Packaged Pretzels Market 2028 By Category, Shape, Distribution Channel and Geography | The Insight Partners

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Packaged Pretzels Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Category (Gluten-free, Conventional); Shape (Twists, Minis, Sticks, Others); Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail, Others) and Geography

Report Code: TIPRE00019674 | No. of Pages: 150 | Category: Food and Beverages | Status: Upcoming


Pretzels have their origin in Europe and gradually gaining popularity among global consumers. Pretzels are available in different sizes and shapes, such as twists, minis, sticks, and others. The demand for packaged pretzels is rising owing to consumer inclination toward convenience snacks. Nuts, sugar, seeds, salt, glazes, and chocolate are some of the common seasonings for making pretzels. Packaged pretzels are hard pretzels that are produced with wheat flour, salt, yeast, water, leavening agents, shortening, and sugar.


The packaged pretzels market has witnessed significant growth owing to factors such as increasing consumers' interest in different convenience food products. In recent times, consumers have shifted from traditional three-course meals each day to snacking or multiple small meals during the day. The rising number of consumer stores, growing brand visibility coupled with changing eating habits among consumers have heightened the demand for packaged pretzels. To cater to the trending consumer needs, market players are further focusing on the launch of innovative products, including gluten-free and novel flavors. However, high-price and availability of substitutes may restrict the growth of the packaged pretzels market. Nevertheless, with the rapid growth in the food processing industry and online retail chain, there are opportunities for the market players to invest in this market.


The "Global Packaged Pretzels Market Analysis to 2028" is a specialized and in-depth study of the food and beverages industry with a special focus on the global market trend analysis. The report aims to provide an overview of the packaged pretzels market with detailed market segmentation by category, shape, distribution channel, and geography. The global packaged pretzels market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading packaged pretzels market players and offers key trends and opportunities in the market.


The global packaged pretzels market is segmented on the basis of category, shape, and distribution channel. On the basis of category, the packaged pretzels market is segmented into gluten-free and conventional. The packaged pretzels market on the basis of the shape is classified into twists, minis, sticks, and others. On the basis of distribution channel, global packaged pretzels market is bifurcated into supermarkets & hypermarkets, convenience stores, online retail, and others.


The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global packaged pretzels market based on various segments. It also provides market size and forecast estimates from the year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The packaged pretzels market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.

The report analyzes factors affecting the packaged pretzels market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the packaged pretzels market in these regions.

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The reports cover various key developments in the global packaged pretzels market. Various companies are focusing growth strategies such as product launches, product approvals and others such as patents and events. Some of the growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from packaged pretzels market are anticipated to lucrative growth opportunities in the future with the rising demand for packaged pretzels in the global market. Below mentioned is the list of few companies engaged in the packaged pretzels market.

The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the packaged pretzels market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.

  •   Auntie Anne's, Inc.
  •   Conagra Brands, Inc.
  •   Focus Brands
  •   Herr Foods Inc.
  •   J&J Snack Foods Corp
  •   Mars, Incorporated
  •   Nestle S.A.
  •   PepsiCo
  •   Pretzels, Inc.
  •   Snyder's-Lance, Inc.

The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.

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The List of Companies

1. Auntie Anne's, Inc.
2. Conagra Brands, Inc.
3. Focus Brands
4. Herr Foods Inc.
6. Mars Incorporated
7. Nestle S.A.
8. PepsiCo
9. Pretzels, Inc.
10. Snyder's-Lance, Inc.
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