Oral Care Market Size & Trends Global Growth Report 2028

[Research Report] The oral care market is projected to reach US$ 47,380.58 million by 2028 from US$ 36,273.14 million in 2020; it is estimated to grow at a CAGR of 3.4% from 2021 to 2028.

Oral health is a crucial indicator of overall health, well-being, and quality of life. It encompasses various diseases and conditions such as dental caries, periodontal (gum) disease, tooth loss, oral cancer, oral manifestations of HIV infection, and oro-dental trauma. Oral care products are intended to cleanse the oral cavity, freshen the breath, and maintain good oral hygiene.

The oral care market is segmented based on product, distribution channel, and geography. The market, by geography, is broadly segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America. The market report offers insights and in-depth analysis of the market, emphasizing parameters such as market size, market trends, technological advancements in the market, and market dynamics, along with the global analysis of the competitive landscape of the leading market players that are driving the oral care market growth.

Growing prevalence of oral and dental conditions and rising awareness about the benefits provided by oral care products have significantly increased the market size and are expected to have a significant short-, mid-, and long-term impact on the market size. However, the pricing pressure faced by prominent players is expected to hamper the growth of the market. The oral care market report also studies the ongoing opportunities and market trends that can have a possible impact on the market growth.

Lucrative Regions for Oral Care Market

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Market Insights

Increasing Prevalence of Dental Problems

Oral diseases include gum disease, tooth decay or caries, canker sores, sensitivity, toothaches, dental emergencies, oral cancer, and oral infectious diseases. Untreated oral disease is a primary concern worldwide, affecting more than 50% of the global population. Periodontal disease and dental caries are the critical causes of the loss of natural teeth. As per Oral Health Associates, sugar consumption among the population in developing economies has tripled over the past 50 years. According to the World Health Organization (WHO), dental caries is the most common oral care issue caused by excessive sugar consumption. Moreover, oral diseases affect 3.9 billion people worldwide, and untreated tooth decay is the most predominant oral disease, affecting almost 50% of the global population. As per the Centers for Disease Control and Prevention (CDC), oral cancer accounts for ~3% (i.e., 53,000 new cases) of all cancer cases diagnosed annually in the US. In addition to the unhealthy high-sugar diet, tobacco and alcohol consumption contribute to oral diseases. Most oral health conditions are preventable and can be treated at an early stage by involving a proper oral care regime. Thus, the increasing prevalence of dental problems bolsters the demand for oral care products.

Product-Based Insights

The global oral care market, based on product, is segmented into toothpastes, toothbrushes and accessories, mouthwashes/rinses, denture products, dental prosthesis cleaning solutions, dental accessories/ancillaries, and other dental products. The toothpastes segment held the largest share of the market in 2020 and is anticipated to register the highest CAGR during the forecast period. The toothpastes segment is further divided into sensitive toothpastes, herbal toothpastes, children toothpastes, and whitening toothpastes. Similarly, the toothbrush and accessories segment is further segmented into manual toothbrushes, electric toothbrushes, battery-powered toothbrushes, bamboo toothbrushes, disposable toothbrushes, and other toothbrushes. The mouthwashes/rinses segment of the oral care market is further bifurcated into non-medicated mouthwashes and medicated mouthwashes. The denture products segment is further subsegmented into denture fixatives, denture cleaners, and others. Also, the dental accessories/ancillaries segment of the oral care market is further segmented into cosmetic dental whitening products, dental flosses, breath fresheners, tongue scrapers, teeth-whitening strips, and others.

Oral Care Market, by Product – 2020 and 2028

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Distribution Channel-Based Insights

Based on the distribution channel, the global oral care market is segmented into supermarkets/hypermarkets, convenience stores, pharmacies and drug stores, online retail stores, and other distribution channels. The supermarkets/hypermarkets segment held the largest share of the market in 2020. However, the online retail stores segment is estimated to register the highest CAGR of 4.0% in the oral care market during the forecast period.

Strategic Insights

Various companies operating in the oral care market adopt strategies such as product launches, mergers and acquisitions, collaborations, product innovations, and product portfolio expansions to expand their footprint worldwide, maintain the brand name, and meet the growing demand from end users.