Native Advertising Market 2028 By Type, Platform and Geography | The Insight Partners

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Native Advertising Market Forecast to 2028 - COVID-19 Impact and Global Analysis by Type (In Feed Ad Units, Search Ads, Promoted Listings, Recommendation Widgets, Custom Content); Platform (Closed, Open, Hybrid) and Geography

Report Code: TIPRE00013224 | No. of Pages: 150 | Category: Technology, Media and Telecommunications | Status: Upcoming


Native advertising is paid ads that are designed to match the form and factor of the media format in which they appear. These advertisements are often found on social media feeds, or as recommended content on a web page. Unlike banner ads or display ads, native ads do not appear like advertisements. Rather they appear like a part of the editorial flow of the page. The basic to native ads is that it is non-disruptive. In the recent past, native ads have gained huge traction owing to the benefits of this innovative advertising experience.


One of the key factors bolstering the global native advertising market is that these advertisements are less disruptive/intrusive as compared to banner ads. Further, native advertisements blend in more clearly on mobile devices. Also, due to the increasing trend of mobile internet, native advertising has proven to be more effective for marketers and global brands seeking to expand their client base. With the rising number of smartphone users worldwide, the influence of native advertisements is also anticipated to expand, which will propel the native advertising market. Also, owing to the above-mentioned benefits several companies are willing to advertise via this medium, which is expected to support the growth of the global native advertisement market during the forecast period.


The "Global Native Advertising Market Analysis to 2028" is a specialized and in-depth study of the native advertising market with a special focus on the global market trend analysis. The report aims to provide an overview of native advertising market with detailed market segmentation by type and platform. The global native advertising market expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading native advertising market player and offers key trends and opportunities in the native advertising market.


The global native advertising market is segmented on the basis of type and platform. On the basis of type, the market is segmented into in feed ad units, search ads, promoted listings, recommendation widgets, and custom content. Based on platform, the native advertising market is categorized into closed, open, and hybrid.


The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global native advertising market based on various segments. It also provides market size and forecast estimates from year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South America. The native advertising market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trends and opportunities prevailing in the region.

The report analyzes factors affecting native advertising market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social, and technological factors affecting the native advertising market in these regions.

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The reports cover key developments in the native advertising market organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals, and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnerships & collaborations. These activities have paved the way for the expansion of business and customer base of market players. The market players from the native advertising market are anticipated to lucrative growth opportunities in the future with the rising demand for the native advertising market. Below mentioned is the list of few companies engaged in the native advertising market.

The report also includes the profiles of key native advertising market companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, key development in the past five years.

  •   AdPushup Inc.
  •   IAB Playbook
  •   Instinctive Inc
  •   Nativo, Inc.
  •   Outbrain Inc.
  •   Revcontent, LLC
  •   Sharethrough, Inc.
  •   StackAdapt Inc.
  •   Taboola, Inc
  •   Triple Lift, Inc.

The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.

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The List of Companies

1. AdPushup Inc.
2. IAB Playbook
3. Instinctive Inc
4. Nativo, Inc.
5. Outbrain Inc.
6. Revcontent, LLC
7. Sharethrough, Inc.
8. StackAdapt Inc.
9. Taboola, Inc
10. Triple Lift, Inc.
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