Asia Pacific RTD alcoholic beverages market was valued at US$ 9,708.4Mn in 2018, and is calculated to reach US$ 14,176.2Mn by 2027, growing at a CAGR of 4.3% from 2019 – 2027.
Changing consumer lifestyles as well as rising disposable income in these developing countries is stimulating the growth of bakery products demand, which is expected to drive the growth of RTD alcoholic beverages market in this region.
Asia Pacific comprises several countries such as the India, China, Australia and Japan. Asia Pacific accounts for a remarkable share in the RTD alcoholic beverages market. RTD alcoholic beverages are a good substitute for full-strength alcoholic drinks. The consumers looking for cutting down alcohol consumption prefer these beverages as they have very low alcohol levels. Moreover, a wide range of low alcohol beverages with innovative flavors are available in the market. Low alcohol beverages have had most of the alcohol removed by osmosis (many still contain up to 0.5 percent alcohol). These beverages prove to be a better choice for anyone who should avoid alcohol altogether or want to reduce their alcohol intake. RTD alcoholic beverage is ideal for moderate drinkers without health problems. Drinking alcohol drinks is associated with a risk of developing health problems such as mental and behavioral disorders, including alcohol dependence, major non-communicable diseases such as liver cirrhosis, some cancers and cardiovascular diseases, as well as injuries resulting from violence and road clashes and collisions. The growing awareness among the consumers about the disadvantages associated with high consumption of alcohol beverages boosts the market for RTD alcoholic beverages. These beverages mostly have low alcohol content which further boosts the market growth.
Asia Pacific RTD alcoholic beverages Market
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Market Insights
RTD alcoholic beverages are gaining popularity over the past few years and are mostly consumed as cocktails and long drinks. The growing preference for RTD cocktails by millennial in developed countries and the easy availability of these products in the market is driving the growth of the RTD alcoholic beverages market. Moreover, the alcohol content in RTD alcoholic beverages is low as compared to other alcoholic drinks. Thus, RTD alcoholic drinks are gaining acceptance by a larger millennial consumer base, which, in turn, is catalyzing the market growth. The young population is shifting their alcohol consumption habits from beer, wine, and spirits to RTD alcoholic beverages. This trend is projected to lead to a fundamental shift in the RTD alcoholic beverage industry since the millennial generation is now the largest and most important demographic for the RTD alcoholic beverage brands.
The availability of a wide range of flavors, light alcohol content, and convenience are attracting maximum young millennial to try these products. Currently, there are beer cocktails, like Watermelon Frose-Rita Cocktail in pouches ready for the Millennial’s tailgate or picnic. Easy to drink and heartier in alcohol content, RTD’s are enjoyed by both men and women.
Base Type Insights
On the basis of base type, the global RTD alcoholic beverages is bifurcated as whiskey, rum, vodka, gin and others. The consumers prefer whiskey based RTD over other alcoholic beverages due to its variety of flavors such as fruity and smoky. Advancement and innovations in the manufacturing of RTD alcoholic drinks, backed with an increasing number of whiskey distilleries, are the key factors that are expected to drive the market over the forecast period. The shifting lifestyle of consumers, high disposable income, consumption habits of whiskey is expected to propel market growth significantly. Moreover, growing inclination towards organic whiskey is also expected to carter the growth of the whiskey over the forecast period.
Packaging Type Insights
On the basis of type, the global RTD alcoholic beverages is bifurcated as bottles, cans and others. Bottle packaging has been one of the primary reasons that have been inclining the consumers and has helped in favoring the RTD alcoholic beverages across the globe. Different types of bottle packaging are available in the market that creates an attractive appearance for the RTD alcoholic beverages. The three types of bottle packaging available are standard, premium, and super-premium. The standard bottle packaging is widely used for the RTD alcoholic packaging due to its low pricing and easy availability. The standard glass used in the RTD alcoholic packaging is proven to bear zero interactions with the beverage that helps in maintaining the flavor, aroma, and strength of the RTD alcoholic beverage. The manufacturing cost of the standard bottles is quite low as compared to the premium and ultra-premium glass packaging that helps to favor the RTD alcoholic beverages market.
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ASIA PACIFIC RTD ALCOHOLIC BEVERAGES MARKET SEGMENTATION
RTD alcoholic beverages Market, by Base Type
- Whiskey
- Rum
- Vodka
- Gin
- Others
RTD alcoholic beverages Market, by Packaging Type
- Bottles
- Cans
- Others
RTD alcoholic beverages Market, by Distribution Channel
Asia Pacific RTD alcoholic beverages Market – By Country
- Australia
- China
- India
- Japan
- South Korea
- Rest of Asia Pacific
Company Profiles
- Anheuser-Busch InBev NV
- Asahi Group Holdings, Ltd.
- Bacardi Limited
- Carlsberg Breweries A/S
- Suntory Holdings Limited
- Brown-Forman
- Diageo plc.
- Davide Campari-Milano S.p.A.
- Molson Coors Brewing Company
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Base Type, Packaging Type, Distribution Channel, and Country
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Australia, China, Japan, South Korea
1. Introduction
1.1 Scope of the Study
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 RTD Alcoholic Beverages Market, by Base Type
1.3.2 RTD Alcoholic Beverages Market, by Packaging Type
1.3.3 RTD Alcoholic Beverages Market, by Distribution Channel
1.3.4 Asia Pacific RTD alcoholic beverages Market – By Country
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. RTD Alcoholic Beverages Market Landscape
4.1 Market Overview
4.1.1 Asia Pacific PEST Analysis
5. RTD Alcoholic Beverages Market – Key Industry Dynamics
5.1 Key Market Drivers
5.1.1 Rising preference towards low-content alcoholic beverages
5.1.2 Growing preference for RTD alcoholic beverages amongst millennial
5.2 Key Market Restraints
5.2.1 High custom duties imposed on alcohol
5.3 Key Market Opportunities:
5.3.1 Introduction of new flavours and improved form of product packaging
5.4 Key Future Trends:
5.4.1 Upsurge in the consumption of premium RTD alcoholic beverages
5.5 Impact Analysis
6. RTD Alcoholic Beverages – Asia Pacific Market Analysis
6.1 Asia Pacific RTD alcoholic beverages Market Overview
6.2 Asia Pacific RTD alcoholic beverages Market Forecast and Analysis
7. Asia Pacific RTD Alcoholic Beverages Market Analysis – By Base Type
7.1 Overview
7.2 Asia Pacific RTD Alcoholic Beverages Market Breakdown, By Base Type, 2018 & 2027
7.3 Whisky
7.3.1 Overview
7.3.2 Asia Pacific Whiskey Market Revenue and Forecasts to 2027 (US$ MN)
7.4 Rum
7.4.1 Overview
7.4.2 Asia Pacific Rum Market Revenue and Forecasts to 2027 (US$ MN)
7.5 Vodka
7.5.1 Overview
7.5.2 Asia Pacific Vodka Market Revenue and Forecasts to 2027 (US$ MN)
7.6 Gin
7.6.1 Overview
7.6.2 Others Market Revenue and Forecasts to 2027 (US$ MN)
7.7 Others
7.7.1 Overview
7.7.2 Others Market Revenue and Forecasts to 2027 (US$ MN)
8. Asia Pacific RTD Alcoholic Beverages Market Analysis – By Packaging Type
8.1 Overview
8.2 Asia Pacific RTD Alcoholic Beverages Market Breakdown, By Packaging Type, 2018 & 2027
8.3 Bottles
8.3.1 Asia Pacific Supermarkets and Hypermarkets Market Revenue Forecast to 2027 (US$ Mn)
8.4 Cans
8.4.1 Asia Pacific Cans Market Revenue Forecasts to 2027 (US$ Mn)
8.5 Others
8.5.1 Asia Pacific Others Market Revenue Forecast to 2027 (US$ Mn)
Asia Pacific Others Market Revenue Forecasts To 2027 (US$ Mn)
9. Asia Pacific RTD Alcoholic Beverages Market Analysis – By Distribution Channel
9.1 Overview
9.2 Asia Pacific RTD Alcoholic Beverages Market Breakdown, By Distribution Channel, 2018 & 2027
9.3 Hypermarkets and supermarkets
9.3.1 Asia Pacific Supermarkets and Hypermarkets Market Revenue Forecast to 2027 (US$ Mn)
9.4 Specialty Stores
9.4.1 Asia Pacific Specialty Stores Market Revenue Forecast to 2027 (US$ Mn)
9.5 Others
9.5.1 Asia Pacific Supermarkets and Hypermarkets Market Revenue Forecast to 2027 (US$ Mn)
10. RTD Alcoholic Beverages Market – Country Analysis
10.1 Overview
10.1.1 Asia Pacific RTD Alcoholic Beverages Market Breakdown, by Key Countries
10.1.1.1 Australia RTD Alcoholic Beverages Market Revenue and Forecast to 2027 (US$ MN)
10.1.1.1.1 Australia RTD Alcoholic Beverages Market Breakdown, by Product
10.1.1.1.2 Australia RTD Alcoholic Beverages Market Breakdown, by Distribution Channel
10.1.1.2 China RTD Alcoholic Beverages Market Revenue and Forecast to 2027 (US$ MN)
10.1.1.2.1 China RTD alcoholic beverages Market Breakdown, by Product
China vodka RTD alcoholic beverages market is expected to reach US$ 833.4Mn by the end of 2027, growing from US$ 539.3Mn in 2018. The estimated CAGR for the segment during the forecast period from 2019 - 2027 is 5.0%.China RTD alcoholic beverages Market Breakdown, by Distribution Channel
10.1.1.2.2 China RTD Alcoholic Beverages Market Breakdown by Distribution Channel
10.1.1.3 India RTD Alcoholic Beverages Market Revenue and Forecast to 2027 (US$ MN)
10.1.1.3.1 India RTD Alcoholic Beverages Market Breakdown by Base Type
10.1.1.3.2 India RTD Alcoholic Beverages Market Breakdown by Packaging Type
10.1.1.3.3 India RTD Alcoholic Beverages Market Breakdown by Distribution Channel
10.1.1.4 Japan RTD Alcoholic Beverages Market Revenue and Forecast to 2027 (US$ MN)
10.1.1.4.1 Japan RTD Alcoholic Beverages Market Breakdown by Base Type
10.1.1.4.2 Japan RTD Alcoholic Beverages Market Breakdown by Packaging Type
10.1.1.4.3 Japan RTD Alcoholic Beverages Market Breakdown by Distribution Channel
10.1.1.5 South Korea RTD Alcoholic Beverages Market Revenue and Forecast to 2027 (US$ MN)
10.1.1.5.1 South Korea RTD Alcoholic Beverages Market Breakdown by Base Type
10.1.1.5.2 South Korea RTD Alcoholic Beverages Market Breakdown by Packaging Type
10.1.1.5.3 South Korea RTD Alcoholic Beverages Market Breakdown by Distribution Channel
10.1.1.6 Rest of Asia Pacific RTD Alcoholic Beverages Market Revenue and Forecast to 2027 (US$ MN)
10.1.1.6.1 Rest of Asia Pacific RTD Alcoholic Beverages Market Breakdown by Base Type
10.1.1.6.2 Rest of Asia Pacific RTD Alcoholic Beverages Market Breakdown by Packaging Type
10.1.1.6.3 Rest of Asia Pacific RTD Alcoholic Beverages Market Breakdown by Distribution Channel
11. Industry Landscape
11.1 Product News
12. Company Profiles
12.1 Anheuser-Busch InBev NV
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Product And Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Asahi Group Holdings, Ltd.
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Product And Services
12.2.4 Financial overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 Bacardi Limited
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Product And Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Carlsberg Breweries A/S
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Product And Services
12.4.4 Financial overview
12.4.5 SWOT Analysis
12.5 Suntory Holdings Limited
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Product And Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.6 Brown-Forman
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Product And Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 Diageo plc.
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
12.8 Davide Campari-Milano S.p.A.
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Product And Services
12.8.4 Financial overview
12.8.5 SWOT Analysis
12.9 Molson Coors Brewing Company
12.9.1 Key Facts
12.9.2 Business Description
12.9.3 Products and Services
12.9.4 Financial Overview
12.9.5 SWOT Analysis
13. Appendix
13.1 About The Insight Partners
13.2 Glossary
LIST OF TABLES
Table 1. Asia Pacific RTD Alcoholic Beverages Market Revenue and Forecasts to 2027 (US$ Mn)
Table 2. Asia Pacific RTD Alcoholic Beverages Market Revenue and Forecasts to 2027 – By Base Type (US$ Mn)
Table 3. Germany RTD Alcoholic Beverages Market Revenue And Forecasts To 2027 – By Base Type (US$ Mn)
Table 4. Germany RTD Alcoholic Beverages Market Revenue And Forecasts To 2027 – By Packaging Type (US$ Mn)
Table 5. Germany RTD Alcoholic Beverages Market Revenue and Forecasts To 2027 – By Distribution Channel (US$ Mn)
Table 6. France RTD Alcoholic Beverages Market Forecasts To 2027 – By Base Type (US$ Mn)
Table 7. France RTD Alcoholic Beverages Market Revenue Forecasts To 2027 – By Packaging Type (US$ Mn)
Table 8. France RTD Alcoholic Beverages Market Revenue and Forecasts To 2027 – By Distribution Channel (US$ Mn)
Table 9. Italy RTD Alcoholic Beverages Market Revenue Forecasts To 2027 – By Base Type (US$ Mn)
Table 10. Italy RTD Alcoholic Beverages Market Revenue And Forecasts To 2027 – By Packaging Type (US$ Mn)
Table 11. Italy RTD Alcoholic Beverages Market Revenue and Forecasts To 2027 – By Distribution Channel (US$ Mn)
Table 12. UK RTD Alcoholic Beverages Market Revenue And Forecasts To 2027 – By Base Type (US$ Mn)
Table 13. UK RTD Alcoholic Beverages Market Revenue Forecasts To 2027 – By Packaging Type (US$ Mn)
Table 14. UK RTD Alcoholic Beverages Market Revenue and Forecasts To 2027 – By Distribution Channel (US$ Mn)
Table 15. Russia RTD Alcoholic Beverages Market Revenue Forecasts To 2027 – By Base Type (US$ Mn)
Table 16. Russia RTD Alcoholic Beverages Market Revenue Forecasts To 2027 – By Packaging Type (US$ Mn)
Table 17. Russia RTD Alcoholic Beverages Market Revenue and Forecasts To 2027 – By Distribution Channel (US$ Mn)
Table 18. Rest of Asia Pacific RTD Alcoholic Beverages Market Revenue Forecasts To 2027 – By Base Type (US$ Mn)
Table 19. Rest of Asia Pacific RTD Alcoholic Beverages Market Revenue Forecasts To 2027 – By Packaging Type (US$ Mn)
Table 20. Rest of Asia Pacific RTD Alcoholic Beverages Market Revenue and Forecasts To 2027 – By Distribution Channel (US$ Mn)
Table 21. Glossary of Terms, Global RTD Alcoholic Beverages Market
LIST OF FIGURES
Figure 1. Asia Pacific RTD Alcoholic Beverages Market Segmentations
Figure 2. Asia Pacific RTD Alcoholic Beverages Market Segmentation – By Country
Figure 3. Asia Pacific RTD Alcoholic Beverages Market Overview
Figure 4. Vodka Held Largest Share In The Asia Pacific RTD Alcoholic Beverages Market By Product
Figure 5. Japan, Dominated The Asia Pacific RTD Alcoholic Beverages Market In 2018
Figure 6. Asia Pacific RTD Alcoholic Beverages Market, Industry Landscape
Figure 7. Asia Pacific – Pest Analysis
Figure 8. RTD Alcoholic Beverages market Impact Analysis of Driver and Restraints
Figure 9. Asia Pacific RTD Alcoholic Beverages Market Forecast And Analysis, (US$ Mn)
Figure 10. Asia Pacific RTD Alcoholic Beverages Market Breakdown by Base Type, 2018 & 2027 (%)
Figure 11. Asia Pacific Whiskey Market Revenue and Forecasts To 2027 (US$ Mn)
Figure 12. Asia Pacific Rum Market Revenue and Forecasts To 2027 (US$ Mn)
Figure 13. Asia Pacific Vodka Market Revenue and Forecasts To 2027 (US$ Mn)
Figure 14. Asia Pacific Gin Market Revenue and Forecasts To 2027 (US$ Mn)
Figure 15. Asia Pacific Other Market Revenue and Forecasts To 2027 (US$ Mn)
Figure 16. Asia Pacific RTD Alcoholic Beverages Market Breakdown, By Distribution channel, By value, To 2027 (US$ Mn)
Figure 17. Asia Pacific Bottles Sales Market Revenue Forecasts To 2027 (US$ Mn)
Figure 18. Asia Pacific Cans Market Revenue Forecasts To 2027 (US$ Mn)
Figure 19. Asia Pacific Others Market Revenue Forecasts To 2027 (US$ Mn)
Figure 20. Asia Pacific RTD Alcoholic Beverages Market Breakdown, By Distribution channel, By value, To 2027 (US$ Mn)
Figure 21. Asia Pacific Supermarkets and Hypermarkets Market Revenue Forecasts To 2027 (US$ Mn)
Figure 22. Asia Pacific Specialty Stores Market Revenue Forecasts To 2027 (US$ Mn)
Figure 23. Asia Pacific Others Market Revenue Forecasts To 2027 (US$ Mn)
Figure 24. Asia Pacific RTD Alcoholic Beverages Market Breakdown by Key Countries, 2018 & 2027(%)
Figure 25. Australia RTD Alcoholic Beverages Market Forecasts to 2027 (US$ Mn)
Figure 26. China RTD Alcoholic Beverages Market Forecasts to 2027 (US$ Mn)
Figure 27. India RTD Alcoholic Beverages Market Forecasts to 2027 (US$ Mn)
Figure 28. Japan RTD Alcoholic Beverages Market Forecasts to 2027 (US$ Mn)
Figure 29. South Korea RTD Alcoholic Beverages Market Forecasts to 2027 (US$ Mn)
Figure 30. Rest Of Asia Pacific RTD Alcoholic Beverages Market Forecasts to 2027 (US$ Mn)
The List of Companies - Asia Pacific RTD Alcoholic Beverages
- Anheuser-Busch InBev NV
- Asahi Group Holdings, Ltd.
- Bacardi Limited
- Carlsberg Breweries A/S
- Suntory Holdings Limited
- Brown-Forman
- Diageo plc.
- Davide Campari-Milano S.p.A.
- Molson Coors Brewing Company
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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