The convenience store software market is expected to register a CAGR of 7.1% during 2023–2031. Integration of point-of-sale (POS) systems is likely to remain a key trend in the market.
Convenience Store Software Market Analysis
- The convenience store software market includes growth prospects owing to the current market trends and their foreseeable impact during the forecast period.
- The convenience store software market is growing owing to factors such as increasing implementation of digital signage and self-service kiosks, growing emphasis on customer experience, and huge growth of convenience stores.
- Integration with advanced technologies such as AI and ML and cloud-based convenience store software to provide lucrative opportunities for the convenience store software market.
Convenience Store Software Market Overview
- Convenience store software is a type of solution developed for small retail businesses and convenience stores.
- Convenience store software incorporates several features that are necessary for a convenience store to operate profitably, including financial reporting, employee scheduling, sales tracking, inventory management, and customer loyalty programs.
- This software often includes features tailored to the unique needs of convenience stores, such as fuel management for stores with gas pumps, age verification for tobacco and alcohol sales, and integration with lottery systems.
- Convenience store software helps owners and managers make informed decisions, enhance customer service, and boost profitability by optimizing operations and offering real-time data.
Strategic Insights
Convenience Store Software Market Drivers and Opportunities
Huge Growth Of Convenience Stores to Favor Market
- Convenience stores are increasingly becoming hubs for quick shopping, food, and more, redefining the retail landscape.
- The number of convenience stores has increased worldwide. The NACS census data reveals a consistent increase in the number of convenience stores.
- For instance, according to NACS, the leading global trade association dedicated to advancing convenience and fuel retailing, as of January 2024, 152,396 convenience stores were operating in the US, a 1.5% increase from the 2023 store count (150,174 convenience stores).
- According to the same source, nearly every state increased its store count including Texas, which continues to have the most convenience stores (16,304 stores).
- Such an increasing number of convenience stores also increases the adoption of convenience store software, thereby contributing to the convenience store software market growth.
Cloud-Based Convenience Store Software
- Nowadays, a lot of companies are moving to cloud-based convenience store software owing to its benefits.
- Organizations can store data in real-time with the space provided by cloud-based technologies. Cloud-based convenience store software enables real-time inventory management, streamlined point-of-sale operations, and data-driven insights, allowing store owners to optimize their operations and enhance customer experiences.
- Traditional software is typically significantly more expensive than cloud-based technology. Cloud-based convenience store software reduces upfront investment and maintenance costs while facilitating remote management and seamless updates.
- Cloud-based convenience store software helps to keep track of sales, inventory, and even accounting practices which reduces human error. It also frees up time to focus on other aspects of business.
- Thus, cloud-based convenience store software offers significant opportunities for market growth by providing retailers with cost-effective, scalable, and easily accessible solutions.
Convenience Store Software Market Report Segmentation Analysis
Key segments that contributed to the derivation of the convenience store software market analysis are component, deployment, and end user.
- By component, the market is bifurcated into software and services.
- By deployment, the market is bifurcated into cloud and on-premises.
- By end user, the market is segmented into traditional convenience stores, franchise convenience stores, specialized convenience stores, multi-store chains, and others.
Convenience Store Software Market Share Analysis by Geography
- The convenience store software market report comprises a detailed analysis of five major geographic regions, which includes current and historical market size and forecasts for 2021 to 2031, covering North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South & Central America.
- Each region is further sub-segmented into respective countries. This report provides analysis and forecasts of 18+ countries, covering convenience store software market dynamics such as drivers, trends, and opportunities that are impacting the markets at the regional level.
- Also, the report covers PEST analysis, which involves the study of major factors that influence the convenience store software market in these regions.
Convenience Store Software Market Report Scope
Convenience Store Software Market News and Recent Developments
The convenience store software market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the convenience store software market are listed below:
- Convenience-store chain Stinker Stores is partnering with NCR Voyix, Atlanta, to modernize its in-store information technology. Since deploying the NCR Voyix Commerce Platform via Edge infrastructure, “a future-proof store environment that virtualizes the point-of-sale (POS) system and enhances both legacy and modern technology, Stinker has increased its bottom line, maximized the performance of its store infrastructure and elevated the customer experience through real-time promotions across its store estate. (Source: Stinker Stores, Press Release, August 2024)
- Convenience store commerce platform Vroom Delivery has launched a partnership with payment processor Finix. The collaboration is centered around the creation of a new tool called Pay360, which the companies say is the first online payment solution designed for the convenience store sector, allowing for the secure online sale of age-restricted products. (Source: Vroom Delivery, Press Release, April 2024)
- VCA Technology & C Store collective join forces to revolutionize convenience store retail. This partnership between VCA Technology and C Store Collective aimed at transforming the landscape of convenience store retailing. By combining VCA’s cutting-edge video analytics software with C Store Collective’s expert consulting services, the company was revolutionizing the way retailers approach safety, security, and profitability. (Source: VCA Technology, Press Release, February 2024)
Convenience Store Software Market Report Coverage and Deliverables
The “Convenience Store Software Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:
- Convenience store software market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
- Convenience store software market trends, as well as market dynamics such as drivers, restraints, and key opportunities
- Detailed PEST/Porter’s Five Forces and SWOT analysis
- Convenience store software market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the convenience store software market
- Detailed company profiles
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The global convenience store software market is expected to grow at a CAGR of 7.1% during the forecast period 2024 - 2031.
Increasing implementation of digital signage and self-service kiosks, growing emphasis on customer experience, and the huge growth of convenience stores are the major factors driving the convenience store software market.
Integration of point-of-sale (POS) systems is anticipated to play a significant role in the global convenience store software market in the coming years.
The leading players operating in the convenience store software market are AccuPOS; SSCS; PDI (Precision Dynamics); POS Nation; ADD Systems; SHENZHEN KEMAI; CStorePro Inc.; Petrosoft; Paytronix; and DataMax.
The report can be delivered in PDF/PPT format; we can also share an Excel dataset based on the request.
Some of the customization options available based on the request are an additional 3–5 company profiles and a country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
TABLE OF CONTENTS
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Convenience Store Software Market - By Deployment Type
1.3.2 Convenience Store Software Market - By Enterprise Size
1.3.3 Convenience Store Software Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. CONVENIENCE STORE SOFTWARE MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. CONVENIENCE STORE SOFTWARE MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. CONVENIENCE STORE SOFTWARE MARKET - GLOBAL MARKET ANALYSIS
6.1. CONVENIENCE STORE SOFTWARE - GLOBAL MARKET OVERVIEW
6.2. CONVENIENCE STORE SOFTWARE - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. CONVENIENCE STORE SOFTWARE MARKET - REVENUE AND FORECASTS TO 2028 - DEPLOYMENT TYPE
7.1. OVERVIEW
7.2. DEPLOYMENT TYPE MARKET FORECASTS AND ANALYSIS
7.3. CLOUD
7.3.1. Overview
7.3.2. Cloud Market Forecast and Analysis
7.4. ON-PREMISES
7.4.1. Overview
7.4.2. On-premises Market Forecast and Analysis
8. CONVENIENCE STORE SOFTWARE MARKET - REVENUE AND FORECASTS TO 2028 - ENTERPRISE SIZE
8.1. OVERVIEW
8.2. ENTERPRISE SIZE MARKET FORECASTS AND ANALYSIS
8.3. SMALL AND MEDIUM-SIZE ENTERPRISES
8.3.1. Overview
8.3.2. Small and Medium-Size Enterprises Market Forecast and Analysis
8.4. LARGE ENTERPRISES
8.4.1. Overview
8.4.2. Large Enterprises Market Forecast and Analysis
9. CONVENIENCE STORE SOFTWARE MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Convenience Store Software Market Overview
9.1.2 North America Convenience Store Software Market Forecasts and Analysis
9.1.3 North America Convenience Store Software Market Forecasts and Analysis - By Deployment Type
9.1.4 North America Convenience Store Software Market Forecasts and Analysis - By Enterprise Size
9.1.5 North America Convenience Store Software Market Forecasts and Analysis - By Countries
9.1.5.1 United States Convenience Store Software Market
9.1.5.1.1 United States Convenience Store Software Market by Deployment Type
9.1.5.1.2 United States Convenience Store Software Market by Enterprise Size
9.1.5.2 Canada Convenience Store Software Market
9.1.5.2.1 Canada Convenience Store Software Market by Deployment Type
9.1.5.2.2 Canada Convenience Store Software Market by Enterprise Size
9.1.5.3 Mexico Convenience Store Software Market
9.1.5.3.1 Mexico Convenience Store Software Market by Deployment Type
9.1.5.3.2 Mexico Convenience Store Software Market by Enterprise Size
9.2. EUROPE
9.2.1 Europe Convenience Store Software Market Overview
9.2.2 Europe Convenience Store Software Market Forecasts and Analysis
9.2.3 Europe Convenience Store Software Market Forecasts and Analysis - By Deployment Type
9.2.4 Europe Convenience Store Software Market Forecasts and Analysis - By Enterprise Size
9.2.5 Europe Convenience Store Software Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Convenience Store Software Market
9.2.5.1.1 Germany Convenience Store Software Market by Deployment Type
9.2.5.1.2 Germany Convenience Store Software Market by Enterprise Size
9.2.5.2 France Convenience Store Software Market
9.2.5.2.1 France Convenience Store Software Market by Deployment Type
9.2.5.2.2 France Convenience Store Software Market by Enterprise Size
9.2.5.3 Italy Convenience Store Software Market
9.2.5.3.1 Italy Convenience Store Software Market by Deployment Type
9.2.5.3.2 Italy Convenience Store Software Market by Enterprise Size
9.2.5.4 United Kingdom Convenience Store Software Market
9.2.5.4.1 United Kingdom Convenience Store Software Market by Deployment Type
9.2.5.4.2 United Kingdom Convenience Store Software Market by Enterprise Size
9.2.5.5 Russia Convenience Store Software Market
9.2.5.5.1 Russia Convenience Store Software Market by Deployment Type
9.2.5.5.2 Russia Convenience Store Software Market by Enterprise Size
9.2.5.6 Rest of Europe Convenience Store Software Market
9.2.5.6.1 Rest of Europe Convenience Store Software Market by Deployment Type
9.2.5.6.2 Rest of Europe Convenience Store Software Market by Enterprise Size
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Convenience Store Software Market Overview
9.3.2 Asia-Pacific Convenience Store Software Market Forecasts and Analysis
9.3.3 Asia-Pacific Convenience Store Software Market Forecasts and Analysis - By Deployment Type
9.3.4 Asia-Pacific Convenience Store Software Market Forecasts and Analysis - By Enterprise Size
9.3.5 Asia-Pacific Convenience Store Software Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Convenience Store Software Market
9.3.5.1.1 Australia Convenience Store Software Market by Deployment Type
9.3.5.1.2 Australia Convenience Store Software Market by Enterprise Size
9.3.5.2 China Convenience Store Software Market
9.3.5.2.1 China Convenience Store Software Market by Deployment Type
9.3.5.2.2 China Convenience Store Software Market by Enterprise Size
9.3.5.3 India Convenience Store Software Market
9.3.5.3.1 India Convenience Store Software Market by Deployment Type
9.3.5.3.2 India Convenience Store Software Market by Enterprise Size
9.3.5.4 Japan Convenience Store Software Market
9.3.5.4.1 Japan Convenience Store Software Market by Deployment Type
9.3.5.4.2 Japan Convenience Store Software Market by Enterprise Size
9.3.5.5 South Korea Convenience Store Software Market
9.3.5.5.1 South Korea Convenience Store Software Market by Deployment Type
9.3.5.5.2 South Korea Convenience Store Software Market by Enterprise Size
9.3.5.6 Rest of Asia-Pacific Convenience Store Software Market
9.3.5.6.1 Rest of Asia-Pacific Convenience Store Software Market by Deployment Type
9.3.5.6.2 Rest of Asia-Pacific Convenience Store Software Market by Enterprise Size
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Convenience Store Software Market Overview
9.4.2 Middle East and Africa Convenience Store Software Market Forecasts and Analysis
9.4.3 Middle East and Africa Convenience Store Software Market Forecasts and Analysis - By Deployment Type
9.4.4 Middle East and Africa Convenience Store Software Market Forecasts and Analysis - By Enterprise Size
9.4.5 Middle East and Africa Convenience Store Software Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Convenience Store Software Market
9.4.5.1.1 South Africa Convenience Store Software Market by Deployment Type
9.4.5.1.2 South Africa Convenience Store Software Market by Enterprise Size
9.4.5.2 Saudi Arabia Convenience Store Software Market
9.4.5.2.1 Saudi Arabia Convenience Store Software Market by Deployment Type
9.4.5.2.2 Saudi Arabia Convenience Store Software Market by Enterprise Size
9.4.5.3 U.A.E Convenience Store Software Market
9.4.5.3.1 U.A.E Convenience Store Software Market by Deployment Type
9.4.5.3.2 U.A.E Convenience Store Software Market by Enterprise Size
9.4.5.4 Rest of Middle East and Africa Convenience Store Software Market
9.4.5.4.1 Rest of Middle East and Africa Convenience Store Software Market by Deployment Type
9.4.5.4.2 Rest of Middle East and Africa Convenience Store Software Market by Enterprise Size
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Convenience Store Software Market Overview
9.5.2 South and Central America Convenience Store Software Market Forecasts and Analysis
9.5.3 South and Central America Convenience Store Software Market Forecasts and Analysis - By Deployment Type
9.5.4 South and Central America Convenience Store Software Market Forecasts and Analysis - By Enterprise Size
9.5.5 South and Central America Convenience Store Software Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Convenience Store Software Market
9.5.5.1.1 Brazil Convenience Store Software Market by Deployment Type
9.5.5.1.2 Brazil Convenience Store Software Market by Enterprise Size
9.5.5.2 Argentina Convenience Store Software Market
9.5.5.2.1 Argentina Convenience Store Software Market by Deployment Type
9.5.5.2.2 Argentina Convenience Store Software Market by Enterprise Size
9.5.5.3 Rest of South and Central America Convenience Store Software Market
9.5.5.3.1 Rest of South and Central America Convenience Store Software Market by Deployment Type
9.5.5.3.2 Rest of South and Central America Convenience Store Software Market by Enterprise Size
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. CONVENIENCE STORE SOFTWARE MARKET, KEY COMPANY PROFILES
11.1. ACCUPOS POINT OF SALE
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. ADD SYSTEMS
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. IRELY
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. PAYTRONIX SYSTEMS, INC
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. PDI(PROFESSIONAL DATASOLUTIONS, INC.)
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. PETROSOFT LLC
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. PINNACLE CORPORATION
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. SCANNING SOLUTIONS
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. SKUPOS INC.
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. VERIFONE, INC.
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
The List of Companies
1. AccuPOS Point of Sale
2. ADD Systems
3. iRely
4. Paytronix Systems, Inc
5. PDI (Professional Datasolutions, Inc.)
6. Petrosoft LLC
7.Pinnacle Corporation
8. Scanning Solutions
9. Skupos Inc.
10. VeriFone, Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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