The smart clothing market size is projected to reach US$ 15.21 billion by 2031 from US$ 2.61 billion in 2023. The market is expected to register a CAGR of 24.7% in 2023–2031. The growing need for health and wellness monitoring devices is likely to remain a key smart clothing market trend.

Smart Clothing Market Analysis

The smart clothing market is growing at a rapid pace due to the growing adoption of smart clothing in the sports and fitness industry and the increasing adoption of sensors for monitoring bodily activities. The market is expanding steadily, driven by the rising adoption of wearable devices. Moreover, the rising adoption of the Internet of Things (IoT) is providing lucrative opportunities for market growth.

Smart Clothing Market Overview

Smart clothing incorporates electronics into garments to improve utility and connectivity. These garments may collect biometric data, measure activity levels, regulate temperature, and even provide haptic feedback. The smart clothing market provides revolutionary garments embedded with sensors and technologies that revolutionize everyday wear. These garments improve health and lifestyle management, including fitness tracking and biometric monitoring. They deliver real-time data, allowing users to make informed decisions regarding their health. The use of smart textiles in a fashion not only enhances convenience but also encourages a proactive approach to health, which increases demand among consumers. Thus, driving the market.

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Smart Clothing Market: Strategic Insights

Smart Clothing Market

• 
  CAGR (2023 - 2031)

  24.7%
• Market Size 2023
  US$ 2.61 Billion
• Market Size 2031
  US$ 15.21 Billion

Market Dynamics

GROWTH DRIVERS

• Growing Adoption of Smart Clothing in the Sports and Fitness Industry

FUTURE TRENDS

• The growing need for health and wellness monitoring devices

OPPORTUNITIES

• Rising Adoption of Internet of Things (IoT)

Key Players

• AiQ Smart Clothing Inc.
• Carve Technologies Inc. (Hexoskin)
• CUTECIRCUIT
• Applycon, s. r. o.
• Jabil Inc.
• Myontec Ltd
• Sensoria Inc.
• Siren Care, Inc.
• Under Armour, Inc.
• WEARABLE X

Regional Overview

• North America
• Europe
• Asia-Pacific
• South and Central America
• Middle East and Africa

Market Segmentation

Type

• Active
• Passive
• Ultra-Smart

Orientation Type

• Apparel
• Footwear
• Wearable Patches
• Others

Connectivity

• Wi-Fi
• Bluetooth
• GPS
• RFID

End-User

• Healthcare
• Fashion
• Lifestyle
• Sport
• Fitness
• Military
• Others

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Smart Clothing Market Drivers and Opportunities

Growing Adoption of Smart Clothing in the Sports and Fitness Industry is Driving the Market

Smart clothing has enormous potential in the sports and fitness industry. Athletes and fitness enthusiasts are highly adopting smart clothing owing to its benefits, such as real-time monitoring of physiological data such as oxygen saturation, muscle activity, heart rate, and movement patterns. This data is useful for refining training programs, reducing injury risks, and improving overall performance. Furthermore, smart gear provides feedback on posture, technique, and form, allowing sportsman to make modifications and improve their exercise routines. Integrating smart clothes with wearable devices and mobile apps helps users create a holistic fitness ecosystem that provides individualized information and recommendations to users looking to enhance their health goals.

Rising Adoption of Internet of Things (IoT) – An Opportunity in the Smart Clothing Market

The growth of IoT enables the seamless integration of smart garments with smartphones and smartwatches. This connectivity improves user experiences and enables new functionalities, which is expected to create opportunities in the market. The proliferation of IoT makes smart clothing an increasingly important part of the interconnected ecosystem, providing users with unparalleled convenience and variety in their daily lives. Moreover, the growing demand for smart clothing encourages manufacturers to develop technologically advanced solutions to meet consumer’s demands. For instance, in April 2023, researchers at the University of Waterloo created a groundbreaking 'smart fabric' made of polymer nano-composite fibers embedded with stainless-steel wires. This fabric has a particular response to heat and electricity, with embedded wires contracting and changing shape when heated.

Smart Clothing Market Report Segmentation Analysis

Key segments that contributed to the derivation of the smart clothing market analysis are type, orientation type, connectivity, and end-user.

• Based on type, the smart clothing market is divided into active, passive, and ultra-smart. The active segment held a larger market share in 2023.
• In terms of orientation type, the market is segmented into apparel, footwear, wearable patches, and others. The apparel segment held a larger market share in 2023.
• On the basis of connectivity, the smart clothing market is divided into Wi-Fi, Bluetooth, GPS, and RFID. The GPS segment held a larger market share in 2023.
• In terms of end-user, the market is categorized as healthcare, fashion and lifestyle, sport and fitness, military, and others. The sport and fitness segment held a larger market share in 2023.

Smart Clothing Market Share Analysis by Geography

The geographic scope of the smart clothing market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South America/South & Central America.

In terms of revenue, North America accounted for the largest smart clothing market share, due to the favorable government initiative to promote smart clothing technology. For instance, in September 2023, the US government invested US$ 22 million to promote the smart e-pants initiative for advancing smart surveillance clothing technology. The government is planning to create wearable garments that track geolocation, record audio/video, and monitor physiological data for military personnel and intelligence agencies. This increases situational awareness and data collection in hazardous environments.

Smart Clothing Market Report Scope

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Smart Clothing Market News and Recent Developments

The smart clothing market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. The following is a list of developments in the market for smart clothing and strategies:

• In April 2023, H & M Hennes & Mauritz GBC AB collaborated with LanzaTech to offer their customers a capsule collection made with CarbonSmart polyester, a ground-breaking material using repurposed carbon emissions. This partnership enables H&M Move to explore innovative materials and play their part in helping to create smart and more sustainable sportswear in the future. (Source: H & M Hennes & Mauritz GBC AB, Press Release, 2023)

Smart Clothing Market Report Coverage and Deliverables

The “Smart Clothing Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:

• Market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
• Market dynamics such as drivers, restraints, and key opportunities
• Key future trends
• Detailed PEST/Porter’s Five Forces and SWOT analysis
• Global and regional market analysis covering key market trends, major players, regulations, and recent market developments
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments
• Detailed company profiles