North America Flatbread Market 2027 By Product, Distribution Channel, and Country

North America Flatbread Market to 2027 - Regional Analysis and Forecasts by Product (Tortilla, Naan, Pita, Others); Distribution Channel (Supermarket and Hypermarket, Bakeries, Convenience Store, Others), and Country

  • Report Code : TIPRE00008905
  • Category : Food and Beverages
  • Status : Published
  • No. of Pages : 93
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The North America flatbread market is accounted to US$ 40,439.0 Mn in 2018 and is expected to grow at a CAGR of 6.1% during the forecast period 2019 – 2027, to account to US$ 68,617.7 Mn by 2027.


A flatbread is a bread made with water, flour, and salt, and then thoroughly rolled into flattened dough. Traditionally, flatbread is an unleavened bread that is made without yeast. Flour, water, and salt are the main ingredients used for making flatbread. Other ingredients such as corn, rye, millet, and barley are also used for making flatbread. With the growth of the fast-food industry and the rise in disposable income, consumers are inclining toward convenience foods that has impacted the flatbread market in the North American region positively. Currently, convenience foods can sufficiently meet the food requirements of the population in developed countries. Their influence in the modern diet pattern is the result of the urbanization of society and changing the food habits of consumers. As flatbreads are widely used in preparing food products such as flatbread sandwiches, tortillas, and rolls, the flatbread demand is projected to boost during the forecast period. To meet the increasing demand, flatbread companies are coming up with improved varieties of flatbread products and efficient distribution channels to serve a more extensive customer base. Technology and innovative packaging options have widened food choices in the market, which is likely to bolster the flatbread market further.   


North America Flatbread Market

North America Flatbread Market
  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.


Market Insights            

Rising Demand for Healthy Flatbread Products

The consumers in developed countries, such as the US, and Canada, are becoming more health-conscious owing to limitless access to online information. This has positively affected the growth of businesses looking to market flatbread products. Health-conscious consumers are more likely to look for specific information associated with the food products they are purchasing. Rising consumer awareness regarding health is propelling the demand for healthy, flatbread products such as low fat and sugar. Additionally, factors such as consumer awareness of health issues, higher personal incomes, a greater focus on fitness, and rapid urbanization are driving the demand for healthy flatbread products. Major producers in the market are constantly focusing on introducing flatbread products that are rich in nutrients to attract a new consumer segment in developed countries. The surge in demand for healthy flatbread options has subsequently propelled the demand for healthy flatbread products such as tortilla, pita, Lavash, and chapattis. Tortillas are a high source of fiber, calcium, folic acid, vitamin B complex, and energy. The high fiber content in tortillas helps improve gastrointestinal function. The folic acid is an essential vitamin for pregnant women as it helps in the formulation of fetus nervous system. These factors have played a vital role in the expansion and growth of the flatbread market in North America.  
            

Product Insights

The North America flatbread market is segmented on the basis of product type as – tortilla, naan, pita, and others. The tortilla segment in the North America flatbread market is estimated to hold a leading share in the market. Tortilla is a soft, thin, and flat unleavened round bread. It is typically made from wheat and corn flours. Tortillas are baked on griddles called comal. The commercially available tortillas come in 6, 8, 10, and 12 inch sizes. Tortillas can be eaten plain or used as food wraps. They are commonly used in Spanish and Mexican dishes such as fajitas, enchiladas, tacos, tostadas, burritos, and Tex-Mex cuisines. Tortillas compliment most Mexican dishes. They are used in scooping sauced or stewed dishes. The round tortillas are also folded around fillings such as beans, piquant sauces, meat, fishes, cheese, onion rings, tomato slices etc. The mass production of tortilla products and automation in the food and beverage industries has ensured that tortillas are manufactured at low price and are available to customers at low unit cost. The availability of factory produced tortillas with homemade or traditional taste at reasonably low cost is expected to drive the growth of the tortilla market and ultimately favor the flatbread market in North America.
                                                                      

Distribution Channel Insights

The North America flatbread market is segmented on the basis of distribution channel as hypermarkets and supermarkets, bakeries, convenience stores, and others. The hypermarkets and supermarkets segment accounts for the largest share in the North America flatbread market, while the foodservice segment also contributes a significant share in the market. Flatbread manufacturers sell their products through various distribution channels to make their products accessible to a wide range of consumers. Among several distribution channel, supermarket and hypermarket have gained relative importance. Producers sell their product to distributors who provide those products to the hypermarkets and supermarkets, depending upon their demand. This proves to be beneficial as the product would get a good sales image in these stores; moreover, there would be no wastage of these products as the manufacturing would take place only on demand and in specific numbers. The increasing sales of flatbread in the hypermarkets and supermarkets are attributed to the growing attraction of people toward these stores and contributing to the expansion of the flatbread market.


US Flatbread Market by Product Type

US Flatbread Market
  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.

           

NORTH AMERICA FLATBREAD MARKET SEGMENTATION

North America Flatbread Market - By Product

  • Tortilla
  • Naan
  • Pita
  • Others


North America Flatbread Market - By Distribution Channel

  • Supermarket and Hypermarket
  • Bakeries
  • Convenience Store
  • Others


Company Profiles

  • American Flatbread Company
  • California Lavash
  • Conagra Brands, Inc.
  • Evron Foods Ltd
  • Gruma, S.A.B. DE C.V
  • Klosterman Baking Company
  • Kontos Foods Inc.
  • KRONOS
  • Olé Mexican Foods Inc.
  • Stonefire
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Product, Distribution Channel, and Country

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

US, Canada

List of 10 Companies - North America Flatbread Market

  1. American Flatbread Company
  2. California Lavash
  3. Conagra Brands, Inc.
  4. Evron Foods Ltd
  5. Gruma, S.A.B. DE C.V
  6. Klosterman Baking Company
  7. Kontos Foods Inc.
  8. KRONOS
  9. Olé Mexican Foods Inc.
  10. Stonefire

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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