The UAE frozen French fries market size is projected to reach US$ 279.78 million by 2031 from US$ 197.60 million in 2024. The market is expected to register a CAGR of 5.1% from 2025 to 2031. The rising demand for organic food products is likely to remain a key trend in the UAE frozen French fries market
UAE Frozen French Fries Market Analysis
Western fast-food chains such as McDonald's and Burger King have significantly influenced consumer familiarity with French fries in the UAE, leading to increased retail demand for home consumption. As a result, hypermarkets and supermarkets (e.g., Carrefour, Lulu, and Spinneys) have expanded their frozen food sections. Frozen French fries are among the notable packaged convenience food products that appeal to most consumers across the UAE. These are adaptable to local tastes and can be enjoyed with traditional dishes such as shawarma and falafel or as a standalone snack. Nonetheless, price competitiveness plays a pivotal role in shaping consumer behavior. A substantial percentage of the consumer base opts for cost-effective frozen French fries as an accessible, budget-conscious convenience food solution. To effectively capture the price-sensitive demographic, retailers frequently introduce strategic promotional initiatives by including discounts and bulk-buy offers, which encourage impulse purchases. For instance, supermarkets, such as Carrefour in the UAE, offer promotional discounts on popular frozen French fries brands, including a 28% discount on McCain Foods Ltd and a 26% discount on Lamb Weston Holdings Inc., making them appealing to consumers. These pricing tactics not only drive sales volume but also enhance consumer value perception, positioning the products of interest as affordable yet high in demand within the competitive retail landscape.
UAE Frozen French Fries Market Overview
The frozen French fries market in the UAE has experienced massive growth over the past few years, primarily because of the thriving food service sector and an increasing demand for convenience foods from consumers. Rapid urbanization and changing lifestyles have increased the number of fast-food outlets and casual dining establishments, leading to a significant demand for quality frozen potato products. The youth population in the UAE is growing, and disposable incomes are increasing. The diversified expatriate population in the UAE is another factor that increases consumption. Key players are expanding their product lines, concentrating on new flavors and healthier options to attract health-conscious consumers.
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UAE Frozen French Fries Market: Strategic Insights
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UAE Frozen French Fries Market Drivers and Opportunities
Rising Demand for Fast Food in UAE
Western dietary patterns have significantly influenced the eating patterns in the UAE. French fries are a staple in many fast-food meals, contributing to their rising consumption. The increase in fast-food chains and quick-service restaurants in the country is a primary driving factor contributing to the increasing demand for frozen French fries. The UAE has a significant portion of its population living in urban areas. The demand for fast food, especially among young consumers, increases as the cities expand. To cater to this growing demand, several fast-food chains have been launched in the country. For instance, in 2023, the UAE-based burger chain Pickl planned to expand to 50 new GCC locations over the next five years. Pickl also announced plans to open its first restaurant in Qatar in 2023. In August 2024, Smacks Hamburgers launched its burger chain in Dubai. Moreover, Five Guys, a burger chain, made its debut at Dubai International Airport in the UAE in June 2024.
Growth in Tourism and Hospitality Sector
Economic growth, tourism development, government initiatives, and global events contribute to the growth of hotel establishments in the UAE. The country has experienced economic growth, attracting domestic and international investments. A thriving economy correlates with increased business activities, conferences, and tourism, leading to the development of the hospitality industry. The UAE expects to register 40 million visitors by 2030. The UAE's Tourism Strategy 2031 focuses on promoting a unified tourism identity, diversifying tourism products, building tourism capabilities, and increasing investments. Thus, the growth in the tourism and hospitality sector is expected to provide lucrative opportunities for the UAE in the coming years.
UAE Frozen French Fries Market Report Segmentation Analysis
Key segments that contributed to the derivation of the UAE frozen French fries market analysis are product type, category, and end user.
- Based on product type, the market is segmented into regular fries, crinkle-cut fries, steak-fries, and others. The regular fries segment held the largest share of the market in 2024.
- In terms of category, the market is segmented into conventional and organic. The conventional segment held a larger share of the market in 2024.
- Based on end user, the market is segmented into food retail and food service. The food service segment held a larger share of the market in 2024.
UAE Frozen French Fries Market Share Analysis
The scope of the UAE frozen French fries market report focuses on the market scenario in terms of historical market revenues and forecasts.
The UAE fast food industry is one of the region's most competitive, with established international players and emerging local chains. The high demand for convenient and affordable meals contributes to the addition of French fries to the menu by foodservice operators. Fast foods, such as French fries, are popular globally across all demographics. The country witnesses significant urbanization with a high number of consumers with busy lifestyles. Consumers have also adopted the culture of dining or eating out. Fast-food restaurants cater to this shift by offering quick and affordable meals. This is contributing to the growth of the UAE frozen French fries market.
UAE Frozen French Fries Market Report Scope
UAE Frozen French Fries Market News and Recent Developments
The UAE frozen French fries market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the UAE frozen French fries market are listed below:
- McCain Foods Ltd acquired the predictive crop intelligence portfolio from Resson, an analytics technology firm enhancing farming efficiency. This acquisition is pivotal to McCain Foods Ltd.'s innovation to use digital technology to transform agriculture. (Source: McCain Foods Ltd, Press Release, June 2022)
- BRF SA announced the acquisition of a modern processed foods plant in Henan province, China. The facility has two food processing lines, with a current capacity of approximately 30,000 tons annually. (Source: BRF SA, Press Release, November 2024)
- McCain Foods Ltd signed a three-year partnership agreement with the Toronto Blue Jays in Canada. This partnership is expected to strengthen the company's presence in the Canadian market. (Source: McCain Foods Ltd, Press Release, April 2024)
UAE Frozen French Fries Market Report Coverage and Deliverables
The "UAE Frozen French Fries Market Size and Forecast (2021–2031)" report provides a detailed analysis of the market covering below areas:
- UAE frozen French fries market size and forecast at country levels for all the key market segments covered under the scope
- UAE frozen French fries market trends, as well as market dynamics such as drivers, restraints, and key opportunities
- Detailed Porter's Five Forces and SWOT analysis
- UAE frozen French fries market analysis covering key market trends, country framework, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the UAE frozen French fries market
- Detailed company profiles
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The market is projected to reach US$ 279.78 million by 2031.
The market is estimated to register a CAGR of 5.1% during 2025–2031.
McCain Foods Ltd, AJC International Inc, Lamb Weston Holdings Inc, BRF SA, Seara Foods, Al Kabeer Frozen Foods, Sunbulah Group, Farm Frites International BV, Americana Foods, and Saudia Dairy & Foodstuff Company (SADAFCO) are among the key players operating in the UAE frozen French fries market.
The regular fries segment dominated the market in 2024.
The compelling deals and discounts and the rising demand for fast food are among a few factors driving the market growth.
The rising demand for organic food products is likely to remain a key trend in the UAE frozen French fries market.
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Analyst Market Outlook
2.2 Market Attractiveness
3. Research Methodology
3.1 Secondary Research
3.2 Primary Research
3.2.1 Hypothesis formulation:
3.2.2 Macro-economic factor analysis:
3.2.3 Developing base number:
3.2.4 Data Triangulation:
3.2.5 Country level data:
4. United Arab Emirates Frozen French Fries Market Landscape
4.1 Overview
4.2 Porter’s Five Force Analysis
4.2.1 Threat of New Entrants
4.2.2 Threat of Substitutes
4.2.3 Bargaining Power of Buyers
4.2.4 Bargaining Power of Suppliers
4.2.5 Competitive Rivalry
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers
4.3.2 Manufacturers
4.3.3 Distributors
4.3.4 End Users
4.3.5 List of Vendors in the Value Chain
4.4 Average Retail Selling Price, by Key SKUs, 2024
4.5 Average Selling Price for Food Service, by Key SKUs, 2024
4.6 Import – Export Analysis, US$ Th, 2023 (HS Code: 200410)
5. United Arab Emirates Frozen French Fries Market – Key Market Dynamics
5.1 United Arab Emirates Frozen French Fries Market – Key Market Dynamics
5.2 Market Drivers
5.2.1 Compelling Deals and Discounts Encourage Impulse Buying of Frozen French Fries
5.2.2 Rising Demand for Fast Food in the UAE
5.3 Market Restraints
5.3.1 Inclination Toward Healthier Snacking Options
5.4 Market Opportunities
5.4.1 Growth in Tourism and Hospitality Sector
5.5 Future Trends
5.5.1 Rising Demand for Organic Food Products
5.6 Impact of Drivers and Restraints:
6. United Arab Emirates Frozen French Fries Market Analysis
6.1 United Arab Emirates Frozen French Fries Market Volume (Kilo Tons), 2021–2031
6.2 United Arab Emirates Frozen French Fries Market Volume Forecast and Analysis (Kilo Tons)
6.3 United Arab Emirates Frozen French Fries Market Revenue (US$ Million), 2024–2031
6.4 United Arab Emirates Frozen French Fries Market Forecast and Analysis
7. United Arab Emirates Frozen French Fries Market Volume and Revenue Analysis – by Product Type
7.1 Regular Fries
7.1.1 Overview
7.1.2 Regular Fries: United Arab Emirates Frozen French Fries Market – Volume and Forecast to 2031 (Kilo Tons)
7.1.3 Regular Fries: United Arab Emirates Frozen French Fries Market – Revenue and Forecast to 2031 (US$ Million)
7.2 Crinkle-Cut Fries
7.2.1 Overview
7.2.2 Crinkle-Cut Fries: United Arab Emirates Frozen French Fries Market – Volume and Forecast to 2031 (Kilo Tons)
7.2.3 Crinkle-Cut Fries: United Arab Emirates Frozen French Fries Market – Revenue and Forecast to 2031 (US$ Million)
7.3 Steak-Fries
7.3.1 Overview
7.3.2 Steak-Fries: United Arab Emirates Frozen French Fries Market – Volume and Forecast to 2031 (Kilo Tons)
7.3.3 Steak-Fries: United Arab Emirates Frozen French Fries Market – Revenue and Forecast to 2031 (US$ Million)
7.4 Others
7.4.1 Overview
7.4.2 Others: United Arab Emirates Frozen French Fries Market – Volume and Forecast to 2031 (Kilo Tons)
7.4.3 Others: United Arab Emirates Frozen French Fries Market – Revenue and Forecast to 2031 (US$ Million)
8. United Arab Emirates Frozen French Fries Market Revenue Analysis – by Category
8.1 Conventional
8.1.1 Overview
8.1.2 Conventional: United Arab Emirates Frozen French Fries Market – Revenue and Forecast to 2031 (US$ Million)
8.2 Organic
8.2.1 Overview
8.2.2 Organic: United Arab Emirates Frozen French Fries Market – Revenue and Forecast to 2031 (US$ Million)
9. United Arab Emirates Frozen French Fries Market Revenue Analysis – by End User
9.1 Food Retail
9.1.1 Overview
9.1.2 Food Retail: United Arab Emirates Frozen French Fries Market – Revenue and Forecast to 2031 (US$ Million)
9.1.3 Supermarkets and Hypermarkets
9.1.3.1 Overview
9.1.3.2 Supermarkets and Hypermarkets: United Arab Emirates Frozen French Fries Market – Revenue and Forecast to 2031 (US$ Million)
9.1.4 Convenience Stores
9.1.4.1 Overview
9.1.4.2 Convenience Stores: United Arab Emirates Frozen French Fries Market – Revenue and Forecast to 2031 (US$ Million)
9.1.5 Online Retail
9.1.5.1 Overview
9.1.5.2 Online Retail: United Arab Emirates Frozen French Fries Market – Revenue and Forecast to 2031 (US$ Million)
9.2 Food Service
9.2.1 Overview
9.2.2 Food Service: United Arab Emirates Frozen French Fries Market – Revenue and Forecast to 2031 (US$ Million)
9.2.3 Quick Service Restaurants
9.2.3.1 Overview
9.2.3.2 Quick Service Restaurants: United Arab Emirates Frozen French Fries Market – Revenue and Forecast to 2031 (US$ Million)
9.2.4 Fine Dining Restaurants
9.2.4.1 Overview
9.2.4.2 Fine Dining Restaurants: United Arab Emirates Frozen French Fries Market – Revenue and Forecast to 2031 (US$ Million)
9.2.5 Cafes and Bars
9.2.5.1 Overview
9.2.5.2 Cafes and Bars: United Arab Emirates Frozen French Fries Market – Revenue and Forecast to 2031 (US$ Million)
9.2.6 Others
9.2.6.1 Overview
9.2.6.2 Others: United Arab Emirates Frozen French Fries Market – Revenue and Forecast to 2031 (US$ Million)
10. Competitive Landscape
10.1 Heat Map Analysis by Key Players
10.2 Estimated Market Sales and Volume, by Key Players, (US$) (Kilo Tons)
11. Industry Landscape
11.1 Overview
11.2 Mergers & Acquisitions
11.3 Collaboration
11.4 Expansion
11.5 Company News
12. Company Profiles
12.1 McCain Foods Ltd
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 AJC International, Inc
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 Lamb Weston Holdings Inc
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 BRF SA
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 Seara Foods
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 Al Kabeer Frozen Foods
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 Sunbulah Group
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
12.8 Farm Frites International BV
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Products and Services
12.8.4 Financial Overview
12.8.5 SWOT Analysis
12.8.6 Key Developments
12.9 Americana Foods
12.9.1 Key Facts
12.9.2 Business Description
12.9.3 Products and Services
12.9.4 Financial Overview
12.9.5 SWOT Analysis
12.9.6 Key Developments
12.10 Saudia Dairy & Foodstuff Company (SADAFCO)
12.10.1 Key Facts
12.10.2 Business Description
12.10.3 Products and Services
12.10.4 Financial Overview
12.10.5 SWOT Analysis
12.10.6 Key Developments
13. Appendix
13.1 About The Insight Partners
List of Tables
Table 1. United Arab Emirates Frozen French Fries Market Segmentation
Table 2. List of Vendors
Table 3. Average Retail Selling Price, by Key SKUs, 2024
Table 4. Average Selling Price for Food Service, by Key SKUs, 2024
Table 5. United Arab Emirates Frozen French Fries Market – Volume, 2021 - 2024 (Kilo Tons)
Table 6. United Arab Emirates Frozen French Fries Market – Volume, 2025 - 2031 (Kilo Tons)
Table 7. United Arab Emirates Frozen French Fries Market – Revenue, 2021 - 2024 (US$ Million)
Table 8. United Arab Emirates Frozen French Fries Market – Revenue, 2025 - 2031 (US$ Million)
Table 9. United Arab Emirates Frozen French Fries Market – Volume, 2021 -2024(Kilo Tons) –by Product Type
Table 10. United Arab Emirates Frozen French Fries Market – Volume, 2025 -2031 (Kilo Tons) –by Product Type
Table 11. United Arab Emirates Frozen French Fries Market – Revenue, 2021 - 2024 (US$ Million) – by Product Type
Table 12. United Arab Emirates Frozen French Fries Market – Revenue, 2025 - 2031 (US$ Million) – by Product Type
Table 13. United Arab Emirates Frozen French Fries Market – Revenue, 2021 - 2024 (US$ Million) – by Category
Table 14. United Arab Emirates Frozen French Fries Market – Revenue, 2025 - 2031 (US$ Million) – by Category
Table 15. United Arab Emirates Frozen French Fries Market – Revenue, 2021 - 2024 (US$ Million) – by End User
Table 16. United Arab Emirates Frozen French Fries Market – Revenue, 2025 - 2031 (US$ Million) – by End User
Table 17. Heat Map Analysis by Key Players
Table 18. Estimated Market Sales and Volume, by Key Players, (US$) (Kilo Tons)
List of Figures
Figure 1. United Arab Emirates Frozen French Fries Market Segmentation, by Geography
Figure 2. Porter’s Five Force Analysis
Figure 3. Ecosystem Analysis: UAE Frozen French Fries Market
Figure 4. Import Analysis
Figure 5. Export Analysis
Figure 6. Impact Analysis of Drivers and Restraints
Figure 7. United Arab Emirates Frozen French Fries Market Volume (Kilo Tons), 2021–2031
Figure 8. United Arab Emirates Frozen French Fries Market Revenue (US$ Million), 2024–2031
Figure 9. United Arab Emirates Frozen French Fries Market Share (%) – Product Type, 2024 and 2031
Figure 10. Regular Fries: United Arab Emirates Frozen French Fries Market – Volume and Forecast to 2031 (Kilo Tons)
Figure 11. Regular Fries: United Arab Emirates Frozen French Fries Market – Revenue and Forecast to 2031 (US$ Million)
Figure 12. Crinkle-Cut Fries: United Arab Emirates Frozen French Fries Market – Volume and Forecast to 2031 (Kilo Tons)
Figure 13. Crinkle-Cut Fries: United Arab Emirates Frozen French Fries Market – Revenue and Forecast to 2031 (US$ Million)
Figure 14. Steak-Fries: United Arab Emirates Frozen French Fries Market – Volume and Forecast to 2031 (Kilo Tons)
Figure 15. Steak-Fries: United Arab Emirates Frozen French Fries Market – Revenue and Forecast to 2031 (US$ Million)
Figure 16. Others: United Arab Emirates Frozen French Fries Market – Volume and Forecast to 2031 (Kilo Tons)
Figure 17. Others: United Arab Emirates Frozen French Fries Market – Revenue and Forecast to 2031 (US$ Million)
Figure 18. United Arab Emirates Frozen French Fries Market Share (%) – Category, 2024 and 2031
Figure 19. Conventional: United Arab Emirates Frozen French Fries Market – Revenue and Forecast to 2031 (US$ Million)
Figure 20. Organic: United Arab Emirates Frozen French Fries Market – Revenue and Forecast to 2031 (US$ Million)
Figure 21. United Arab Emirates Frozen French Fries Market Share (%) – End User, 2024 and 2031
Figure 22. Food Retail: United Arab Emirates Frozen French Fries Market – Revenue and Forecast to 2031 (US$ Million)
Figure 23. Supermarkets and Hypermarkets: United Arab Emirates Frozen French Fries Market – Revenue and Forecast to 2031 (US$ Million)
Figure 24. Convenience Stores: United Arab Emirates Frozen French Fries Market – Revenue and Forecast to 2031 (US$ Million)
Figure 25. Online Retail: United Arab Emirates Frozen French Fries Market – Revenue and Forecast to 2031 (US$ Million)
Figure 26. Food Service: United Arab Emirates Frozen French Fries Market – Revenue and Forecast to 2031 (US$ Million)
Figure 27. Quick Service Restaurants: United Arab Emirates Frozen French Fries Market – Revenue and Forecast to 2031 (US$ Million)
Figure 28. Fine Dining Restaurants: United Arab Emirates Frozen French Fries Market – Revenue and Forecast to 2031 (US$ Million)
Figure 29. Cafes and Bars: United Arab Emirates Frozen French Fries Market – Revenue and Forecast to 2031 (US$ Million)
Figure 30. Others: United Arab Emirates Frozen French Fries Market – Revenue and Forecast to 2031 (US$ Million)
The List of Companies - UAE Frozen French Fries Market
- McCain Foods Ltd
- AJC International Inc
- Lamb Weston Holdings Inc
- BRF SA
- Seara Foods
- Al Kabeer Frozen Foods
- Sunbulah Group
- Farm Frites International BV
- Americana Foods
- Saudia Dairy & Foodstuff Company (SADAFCO)
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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