The education and learning analytics market in North America is expected to grow from US$ 1245.6 Mn in 2019 to US$ 5133.3 Mn by 2027; it is estimated to grow at a CAGR of 19.9% from 2020 to 2027.
The US, Canada, and Mexico are major economies in North America. Increasing demand for quality assurance and quality improvement in education system is the major factor driving the growth of the North America education and learning analytics market. Many educational institutes are focusing on quality assurance and quality improvement in the education system to fulfill the demand from end-users. Teaching staffs are using various data to improve teaching practices. Most of the colleges and universities are using learning analytics tool as a diagnostic tool on an individual and systematic level. At the individual level, the learning analytics are used for identifying issues, and at a systematic level, it is used for the design of modules and degree programs. The increasing demand for quality improvement in the education system is enabling the high adoption of advanced technological learning analytics and is one of the key drivers for education and learning analytics market growth in North America. Furthermore, learning analytics is restricted to evaluate student performance; however, with growing progress in the market, it has extended to business enterprises as workforce management. The workforce management is performed through gathering and analysing the data, anticipating the call workload, assessing the staff requirements, preparing the staff schedules as well as measuring the daily assessment. There are several tools used in learning analytics, such as predictive analytics, adaptive learning analytics, content analytics, analytics dashboard, and discourse analytics, among other
Several countries across the world are significantly investing in R&D for learning analytics. The US was recognized as one of the world leaders in the field of R&D and the application of learning analytics. For several years, learning analytics has been regulated at the national level. The implementation of learning analytics in primary as well as secondary schools passed through state legislation. Several of the key software vendors of learning analytics are based in the US. With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the education and learning analytics market. The North America education and learning analytics market is expected to grow at a good CAGR during the forecast period.
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North America Education and Learning Analytics Market Segmentation
North America Education and Learning Analytics Market – By
Component
- Software
- Services
North America Education and Learning Analytics Market – By Application
- Performance Management
- Operations Management
- Budget and Finance Management
- People Acquisition and Retention
- Curriculum Development and Intervention Management
North America Education and Learning Analytics Market
– By End-user
- Academics,
- Corporate
North America Education and Learning Analytics Market– By Country
- US
- Canada
- Mexico
North America Education and Learning Analytics Market-Companies Mentioned
- Watershed Systems, Inc.
- SAS Institute Inc.
- Microsoft Corporation
- Ellucian Company L.P.
- Blackboard Inc.
- Alteryx Inc.
- InetSoft Technology Corp.
- Saba Software, Inc.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Component, Application, and End User and Country
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
US, Canada
1.Introduction
1.1Study Scope
1.2The Insight Partners Research Report Guidance
1.3Market Segmentation
2.Key Takeaways
3.Research Methodology
3.1Coverage
3.2Secondary Research
3.3Primary Research
4.Education and Learning Analytics Market Landscape
4.1Market Overview
4.2North America PEST Analysis
4.3Ecosystem Analysis
4.4Expert Opinions
5.Education and Learning Analytics Market – Key Industry Dynamics
5.1Market Drivers
5.1.1Increasing demand for quality assurance and quality improvement in education system
5.1.2Increasing adoption of advanced technology among educational institutes in developing countries
5.2Market Restraints
5.2.1Misinterpretation of data and lack of supporting infrastructure in universities and schools
5.3Market Opportunities
5.3.1Increasing demand for online courses and professional certifications
5.4Future Trends
5.4.1Growing trend of Artificial Intelligence
5.5Impact Analysis of Drivers and Restraints
6.Education and Learning Analytics Market – North America Market Analysis
6.1North America Education and Learning Analytics Market Overview
6.2North America Education and Learning Analytics Market –Revenue, and Forecast to 2027 (US$ Million)
6.3Market Positioning – Key Players
7.Education and Learning Analytics Market Analysis – By Component
7.1Overview
7.2North America Education and Learning Analytics Market, By Component (2019 and 2027)
7.3Software
7.3.1Overview
7.3.1.1Software: Education and Learning Analytics Market – Revenue, and Forecast to 2027 (US$ Million)
7.4Services
7.4.1Overview
7.4.1.1Services: Education and Learning Analytics Market – Revenue, and Forecast to 2027 (US$ Million)
8.Education and Learning Analytics Market Analysis – By Application
8.1Overview
8.1.1North America: Education and Learning Analytics Market, By Application
8.2Performance Management
8.2.1Overview
8.2.1.1Performance Management: Education and Learning Analytics Market – Revenue, and Forecast to 2027 (US$ Million)
8.3Operations Management
8.3.1Overview
8.3.1.1Operations Management: Education and Learning Analytics Market – Revenue, and Forecast to 2027 (US$ Million)
8.4Budget and Finance Management
8.4.1Overview
8.4.1.1Budget and Finance Management: Education and Learning Analytics Market – Revenue, and Forecast to 2027 (US$ Million)
8.5People Acquisition and Retention
8.5.1Overview
8.5.1.1People Acquisition and Retention: Education and Learning Analytics Market – Revenue, and Forecast to 2027 (US$ Million)
8.6Curriculum Development and Intervention Management
8.6.1Overview
8.6.1.1Curriculum Development and Intervention Management: Education and Learning Analytics Market – Revenue, and Forecast to 2027 (US$ Million)
9.Education and Learning Analytics Market Analysis – By End-User
9.1Overview
9.2North America Education and Learning Analytics Market, By End-User (2019 and 2027)
9.3Academics
9.3.1Overview
9.3.1.1Academics: Education and Learning Analytics Market – Revenue, and Forecast to 2027 (US$ Million)
9.4Corporate
9.4.1Overview
9.4.1.1Corporate: Education and Learning Analytics Market – Revenue, and Forecast to 2027 (US$ Million)
10.Education and Learning Analytics Market – Country Analysis
10.1Overview
10.1.1North America: Education and Learning Analytics Market, By Country
10.1.1.1US: Education and Learning Analytics Market – Revenue and Forecast to 2027 (US$ Million)
10.1.1.1.1US: Education and Learning Analytics Market, By Component
10.1.1.1.2US: Education and Learning Analytics Market, By Application
10.1.1.1.3US: Education and Learning Analytics Market, By End-User
10.1.1.2Canada: Education and Learning Analytics Market – Revenue and Forecast to 2027 (US$ Million)
10.1.1.2.1Canada: Education and Learning Analytics Market, By Component
10.1.1.2.2Canada: Education and Learning Analytics Market, By Application
10.1.1.2.3Canada: Education and Learning Analytics Market, By End-User
10.1.1.3Mexico: Education and Learning Analytics Market – Revenue and Forecast to 2027 (US$ Million)
10.1.1.3.1Mexico: Education and Learning Analytics Market, By Component
10.1.1.3.2Mexico: Education and Learning Analytics Market, By Application
10.1.1.3.3Mexico: Education and Learning Analytics Market, By End-User
11.Impact of COVID-19 Pandemic on North America Education and Learning Analytics Market
11.1Impact of COVID-19 Pandemic On North America Education and Learning Analytics Market
11.1.1North America: Impact Assessment of COVID-19 Pandemic
12.Education and Learning Analytics Market-Industry Landscape
12.1Overview
12.2Market Initiative
12.3New Development
13.Company Profiles
13.1Watershed Systems, Inc.
13.1.1Key Facts
13.1.2Business Description
13.1.3Products and Services
13.1.4Financial Overview
13.1.5SWOT Analysis
13.1.6Key Developments
13.2SAS Institute Inc.
13.2.1Key Facts
13.2.2Business Description
13.2.3Products and Services
13.2.4Financial Overview
13.2.5SWOT Analysis
13.2.6Key Developments
13.3Microsoft Corporation
13.3.1Key Facts
13.3.2Business Description
13.3.3Products and Services
13.3.4Financial Overview
13.3.5SWOT Analysis
13.3.6Key Developments
13.4Ellucian Company L.P.
13.4.1Key Facts
13.4.2Business Description
13.4.3Products and Services
13.4.4Financial Overview
13.4.5SWOT Analysis
13.4.6Key Developments
13.5Blackboard Inc.
13.5.1Key Facts
13.5.2Business Description
13.5.3Products and Services
13.5.4Financial Overview
13.5.5SWOT Analysis
13.5.6Key Developments
13.6Alteryx Inc.
13.6.1Key Facts
13.6.2Business Description
13.6.3Products and Services
13.6.4Financial Overview
13.6.5SWOT Analysis
13.6.6Key Developments
13.7InetSoft Technology Corp.
13.7.1Key Facts
13.7.2Business Description
13.7.3Products and Services
13.7.4Financial Overview
13.7.5SWOT Analysis
13.7.6Key Developments
13.8Saba Software, Inc.
13.8.1Key Facts
13.8.2Business Description
13.8.3Products and Services
13.8.4Financial Overview
13.8.5SWOT Analysis
13.8.6Key Developments
14.Appendix
14.1About The Insight Partners
14.2Glossary of Terms
LIST OF TABLES
Table 1.North America Education and Learning Analytics Market –Revenue and Forecast to 2027 (US$ Million)
Table 3.North America Education and Learning Analytics Market, By Country – Revenue and Forecast to 2027 (US$ Million)
Table 4.US Education and Learning Analytics Market, By Component– Revenue and Forecast to 2027 (US$ Million)
Table 5.US Education and Learning Analytics Market, By Application– Revenue and Forecast to 2027 (US$ Million)
Table 6.US Education and Learning Analytics Market, By End-User – Revenue and Forecast to 2027 (US$ Million)
Table 7.Canada Education and Learning Analytics Market, By Component– Revenue and Forecast to 2027 (US$ Million)
Table 8.Canada Education and Learning Analytics Market, By Application– Revenue and Forecast to 2027 (US$ Million)
Table 9.Canada Education and Learning Analytics Market, By End-User– Revenue and Forecast to 2027 (US$ Million)
Table 10.Mexico Education and Learning Analytics Market, By Component– Revenue and Forecast to 2027 (US$ Million)
Table 11.Mexico Education and Learning Analytics Market, By Application– Revenue and Forecast to 2027 (US$ Million)
Table 12.Mexico Education and Learning Analytics Market, By End-User– Revenue and Forecast to 2027 (US$ Million)
Table 13.Glossary of Term: Education and Learning Analytics Market
LIST OF FIGURES
Figure 1.North America Education and Learning Analytics Market Segmentation
Figure 2.North America Education and Learning Analytics Market Segmentation – By Country
Figure 3.North America Education and Learning Analytics Market- Country Analysis
Figure 4.North America Education and Learning Analytics Market Overview
Figure 5.Software segment is expected to dominate the market by technology
Figure 6.Corporate segment is expected to witness the high growth during the forecast period 2020-2027
Figure 7.North America PEST Analysis
Figure 8.North America Education and Learning Analytics Market, Ecosystem Analysis
Figure 9.North America Education and Learning Analytics Market Impact Analysis of Drivers and Restraints
Figure 10.North America Education and Learning Analytics Market – Revenue and Forecast to 2027 (US$ Million)
Figure 11.North America Education and Learning Analytics Market Revenue Share, By Component (2019 and 2027)
Figure 12.North America Software: Education and Learning Analytics Market – Revenue, and Forecast to 2027 (US$ Million)
Figure 13.North America Services: Education and Learning Analytics Market – Revenue, and Forecast to 2027 (US$ Million)
Figure 14.North America Education and Learning Analytics Market Revenue Share, By Application (2019 and 2027)
Figure 15.North America Performance Management: Education And Learning Analytics Market – Revenue, and Forecast to 2027 (US$ Million)
Figure 16.North America Operations Management: Education and Learning Analytics Market – Revenue, and Forecast to 2027 (US$ Million)
Figure 17.North America Budget and Finance Management: Education and Learning Analytics Market – Revenue, and Forecast to 2027 (US$ Million)
Figure 18.North America People Acquisition and Retention: Education and Learning Analytics Market – Revenue, and Forecast to 2027 (US$ Million)
Figure 19.North America Curriculum Development and Intervention Management: Education and Learning Analytics Market – Revenue, and Forecast to 2027 (US$ Million)
Figure 20.North America Education and Learning Analytics Market Revenue Share, By End-User (2019 and 2027)
Figure 21.North America Academics: North America Education and Learning Analytics Market – Revenue, and Forecast to 2027 (US$ Million)
Figure 22.North America Corporate: Education and Learning Analytics Market – Revenue, and Forecast to 2027 (US$ Million)
Figure 23.North America Education and Learning Analytics Market Revenue Share, By Country (2019 and 2027)
Figure 24.US: Education and Learning Analytics Market – Revenue and Forecast to 2027 (US$ Million)
Figure 25.Canada: Education and Learning Analytics Market – Revenue and Forecast to 2027 (US$ Million)
Figure 26.Mexico: Education and Learning Analytics Market – Revenue and Forecast to 2027 (US$ Million)
Figure 27. Impact of COVID-19 Pandemic in North American Country Market
- Watershed Systems, Inc.
- SAS Institute Inc.
- Microsoft Corporation
- Ellucian Company L.P.
- Blackboard Inc.
- Alteryx Inc.
- InetSoft Technology Corp.
- Saba Software, Inc
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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