Packaged Pretzels Market Growth, Top Players, and Forecast by 2031

Historic Data: 2021-2023   |   Base Year: 2024   |   Forecast Period: 2025-2031

Coverage: Packaged Pretzels Market covers analysis By Category (Gluten-free, Conventional); Shape (Twists, Minis, Sticks, Others); Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail, Others) , and Geography (North America, Europe, Asia Pacific, and South and Central America)

  • Report Date : Aug 2025
  • Report Code : TIPRE00019674
  • Category : Food and Beverages
  • Status : Upcoming
  • Available Report Formats : pdf-format excel-format
  • No. of Pages : 150

MARKET INTRODUCTION



Pretzels have their origin in Europe and gradually gaining popularity among global consumers. Pretzels are available in different sizes and shapes, such as twists, minis, sticks, and others. The demand for packaged pretzels is rising owing to consumer inclination toward convenience snacks. Nuts, sugar, seeds, salt, glazes, and chocolate are some of the common seasonings for making pretzels. Packaged pretzels are hard pretzels that are produced with wheat flour, salt, yeast, water, leavening agents, shortening, and sugar.

MARKET DYNAMICS



The packaged pretzels market has witnessed significant growth owing to factors such as increasing consumers' interest in different convenience food products. In recent times, consumers have shifted from traditional three-course meals each day to snacking or multiple small meals during the day. The rising number of consumer stores, growing brand visibility coupled with changing eating habits among consumers have heightened the demand for packaged pretzels. To cater to the trending consumer needs, market players are further focusing on the launch of innovative products, including gluten-free and novel flavors. However, high-price and availability of substitutes may restrict the growth of the packaged pretzels market. Nevertheless, with the rapid growth in the food processing industry and online retail chain, there are opportunities for the market players to invest in this market.

MARKET SCOPE



The "Global Packaged Pretzels Market Analysis to 2031" is a specialized and in-depth study of the food and beverages industry with a special focus on the global market trend analysis. The report aims to provide an overview of the packaged pretzels market with detailed market segmentation by category, shape, distribution channel, and geography. The global packaged pretzels market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading packaged pretzels market players and offers key trends and opportunities in the market.

MARKET SEGMENTATION



The global packaged pretzels market is segmented on the basis of category, shape, and distribution channel. On the basis of category, the packaged pretzels market is segmented into gluten-free and conventional. The packaged pretzels market on the basis of the shape is classified into twists, minis, sticks, and others. On the basis of distribution channel, global packaged pretzels market is bifurcated into supermarkets & hypermarkets, convenience stores, online retail, and others.

REGIONAL FRAMEWORK



The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global packaged pretzels market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The packaged pretzels market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.

The report analyzes factors affecting the packaged pretzels market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the packaged pretzels market in these regions.

MARKET PLAYERS



The reports cover various key developments in the global packaged pretzels market. Various companies are focusing growth strategies such as product launches, product approvals and others such as patents and events. Some of the growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from packaged pretzels market are anticipated to lucrative growth opportunities in the future with the rising demand for packaged pretzels in the global market. Below mentioned is the list of few companies engaged in the packaged pretzels market.

The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the packaged pretzels market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.

  •   Auntie Anne's, Inc.
  •   Conagra Brands, Inc.
  •   Focus Brands
  •   Herr Foods Inc.
  •   J&J Snack Foods Corp
  •   Mars, Incorporated
  •   Nestle S.A.
  •   PepsiCo
  •   Pretzels, Inc.
  •   Snyder's-Lance, Inc.

The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.

Packaged Pretzels Report Scope

Report Attribute Details
Market size in 2024 US$ XX million
Market Size by 2031 US$ XX Million
Global CAGR (2025 - 2031) XX%
Historical Data 2021-2023
Forecast period 2025-2031
Segments Covered By Category
  • Gluten-free
  • Conventional
By Shape
  • Twists
  • Minis
  • Sticks
By Distribution Channel
  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Online Retail
Regions and Countries Covered North America
  • US
  • Canada
  • Mexico
Europe
  • UK
  • Germany
  • France
  • Russia
  • Italy
  • Rest of Europe
Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
South and Central America
  • Brazil
  • Argentina
  • Rest of South and Central America
Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of Middle East and Africa
Market leaders and key company profiles
  • Auntie Anne's, Inc.
  • Conagra Brands, Inc.
  • Focus Brands
  • Herr Foods Inc.
  • J and J SNACK FOODS CORP
  • Mars Incorporated
  • Nestle S.A.
  • PepsiCo
  • Pretzels, Inc.
  • Shejal Jamdade
    Shejal Jamdade
    Associate Vice President,
    Market Research & Consulting

    With over 12 years of experience in managing custom research projects, Shejal is a seasoned research professional with deep cross-sector expertise spanning Chemicals & Materials, Food & Beverages, Biotechnology, and Consumer Goods. She excels in end-to-end project management, advanced data modelling, and providing strategic support to clients.

    Shejal has successfully led a wide range of high-impact research engagements, consistently guiding clients through complex business challenges and enabling informed decision-making. Her ability to blend analytical rigor with industry knowledge has made her a trusted advisor for clients seeking data-driven strategies and actionable insights. Dedicated to excellence and precision, Shejal continues to play a pivotal role in transforming business objectives into research-driven outcomes.

    • Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
    • PEST and SWOT Analysis
    • Market Size Value / Volume - Global, Regional, Country
    • Industry and Competitive Landscape
    • Excel Dataset

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    Our Clients
    The List of Companies

    1. Auntie Anne's, Inc.
    2. Conagra Brands, Inc.
    3. Focus Brands
    4. Herr Foods Inc.
    5. J and J SNACK FOODS CORP
    6. Mars Incorporated
    7. Nestle S.A.
    8. PepsiCo
    9. Pretzels, Inc.
    10. Snyder's-Lance, Inc.
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