Marketing automation involves the use of software and technologies to automate the repetitive marketing tasks for organizations. This helps in the effective marketing on multiple channels online. The advent of fourth industrial revolution and technologies such as machine learning and artificial intelligence has positively influenced the growth of the marketing automation market. Growing adoption of SMAC (social, mobile, analytics, and cloud) concept is further likely to push the market growth in both developed as well as developing countries.
MARKET DYNAMICS
The marketing automation market is anticipated to witness robust growth in the forecast period owing to factors such as growing enterprise focus to optimize marketing spending and increasing need for personalized marketing. Rising number of marketing channels is yet another factor fueling the market growth. However, data privacy and security concerns may hamper the growth of the marketing automation market. On the other hand, small and medium-sized enterprises are increasingly adopting marketing automation, thereby, showcasing significant opportunities for the market players in the coming years.
MARKET SCOPE
The "Global Marketing Automation Market Analysis to 2028" is a specialized and in-depth study of the technology, media and telecommunications industry with a special focus on the global market trend analysis. The report aims to provide an overview of marketing automation market with detailed market segmentation by component, deployment, organization size, application, industry vertical, and geography. The global marketing automation market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading marketing automation market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global marketing automation market is segmented on the basis of component, deployment, organization size, application, and industry vertical. The market by component is classified into software and services. By deployment, it is segmented as cloud-based and on-premise. Based on organization size, the market is segmented as large enterprises and SMEs. On the basis of the application, the market is classified into email marketing, social media marketing, campaign management, lead nurturing and lead scoring, analytics and reporting, inbound marketing, and others. The market on the basis of the industry vertical is classified as BFSI, IT & telecommunications, manufacturing, education, healthcare & life sciences, retail & consumer goods, media & entertainment, and others.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global marketing automation market based on various segments. It also provides market size and forecast estimates from the year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The marketing automation market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting marketing automation market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South & Central America after evaluating political, economic, social and technological factors affecting the marketing automation market in these regions.
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global marketing automation market based on various segments. It also provides market size and forecast estimates from the year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The marketing automation market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting marketing automation market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South & Central America after evaluating political, economic, social and technological factors affecting the marketing automation market in these regions.
MARKET PLAYERS
The reports cover key developments in the marketing automation market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved the way for the expansion of business and customer base of market players. The market players from marketing automation market are anticipated to lucrative growth opportunities in the future with the rising demand for marketing automation in the global market. Below mentioned is the list of few companies engaged in the marketing automation market.
The report also includes the profiles of key marketing automation companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of the last three years, key developments in the past five years.
- Acoustic, L.P.
- Act-On Software, Inc.
- GetResponse
- HubSpot, Inc.
- Keap (Infusion Software, Inc.)
- LeadSquared (MarketXpander Services Private Limited)
- Oracle Corporation
- Salesforce.com, inc.
- SAS Institute Inc.
- Sendinblue SAS
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Marketing Automation Market - By Component
1.3.2 Marketing Automation Market - By Deployment
1.3.3 Marketing Automation Market - By Organization Size
1.3.4 Marketing Automation Market - By Application
1.3.5 Marketing Automation Market - By Industry Vertical
1.3.6 Marketing Automation Market - By Region
1.3.6.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. MARKETING AUTOMATION MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. MARKETING AUTOMATION MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC
6. MARKETING AUTOMATION MARKET - GLOBAL MARKET ANALYSIS
6.1. - GLOBAL MARKET OVERVIEW
6.2. - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. MARKETING AUTOMATION MARKET - REVENUE AND FORECASTS TO 2028 - COMPONENT
7.1. OVERVIEW
7.2. COMPONENT MARKET FORECASTS AND ANALYSIS
7.3. SOFTWARE
7.3.1. Overview
7.3.2. Software Market Forecast and Analysis
7.4. SERVICES
7.4.1. Overview
7.4.2. Services Market Forecast and Analysis
8. MARKETING AUTOMATION MARKET - REVENUE AND FORECASTS TO 2028 - DEPLOYMENT
8.1. OVERVIEW
8.2. DEPLOYMENT MARKET FORECASTS AND ANALYSIS
8.3. CLOUD-BASED
8.3.1. Overview
8.3.2. Cloud-based Market Forecast and Analysis
8.4. ON-PREMISE
8.4.1. Overview
8.4.2. On-premise Market Forecast and Analysis
9. MARKETING AUTOMATION MARKET - REVENUE AND FORECASTS TO 2028 - ORGANIZATION SIZE
9.1. OVERVIEW
9.2. ORGANIZATION SIZE MARKET FORECASTS AND ANALYSIS
9.3. LARGE ENTERPRISES
9.3.1. Overview
9.3.2. Large Enterprises Market Forecast and Analysis
9.4. SMALL AND MEDIUM-SIZED ENTERPRISES
9.4.1. Overview
9.4.2. Small and Medium-Sized Enterprises Market Forecast and Analysis
10. MARKETING AUTOMATION MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
10.1. OVERVIEW
10.2. APPLICATION MARKET FORECASTS AND ANALYSIS
10.3. EMAIL MARKETING
10.3.1. Overview
10.3.2. Email Marketing Market Forecast and Analysis
10.4. SOCIAL MEDIA MARKETING
10.4.1. Overview
10.4.2. Social Media Marketing Market Forecast and Analysis
10.5. CAMPAIGN MANAGEMENT
10.5.1. Overview
10.5.2. Campaign Management Market Forecast and Analysis
10.6. LEAD NURTURING AND LEAD SCORING
10.6.1. Overview
10.6.2. Lead Nurturing and Lead Scoring Market Forecast and Analysis
10.7. ANALYTICS AND REPORTING
10.7.1. Overview
10.7.2. Analytics and Reporting Market Forecast and Analysis
10.8. INBOUND MARKETING
10.8.1. Overview
10.8.2. Inbound Marketing Market Forecast and Analysis
10.9. OTHERS
10.9.1. Overview
10.9.2. Others Market Forecast and Analysis
11. MARKETING AUTOMATION MARKET - REVENUE AND FORECASTS TO 2028 - INDUSTRY VERTICAL
11.1. OVERVIEW
11.2. INDUSTRY VERTICAL MARKET FORECASTS AND ANALYSIS
11.3. BFSI
11.3.1. Overview
11.3.2. BFSI Market Forecast and Analysis
11.4. IT AND TELECOMMUNICATIONS
11.4.1. Overview
11.4.2. IT and Telecommunications Market Forecast and Analysis
11.5. MANUFACTURING
11.5.1. Overview
11.5.2. Manufacturing Market Forecast and Analysis
11.6. EDUCATION
11.6.1. Overview
11.6.2. Education Market Forecast and Analysis
11.7. HEALTHCARE AND LIFE SCIENCES
11.7.1. Overview
11.7.2. Healthcare and Life Sciences Market Forecast and Analysis
11.8. RETAIL AND CONSUMER GOODS
11.8.1. Overview
11.8.2. Retail and Consumer Goods Market Forecast and Analysis
11.9. MEDIA AND ENTERTAINMENT
11.9.1. Overview
11.9.2. Media and Entertainment Market Forecast and Analysis
11.10. OTHERS
11.10.1. Overview
11.10.2. Others Market Forecast and Analysis
12. MARKETING AUTOMATION MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
12.1. NORTH AMERICA
12.1.1 North America Marketing Automation Market Overview
12.1.2 North America Marketing Automation Market Forecasts and Analysis
12.1.3 North America Marketing Automation Market Forecasts and Analysis - By Component
12.1.4 North America Marketing Automation Market Forecasts and Analysis - By Deployment
12.1.5 North America Marketing Automation Market Forecasts and Analysis - By Organization Size
12.1.6 North America Marketing Automation Market Forecasts and Analysis - By Application
12.1.7 North America Marketing Automation Market Forecasts and Analysis - By Industry Vertical
12.1.8 North America Marketing Automation Market Forecasts and Analysis - By Countries
12.1.8.1 United States Marketing Automation Market
12.1.8.1.1 United States Marketing Automation Market by Component
12.1.8.1.2 United States Marketing Automation Market by Deployment
12.1.8.1.3 United States Marketing Automation Market by Organization Size
12.1.8.1.4 United States Marketing Automation Market by Application
12.1.8.1.5 United States Marketing Automation Market by Industry Vertical
12.1.8.2 Canada Marketing Automation Market
12.1.8.2.1 Canada Marketing Automation Market by Component
12.1.8.2.2 Canada Marketing Automation Market by Deployment
12.1.8.2.3 Canada Marketing Automation Market by Organization Size
12.1.8.2.4 Canada Marketing Automation Market by Application
12.1.8.2.5 Canada Marketing Automation Market by Industry Vertical
12.1.8.3 Mexico Marketing Automation Market
12.1.8.3.1 Mexico Marketing Automation Market by Component
12.1.8.3.2 Mexico Marketing Automation Market by Deployment
12.1.8.3.3 Mexico Marketing Automation Market by Organization Size
12.1.8.3.4 Mexico Marketing Automation Market by Application
12.1.8.3.5 Mexico Marketing Automation Market by Industry Vertical
12.2. EUROPE
12.2.1 Europe Marketing Automation Market Overview
12.2.2 Europe Marketing Automation Market Forecasts and Analysis
12.2.3 Europe Marketing Automation Market Forecasts and Analysis - By Component
12.2.4 Europe Marketing Automation Market Forecasts and Analysis - By Deployment
12.2.5 Europe Marketing Automation Market Forecasts and Analysis - By Organization Size
12.2.6 Europe Marketing Automation Market Forecasts and Analysis - By Application
12.2.7 Europe Marketing Automation Market Forecasts and Analysis - By Industry Vertical
12.2.8 Europe Marketing Automation Market Forecasts and Analysis - By Countries
12.2.8.1 Germany Marketing Automation Market
12.2.8.1.1 Germany Marketing Automation Market by Component
12.2.8.1.2 Germany Marketing Automation Market by Deployment
12.2.8.1.3 Germany Marketing Automation Market by Organization Size
12.2.8.1.4 Germany Marketing Automation Market by Application
12.2.8.1.5 Germany Marketing Automation Market by Industry Vertical
12.2.8.2 France Marketing Automation Market
12.2.8.2.1 France Marketing Automation Market by Component
12.2.8.2.2 France Marketing Automation Market by Deployment
12.2.8.2.3 France Marketing Automation Market by Organization Size
12.2.8.2.4 France Marketing Automation Market by Application
12.2.8.2.5 France Marketing Automation Market by Industry Vertical
12.2.8.3 Italy Marketing Automation Market
12.2.8.3.1 Italy Marketing Automation Market by Component
12.2.8.3.2 Italy Marketing Automation Market by Deployment
12.2.8.3.3 Italy Marketing Automation Market by Organization Size
12.2.8.3.4 Italy Marketing Automation Market by Application
12.2.8.3.5 Italy Marketing Automation Market by Industry Vertical
12.2.8.4 United Kingdom Marketing Automation Market
12.2.8.4.1 United Kingdom Marketing Automation Market by Component
12.2.8.4.2 United Kingdom Marketing Automation Market by Deployment
12.2.8.4.3 United Kingdom Marketing Automation Market by Organization Size
12.2.8.4.4 United Kingdom Marketing Automation Market by Application
12.2.8.4.5 United Kingdom Marketing Automation Market by Industry Vertical
12.2.8.5 Russia Marketing Automation Market
12.2.8.5.1 Russia Marketing Automation Market by Component
12.2.8.5.2 Russia Marketing Automation Market by Deployment
12.2.8.5.3 Russia Marketing Automation Market by Organization Size
12.2.8.5.4 Russia Marketing Automation Market by Application
12.2.8.5.5 Russia Marketing Automation Market by Industry Vertical
12.2.8.6 Rest of Europe Marketing Automation Market
12.2.8.6.1 Rest of Europe Marketing Automation Market by Component
12.2.8.6.2 Rest of Europe Marketing Automation Market by Deployment
12.2.8.6.3 Rest of Europe Marketing Automation Market by Organization Size
12.2.8.6.4 Rest of Europe Marketing Automation Market by Application
12.2.8.6.5 Rest of Europe Marketing Automation Market by Industry Vertical
12.3. ASIA-PACIFIC
12.3.1 Asia-Pacific Marketing Automation Market Overview
12.3.2 Asia-Pacific Marketing Automation Market Forecasts and Analysis
12.3.3 Asia-Pacific Marketing Automation Market Forecasts and Analysis - By Component
12.3.4 Asia-Pacific Marketing Automation Market Forecasts and Analysis - By Deployment
12.3.5 Asia-Pacific Marketing Automation Market Forecasts and Analysis - By Organization Size
12.3.6 Asia-Pacific Marketing Automation Market Forecasts and Analysis - By Application
12.3.7 Asia-Pacific Marketing Automation Market Forecasts and Analysis - By Industry Vertical
12.3.8 Asia-Pacific Marketing Automation Market Forecasts and Analysis - By Countries
12.3.8.1 Australia Marketing Automation Market
12.3.8.1.1 Australia Marketing Automation Market by Component
12.3.8.1.2 Australia Marketing Automation Market by Deployment
12.3.8.1.3 Australia Marketing Automation Market by Organization Size
12.3.8.1.4 Australia Marketing Automation Market by Application
12.3.8.1.5 Australia Marketing Automation Market by Industry Vertical
12.3.8.2 China Marketing Automation Market
12.3.8.2.1 China Marketing Automation Market by Component
12.3.8.2.2 China Marketing Automation Market by Deployment
12.3.8.2.3 China Marketing Automation Market by Organization Size
12.3.8.2.4 China Marketing Automation Market by Application
12.3.8.2.5 China Marketing Automation Market by Industry Vertical
12.3.8.3 India Marketing Automation Market
12.3.8.3.1 India Marketing Automation Market by Component
12.3.8.3.2 India Marketing Automation Market by Deployment
12.3.8.3.3 India Marketing Automation Market by Organization Size
12.3.8.3.4 India Marketing Automation Market by Application
12.3.8.3.5 India Marketing Automation Market by Industry Vertical
12.3.8.4 Japan Marketing Automation Market
12.3.8.4.1 Japan Marketing Automation Market by Component
12.3.8.4.2 Japan Marketing Automation Market by Deployment
12.3.8.4.3 Japan Marketing Automation Market by Organization Size
12.3.8.4.4 Japan Marketing Automation Market by Application
12.3.8.4.5 Japan Marketing Automation Market by Industry Vertical
12.3.8.5 South Korea Marketing Automation Market
12.3.8.5.1 South Korea Marketing Automation Market by Component
12.3.8.5.2 South Korea Marketing Automation Market by Deployment
12.3.8.5.3 South Korea Marketing Automation Market by Organization Size
12.3.8.5.4 South Korea Marketing Automation Market by Application
12.3.8.5.5 South Korea Marketing Automation Market by Industry Vertical
12.3.8.6 Rest of Asia-Pacific Marketing Automation Market
12.3.8.6.1 Rest of Asia-Pacific Marketing Automation Market by Component
12.3.8.6.2 Rest of Asia-Pacific Marketing Automation Market by Deployment
12.3.8.6.3 Rest of Asia-Pacific Marketing Automation Market by Organization Size
12.3.8.6.4 Rest of Asia-Pacific Marketing Automation Market by Application
12.3.8.6.5 Rest of Asia-Pacific Marketing Automation Market by Industry Vertical
12.4. MIDDLE EAST AND AFRICA
12.4.1 Middle East and Africa Marketing Automation Market Overview
12.4.2 Middle East and Africa Marketing Automation Market Forecasts and Analysis
12.4.3 Middle East and Africa Marketing Automation Market Forecasts and Analysis - By Component
12.4.4 Middle East and Africa Marketing Automation Market Forecasts and Analysis - By Deployment
12.4.5 Middle East and Africa Marketing Automation Market Forecasts and Analysis - By Organization Size
12.4.6 Middle East and Africa Marketing Automation Market Forecasts and Analysis - By Application
12.4.7 Middle East and Africa Marketing Automation Market Forecasts and Analysis - By Industry Vertical
12.4.8 Middle East and Africa Marketing Automation Market Forecasts and Analysis - By Countries
12.4.8.1 South Africa Marketing Automation Market
12.4.8.1.1 South Africa Marketing Automation Market by Component
12.4.8.1.2 South Africa Marketing Automation Market by Deployment
12.4.8.1.3 South Africa Marketing Automation Market by Organization Size
12.4.8.1.4 South Africa Marketing Automation Market by Application
12.4.8.1.5 South Africa Marketing Automation Market by Industry Vertical
12.4.8.2 Saudi Arabia Marketing Automation Market
12.4.8.2.1 Saudi Arabia Marketing Automation Market by Component
12.4.8.2.2 Saudi Arabia Marketing Automation Market by Deployment
12.4.8.2.3 Saudi Arabia Marketing Automation Market by Organization Size
12.4.8.2.4 Saudi Arabia Marketing Automation Market by Application
12.4.8.2.5 Saudi Arabia Marketing Automation Market by Industry Vertical
12.4.8.3 U.A.E Marketing Automation Market
12.4.8.3.1 U.A.E Marketing Automation Market by Component
12.4.8.3.2 U.A.E Marketing Automation Market by Deployment
12.4.8.3.3 U.A.E Marketing Automation Market by Organization Size
12.4.8.3.4 U.A.E Marketing Automation Market by Application
12.4.8.3.5 U.A.E Marketing Automation Market by Industry Vertical
12.4.8.4 Rest of Middle East and Africa Marketing Automation Market
12.4.8.4.1 Rest of Middle East and Africa Marketing Automation Market by Component
12.4.8.4.2 Rest of Middle East and Africa Marketing Automation Market by Deployment
12.4.8.4.3 Rest of Middle East and Africa Marketing Automation Market by Organization Size
12.4.8.4.4 Rest of Middle East and Africa Marketing Automation Market by Application
12.4.8.4.5 Rest of Middle East and Africa Marketing Automation Market by Industry Vertical
12.5. SOUTH AND CENTRAL AMERICA
12.5.1 South and Central America Marketing Automation Market Overview
12.5.2 South and Central America Marketing Automation Market Forecasts and Analysis
12.5.3 South and Central America Marketing Automation Market Forecasts and Analysis - By Component
12.5.4 South and Central America Marketing Automation Market Forecasts and Analysis - By Deployment
12.5.5 South and Central America Marketing Automation Market Forecasts and Analysis - By Organization Size
12.5.6 South and Central America Marketing Automation Market Forecasts and Analysis - By Application
12.5.7 South and Central America Marketing Automation Market Forecasts and Analysis - By Industry Vertical
12.5.8 South and Central America Marketing Automation Market Forecasts and Analysis - By Countries
12.5.8.1 Brazil Marketing Automation Market
12.5.8.1.1 Brazil Marketing Automation Market by Component
12.5.8.1.2 Brazil Marketing Automation Market by Deployment
12.5.8.1.3 Brazil Marketing Automation Market by Organization Size
12.5.8.1.4 Brazil Marketing Automation Market by Application
12.5.8.1.5 Brazil Marketing Automation Market by Industry Vertical
12.5.8.2 Argentina Marketing Automation Market
12.5.8.2.1 Argentina Marketing Automation Market by Component
12.5.8.2.2 Argentina Marketing Automation Market by Deployment
12.5.8.2.3 Argentina Marketing Automation Market by Organization Size
12.5.8.2.4 Argentina Marketing Automation Market by Application
12.5.8.2.5 Argentina Marketing Automation Market by Industry Vertical
12.5.8.3 Rest of South and Central America Marketing Automation Market
12.5.8.3.1 Rest of South and Central America Marketing Automation Market by Component
12.5.8.3.2 Rest of South and Central America Marketing Automation Market by Deployment
12.5.8.3.3 Rest of South and Central America Marketing Automation Market by Organization Size
12.5.8.3.4 Rest of South and Central America Marketing Automation Market by Application
12.5.8.3.5 Rest of South and Central America Marketing Automation Market by Industry Vertical
13. INDUSTRY LANDSCAPE
13.1. MERGERS AND ACQUISITIONS
13.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
13.3. NEW PRODUCT LAUNCHES
13.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
14. MARKETING AUTOMATION MARKET, KEY COMPANY PROFILES
14.1. ACOUSTIC, L.P.
14.1.1. Key Facts
14.1.2. Business Description
14.1.3. Products and Services
14.1.4. Financial Overview
14.1.5. SWOT Analysis
14.1.6. Key Developments
14.2. ACT-ON SOFTWARE, INC.
14.2.1. Key Facts
14.2.2. Business Description
14.2.3. Products and Services
14.2.4. Financial Overview
14.2.5. SWOT Analysis
14.2.6. Key Developments
14.3. GETRESPONSE
14.3.1. Key Facts
14.3.2. Business Description
14.3.3. Products and Services
14.3.4. Financial Overview
14.3.5. SWOT Analysis
14.3.6. Key Developments
14.4. HUBSPOT, INC.
14.4.1. Key Facts
14.4.2. Business Description
14.4.3. Products and Services
14.4.4. Financial Overview
14.4.5. SWOT Analysis
14.4.6. Key Developments
14.5. KEAP (INFUSION SOFTWARE, INC.)
14.5.1. Key Facts
14.5.2. Business Description
14.5.3. Products and Services
14.5.4. Financial Overview
14.5.5. SWOT Analysis
14.5.6. Key Developments
14.6. LEADSQUARED (MARKETXPANDER SERVICES PRIVATE LIMITED)
14.6.1. Key Facts
14.6.2. Business Description
14.6.3. Products and Services
14.6.4. Financial Overview
14.6.5. SWOT Analysis
14.6.6. Key Developments
14.7. ORACLE CORPORATION
14.7.1. Key Facts
14.7.2. Business Description
14.7.3. Products and Services
14.7.4. Financial Overview
14.7.5. SWOT Analysis
14.7.6. Key Developments
14.8. SALESFORCE.COM, INC.
14.8.1. Key Facts
14.8.2. Business Description
14.8.3. Products and Services
14.8.4. Financial Overview
14.8.5. SWOT Analysis
14.8.6. Key Developments
14.9. SAS INSTITUTE INC.
14.9.1. Key Facts
14.9.2. Business Description
14.9.3. Products and Services
14.9.4. Financial Overview
14.9.5. SWOT Analysis
14.9.6. Key Developments
14.10. SENDINBLUE SAS
14.10.1. Key Facts
14.10.2. Business Description
14.10.3. Products and Services
14.10.4. Financial Overview
14.10.5. SWOT Analysis
14.10.6. Key Developments
15. APPENDIX
15.1. ABOUT THE INSIGHT PARTNERS
15.2. GLOSSARY OF TERMS
1. Acoustic, L.P.
2. Act-On Software, Inc.
3. GetResponse
4. HubSpot, Inc.
5. Keap (Infusion Software, Inc.)
6. LeadSquared (MarketXpander Services Private Limited)
7. Oracle Corporation
8. Salesforce.com, inc.
9. SAS Institute Inc.
10. Sendinblue SAS
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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