North America Flatbread Market Analysis and Forecast by Size, Share, Growth, Trends 2031
North America Flatbread Market Size and Forecast (2021 - 2031), Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Type (Tortilla, Pita, Naan, and Others) and Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Bakeries, Online Retail, and Others)
- Report Date : Nov 2025
- Report Code : TIPRE00008905
- Category : Food and Beverages
- Status : Published
- Available Report Formats :
- No. of Pages : 116
The North America Flatbread Market size is expected to reach US$ 10,406.1 Million by 2031 from US$ 7,793.2 Million in 2024. The market is estimated to record a CAGR of 4.3% from 2025 to 2031.
Executive Summary and North America Flatbread Market Analysis:The demand for flatbreads in North America is increasing due to evolving consumer preferences toward healthier and more diverse food choices. As health consciousness continues to rise across the region, many consumers are seeking alternatives to traditional bread, particularly those that are perceived as lighter or offer specific health benefits. Flatbreads made with whole grains, low-carb options, and gluten-free varieties are gaining popularity among consumers who are focused on weight management, digestive health, and overall wellness. This shift has driven flatbread manufacturers to innovate and provide a wide range of healthier flatbread products that meet these demands. For instance, in October 2023, Joseph's Bakery announced the launch of Heart Friendly pita bread, certified by the American Heart Association's Heart-Check Food Certification Program. The launch aims to cater to the growing demand for healthy and nutritional flatbreads. The rising multiculturalism in North America, especially in metropolitan cities in the US, Canada, and Mexico, has contributed to the demand. The growth in the Hispanic population in the US has propelled the demand for flatbreads in the region. According to the Pew Research Center, the Hispanic population grew by 26% from 2010 to 2022 in the US. Further, strategic initiatives such as product launches, mergers, acquisitions, collaborations, and partnerships have contributed to the market growth in the region. For instance, in July 2023, Rich Products announced the launch of Cheesy Pull Apart Flatbread, a new food service and retail offering for quick-service restaurants and convenience store operators.
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North America Flatbread Market: Strategic Insights
| Market Size Value in | US$ 40,439.0 Million in 2018 |
| Market Size Value by | US$ 68,617.7 Million by 2027 |
| Growth rate | CAGR of 6.1% from 2019-2027 |
| Forecast Period | 2019-2027 |
| Base Year | 2019 |
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- By Type, the North America Flatbread Market is segmented into Tortilla, Pita, Naan, and Others. Tortilla held the largest share of the market in 2024.
- By Distribution Channel, the North America Flatbread Market is segmented into Supermarkets and Hypermarkets, Convenience Stores, Bakeries, Online Retail, and Others. Supermarkets and Hypermarkets held the largest share of the market in 2024.
As consumers around the world are exploring different culinary approaches, the demand for diverse and ethnic food options is growing. With growing interest in Mediterranean, Middle Eastern, South Asian, and Latin American cuisines, ethnic flatbreads such as naan, pita, roti, and tortilla are becoming mainstream staples. This cultural exploration has expanded the range of flatbreads available in grocery stores and supermarkets, catering to a broader consumer base. Additionally, in regions experiencing significant demographic shifts, such as North America, the rising Hispanic population has notably contributed to the popularity of flatbreads. According to the Pew Research Center, the Hispanic population in the US grew by 26% from 2010 to 2022, which led to a more diverse marketplace where traditional ethnic flatbreads are available and embraced by wider demographics. Thus, the increasing multicultural population, coupled with initiatives by retailers, such as partnerships, agreements, and collaborations, is contributing to the growing popularity of ethnic cuisines that include flatbreads.
North America Flatbread Market Country InsightsBy country, the North America Flatbread Market is segmented into the United States, Canada, and Mexico. The United States held the largest share in 2024.
The demand for flatbreads in the US is attributed to changing consumer preferences toward healthier alternatives and versatile food options. With a growing emphasis on health and wellness, many consumers are shifting from traditional bread to lighter and more nutritious alternatives. Flatbreads, especially those made with whole grain, gluten-free options, or reduced carbohydrates, align with these dietary trends. Flatbreads are highly adaptable and can be incorporated into various meal types, from wraps to pizzas and appetizers, making them appealing to consumers seeking convenient, easy-to-prepare meals that fit into a balanced diet. In addition, the rising popularity of ethnic and international cuisines is contributing to the growing demand for flatbreads. As more Americans explore diverse culinary experiences, there is a heightened interest in foods such as pita, naan, tortilla, and lavash, which are integral to Mediterranean, Middle Eastern, and Latin American dishes.
North America Flatbread Market Company ProfilesSome of the key players operating in the market include GRUMA SAB de CV, Ole Mexican Foods Inc., Goya Foods Inc, General Mills Inc, FGF Brands Inc, Leighton Foods AS, Mi Rancho, Joseph's Bakery, Kontos Foods, and Toufayan Bakeries.
These players are adopting various strategies such as expansion, product innovation, and mergers and acquisitions to provide innovative products to their consumers and increase their market share.
North America Flatbread Market Research MethodologyThe following methodology has been followed for the collection and analysis of data presented in this report:
Secondary Research
The research process begins with comprehensive secondary research, utilizing internal and external sources to gather qualitative and quantitative data for each market. Commonly referenced secondary research sources include, but are not limited to:
Company websites,
annual reports, financial statements, broker analyses, and investor presentationsIndustry trade journals
and other relevant publicationsGovernment documents,
statistical databases, and market reportsNews articles,
press releases, and webcasts specific to companies operating in the market
Note:
All financial data included in the Company Profiles section has been standardized to US$. For companies reporting in other currencies, figures have been converted to US$ using the relevant exchange rates for the corresponding year.Primary Research
The Insight Partners conducts a significant number of primary interviews each year with industry stakeholders and experts to validate its data analysis and gain valuable insights. These research interviews are designed to:
- Validate and refine findings from secondary research
- Enhance the expertise and market understanding of the analysis team
- Gain insights into market size, trends, growth patterns, competitive dynamics, and future prospects
Primary research is conducted via email interactions and telephone interviews, encompassing various markets, categories, segments, and sub-segments across different regions. Participants typically include:
Industry stakeholders:
Vice Presidents, Business Development Managers, Market Intelligence Managers, and National Sales ManagersExternal experts:
Valuation specialists, research analysts, and key opinion leaders with industry-specific expertise
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Product, Distribution Channel, and Country
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
US, Canada
Frequently Asked Questions
The market is expected to register a CAGR of 4.2% during 2023–2031.
Kontos Foods, GRUMA SAB de CV, FGF Brands Inc, Joseph's Bakery, Olé Mexican Foods Inc., General Mills Inc, Goya Foods Inc, Mi Rancho, Leighton Foods AS, and Toufayan Bakeries are among the key players operating in the market.
Rising preference for gluten-free products is expected to emerge as a trend in the market during the forecast period.
Increasing popularity of ethnic cuisines and strategic initiatives by key players drive the North America flatbread market.
1. Introduction
1.1 Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Secondary Research
3.2 Primary Research
3.2.1 Hypothesis formulation:
3.2.2 Macroeconomic factor analysis:
3.2.3 Developing base number:
3.2.4 Data Triangulation:
3.2.5 Country-level data:
4. Flatbread Market Landscape
4.1 Market Overview
4.2 Porters Five Forces Analysis
4.2.1 Threat of New Entrants:
4.2.2 Threat of Substitutes:
4.2.3 Bargaining Power of Buyers:
4.2.4 Bargaining Power of Suppliers:
4.2.5 Competitive Rivalry:
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers
4.3.2 Manufacturers
4.3.3 Distributors or Suppliers
4.3.4 End-Use Industry
4.3.5 List of Vendors in the Value Chain
5. North America Flatbread Market - Key Market Dynamics
5.1 Market Drivers
5.2 Market Restraints
5.3 Market Opportunities
5.4 Future Trends
5.5 Impact of Drivers and Restraints:
6. Flatbread Market - North America Market Analysis
6.1 North America Flatbread Market Revenue (US$ Million), 2024 - 2031
6.2 North America Flatbread Market Forecast and Analysis
7. North America Flatbread Market Revenue Analysis - by Type
7.1 Tortilla
7.1.1 Overview
7.1.2 Tortilla: North America Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
7.2 Pita
7.2.1 Overview
7.2.2 Pita: North America Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
7.3 Naan
7.3.1 Overview
7.3.2 Naan: North America Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
7.4 Others
7.4.1 Overview
7.4.2 Others: North America Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
8. North America Flatbread Market Revenue Analysis - by Distribution Channel
8.1 Supermarkets and Hypermarkets
8.1.1 Overview
8.1.2 Supermarkets and Hypermarkets: North America Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
8.2 Convenience Stores
8.2.1 Overview
8.2.2 Convenience Stores: North America Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
8.3 Bakeries
8.3.1 Overview
8.3.2 Bakeries: North America Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
8.4 Online Retail
8.4.1 Overview
8.4.2 Online Retail: North America Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
8.5 Others
8.5.1 Overview
8.5.2 Others: North America Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
9. North America Flatbread Market - Country Analysis
9.1 North America
9.1.1 North America Flatbread Market Revenue and Forecast and Analysis - by Country
9.1.1.1 North America Flatbread Market Revenue and Forecast and Analysis - by Country
9.1.2.2 United States: North America Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
9.1.2.2.1 United States: North America Flatbread Market Share - by Type
9.1.2.2.2 United States: North America Flatbread Market Share - by Distribution Channel
9.2.3.3 Canada: North America Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
9.2.3.3.1 Canada: North America Flatbread Market Share - by Type
9.2.3.3.2 Canada: North America Flatbread Market Share - by Distribution Channel
9.3.4.4 Mexico: North America Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
9.3.4.4.1 Mexico: North America Flatbread Market Share - by Type
9.3.4.4.2 Mexico: North America Flatbread Market Share - by Distribution Channel
10 Competitive Landscape
10.1 Heat Map Analysis by Key Players
10.2 Company Positioning & Concentration
11 Industry Landscape
11.1 Overview
11.2 New Product Development
11.3 Merger and Acquisition
11.4 Other Strategic Developments
12 COMPANY PROFILES
12.1 GRUMA SAB de CV
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Ole Mexican Foods Inc.
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 Goya Foods Inc
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 General Mills Inc
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 FGF Brands Inc
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 Leighton Foods AS
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 Mi Rancho
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
12.8 Joseph's Bakery
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Products and Services
12.8.4 Financial Overview
12.8.5 SWOT Analysis
12.8.6 Key Developments
12.9 Kontos Foods
12.9.1 Key Facts
12.9.2 Business Description
12.9.3 Products and Services
12.9.4 Financial Overview
12.9.5 SWOT Analysis
12.9.6 Key Developments
12.10 Toufayan Bakeries
12.10.1 Key Facts
12.10.2 Business Description
12.10.3 Products and Services
12.10.4 Financial Overview
12.10.5 SWOT Analysis
12.10.6 Key Developments
13. Appendix
13.1 About The Insight Partners
List of Tables
Table 1. North America Flatbread Market Segmentation
Table 2. List of Vendors
Table 3. North America Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
Table 4. North America Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Type
Table 5. North America Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Distribution Channel
Table 6. North America Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Country
Table 7. United States: North America Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Type
Table 8. United States: North America Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Distribution Channel
Table 9. Canada: North America Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Type
Table 10. Canada: North America Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Distribution Channel
Table 11. Mexico: North America Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Type
Table 12. Mexico: North America Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Distribution Channel
Table 13. Heat Map Analysis by Key Players
List of Figures
Figure 1. North America Flatbread Market Segmentation - Country
Figure 2. Porter's Analysis
Figure 3. Ecosystem: Flatbread Market
Figure 4. North America Flatbread Market - Key Market Dynamics
Figure 5. Impact Analysis of Drivers and Restraints
Figure 6. North America Flatbread Market Revenue (US$ Million), 2024 - 2031
Figure 7. North America Flatbread Market Share (%) - by Type, 2024 and 2031
Figure 8. Tortilla: North America Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
Figure 9. Pita: North America Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
Figure 10. Naan: North America Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
Figure 11. Others: North America Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
Figure 12. North America Flatbread Market Share (%) - by Distribution Channel, 2024 and 2031
Figure 13. Supermarkets and Hypermarkets: North America Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
Figure 14. Convenience Stores: North America Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
Figure 15. Bakeries: North America Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
Figure 16. Online Retail: North America Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
Figure 17. Others: North America Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
Figure 18. North America Flatbread Market Breakdown by Key Countries, 2024 and 2031 (%)
Figure 19. United States: North America Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
Figure 20. Canada: North America Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
Figure 21. Mexico: North America Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
Figure 22. Company Positioning & Concentration
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The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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