Native Advertising Market Forecast to 2028 - COVID-19 Impact and Global Analysis by Type (In Feed Ad Units, Search Ads, Promoted Listings, Recommendation Widgets, Custom Content); Platform (Closed, Open, Hybrid) and Geography

Report Code: TIPRE00013224 | No. of Pages: 150 | Category: Technology, Media and Telecommunications | Status: Upcoming

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MARKET INTRODUCTION

Native advertising is paid ads that are designed to match the form and factor of the media format in which they appear. These advertisements are often found on social media feeds, or as recommended content on a web page. Unlike banner ads or display ads, native ads do not appear like advertisements. Rather they appear like a part of the editorial flow of the page. The basic to native ads is that it is non-disruptive. In the recent past, native ads have gained huge traction owing to the benefits of this innovative advertising experience.

MARKET DYNAMICS

One of the key factors bolstering the global native advertising market is that these advertisements are less disruptive/intrusive as compared to banner ads. Further, native advertisements blend in more clearly on mobile devices. Also, due to the increasing trend of mobile internet, native advertising has proven to be more effective for marketers and global brands seeking to expand their client base. With the rising number of smartphone users worldwide, the influence of native advertisements is also anticipated to expand, which will propel the native advertising market. Also, owing to the above-mentioned benefits several companies are willing to advertise via this medium, which is expected to support the growth of the global native advertisement market during the forecast period.

MARKET SCOPE

The "Global Native Advertising Market Analysis to 2028" is a specialized and in-depth study of the native advertising market with a special focus on the global market trend analysis. The report aims to provide an overview of native advertising market with detailed market segmentation by type and platform. The global native advertising market expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading native advertising market player and offers key trends and opportunities in the native advertising market.

MARKET SEGMENTATION

The global native advertising market is segmented on the basis of type and platform. On the basis of type, the market is segmented into in feed ad units, search ads, promoted listings, recommendation widgets, and custom content. Based on platform, the native advertising market is categorized into closed, open, and hybrid.

REGIONAL FRAMEWORK

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global native advertising market based on various segments. It also provides market size and forecast estimates from year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South America. The native advertising market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trends and opportunities prevailing in the region.

The report analyzes factors affecting native advertising market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social, and technological factors affecting the native advertising market in these regions.



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MARKET PLAYERS


The reports cover key developments in the native advertising market organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals, and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnerships & collaborations. These activities have paved the way for the expansion of business and customer base of market players. The market players from the native advertising market are anticipated to lucrative growth opportunities in the future with the rising demand for the native advertising market. Below mentioned is the list of few companies engaged in the native advertising market.

The report also includes the profiles of key native advertising market companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, key development in the past five years.

  •   AdPushup Inc.
  •   IAB Playbook
  •   Instinctive Inc
  •   Nativo, Inc.
  •   Outbrain Inc.
  •   Revcontent, LLC
  •   Sharethrough, Inc.
  •   StackAdapt Inc.
  •   Taboola, Inc
  •   Triple Lift, Inc.

The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.


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TABLE OF CONTENTS

1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Native Advertising Market - By Type
1.3.2 Native Advertising Market - By Platform
1.3.3 Native Advertising Market - By Region
1.3.3.1 By Country

2. KEY TAKEAWAYS

3. RESEARCH METHODOLOGY

4. NATIVE ADVERTISING MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS

5. NATIVE ADVERTISING MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. NATIVE ADVERTISING MARKET - GLOBAL MARKET ANALYSIS
6.1. NATIVE ADVERTISING - GLOBAL MARKET OVERVIEW
6.2. NATIVE ADVERTISING - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. NATIVE ADVERTISING MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. IN FEED AD UNITS
7.3.1. Overview
7.3.2. In Feed Ad Units Market Forecast and Analysis
7.4. SEARCH ADS
7.4.1. Overview
7.4.2. Search Ads Market Forecast and Analysis
7.5. PROMOTED LISTINGS
7.5.1. Overview
7.5.2. Promoted Listings Market Forecast and Analysis
7.6. RECOMMENDATION WIDGETS
7.6.1. Overview
7.6.2. Recommendation Widgets Market Forecast and Analysis
7.7. CUSTOM CONTENT
7.7.1. Overview
7.7.2. Custom Content Market Forecast and Analysis
8. NATIVE ADVERTISING MARKET - REVENUE AND FORECASTS TO 2028 - PLATFORM
8.1. OVERVIEW
8.2. PLATFORM MARKET FORECASTS AND ANALYSIS
8.3. CLOSED
8.3.1. Overview
8.3.2. Closed Market Forecast and Analysis
8.4. OPEN
8.4.1. Overview
8.4.2. Open Market Forecast and Analysis
8.5. HYBRID
8.5.1. Overview
8.5.2. Hybrid Market Forecast and Analysis
9. NATIVE ADVERTISING MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Native Advertising Market Overview
9.1.2 North America Native Advertising Market Forecasts and Analysis
9.1.3 North America Native Advertising Market Forecasts and Analysis - By Type
9.1.4 North America Native Advertising Market Forecasts and Analysis - By Platform
9.1.5 North America Native Advertising Market Forecasts and Analysis - By Countries
9.1.5.1 United States Native Advertising Market
9.1.5.1.1 United States Native Advertising Market by Type
9.1.5.1.2 United States Native Advertising Market by Platform
9.1.5.2 Canada Native Advertising Market
9.1.5.2.1 Canada Native Advertising Market by Type
9.1.5.2.2 Canada Native Advertising Market by Platform
9.1.5.3 Mexico Native Advertising Market
9.1.5.3.1 Mexico Native Advertising Market by Type
9.1.5.3.2 Mexico Native Advertising Market by Platform
9.2. EUROPE
9.2.1 Europe Native Advertising Market Overview
9.2.2 Europe Native Advertising Market Forecasts and Analysis
9.2.3 Europe Native Advertising Market Forecasts and Analysis - By Type
9.2.4 Europe Native Advertising Market Forecasts and Analysis - By Platform
9.2.5 Europe Native Advertising Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Native Advertising Market
9.2.5.1.1 Germany Native Advertising Market by Type
9.2.5.1.2 Germany Native Advertising Market by Platform
9.2.5.2 France Native Advertising Market
9.2.5.2.1 France Native Advertising Market by Type
9.2.5.2.2 France Native Advertising Market by Platform
9.2.5.3 Italy Native Advertising Market
9.2.5.3.1 Italy Native Advertising Market by Type
9.2.5.3.2 Italy Native Advertising Market by Platform
9.2.5.4 United Kingdom Native Advertising Market
9.2.5.4.1 United Kingdom Native Advertising Market by Type
9.2.5.4.2 United Kingdom Native Advertising Market by Platform
9.2.5.5 Rest of Europe Native Advertising Market
9.2.5.5.1 Rest of Europe Native Advertising Market by Type
9.2.5.5.2 Rest of Europe Native Advertising Market by Platform
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Native Advertising Market Overview
9.3.2 Asia-Pacific Native Advertising Market Forecasts and Analysis
9.3.3 Asia-Pacific Native Advertising Market Forecasts and Analysis - By Type
9.3.4 Asia-Pacific Native Advertising Market Forecasts and Analysis - By Platform
9.3.5 Asia-Pacific Native Advertising Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Native Advertising Market
9.3.5.1.1 Australia Native Advertising Market by Type
9.3.5.1.2 Australia Native Advertising Market by Platform
9.3.5.2 China Native Advertising Market
9.3.5.2.1 China Native Advertising Market by Type
9.3.5.2.2 China Native Advertising Market by Platform
9.3.5.3 India Native Advertising Market
9.3.5.3.1 India Native Advertising Market by Type
9.3.5.3.2 India Native Advertising Market by Platform
9.3.5.4 Japan Native Advertising Market
9.3.5.4.1 Japan Native Advertising Market by Type
9.3.5.4.2 Japan Native Advertising Market by Platform
9.3.5.5 South Korea Native Advertising Market
9.3.5.5.1 South Korea Native Advertising Market by Type
9.3.5.5.2 South Korea Native Advertising Market by Platform
9.3.5.6 Rest of Asia-Pacific Native Advertising Market
9.3.5.6.1 Rest of Asia-Pacific Native Advertising Market by Type
9.3.5.6.2 Rest of Asia-Pacific Native Advertising Market by Platform
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Native Advertising Market Overview
9.4.2 Middle East and Africa Native Advertising Market Forecasts and Analysis
9.4.3 Middle East and Africa Native Advertising Market Forecasts and Analysis - By Type
9.4.4 Middle East and Africa Native Advertising Market Forecasts and Analysis - By Platform
9.4.5 Middle East and Africa Native Advertising Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Native Advertising Market
9.4.5.1.1 South Africa Native Advertising Market by Type
9.4.5.1.2 South Africa Native Advertising Market by Platform
9.4.5.2 Saudi Arabia Native Advertising Market
9.4.5.2.1 Saudi Arabia Native Advertising Market by Type
9.4.5.2.2 Saudi Arabia Native Advertising Market by Platform
9.4.5.3 U.A.E Native Advertising Market
9.4.5.3.1 U.A.E Native Advertising Market by Type
9.4.5.3.2 U.A.E Native Advertising Market by Platform
9.4.5.4 Rest of Middle East and Africa Native Advertising Market
9.4.5.4.1 Rest of Middle East and Africa Native Advertising Market by Type
9.4.5.4.2 Rest of Middle East and Africa Native Advertising Market by Platform
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Native Advertising Market Overview
9.5.2 South and Central America Native Advertising Market Forecasts and Analysis
9.5.3 South and Central America Native Advertising Market Forecasts and Analysis - By Type
9.5.4 South and Central America Native Advertising Market Forecasts and Analysis - By Platform
9.5.5 South and Central America Native Advertising Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Native Advertising Market
9.5.5.1.1 Brazil Native Advertising Market by Type
9.5.5.1.2 Brazil Native Advertising Market by Platform
9.5.5.2 Argentina Native Advertising Market
9.5.5.2.1 Argentina Native Advertising Market by Type
9.5.5.2.2 Argentina Native Advertising Market by Platform
9.5.5.3 Rest of South and Central America Native Advertising Market
9.5.5.3.1 Rest of South and Central America Native Advertising Market by Type
9.5.5.3.2 Rest of South and Central America Native Advertising Market by Platform
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. NATIVE ADVERTISING MARKET, KEY COMPANY PROFILES
11.1. ADPUSHUP INC.
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. IAB PLAYBOOK
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. INSTINCTIVE INC
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. NATIVO, INC.
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. OUTBRAIN INC.
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. REVCONTENT, LLC
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. SHARETHROUGH, INC.
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. STACKADAPT INC.
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. TABOOLA, INC
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. TRIPLE LIFT, INC.
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
The List of Companies

1. AdPushup Inc.
2. IAB Playbook
3. Instinctive Inc
4. Nativo, Inc.
5. Outbrain Inc.
6. Revcontent, LLC
7. Sharethrough, Inc.
8. StackAdapt Inc.
9. Taboola, Inc
10. Triple Lift, Inc.
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