South and Central America Personal Lubricants Market Size, Share, and Analysis by 2028

The South and Central America personal lubricants market is expected to reach US$ 208.29 million by 2028 from US$ 117.14 million in 2021; it is estimated to grow at a CAGR of 8.6% from 2021 to 2028.

Key factors driving the market include the availability of personal lubricants in multiple varieties and the increase in the adoption of sex toys across South and Central America. However, the availability of alternatives for personal lubricants restricts the market growth.

A surge in the number of adult shops and the availability of personal lubricant products in pharmacies and online retail stores indicate a shift in attitude toward such products. In SouthAmerica, regional and international manufacturers are offering different products under various brands. The rising adoption of online shopping is making these products easily accessible for customers. Various online retail platforms, such as Amazon.com, offer separate and dedicated segments for related products. Thus, the easy availability of personal lubricants and the increase in the number of e-commerce platforms boost the adoption of personal lubricants. Online or e-commerce platforms allow customers to hide their identities while purchasing such products. They are also readily available in local stores and online retail stores. Personal lubricants have significant applications in sex toy usage. The manufacturers are focusing on the use of technology to enhance the capabilities of personal lubricant products and associated markets. The growing number of product launches contributes to the spread of awareness about them among the population. In January 2020, OhMiBod launched BlueMotion NEX|3, a Bluetooth-enabled and application-controlled vibrating ring for couples. This new functionality enables users to listen to music on their mobile phones while enjoying the rhythm and beat of songs through their vibrator.

South and Central America have been witnessing a growing number of COVID-19 cases since its outbreak. The cases are increasing in Brazil, Argentina, and Colombia. The COVID-19 is expected to result in the region's worst recession, causing a 9.1% contraction in regional GDP in 2020. The lockdown condition helps to boost the sales of adult toys in the South and Central America region. According to a research study by LovetheSales.com, Brazil, South America's most populous nation, has seen the greatest rise in global demand for bedroom toys. This April, Brazilians searched for X-rated goods 126% more than the previous year in April 2019. During the pandemic, such high internet traffic for purchasing sex products through the online channel will help the market expand. Hence, this shows a positive influence on the personal lubricants market.

South and Central America Personal Lubricants Market Revenue and Forecast to 2028 (US$ Mn)

SOUTH AND CENTRAL AMERICA PERSONAL LUBRICANTS MARKET SEGMENTATION

By Lubricant Type

• Water-Based
• Silicone-Based
• Oil-Based

By Application

• E-Commerce
• Drug Stores
• Others

By Country

• Brazil
• Argentina
• Rest of South and Central America

Company Profiles

• Lovehoney Group Ltd.
• Church & Dwight, Inc.
• Reckitt Benckiser Group Plc
• Sliquid, LLC
• Uberlube Inc
• The Yes Yes Company Ltd.
• Trigg Laboratories

South and Central America Personal Lubricants Report Scope