North America Tortilla Market Size, Share, and Analysis by 2027

The North America tortilla market is accounted to US$ 25,166.4 Mn in 2018 and is expected to grow at a CAGR of 5.1% during the forecast period 2019 – 2027, to account to US$ 39,293.0 Mn by 2027.

Tortilla is a thin and flat bread made up of wheat and corn. Different types of tortillas are available in the market including tortilla chips, taco shells, tostadas, and many more. High nutritive properties associated with tortilla is expected to fuel the market growth. Different types of tortillas are quite popular in the North American countries mainly in the US and Mexico. US is dominating the North America tortilla market followed by Mexico. Tortillas are widely used in the US, in recipes of Mexican origin. Tortilla and tortilla products are more popular than all other ethnic bread, such as pita bread, English muffins, and bagels among US consumers. Tortilla chips specifically made from maize are produced on a commercial scale in the US and are among the most popular snacks consumed by the consumers. The demand for gluten-free products has increased over the past five years, particularly from consumers who avoid the wheat protein due to the perceived health benefits, the tortilla production industry in the US has experienced steady revenue gains.

North America Tortilla Market

Market Insights   

Increasing Demand for Plant-Based Products Offered by Manufacturers

In the past few years, there has been an enormous change in consumer perception due to increased transparency and growing health concerns. Consumers are now educated of the various harmful effects related to health and environment due to the use of synthetic products. Increasing awareness about the side-effects of antibiotics and hormones present in animal-based products is one of the critical factors that has been escalating the demand for plant-based products. Due to this, consumers are more inclined toward products containing natural ingredients. Tortilla is a thin, unleavened flatbread mainly prepared from wheat and corn. In Guatemala and Mexico, there are three different colors of maize dough for making tortillas, including white maize, yellow maize, and blue maize. In Mexico, maize has been a staple food for centuries. The country grows more than 42 types of maize, each of which has several varieties whose number is estimated to be more than 3,000 by the International Center for the Improvement of Maize and Wheat (CIMMYT).

Product Type Insights

The North America tortilla market is segmented on the basis of product type as – tortilla chips, taco shells, tostadas, flour tortillas, corn tortillas, and others. The flour tortilla segment in the North America tortilla market is estimated to hold a leading share in the market. A flour tortilla is a type of smooth, thin flat-brown product made out of wheat flour. Originally, the tortillas were made from the corn tortilla, but later on the flour tortillas were also discovered. These tortillas are usually filled with many stuffing like beef, chopped potatoes, fried beans, cheese, and hot sauces. Apart from the given usable, they are also stuffed some of the other ingredients to make dishes such as tacos, quesadillas and also burritos - a dish originated from the, Texas. Tortillas sources are now not only the corns, but also the wheat flour.

Nature Insights

The North America tortilla market is segmented based on nature as conventional and organic. In 2018, the conventional segment accounts for the largest share in the North America tortilla market, while the organic segment also contributes a significant share in the market. The conventional tortillas are produced using raw materials, comprising of pesticidal and chemical products. The conventional form of tortillas are made with the use of synthetic or chemical products during the cultivation and processing of this agricultural crops. Many of the herbicides which are used for the growth of the tortilla sources, are now considered by the EPA as possibly causing cancer. So people, especially in the US which is one of the biggest tortilla consumption market is are slowly moving towards the organic tortillas.

Source Insights

The North America tortilla market is segmented on the basis of source as wheat and corn. The corn segment was estimated to hold a major share in the market. The corn tortilla is the traditional form of the tortilla. Many corn tortillas were developed in stores through an industrial nixtamalization process. Although traditional tortillas are made from 100% maize, they can be made from dehydrated maize flour. Corn tortillas are low in fat, low in sodium and contain calcium, potassium and fiber. Nixtamalization is an important step in improving maize tortilla's nutritional profile.

Distribution Channel Insights

The North America tortilla market is segmented on the basis of distribution channel as hypermarkets and supermarkets, convenience stores, online, and foodservice. The hypermarkets and supermarkets segment accounts for the largest share in the North America tortilla market, while the foodservice segment also contributes a significant share in the market. A supermarket is a type of self-service platform which gives us a wide variety of options. These options may vary from food, beverages to household products, which are organized in sections and shelves. They usually offer a wide range of products from different brands under one roof and also sell them at relatively low prices as compared to other distribution channels and thus consumers prefer to shop from supermarkets.

US Tortilla Market by Product Type

NORTH AMERICA TORTILLA MARKET SEGMENTATION

North America Tortilla Market – By Product Type

• Tortilla chips
• Taco shells
• Tostadas
• Flour tortillas
• Corn Tortilla
• Others

North America Tortilla Market – By Nature

• Conventional
• Organic

North America Tortilla Market – By Source

• Wheat
• Corn

Company Profiles

• Associated British Foods plc.
• Cargill, Incorporated
• Barilla G. e R. Fratelli S.p.A
• Aryzta AG
• Rich Products Corporation
• Britannia Industries
• CSC Brands, L.P.
• Finsbury Food Group Plc
• Conagra Inc.
• Premier Foods Group Limited

North America Tortilla Report Scope