Broth Market Size, Share and Growth Report 2028

Broth Market Forecast to 2028 - COVID-19 Impact and Global Analysis by Type (Chicken Broth, Beef Broth, Seafood Broth, Vegetable Broth, and Others), Category (Organic, Conventional), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail, Others)

Publication Month : Feb 2023

  • Report Code : TIPRE00007537
  • Category : Food and Beverages
  • Status : Published
  • No. of Pages : 166
Inquire Before Buy



The broth market is projected to reach US$ 6,315.40 million by 2028 from US$ 5,180.51 million in 2022. It is expected to register a CAGR of 3.4% from 2022 to 2028.

Owing to hectic work schedules and extended working hours, people pay less attention to their daily diet, health, and fitness. As a result, awareness regarding health and nutrition has increased significantly in the last few years. Thus, there has been a rapid shift in consumer food preferences with increasing health concerns. According to the Nielsen Global Health and Wellness report, 2020, half of the global respondents were overweight while half were trying to lose weight. Thus, consumers have become more aware of what they eat. They seek fresh products that are natural, organic, and minimally processed. Youngsters are most willing to purchase premium goods with health claims, as this demographic group shows more flexibility toward adopting healthier food habits. Thus, increased consumption of premium products coupled with essential nutrients further drives the broth market growth.

In 2022, North America held the largest share of the global broth market, and Asia Pacific is estimated to register the fastest CAGR during the forecast period. A few of the key players operating in the North America broth market are Bare Bone Broth, Bonafide Provisions LLC, and Kettle Fire & Inc. Broth manufacturing companies in North America are continuously enhancing their product portfolio and adopting strategic development initiatives such as business expansions to be able to meet the customers' demands. For instance, in 2019, Lonolife, a California-based company, announced the launch of a new line of bone broth products. Such initiatives by the major players in the industry further drives the broth market growth during the forecast period.

Customize Research To Suit Your Requirement

We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.

Broth Market: Strategic Insights

Market Size Value inUS$ 5,180.51 million in 2022
Market Size Value byUS$ 6,315.40 million by 2028
Growth rateCAGR of 3.4% from 2022 to 2028
Forecast Period2022-2028
Base Year2022
Analyst Image


Have a question?

Shejal will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.

Analyst Image  Speak to Analyst

Impact of COVID-19 Pandemic on Broth Market

Countries in Asia Pacific, such as China, India, and Japan, faced significant challenges due to the shutdown of manufacturing units, disruption of supply chains, and shortage of raw materials during the COVID-19 pandemic; this resulted in a huge slump in product manufacturing and distribution. Nonetheless, the pandemic also brought some lucrative opportunities for key players in the broth market in Asia Pacific. Many companies in the broth market started implementing government protocols and norms to sell their product during or after the second wave of COVID-19 to grab this opportunity and increase sales.

In Asia Pacific, China was the first country to recover from losses incurred during the global health crisis. This is mainly due to the introduction of rapid vaccination drives and implementation of effective government regulations in the country. In 2021, governments of Asia Pacific countries eased out various restrictions and permitted manufacturers in the food & beverages industry to operate at full capacities. This helped them overcome the demand and supply gaps, which allowed them to recover from the financial losses. They also redirected their focus on developing and launching innovative healthier, natural, and immunity-boosting products to cater to customers’ buying preferences. This factor is expected to favor the broth market growth in Asia Pacific in the coming years.

Broth Market Breakdown, by Region

  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
  • Request discounts available for Start-Ups & Universities

Market Insights

Consumer Inclination Toward Nutritional Food Drive Broth Market

Broth products made from fresh vegetables, bones, and meat have gained tremendous popularity due to various health benefits and nutritional value associated with them. The demand for different broth types is increasing as they help improve immunity, hydration, and muscle protein synthesis; support joint and bone health; and exhibit antiaging properties. The inclusion of macronutrients and micronutrients in a good proportion with a high concentration of proteins drives the popularity of bone broth among consumers as an alternative to other protein sources. According to the report of EClinicalMedicine, 2020, more than 22% of people aged 40 and above in the world have knee osteoarthritis. Bone broth is a source of gelatin, which may break down into collagen in the body. The collagen produced through the breakdown of the gelatin content can improve knee joint symptoms in osteoarthritis, such as pain, stiffness, and poorer physical function. Furthermore, glutamine and a few more amino acids present in bone broth may also aid in effective digestion. This may help with conditions such as leaky gut, which is characterized by the irritation of the mucosal lining in the intestines and interference with the body’s ability to digest food. Hnece, the benefits associated with the consumption of broth propels the broth market growth.

The consumption of broth may also help people lose weight. It is high in protein, which helps the body feel fuller for longer spans alongside meeting calorie requirements. Moreover, drinking broth or making a simple soup may be perceived as a beneficial way to enhance protein content in the diet, without feeling unsatisfied with a meal. Thus, consumer inclination toward nutritious food is contributing to the broth market growth.

Type-Based Insights

Based on type, the broth market is categorized into chicken broth, beef broth, seafood broth, vegetable broth, and others. The chicken broth segment held the largest share of the market in 2022, and the vegetable broth segment is expected to register the highest CAGR during the forecast period. Vegetable broth is made by simmering vegetables in water. Vegetable broth offers various health benefits as it is a rich source of fiber and contains essential nutrients such as vitamins, minerals, and proteins. Vegetable broth contains a high amount of Vitamin A that will enhance vision and help prevent eye diseases such as cataracts and glaucoma. In addition, the presence of macro and micronutrients, along with high protein concentration, in vegetable broth is expected to fuel its demand in the coming years. Therefore, increased awareness of ingredients content in the products further drives the broth market growth.

Broth Market, by Type – 2022 and 2028

  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
  • Request discounts available for Start-Ups & Universities

Category-Based Insights

Based on category, the broth market is segmented into organic and conventional. The conventional segment held a larger share of the market in 2022, and the organic segment is projected to register a higher CAGR during the forecast period. Conventional products are grown using powerful chemicals to help manage fertility, prevent contamination by pests, and reduce the risks of diseases. Animals raised on conventional and grass-fed farms can be exposed to toxins from fertilizers, pesticides, and insecticides sprayed on pastures. Furthermore, consumption of water and other products from nonorganic or conventional farms can result in lead toxicity, which causes headaches, impaired growth, behavioral problems, lack of energy, and learning difficulties. Broth is free of toxins and helps treat specific health ailments such as autoimmunity and allergies. Further, the processing of conventional broth is simpler than organic broth. It is easily available and more affordable. These factors are boosting the demand for conventional broth, which is driving the broth market growth.

Distribution Channel-Based Insights

Based on distribution channel, the broth market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The supermarkets and hypermarkets segment accounted for the largest market share in 2022 Supermarkets and hypermarkets are large retail establishments that offer a wide range of products, such as groceries, beverages, and household goods. Products from various brands are available at reasonable prices in these stores, allowing shoppers to find the required product quickly. Moreover, these stores offer attractive discounts, multiple payment options, and a pleasant customer experience. Supermarkets and hypermarkets focus on maximizing product sales to increase their profit. Due to their vast customer base, broth manufacturers usually prefer to sell their products through supermarkets and hypermarkets. Increasing urbanization, rising working-class population, and competitive pricing boost the popularity of supermarkets and hypermarkets in developed and developing regions. Moreover, such stores have modern storage facilities, which provide ideal storage conditions for broth and other nonperishable products.

The major players operating in the broth market include The Manischewitz Co.; Barebones Ventures LLC.; Bonafide Provisions LLC; The Hain Celestial Group, Inc.; Look's Gourmet Food Company Inc.; Kettle & Fire Inc.; Del monte Foods Inc.; Zoup Specialty Products LLC.; Campbell Soup Co.; and Epic Provisions LLC. These companies are emphasizing on new product launches and geographical expansions to meet the growing consumer demand worldwide. They have a widespread global presence, which provides them to serve a large set of customers and subsequently increases their market share. These market players focus heavily on new product launches and regional expansions to increase their product range in specialty portfolios.

Report Spotlights

  • Progressive industry trends in the broth market to help companies develop effective long-term strategies
  • Business growth strategies adopted by the market players in developed and developing countries
  • Quantitative analysis of the market from 2019 to 2028
  • Estimation of global demand for broth
  • Porter’s Five Forces analysis to illustrate the efficacy of buyers and suppliers in the broth market
  • Recent developments to understand the competitive market scenario
  • Market trends and outlook, and growth drivers and restraints in the broth market
  • Assistance in the decision-making process by highlighting market strategies that underpin commercial interest
  • Size of the broth market at various nodes
  • A detailed overview and broth industry dynamics
  • Size of the broth market in various regions with promising growth opportunities
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Type, Category, and Distribution Channel

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States

Frequently Asked Questions

What is the largest region of the global broth market?

North America accounted for the largest share of the global broth market owing to the rising demand for healthy food and beverages and increasing consumption of convenience food among consumers across the region is fueling the demand for broth.

Based on the distribution channel, which is the fastest-growing segment in the broth market?

Based on application, online retail is the fastest-growing segment in the broth market due to its convenience for shopping and product delivery.

What are the key drivers for the growth of the global broth market?

Consumers’ inclination towards nutritional food and the proliferation of E-Commerce services are some of the key driving factors for the broth market.

Can you list some of the major players operating in the global broth market?

The major players operating in the global broth market are The Manischewits Co, Barebones Ventures LLC, Bonafide Provisions LLC, The Hain Celestial Group Inc, Look's Gourmet Food Company Inc, Kettle & Fire Inc, Del monte Foods Inc, Zoup Specialty Products LLC, Campbell Soup Co, Epic Provisions LLC among few others.

What are the opportunities for broth in the global market?

Innovations in packaging solutions are expected to create lucrative growth opportunities for companies in the broth market during the forecast period.

Based on the type, why does the chicken broth segment have the largest revenue share?

Based on the type, the chicken broth segment accounted for the largest revenue share as it helps in body detoxification and fat breakdown. It is rich in minerals that contain calcium, magnesium, and phosphor.

The List of Companies - Broth Market

  1. The Manischewits Co         
  2. Barebones Ventures LLC    
  3. Bonafide Provisions LLC     
  4. The Hain Celestial Group Inc        
  5. Look's Gourmet Food Company Inc         
  6. Kettle & Fire Inc     
  7. Del monte Foods Inc         
  8. Zoup Specialty Products LLC        
  9. Campbell Soup Co            
  10. Epic Provisions LLC

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

Your data will never be shared with third parties, however, we may send you information from time to time about our products that may be of interest to you. By submitting your details, you agree to be contacted by us. You may contact us at any time to opt-out.

Related Reports