$ 12 billion in weed and pest control, maintaining short grass height, and irrigation in 2021. The increasing focus on landscaping activities and emphasis on backyard beautification and outdoor living spaces is fueling investments in lawn care tools such as lawn mowers and presenting growth opportunities for the market players.

North America Lawn Mower Market Company Profiles

Some of the key players operating in the market include Deere & Co, Andreas Stihl AG & Co. KG, Honda Motor Co Ltd, Robert Bosch GmbH, Husqvarna AB, Kubota Corp, Stanley Black & Decker Inc, CHERVON (China) Trading Co., Ltd., The Toro Co, AriensCo, ECHO INCORPORATED, WORX, Briggs & Stratton, Bad Boy Mowers, and Fiskars Group, among others. These players are adopting various strategies such as expansion, product innovation, and mergers and acquisitions to provide innovative products to their consumers and increase their market share.

North America Lawn Mower Market Research Methodology:

The following methodology has been followed for the collection and analysis of data presented in this report:

Secondary Research

The research process begins with comprehensive secondary research, utilizing both internal and external sources to gather qualitative and quantitative data for each market. Commonly referenced secondary research sources include, but are not limited to:

• Company websites, annual reports, financial statements, broker analyses, and investor presentations.

• Industry trade journals and other relevant publications.

• Government documents, statistical databases, and market reports.

• News articles, press releases, and webcasts specific to companies operating in the market.

Note:

All financial data included in the Company Profiles section has been standardized to USD. For companies reporting in other currencies, figures have been converted to USD using the relevant exchange rates for the corresponding year.

Primary Research

The Insight Partners conducts a significant number of primary interviews each year with industry stakeholders and experts to validate its data analysis and gain valuable insights. These research interviews are designed to:

• Validate and refine findings from secondary research.

• Enhance the expertise and market understanding of the analysis team.

• Gain insights into market size, trends, growth patterns, competitive dynamics, and future prospects.

Primary research is conducted via email interactions and telephone interviews, encompassing various markets, categories, segments, and sub-segments across different regions. Participants typically include:

• Industry stakeholders: Vice Presidents, business development managers, market intelligence managers, and national sales managers

• External experts: Valuation specialists, research analysts, and key opinion leaders with industry-specific expertise