Native advertising is paid ads that are designed to match the form and factor of the media format in which they appear. These advertisements are often found on social media feeds, or as recommended content on a web page. Unlike banner ads or display ads, native ads do not appear like advertisements. Rather they appear like a part of the editorial flow of the page. The basic to native ads is that it is non-disruptive. In the recent past, native ads have gained huge traction owing to the benefits of this innovative advertising experience.
MARKET DYNAMICS
One of the key factors bolstering the global native advertising market is that these advertisements are less disruptive/intrusive as compared to banner ads. Further, native advertisements blend in more clearly on mobile devices. Also, due to the increasing trend of mobile internet, native advertising has proven to be more effective for marketers and global brands seeking to expand their client base. With the rising number of smartphone users worldwide, the influence of native advertisements is also anticipated to expand, which will propel the native advertising market. Also, owing to the above-mentioned benefits several companies are willing to advertise via this medium, which is expected to support the growth of the global native advertisement market during the forecast period.
MARKET SCOPE
The "Global Native Advertising Market Analysis to 2028" is a specialized and in-depth study of the native advertising market with a special focus on the global market trend analysis. The report aims to provide an overview of native advertising market with detailed market segmentation by type and platform. The global native advertising market expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading native advertising market player and offers key trends and opportunities in the native advertising market.
MARKET SEGMENTATION
The global native advertising market is segmented on the basis of type and platform. On the basis of type, the market is segmented into in feed ad units, search ads, promoted listings, recommendation widgets, and custom content. Based on platform, the native advertising market is categorized into closed, open, and hybrid.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global native advertising market based on various segments. It also provides market size and forecast estimates from year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South America. The native advertising market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trends and opportunities prevailing in the region.
The report analyzes factors affecting native advertising market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social, and technological factors affecting the native advertising market in these regions.
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
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The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global native advertising market based on various segments. It also provides market size and forecast estimates from year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South America. The native advertising market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trends and opportunities prevailing in the region.
The report analyzes factors affecting native advertising market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social, and technological factors affecting the native advertising market in these regions.
MARKET PLAYERS
The reports cover key developments in the native advertising market organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals, and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnerships & collaborations. These activities have paved the way for the expansion of business and customer base of market players. The market players from the native advertising market are anticipated to lucrative growth opportunities in the future with the rising demand for the native advertising market. Below mentioned is the list of few companies engaged in the native advertising market.
The report also includes the profiles of key native advertising market companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, key development in the past five years.
- AdPushup Inc.
- IAB Playbook
- Instinctive Inc
- Nativo, Inc.
- Outbrain Inc.
- Revcontent, LLC
- Sharethrough, Inc.
- StackAdapt Inc.
- Taboola, Inc
- Triple Lift, Inc.
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Native Advertising Market - By Type
1.3.2 Native Advertising Market - By Platform
1.3.3 Native Advertising Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. NATIVE ADVERTISING MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. NATIVE ADVERTISING MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. NATIVE ADVERTISING MARKET - GLOBAL MARKET ANALYSIS
6.1. NATIVE ADVERTISING - GLOBAL MARKET OVERVIEW
6.2. NATIVE ADVERTISING - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. NATIVE ADVERTISING MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. IN FEED AD UNITS
7.3.1. Overview
7.3.2. In Feed Ad Units Market Forecast and Analysis
7.4. SEARCH ADS
7.4.1. Overview
7.4.2. Search Ads Market Forecast and Analysis
7.5. PROMOTED LISTINGS
7.5.1. Overview
7.5.2. Promoted Listings Market Forecast and Analysis
7.6. RECOMMENDATION WIDGETS
7.6.1. Overview
7.6.2. Recommendation Widgets Market Forecast and Analysis
7.7. CUSTOM CONTENT
7.7.1. Overview
7.7.2. Custom Content Market Forecast and Analysis
8. NATIVE ADVERTISING MARKET - REVENUE AND FORECASTS TO 2028 - PLATFORM
8.1. OVERVIEW
8.2. PLATFORM MARKET FORECASTS AND ANALYSIS
8.3. CLOSED
8.3.1. Overview
8.3.2. Closed Market Forecast and Analysis
8.4. OPEN
8.4.1. Overview
8.4.2. Open Market Forecast and Analysis
8.5. HYBRID
8.5.1. Overview
8.5.2. Hybrid Market Forecast and Analysis
9. NATIVE ADVERTISING MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Native Advertising Market Overview
9.1.2 North America Native Advertising Market Forecasts and Analysis
9.1.3 North America Native Advertising Market Forecasts and Analysis - By Type
9.1.4 North America Native Advertising Market Forecasts and Analysis - By Platform
9.1.5 North America Native Advertising Market Forecasts and Analysis - By Countries
9.1.5.1 United States Native Advertising Market
9.1.5.1.1 United States Native Advertising Market by Type
9.1.5.1.2 United States Native Advertising Market by Platform
9.1.5.2 Canada Native Advertising Market
9.1.5.2.1 Canada Native Advertising Market by Type
9.1.5.2.2 Canada Native Advertising Market by Platform
9.1.5.3 Mexico Native Advertising Market
9.1.5.3.1 Mexico Native Advertising Market by Type
9.1.5.3.2 Mexico Native Advertising Market by Platform
9.2. EUROPE
9.2.1 Europe Native Advertising Market Overview
9.2.2 Europe Native Advertising Market Forecasts and Analysis
9.2.3 Europe Native Advertising Market Forecasts and Analysis - By Type
9.2.4 Europe Native Advertising Market Forecasts and Analysis - By Platform
9.2.5 Europe Native Advertising Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Native Advertising Market
9.2.5.1.1 Germany Native Advertising Market by Type
9.2.5.1.2 Germany Native Advertising Market by Platform
9.2.5.2 France Native Advertising Market
9.2.5.2.1 France Native Advertising Market by Type
9.2.5.2.2 France Native Advertising Market by Platform
9.2.5.3 Italy Native Advertising Market
9.2.5.3.1 Italy Native Advertising Market by Type
9.2.5.3.2 Italy Native Advertising Market by Platform
9.2.5.4 United Kingdom Native Advertising Market
9.2.5.4.1 United Kingdom Native Advertising Market by Type
9.2.5.4.2 United Kingdom Native Advertising Market by Platform
9.2.5.5 Rest of Europe Native Advertising Market
9.2.5.5.1 Rest of Europe Native Advertising Market by Type
9.2.5.5.2 Rest of Europe Native Advertising Market by Platform
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Native Advertising Market Overview
9.3.2 Asia-Pacific Native Advertising Market Forecasts and Analysis
9.3.3 Asia-Pacific Native Advertising Market Forecasts and Analysis - By Type
9.3.4 Asia-Pacific Native Advertising Market Forecasts and Analysis - By Platform
9.3.5 Asia-Pacific Native Advertising Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Native Advertising Market
9.3.5.1.1 Australia Native Advertising Market by Type
9.3.5.1.2 Australia Native Advertising Market by Platform
9.3.5.2 China Native Advertising Market
9.3.5.2.1 China Native Advertising Market by Type
9.3.5.2.2 China Native Advertising Market by Platform
9.3.5.3 India Native Advertising Market
9.3.5.3.1 India Native Advertising Market by Type
9.3.5.3.2 India Native Advertising Market by Platform
9.3.5.4 Japan Native Advertising Market
9.3.5.4.1 Japan Native Advertising Market by Type
9.3.5.4.2 Japan Native Advertising Market by Platform
9.3.5.5 South Korea Native Advertising Market
9.3.5.5.1 South Korea Native Advertising Market by Type
9.3.5.5.2 South Korea Native Advertising Market by Platform
9.3.5.6 Rest of Asia-Pacific Native Advertising Market
9.3.5.6.1 Rest of Asia-Pacific Native Advertising Market by Type
9.3.5.6.2 Rest of Asia-Pacific Native Advertising Market by Platform
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Native Advertising Market Overview
9.4.2 Middle East and Africa Native Advertising Market Forecasts and Analysis
9.4.3 Middle East and Africa Native Advertising Market Forecasts and Analysis - By Type
9.4.4 Middle East and Africa Native Advertising Market Forecasts and Analysis - By Platform
9.4.5 Middle East and Africa Native Advertising Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Native Advertising Market
9.4.5.1.1 South Africa Native Advertising Market by Type
9.4.5.1.2 South Africa Native Advertising Market by Platform
9.4.5.2 Saudi Arabia Native Advertising Market
9.4.5.2.1 Saudi Arabia Native Advertising Market by Type
9.4.5.2.2 Saudi Arabia Native Advertising Market by Platform
9.4.5.3 U.A.E Native Advertising Market
9.4.5.3.1 U.A.E Native Advertising Market by Type
9.4.5.3.2 U.A.E Native Advertising Market by Platform
9.4.5.4 Rest of Middle East and Africa Native Advertising Market
9.4.5.4.1 Rest of Middle East and Africa Native Advertising Market by Type
9.4.5.4.2 Rest of Middle East and Africa Native Advertising Market by Platform
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Native Advertising Market Overview
9.5.2 South and Central America Native Advertising Market Forecasts and Analysis
9.5.3 South and Central America Native Advertising Market Forecasts and Analysis - By Type
9.5.4 South and Central America Native Advertising Market Forecasts and Analysis - By Platform
9.5.5 South and Central America Native Advertising Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Native Advertising Market
9.5.5.1.1 Brazil Native Advertising Market by Type
9.5.5.1.2 Brazil Native Advertising Market by Platform
9.5.5.2 Argentina Native Advertising Market
9.5.5.2.1 Argentina Native Advertising Market by Type
9.5.5.2.2 Argentina Native Advertising Market by Platform
9.5.5.3 Rest of South and Central America Native Advertising Market
9.5.5.3.1 Rest of South and Central America Native Advertising Market by Type
9.5.5.3.2 Rest of South and Central America Native Advertising Market by Platform
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. NATIVE ADVERTISING MARKET, KEY COMPANY PROFILES
11.1. ADPUSHUP INC.
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. IAB PLAYBOOK
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. INSTINCTIVE INC
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. NATIVO, INC.
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. OUTBRAIN INC.
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. REVCONTENT, LLC
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. SHARETHROUGH, INC.
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. STACKADAPT INC.
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. TABOOLA, INC
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. TRIPLE LIFT, INC.
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
1. AdPushup Inc.
2. IAB Playbook
3. Instinctive Inc
4. Nativo, Inc.
5. Outbrain Inc.
6. Revcontent, LLC
7. Sharethrough, Inc.
8. StackAdapt Inc.
9. Taboola, Inc
10. Triple Lift, Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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