邻近服务市场(关键地区、市场参与者、规模和份额)- 到 2031 年的预测

  • Report Code : TIPRE00028923
  • Category : Technology, Media and Telecommunications
  • Status : Upcoming
  • No. of Pages : 150
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市场介绍

邻近即服务是一种概念,它使用基于位置的无线技术向指定地点的移动用户提供高度定制的广告内容。 Wi-Fi、蓝牙、NFC 和 GPS 都用作邻近服务范例,为特定地点提供高度定制的超本地数据。该服务模式可用于多种用途,包括智慧城市项目中的数据分发、商场中的商业信息传递、校园和办公中心的新闻源共享、城市游戏和个人广告等。

市场动态

由于智能手机和近距离技术使用量的增加、市场竞争力的提高以及对商业信息的更加关注,近距离即服务市场正在不断增长。随着越来越多的营销人员采用邻近营销,因为它针对目标人群的精确方式,该行业可能会在未来几年得到发展。此外,对更好的客户服务和响应的日益增长的需求、越来越多地使用 BLE 信标进行邻近营销以及基于位置的服务的技术改进都有助于市场增长。

市场范围

“到 2028 年全球邻近服务市场分析”是对技术、媒体和电信行业的专业深入研究,特别关注全球市场趋势分析。邻近即服务市场报告旨在提供邻近即服务市场的概述,并按技术、最终用户和地理位置进行详细的市场细分。预计全球邻近服务市场将在预测期内实现高速增长。该报告提供了作为服务市场领先参与者的市场状况的关键统计数据,并提供了市场的主要趋势和机会。

市场细分

全球邻近服务市场根据技术和最终用户进行细分。根据技术,邻近即服务市场分为 Wi-Fi、蓝牙、近场通信 (NFC)、GPS 等。根据最终用户,邻近服务市场分为零售和电子商务、医疗保健、BFSI 等。

区域框架

该报告提供了行业的详细概述,包括定性和定量信息。它提供了基于各个细分市场的全球邻近服务市场的概述和预测。它还提供了2018年至2028年五个主要地区的市场规模和预测估计,即北美、欧洲、亚太地区(APAC)、中东和非洲(MEA)以及南美洲和中美洲。每个地区作为服务市场的邻近性随后按各自的国家和细分市场进行细分。邻近即服务市场报告涵盖了全球 18 个国家的分析和预测以及该地区当前的趋势和机遇。该报告从需求和供应方面分析了影响邻近服务市场的因素,并进一步评估了预测期内影响市场的市场动态,即驱动因素、限制因素、机会和未来趋势。该报告还提供了详尽的 PEST 分析,强调了影响这些地区服务市场邻近性的因素。 COVID-19 对邻近服务市场的影响 报告全文涵盖了 COVID-19 大流行对市场的影响。疫情对邻近服务市场产生了积极影响。由于封锁条件,许多公司现在在在线平台上开展业务。因此,在 COVID-19 期间,对邻近服务的需求不断增加,并且在预测期内也将增加。

市场参与者

这些报告涵盖了邻近服务市场的主要发展以及有机和无机增长战略。许多公司都专注于有机增长战略,例如产品发布、产品批准以及专利和活动等其他战略。市场上出现的无机增长战略活动包括收购、伙伴关系和合作。这些活动为市场参与者扩大业务和客户群铺平了道路。随着全球市场对过滤产品的需求不断增长,邻近服务市场的市场参与者预计将在未来获得利润丰厚的增长机会。下面提到的是几家从事邻近服务市场的公司的名单。该报告还包括主要公司的概况及其周边服务市场的 SWOT 分析和市场策略。此外,该报告重点关注领先的行业参与者,提供公司简介、所提供的组件和服务、过去三年的财务信息、过去五年的关键发展等信息。
    • 苹果公司 • 布利斯克• 谷歌有限责任公司 •地面真相 •  HID 全球公司 • 诺雷克斯• 微软公司 • 高通技术公司。 • 斑马技术公司 •  InMarket
Insight 合作伙伴的专门研究和分析团队由经验丰富的专业人士组成,具有先进的统计专业知识,并在现有研究中提供各种定制选项。
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

  • Apple Inc.
  • Bleesk
  • Google LLC
  • GroundTruth
  • HID Global Corporation
  • Knorex
  • Microsoft Corporation
  • Qualcomm Technologies, Inc.
  • Zebra Technologies Corp.
  • InMarket

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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