The Europe tortilla market is accounted to US$ 4,100.7 Mn in 2018 and is expected to grow at a CAGR of 5.5% during the forecast period 2019 – 2027, to account to US$ 6,598.4 Mn by 2027.
Tortilla is a thin and flat bread made up of wheat and corn. Different types of tortillas are available in the market including tortilla chips, taco shells, tostadas, and many more. High nutritive properties associated with tortilla is expected to fuel the market growth. Different types of tortillas are quite popular in the European countries mainly in the France and Spain. France is dominating the Europe tortilla market followed by Spain. The food & beverage industry contributes to around 20% of the overall manufacturing market in France. The growth of the France market for tortillas is also well supported by imports from various countries. Various companies are investing in France owing to its developing food manufacturing sector. Rising consumer demands for tortilla products with diverse varieties of grains such as wheat, rice, and corn is expected to boost the France market. Tortillas are more appropriate to store compared to other ready-to-eat product alternatives.
Europe Tortilla Market
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Market Insights
Increasing Demand for Plant-Based Products Offered by Manufacturers
Since the past few years, there has been a drastic change in consumer perception due to increasing transparency and growing health concerns. Consumers are educated on the various harmful effects related to health and the environment due to the use of synthetic products. Increasing awareness about the side-effects of antibiotics and hormones present in animal-based products is one of the key factors that has been escalating the demand for plant-based products. Due to this, consumers are more inclined toward products containing natural ingredients. A tortilla is a thin, unleavened flatbread that is mainly prepared from wheat and corn. There is an increasing demand for organic food items amongst the consumers. Organic food is free from pesticides, does not contain preservatives, and is GMO-free. Consumers nowadays are quite concerned about using conventional food products or food obtained through GMO (Genetically Modified Organisms) due to their contribution to increasing incidents of health issues. Manufacturers of the tortilla are also focusing on developing and marketing organic tortillas owing to the market’s demand. Robust growth has been noticed in the e-commerce platform in the current scenario. Displaying products or selling products through e-commerce channels offer growth opportunities for tortilla manufacturers. E-commerce helps reducing labor and other costs, as well as offer effective inventory management. It is easy to capture the market by using e-retail channels and e-retailers.
Product Type Insights
The Europe tortilla market is segmented on the basis of product type as – tortilla chips, taco shells, tostadas, flour tortillas, corn tortillas, and others. The flour tortilla segment in the Europe tortilla market is estimated to hold a leading share in the market. A flour tortilla is a type of smooth, thin flat-brown product made out of wheat flour. Originally, the tortillas were made from the corn tortilla, but later on the flour tortillas were also discovered. These tortillas are usually filled with many stuffing like beef, chopped potatoes, fried beans, cheese, and hot sauces. Apart from the given usable, they are also stuffed some of the other ingredients to make dishes such as tacos, quesadillas and also burritos - a dish originated from the, Texas. Tortillas sources are now not only the corns, but also the wheat flour.
Nature Insights
The Europe tortilla market is segmented based on nature as conventional and organic. In 2018, the conventional segment accounts for the largest share in the Europe tortilla market, while the organic segment also contributes a significant share in the market. The conventional tortillas are produced using raw materials, comprising of pesticidal and chemical products. The conventional form of tortillas are made with the use of synthetic or chemical products during the cultivation and processing of this agricultural crops. Many of the herbicides which are used for the growth of the tortilla sources, are now considered by the EPA as possibly causing cancer. So people, especially in the US which is one of the biggest tortilla consumption market is are slowly moving towards the organic tortillas.
Source Insights
The Europe tortilla market is segmented on the basis of source as wheat and corn. The corn segment was estimated to hold a major share in the market. The corn tortilla is the traditional form of the tortilla. Many corn tortillas were developed in stores through an industrial nixtamalization process. Although traditional tortillas are made from 100% maize, they can be made from dehydrated maize flour. Corn tortillas are low in fat, low in sodium and contain calcium, potassium and fiber. Nixtamalization is an important step in improving maize tortilla's nutritional profile.
Distribution Channel Insights
The Europe tortilla market is segmented on the basis of distribution channel as hypermarkets and supermarkets, convenience stores, online, and foodservice. The hypermarkets and supermarkets segment accounts for the largest share in the Europe tortilla market, while the foodservice segment also contributes a significant share in the market. A supermarket is a type of self-service platform which gives us a wide variety of options. These options may vary from food, beverages to household products, which are organized in sections and shelves. They usually offer a wide range of products from different brands under one roof and also sell them at relatively low prices as compared to other distribution channels and thus consumers prefer to shop from supermarkets.
Rest of Europe Tortilla Market by Product Type
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EUROPE TORTILLA MARKET SEGMENTATION
Europe Tortilla Market - By Product Type
- Tortilla chips
- Taco shells
- Tostadas
- Flour tortillas
- Corn Tortilla
- Others
Europe Tortilla Market - By Nature
- Conventional
- Organic
Europe Tortilla Market - By Source
- Wheat
- Corn
Company Profiles
- Gruma, S.A.B. de C.V
- PepsiCo Inc.
- Signature Flatbreads LTD
- Liven, S.A.
- Aranda’s Tortilla Company, Inc.
- Leng-d’Or
- Mexma Foods
- Conagra Brands Inc.
- Dijo
- Super-Mex Foods
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Nature, Source, Product type, Distribution Channel
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
UK, Germany, France, Italy, Russia
1. Introduction
1.1 Scope of the Study
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 Europe Tortilla Market – By Product Type
1.3.2 Europe Tortilla Market – By Nature
1.3.3 Europe Tortilla Market – By Source
1.3.4 Europe Tortilla Market – By Distribution Channel
1.3.5 Europe Tortilla Market – By Country
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Tortilla Market Landscape
4.1 Market Overview
4.1.1 Europe PEST Analysis
5. Tortilla Market – Key Industry Dynamics
5.1 Key Market Drivers
5.1.1 Growing Demand for Plant-Based Products Offered by Manufacturers
5.1.2 High Nutritive Properties Associated with Tortilla
5.2 Key Market Restraints
5.2.1 Availability of Substitutes
5.3 Key Market Opportunities
5.3.1 Growing Demand for Organic, Non-GMO, and Gluten-Free Food Items
5.3.2 Product Promotion through E-Commerce
5.4 Future Trends
5.4.1 Increasing Inclination Toward Ready-to-Eat and Ready-to-Cook Food Items
5.5 Impact Analysis of Drivers and Restraints
6. Tortilla – Europe Market Analysis
6.1 Europe Tortilla Market Overview
6.2 Europe Tortilla Market Forecast and Analysis
7. Europe Tortilla Market Analysis – By Product Type
7.1 Overview
7.2 Europe Tortilla Market Breakdown, By Product Type, 2018 & 2027
7.3 Tortilla Chips
7.3.1 Overview
7.3.2 Europe Tortilla chips Market Revenue and Forecasts to 2027 (US$ MN)
7.4 Taco shells
7.4.1 Overview
7.4.2 Europe Tortilla Taco Shells Market Revenue Forecasts to 2027 (US$ Mn)
7.5 Tostadas
7.5.1 Overview
7.5.2 Europe Tostadas Market Revenue and Forecasts to 2027 (US$ MN)
7.6 Flour Tortilla
7.6.1 Overview
7.6.2 Europe Flour Tortilla Market Revenue Forecasts to 2027 (US$ Mn)
7.7 Corn Tortilla
7.7.1 Overview
7.7.2 Europe Corn Tortilla Market Revenue Forecasts to 2027 (US$ Mn)
7.8 Others
7.8.1 Overview
7.8.2 Europe Others Tortilla Market Revenue Forecasts to 2027 (US$ Mn)
8. Europe Tortilla Market Analysis – By Nature
8.1 Overview
8.2 Europe Tortilla Market Breakdown, By Nature, 2018 & 2027
8.3 Conventional
8.3.1 Overview
8.3.2 Europe Conventional Tortilla Market Revenue and Forecasts to 2027 (US$ MN)
8.4 Organic
8.4.1 Overview
8.4.2 Europe Organic Tortilla Market Revenue Forecasts to 2027 (US$ Mn)
9. Europe Tortilla Market Analysis – By Source
9.1 Overview
9.2 Europe Tortilla Market Breakdown, By Source, 2018 & 2027
9.3 Wheat
9.3.1 Overview
9.3.2 Europe Wheat Tortilla Market Revenue Forecasts to 2027 (US$ Mn)
9.4 Corn
9.4.1 Overview
9.4.2 Europe Corn Tortilla Market Revenue Forecasts to 2027 (US$ Mn)
10. Europe Tortilla Market Analysis – By Distribution Channel
10.1 Overview
10.2 Europe Tortilla Market Breakdown, By Distribution channel, 2018 & 2027
10.3 Hypermarkets/Supermarkets
10.3.1 Overview
10.3.2 Europe Hypermarkets/Supermarkets Tortilla Market Revenue Forecasts to 2027 (US$ Mn)
10.4 Convenience Stores
10.4.1 Overview
10.4.2 Europe Tortilla Market in Convenience Store Revenue Forecasts to 2027 (US$ Mn)
10.5 Online
10.5.1 Overview
10.5.2 Europe Online Tortilla Market Revenue and Forecasts to 2027 (US$ Mn)
10.6 Food Service
10.6.1 Overview
10.6.2 Europe Tortilla Market in Food Service Distribution Channels Revenue and Forecasts to 2027 (US$ Mn)
11. Tortilla Market – Country Analysis
11.1 Overview
11.1.1 Europe Tortilla Market Breakdown, by Key Countries
11.1.1.1 Germany Tortilla Market Revenue and Forecast to 2027 (US$ MN)
11.1.1.1.1 Germany Tortilla Market Breakdown, by Nature
11.1.1.1.2 Germany Tortilla Market Breakdown, by Source
11.1.1.1.3 Germany Tortilla Market Breakdown, by Product Type
11.1.1.1.4 Germany Tortilla Market Breakdown, by Distribution Channel
11.1.1.2 France Tortilla Market Revenue and Forecast to 2027 (US$ MN)
11.1.1.2.1 France Tortilla Market Breakdown, by Nature
11.1.1.2.2 France Tortilla Market Breakdown, by Source
11.1.1.2.3 France Tortilla Market Breakdown, by Product Type
11.1.1.2.4 France Tortilla Market Breakdown, by Distribution Channel
11.1.1.3 Spain Tortilla Market Revenue and Forecast to 2027 (US$ MN)
11.1.1.3.1 Spain Tortilla Market Breakdown, by Nature
11.1.1.3.2 Spain Tortilla Market Breakdown, by Source
11.1.1.3.3 Spain Tortilla Market Breakdown, by Product Type
11.1.1.3.4 Spain Tortilla Market Breakdown, by Distribution Channel
11.1.1.4 UK Tortilla Market Revenue and Forecast to 2027 (US$ MN)
11.1.1.4.1 UK Tortilla Market Breakdown, by Nature
11.1.1.4.2 UK Tortilla Market Breakdown, by Source
11.1.1.4.3 UK Tortilla Market Breakdown, by Product Type
11.1.1.4.4 UK Tortilla Market Breakdown, by Distribution Channel
11.1.1.5 Rest of Europe Tortilla Market Revenue and Forecast to 2027 (US$ MN)
11.1.1.5.1 Rest Of Europe Tortilla Market Breakdown, by Nature
11.1.1.5.2 Rest Of Europe Tortilla Market Breakdown, by Source
11.1.1.5.3 Rest Of Europe Tortilla Market Breakdown, by Product Type
11.1.1.5.4 Rest Of Europe Tortilla Market Breakdown, by Distribution Channel
12. Industry Landscape
12.1 New Development
12.2 Strategy And Business Planning
12.3 Market Initiatives
13. COMPANY PROFILES
13.1 GRUMA, S.A.B. de C.V
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 PepsiCo Inc.
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.3 Signature Flatbreads LTD
13.3.1 KEY FACTS
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.4 Liven, S.A.
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 Aranda’s Tortilla Company, Inc.
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 Leng-d’Or
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.7 Mexma Foods
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 Conagra Brands Inc.
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.9 Dijo
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
13.10 Super-Mex Foods
13.10.1 Key Facts
13.10.2 Business Description
13.10.3 Products and Services
13.10.4 Financial Overview
13.10.5 SWOT Analysis
13.10.6 Key Developments
14. Appendix
14.1 About the Insight Partners
14.2 Glossary
LIST OF TABLES
Table 1. Europe Tortilla Market Revenue and Forecasts to 2027 (US$ Mn)
Table 2. Europe Tortilla Market Revenue and Forecasts to 2027 – By Product Type (US$ Mn)
Table 3. Germany Tortilla Market Revenue And Forecasts To 2027 – By Nature (US$ Mn)
Table 4. Germany Tortilla Market Revenue And Forecasts To 2027 – By Source (US$ Mn)
Table 5. Germany Tortilla Market Revenue And Forecasts To 2027 – By Product Type (US$ Mn)
Table 6. Germany Tortilla Market Revenue And Forecasts To 2027 – By Distribution Channel (US$ Mn)
Table 7. France Tortilla Market Revenue And Forecasts To 2027 – By Nature (US$ Mn)
Table 8. France Tortilla Market Revenue And Forecasts To 2027 – By Source (US$ Mn)
Table 9. France Tortilla Market Revenue And Forecasts To 2027 – By Product Type (US$ Mn)
Table 10. France Tortilla Market Revenue And Forecasts To 2027 – By Distribution Channel (US$ Mn)
Table 11. Spain Tortilla Market Revenue And Forecasts To 2027 – By Nature (US$ Mn)
Table 12. Spain Tortilla Market Revenue And Forecasts To 2027 – By Source (US$ Mn)
Table 13. Spain Tortilla Market Revenue And Forecasts To 2027 – By Product Type (US$ Mn)
Table 14. Spain Tortilla Market Revenue And Forecasts To 2027 – By Distribution Channel (US$ Mn)
Table 15. UK Tortilla Market Revenue And Forecasts To 2027 – By Nature (US$ Mn)
Table 16. UK Tortilla Market Revenue And Forecasts To 2027 – By Source (US$ Mn)
Table 17. UK Tortilla Market Revenue And Forecasts To 2027 – By Product Type (US$ Mn)
Table 18. UK Tortilla Market Revenue And Forecasts To 2027 – By Distribution Channel (US$ Mn)
Table 19. Rest Of Europe Tortilla Market Revenue And Forecasts To 2027 – By Nature (US$ Mn)
Table 20. Rest Of Europe Tortilla Market Revenue And Forecasts To 2027 – By Source (US$ Mn)
Table 21. Rest Of Europe Tortilla Market Revenue And Forecasts To 2027 – By Product Type (US$ Mn)
Table 22. Rest Of Europe Tortilla Market Revenue And Forecasts To 2027 – By Distribution Channel (US$ Mn)
Table 23. Glossary of Terms, Tortilla Market
LIST OF FIGURES
Figure 1. Europe Tortilla Market Segmentations
Figure 2. Europe Tortilla Market Segmentation – By Country
Figure 3. Europe Tortilla Market Overview
Figure 4. Corn Held Largest Share In The Europe Tortilla Market By Source
Figure 5. France Dominated The Europe Tortilla Market In 2018
Figure 6. Europe Tortilla Market, Industry Landscape
Figure 7. Europe – Pest Analysis
Figure 8. Tortilla market Impact Analysis of Driver and Restraints
Figure 9. Europe Tortilla Market Forecast And Analysis, (US$ Mn)
Figure 10. Europe Tortilla Market Breakdown by Product Type, 2018 & 2027 (%)
Figure 11. Europe Tortilla Chips Market Revenue Forecasts To 2027 (US$ Mn)
Figure 12. Europe Tortilla Taco Shells Market Revenue Forecasts To 2027 (US$ Mn)
Figure 13. Europe Tostadas Market Revenue and Forecasts To 2027 (US$ Mn)
Figure 14. Europe Flour Tortilla Market Revenue Forecasts To 2027 (US$ Mn)
Figure 15. Europe Corn Tortilla Market Revenue Forecasts To 2027 (US$ Mn)
Figure 16. Europe Others Tortilla Market Revenue Forecasts To 2027 (US$ Mn)
Figure 17. Europe Tortilla Market Breakdown by Nature, Value, 2018 & 2027 (%)
Figure 18. Europe Conventional Tortilla Market Revenue and Forecasts To 2027 (US$ Mn)
Figure 19. Europe Organic Tortilla Market Revenue Forecasts To 2027 (US$ Mn)
Figure 20. Europe Tortilla Market Breakdown by Source, Value, 2018 & 2027 (%)
Figure 21. Europe Wheat Tortilla Market Revenue Forecasts To 2027 (US$ Mn)
Figure 22. Europe Corn Tortilla Market Revenue Forecasts To 2027 (US$ Mn)
Figure 23. Europe Tortilla Market Breakdown, By Distribution channel, By value, To 2027 (US$ Mn)
Figure 24. Europe Hypermarkets/Supermarkets Tortilla Market Revenue Forecasts To 2027 (US$ Mn)
Figure 25. Europe Tortilla Market in Convenience Store Market Revenue Forecasts To 2027 (US$ Mn)
Figure 26. Europe Online Tortilla Market Revenue Forecasts to 2027 (US$ Mn)
Figure 27. Europe Tortilla Market in Food Service Distribution Channels Revenue and Forecasts to 2027 (US$ Mn)
Figure 28. Europe Tortilla Market Breakdown by Key Countries, 2018 & 2027(%)
Figure 29. Germany Tortilla Market Forecasts To 2027 (US$ Mn)
Figure 30. France Tortilla Market Forecasts To 2027 (US$ Mn)
Figure 31. Spain Tortilla Market Forecasts To 2027 (US$ Mn)
Figure 32. UK Tortilla Market Forecasts To 2027 (US$ Mn)
Figure 33. Rest Of Europe Tortilla Market Forecasts To 2027 (US$ Mn)
The List of Companies - Europe Tortilla Market
- Gruma, S.A.B. de C.V
- PepsiCo Inc.
- Signature Flatbreads LTD
- Liven, S.A.
- Aranda’s Tortilla Company, Inc.
- Leng-d’Or
- Mexma Foods
- Conagra Brands Inc.
- Dijo
- Super-Mex Foods
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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