North America Education and Learning Analytics Market Key Players and Forecast by 2027

The education and learning analytics market in North America is expected to grow from US$ 1245.6 Mn in 2019 to US$ 5133.3 Mn by 2027; it is estimated to grow at a CAGR of 19.9% from 2020 to 2027.

The US, Canada, and Mexico are major economies in North America. Increasing demand for quality assurance and quality improvement in education system is the major factor driving the growth of the North America education and learning analytics market. Many educational institutes are focusing on quality assurance and quality improvement in the education system to fulfill the demand from end-users. Teaching staffs are using various data to improve teaching practices. Most of the colleges and universities are using learning analytics tool as a diagnostic tool on an individual and systematic level. At the individual level, the learning analytics are used for identifying issues, and at a systematic level, it is used for the design of modules and degree programs. The increasing demand for quality improvement in the education system is enabling the high adoption of advanced technological learning analytics and is one of the key drivers for education and learning analytics market growth in North America. Furthermore, learning analytics is restricted to evaluate student performance; however, with growing progress in the market, it has extended to business enterprises as workforce management. The workforce management is performed through gathering and analysing the data, anticipating the call workload, assessing the staff requirements, preparing the staff schedules as well as measuring the daily assessment. There are several tools used in learning analytics, such as predictive analytics, adaptive learning analytics, content analytics, analytics dashboard, and discourse analytics, among other

Several countries across the world are significantly investing in R&D for learning analytics. The US was recognized as one of the world leaders in the field of R&D and the application of learning analytics. For several years, learning analytics has been regulated at the national level. The implementation of learning analytics in primary as well as secondary schools passed through state legislation. Several of the key software vendors of learning analytics are based in the US. With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the education and learning analytics market. The North America education and learning analytics market is expected to grow at a good CAGR during the forecast period.

North America Education and Learning Analytics Market Segmentation

North America Education and Learning Analytics Market – By

Component

• Software
• Services

North America Education and Learning Analytics Market – By Application

• Performance Management
• Operations Management
• Budget and Finance Management
• People Acquisition and Retention
•  Curriculum Development and Intervention Management

North America Education and Learning Analytics Market – By End-user

• Academics,
• Corporate

North America Education and Learning Analytics Market– By Country

• US
• Canada
• Mexico

North America Education and Learning Analytics Market-Companies Mentioned

• Watershed Systems, Inc.
• SAS Institute Inc.
• Microsoft Corporation
• Ellucian Company L.P.
• Blackboard Inc.
• Alteryx Inc.
• InetSoft Technology Corp.
• Saba Software, Inc. 

North America Education and Learning Analytics Report Scope