Robo Advisory Market Strategies, Growth, Analysis, and Forecast by 2031

Historic Data: 2021-2023   |   Base Year: 2024   |   Forecast Period: 2025-2031

Coverage: Robo Advisory Market covers analysis Robo Advisory Market Size and Forecast (2021–2031), Global and Regional Share, Trends, and Growth Opportunity Analysis: By Type (Pure Robo Advisors, Hybrid Robo Advisors); Provider (Fintech Robo Advisors, Banks, Traditional Wealth Managers, Others); Service Type ( Direct Plan-based/Goal-based and Comprehensive Wealth Advisory); End User (Retail Investor and High Net Worth Individuals); and Geography

  • Report Date : Aug 2025
  • Report Code : TIPRE00009316
  • Category : Banking, Financial Services, and Insurance
  • Status : Upcoming
  • Available Report Formats : pdf-format excel-format
  • No. of Pages : 150

The robo advisory market is projected to grow from US$ 5.89 billion in 2023 to US$ 51.84 billion by 2031; it is expected to expand at a CAGR of 31.2% from 2025 to 2031. 

Several emerging economies are encouraging regional players to expand their testing and research into Robo-advisory services. These activities are also expected to serve as a stimulus for market expansion. Robo-advising services primarily provide investment advisory services for individual finances. Robo-advisors are rapidly replacing the gaps left by human investment advisors, such as capability, capacity, and cost, owing mostly to the increased adoption of digitalization across the investment industry, combined with the development of AI in robotics.

Robo Advisory Market Analysis

The growing digitization of the BFSI business has hastened the expansion of digital investments, with robo-advisors playing a significant role. Robo-advisory services are particularly useful for passive investors who do not desire personal monitoring of their portfolio's progress. The need for robo-advisers is expected to rise as the financial sector increasingly uses technology-enabled analytics for investment consultations. Another driver of industry growth is the rapid shift from traditional investment services to robo-advising investment services. Furthermore, robo-advisors are now available on investing platforms rather than traditional financial services, enabling their widespread use.

Robo Advisory Market Overview

  • Rapid automation of processes and enterprises in end-user sectors is driving the development of robo-advisory services. These services minimize the need for human labor because internet platforms provide the same services at a much lower cost. Furthermore, as long as the user has access to the Internet, the services are available at all times.
  • The growing usage of robo-advisory in industrial verticals such as retail banking, asset management, and others to perform algorithmic calculations on data and communicate complete information is propelling the industry ahead.
  • Furthermore, robo-advisers provide unique benefits such as low-cost portfolios, tax loss harvesting, safe and secure investments, better decision-making, and credit risk reduction. Such elements are expected to fuel industry expansion during the predicted period.

Robo Advisory Market Driver and Opportunities

Focus on New Launches to Drive the Robo Advisory Market

  • Many robo-advisor solution providers are working on releasing innovative solutions to provide customers with improved financial advice. For instance, In July 2022, The Vanguard Group, Inc. announced the debut of Vanguard Personal Advisor, which is specifically designed for members in employer-sponsored retirement plans.
  • Similarly, in June 2023, Revolut, a worldwide neobank and financial technology business, launched a robo adviser in the United States to automate consumer investment portfolios and streamline the investment process.

Increasing Integration of Digital Technology in Financial Services to Create Lucrative Market Opportunities

  • Robo advising platforms offer automated financial management services that can be accessed online or via mobile platforms. They provide sophisticated financial information and advice in a simplified manner that everyone can understand, regardless of financial background.
  • The global financial sector has grown rapidly as digital technologies have become more widely used. The incorporation of Artificial Intelligence (AI) into investment processes has enabled automated investing
  • The market's rise can also be linked to the service's perks, such as accessibility, cost-effectiveness, and convenience.

Robo Advisory Market Report Segmentation Analysis

The key segment that contributed to the derivation of the Robo Advisory market analysis is type.

  • In 2023, the high net worth individuals (HNWIs) sector had the highest market revenue share. The increased demand for HNWIs by private equity managers to protect their investments is expected to promote the segment's growth.
  • In 2023, the fintech robo advisors segment had the highest market revenue share. Fintechs around the world rely on both automated and personalized consulting services. Furthermore, fintech firms may quickly deploy robo advisers by leveraging modern technologies like advanced analytics and quantitative finance.

Robo Advisory Market Share Analysis By Geography

  • The scope of the Robo Advisory market is primarily divided into five regions - North America, Europe, Asia Pacific, Middle East & Africa, and South America.
  • North America is expected to dominate the market due to the presence of various key participants, including Betterment LLC, Wealthfront Inc., Charles Schwab & Co. Inc., and Vanguard Group, among others. Furthermore, the region has outperformed other regions in terms of technological advancement and the robotics sector.

Robo Advisory Market Report Scope

Robo Advisory Market News and Recent Developments

Companies adopt inorganic and organic strategies such as mergers and acquisitions in the Robo Advisory market. Some of the recent key market developments are listed below:

  • In November 2023, WealthKernel, a wealthtech business that provides digital investing services, announced a partnership with Bambu, a provider of digital wealth technology. This collaboration introduces Bambu GO, a ready-to-use robo-adviser platform developed exclusively for financial institutions. [Source: WealthKernel, Company Website]

Robo Advisory Market Report Coverage & Deliverables

The Robo Advisory market forecast is estimated based on various secondary and primary research findings, such as key company publications, association data, and databases. The market report "Robo Advisory Market Size and Forecast (2021–2031)" provides a detailed analysis of the market covering below areas-

  • Market size & forecast at global, regional, and country levels for all the key market segments covered under the scope.
  • Market dynamics such as drivers, restraints, and key opportunities.
  • Key future trends.
  • Detailed PEST & SWOT analysis
  • Global and regional market analysis covering key market trends, key players, regulations, and recent market developments.
  • Industry landscape and competition analysis covering market concentration, heat map analysis, key players, and recent developments.
  • Detailed company profiles.

Robo Advisory Report Scope

Report Attribute Details
Market size in 2024 US$ 14.28 Billion
Market Size by 2031 US$ 184.32 Billion
Global CAGR (2025 - 2031) 44.10%
Historical Data 2021-2023
Forecast period 2025-2031
Segments Covered By Type
  • Automated Robo-Advisors
  • Hybrid Robo-Advisors
By Application
  • Automated Financial Planning
  • Financial Advice
  • Brokerage
  • Fund Platforms
Regions and Countries Covered North America
  • US
  • Canada
  • Mexico
Europe
  • UK
  • Germany
  • France
  • Russia
  • Italy
  • Rest of Europe
Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
South and Central America
  • Brazil
  • Argentina
  • Rest of South and Central America
Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of Middle East and Africa
Market leaders and key company profiles
  • AXOS INVEST, INC.
  • BETTERMENT LLC
  • CHARLES SCHWAB AND CO., INC.
  • FUTUREADVISOR
  • HEDGEABLE, INC.
  • NUTMEG SAVING AND INVESTMENT LIMITED
  • PERSONAL CAPITAL CORPORATION
  • SIGFIG WEALTH MANAGEMENT, LLC
  • THE VANGUARD GROUP, INC.

  • Frequently Asked Questions

    What are the driving factors impacting the global robo-advisory market?

    Rising utilization of digital technology and focus on new launches are the major factors that propel the global robo-advisory market.

    What is the estimated market size for the global robo advisory market in 2023?

    The global Robo Advisory market was estimated to grow at a CAGR of 31.2% during 2023 - 2031.

    What are the future trends of the global robo-advisory market?

    Increasing integration of digital technology in financial services to play a significant role in the global robo advisory market in the coming years.

    Which region is expected to register a high growth rate during the forecast period?

    Asia Pacific is anticipated to grow with a high growth rate during the forecast period.

    Which are the key players holding the major market share of the robo-advisory market?

    The major players holding majority shares are Betterment LLC, Fincite Gmbh, Wealthfront Corporation, The Vanguard Group, Inc., and The Charles Schwab Corporation.

    Ankita Mittal
    Ankita Mittal
    Manager,
    Market Research & Consulting

    Ankita is a dynamic market research and consulting professional with over 8 years of experience across the technology, media, ICT, and electronics & semiconductor sectors. She has successfully led and delivered 100+ consulting and research assignments for global clients such as Microsoft, Oracle, NEC Corporation, SAP, KPMG, and Expeditors International. Her core competencies include market assessment, data analysis, forecasting, strategy formulation, competitive intelligence, and report writing.

    Ankita is adept at handling complete project cycles—from pre-sales proposal design and client discussions to post-sales delivery of actionable insights. She is skilled in managing cross-functional teams, structuring complex research modules, and aligning solutions with client-specific business goals. Her excellent communication, leadership, and presentation abilities have enabled her to consistently deliver value-driven outcomes in fast-paced and evolving market environments.

    • Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
    • PEST and SWOT Analysis
    • Market Size Value / Volume - Global, Regional, Country
    • Industry and Competitive Landscape
    • Excel Dataset

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    The List of Companies

    1. AXOS INVEST, INC.
    2. BETTERMENT LLC
    3. CHARLES SCHWAB AND CO., INC.
    4. FUTUREADVISOR
    5. HEDGEABLE, INC.
    6. NUTMEG SAVING AND INVESTMENT LIMITED
    7. PERSONAL CAPITAL CORPORATION
    8. SIGFIG WEALTH MANAGEMENT, LLC
    9. THE VANGUARD GROUP, INC.
    10. WEALTHFRONT CORPORATION

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