The public relations (PR) tools market is expected to register a CAGR of 11.1% during 2023–2031. AI and machine learning for sentiment analysis and predictive analytics and a focus on influencer relationship management are likely to remain key trends in the market.
Public Relations (PR) Tools Market Analysis
- The shift to digital has given a boost to the global PR tools market, which is anticipated to accelerate considerably in the next five years as small businesses start using data to shape their marketing strategies and big enterprises digitize to strengthen their brand reputation. Large enterprises hold the major market share, but adoption among SMEs is increasing.
- North America is the largest market, followed by Europe. The Asia-Pacific region is showing rapid growth.
- The cloud-based solutions are growing in popularity due to their easy scalability and accessibility.
Public Relations (PR) Tools Market Overview
- In recent years, digital communication and reputation management have become increasingly important to both commercial and state/non-profit entities.
- There is a growing need to track clients’ media and social media presence in real time, identify influential voices, and manage communicative relationships with a wide range of stakeholders.
- One of the key areas of growth in the global PR tools market is the use of social media platforms to manage brands’ identities and engage with stakeholders. New social media monitoring and analytic tools are being developed on a daily basis.
Strategic Insights
Public Relations (PR) Tools Market Drivers and Opportunities
Increasing Digital Media Presence and Online Reputation Management Needs to Favor the Market
- The increasing presence of digital media and the growing need for online reputation management are the major factors fuelling the growth of the Public Relations (PR) Tools market. The increasing presence of companies and other organizations in the digital landscape has led to their online presence becoming an important aspect of monitoring public opinion and image.
- This is driven by the rise of social networking platforms, news websites, blogs and forums, and the fact that information spreads quickly and public opinion can shift rapidly. This digital landscape has heightened the need for robust PR tools that can effectively monitor, analyze and manage online conversations.
- Consequently, PR professionals require more sophisticated solutions to track mentions on multiple digital platforms, gauge sentiments, anticipate crises, measure the impact of communications efforts, and protect their businesses.
- With consumers getting more information about their options online and often reading product reviews online before making decisions, maintaining a good online reputation is seen as crucial to business success. This has also amplified the need for PR tools with comprehensive online reputation management features, such as monitoring sentiment and crisis alert systems.
Development of All-In-One PR Suites
- All-in-one Public Relations (PR) suites represent strong growth opportunities in the PR Tools market as it becomes increasingly important for companies to provide sophisticated integrations of PR functions in single, coherent solutions to address complex PR workflows.
- All-in-one PR suites usually contain a set of features, including media monitoring, social media management, influencer identification, press release distribution, campaign analytics and reporting tools that are designed to integrate with each other to make PR processes efficient and productive for PR professionals.
- All-in-one suites also offer a more holistic view of the PR activities, which in turn helps increase the likelihood of making informed strategic decisions. For businesses, the analytic insights and insights gained from using all-in-one suites are valuable, and having a single vendor relationship can be far more convenient and cost-effective than purchasing and integrating the various standalone PR tools.
Public Relations (PR) Tools Market Report Segmentation Analysis
Key segments that contributed to the derivation of the public relations (PR) tools market analysis are the solution, deployment type, application, and industry.
- Based on the solution, the public relations (PR) tools market is divided into publishing tools, social media monitoring and management, content creation and distribution, data aggregation, monitoring and analysis, and relationship management.
- Based on the deployment type, the public relations (PR) tools market is divided into on-premise and cloud.
- Based on application, the public relations (PR) tools market is divided into online and content marketing.
- Based on the industry, the public relations (PR) tools market is divided into BFSI, consumer goods and retail, government and public sector, healthcare, IT and telecom, media and entertainment, and others.
Public Relations (PR) Tools Market Share Analysis by Geography
- Public Relations (PR) Tools Market Report comprises a detailed analysis of five major geographic regions, which includes current and historical market size and forecasts for 2021 to 2031, covering North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South & Central America.
- Each region is further sub-segmented into respective countries. This report provides analysis and forecasts of 18+ countries, covering Public Relations (PR) Tools market dynamics, such as drivers, trends, and opportunities that are impacting the markets at the regional level.
- Also, the report covers PEST analysis, which involves the study of major factors that influence the Public Relations (PR) Tools market in these regions.
Public Relations (PR) Tools Market Report Scope
Public Relations (PR) Tools Market News and Recent Developments
The public relations (PR) tools market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the public relations (PR) tools market are listed below:
- Belga announces technology partnership with Prezly as it celebrates its 100th anniversary. Belgium's national news agency embraces the future of PR by announcing a new partnership with Prezly, the region's key player in communications technology. (Source: Prezly, Press Release, February 2021)
Public Relations (PR) Tools Market Report Coverage and Deliverables
The “Public Relations (PR) Tools Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:
- Public relations (PR) tools market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
- Public relations (PR) tools market trends as well as market dynamics such as drivers, restraints, and key opportunities
- Detailed PEST/Porter’s Five Forces and SWOT analysis
- Public relations (PR) tools market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the public relations (PR) tools market
- Detailed company profiles
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The global Public Relations (PR) Tools market is expected to grow at a CAGR of 11.1% during the forecast period 2023 - 2031.
Increasing digital media presence and online reputation management needs and the growing importance of data-driven PR strategies are expected to drive the public relations (PR) tools market.
AI and machine learning for sentiment analysis and predictive analytics and a focus on influencer relationship management are likely to remain key trends in the market.
The leading players operating in the public relations (PR) tools market are Agility PR Solutions, Brand24 Global Inc., Cision Ltd, iPR Software, Inc., Isentia, Meltwater Inc., Mention, Onalytica, Onclusive, Inc, and Prowly.
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.
Some of the customization options available based on request are additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
TABLE OF CONTENTS
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Public Relations (PR) Tools Market - By Solution
1.3.2 Public Relations (PR) Tools Market - By Deployment Type
1.3.3 Public Relations (PR) Tools Market - By Application
1.3.4 Public Relations (PR) Tools Market - By Industry
1.3.5 Public Relations (PR) Tools Market - By Region
1.3.5.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. PUBLIC RELATIONS (PR) TOOLS MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. PUBLIC RELATIONS (PR) TOOLS MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. PUBLIC RELATIONS (PR) TOOLS MARKET - GLOBAL MARKET ANALYSIS
6.1. PUBLIC RELATIONS (PR) TOOLS - GLOBAL MARKET OVERVIEW
6.2. PUBLIC RELATIONS (PR) TOOLS - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. PUBLIC RELATIONS (PR) TOOLS MARKET - REVENUE AND FORECASTS TO 2028 - SOLUTION
7.1. OVERVIEW
7.2. SOLUTION MARKET FORECASTS AND ANALYSIS
7.3. PUBLISHING TOOLS
7.3.1. Overview
7.3.2. Publishing Tools Market Forecast and Analysis
7.4. SOCIAL MEDIA MONITORING AND MANAGEMENT
7.4.1. Overview
7.4.2. Social Media Monitoring and Management Market Forecast and Analysis
7.5. CONTENT CREATION AND DISTRIBUTION
7.5.1. Overview
7.5.2. Content Creation and Distribution Market Forecast and Analysis
7.6. DATA AGGREGATION, MONITORING AND ANALYSIS
7.6.1. Overview
7.6.2. Data Aggregation, Monitoring and Analysis Market Forecast and Analysis
7.7. RELATIONSHIP MANAGEMENT
7.7.1. Overview
7.7.2. Relationship Management Market Forecast and Analysis
8. PUBLIC RELATIONS (PR) TOOLS MARKET - REVENUE AND FORECASTS TO 2028 - DEPLOYMENT TYPE
8.1. OVERVIEW
8.2. DEPLOYMENT TYPE MARKET FORECASTS AND ANALYSIS
8.3. ON-PREMISE
8.3.1. Overview
8.3.2. On-premise Market Forecast and Analysis
8.4. CLOUD
8.4.1. Overview
8.4.2. Cloud Market Forecast and Analysis
9. PUBLIC RELATIONS (PR) TOOLS MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
9.1. OVERVIEW
9.2. APPLICATION MARKET FORECASTS AND ANALYSIS
9.3. ONLINE
9.3.1. Overview
9.3.2. Online Market Forecast and Analysis
9.4. CONTENT MARKETING
9.4.1. Overview
9.4.2. Content Marketing Market Forecast and Analysis
10. PUBLIC RELATIONS (PR) TOOLS MARKET - REVENUE AND FORECASTS TO 2028 - INDUSTRY
10.1. OVERVIEW
10.2. INDUSTRY MARKET FORECASTS AND ANALYSIS
10.3. BFSI
10.3.1. Overview
10.3.2. BFSI Market Forecast and Analysis
10.4. CONSUMER GOODS AND RETAIL
10.4.1. Overview
10.4.2. Consumer Goods and Retail Market Forecast and Analysis
10.5. GOVERNMENT AND PUBLIC SECTOR
10.5.1. Overview
10.5.2. Government and Public Sector Market Forecast and Analysis
10.6. HEALTHCARE
10.6.1. Overview
10.6.2. Healthcare Market Forecast and Analysis
10.7. IT AND TELECOM
10.7.1. Overview
10.7.2. IT and Telecom Market Forecast and Analysis
10.8. MEDIA AND ENTERTAINMENT
10.8.1. Overview
10.8.2. Media and Entertainment Market Forecast and Analysis
10.9. OTHERS
10.9.1. Overview
10.9.2. Others Market Forecast and Analysis
11. PUBLIC RELATIONS (PR) TOOLS MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
11.1. NORTH AMERICA
11.1.1 North America Public Relations (PR) Tools Market Overview
11.1.2 North America Public Relations (PR) Tools Market Forecasts and Analysis
11.1.3 North America Public Relations (PR) Tools Market Forecasts and Analysis - By Solution
11.1.4 North America Public Relations (PR) Tools Market Forecasts and Analysis - By Deployment Type
11.1.5 North America Public Relations (PR) Tools Market Forecasts and Analysis - By Application
11.1.6 North America Public Relations (PR) Tools Market Forecasts and Analysis - By Industry
11.1.7 North America Public Relations (PR) Tools Market Forecasts and Analysis - By Countries
11.1.7.1 United States Public Relations (PR) Tools Market
11.1.7.1.1 United States Public Relations (PR) Tools Market by Solution
11.1.7.1.2 United States Public Relations (PR) Tools Market by Deployment Type
11.1.7.1.3 United States Public Relations (PR) Tools Market by Application
11.1.7.1.4 United States Public Relations (PR) Tools Market by Industry
11.1.7.2 Canada Public Relations (PR) Tools Market
11.1.7.2.1 Canada Public Relations (PR) Tools Market by Solution
11.1.7.2.2 Canada Public Relations (PR) Tools Market by Deployment Type
11.1.7.2.3 Canada Public Relations (PR) Tools Market by Application
11.1.7.2.4 Canada Public Relations (PR) Tools Market by Industry
11.1.7.3 Mexico Public Relations (PR) Tools Market
11.1.7.3.1 Mexico Public Relations (PR) Tools Market by Solution
11.1.7.3.2 Mexico Public Relations (PR) Tools Market by Deployment Type
11.1.7.3.3 Mexico Public Relations (PR) Tools Market by Application
11.1.7.3.4 Mexico Public Relations (PR) Tools Market by Industry
11.2. EUROPE
11.2.1 Europe Public Relations (PR) Tools Market Overview
11.2.2 Europe Public Relations (PR) Tools Market Forecasts and Analysis
11.2.3 Europe Public Relations (PR) Tools Market Forecasts and Analysis - By Solution
11.2.4 Europe Public Relations (PR) Tools Market Forecasts and Analysis - By Deployment Type
11.2.5 Europe Public Relations (PR) Tools Market Forecasts and Analysis - By Application
11.2.6 Europe Public Relations (PR) Tools Market Forecasts and Analysis - By Industry
11.2.7 Europe Public Relations (PR) Tools Market Forecasts and Analysis - By Countries
11.2.7.1 Germany Public Relations (PR) Tools Market
11.2.7.1.1 Germany Public Relations (PR) Tools Market by Solution
11.2.7.1.2 Germany Public Relations (PR) Tools Market by Deployment Type
11.2.7.1.3 Germany Public Relations (PR) Tools Market by Application
11.2.7.1.4 Germany Public Relations (PR) Tools Market by Industry
11.2.7.2 France Public Relations (PR) Tools Market
11.2.7.2.1 France Public Relations (PR) Tools Market by Solution
11.2.7.2.2 France Public Relations (PR) Tools Market by Deployment Type
11.2.7.2.3 France Public Relations (PR) Tools Market by Application
11.2.7.2.4 France Public Relations (PR) Tools Market by Industry
11.2.7.3 Italy Public Relations (PR) Tools Market
11.2.7.3.1 Italy Public Relations (PR) Tools Market by Solution
11.2.7.3.2 Italy Public Relations (PR) Tools Market by Deployment Type
11.2.7.3.3 Italy Public Relations (PR) Tools Market by Application
11.2.7.3.4 Italy Public Relations (PR) Tools Market by Industry
11.2.7.4 United Kingdom Public Relations (PR) Tools Market
11.2.7.4.1 United Kingdom Public Relations (PR) Tools Market by Solution
11.2.7.4.2 United Kingdom Public Relations (PR) Tools Market by Deployment Type
11.2.7.4.3 United Kingdom Public Relations (PR) Tools Market by Application
11.2.7.4.4 United Kingdom Public Relations (PR) Tools Market by Industry
11.2.7.5 Russia Public Relations (PR) Tools Market
11.2.7.5.1 Russia Public Relations (PR) Tools Market by Solution
11.2.7.5.2 Russia Public Relations (PR) Tools Market by Deployment Type
11.2.7.5.3 Russia Public Relations (PR) Tools Market by Application
11.2.7.5.4 Russia Public Relations (PR) Tools Market by Industry
11.2.7.6 Rest of Europe Public Relations (PR) Tools Market
11.2.7.6.1 Rest of Europe Public Relations (PR) Tools Market by Solution
11.2.7.6.2 Rest of Europe Public Relations (PR) Tools Market by Deployment Type
11.2.7.6.3 Rest of Europe Public Relations (PR) Tools Market by Application
11.2.7.6.4 Rest of Europe Public Relations (PR) Tools Market by Industry
11.3. ASIA-PACIFIC
11.3.1 Asia-Pacific Public Relations (PR) Tools Market Overview
11.3.2 Asia-Pacific Public Relations (PR) Tools Market Forecasts and Analysis
11.3.3 Asia-Pacific Public Relations (PR) Tools Market Forecasts and Analysis - By Solution
11.3.4 Asia-Pacific Public Relations (PR) Tools Market Forecasts and Analysis - By Deployment Type
11.3.5 Asia-Pacific Public Relations (PR) Tools Market Forecasts and Analysis - By Application
11.3.6 Asia-Pacific Public Relations (PR) Tools Market Forecasts and Analysis - By Industry
11.3.7 Asia-Pacific Public Relations (PR) Tools Market Forecasts and Analysis - By Countries
11.3.7.1 Australia Public Relations (PR) Tools Market
11.3.7.1.1 Australia Public Relations (PR) Tools Market by Solution
11.3.7.1.2 Australia Public Relations (PR) Tools Market by Deployment Type
11.3.7.1.3 Australia Public Relations (PR) Tools Market by Application
11.3.7.1.4 Australia Public Relations (PR) Tools Market by Industry
11.3.7.2 China Public Relations (PR) Tools Market
11.3.7.2.1 China Public Relations (PR) Tools Market by Solution
11.3.7.2.2 China Public Relations (PR) Tools Market by Deployment Type
11.3.7.2.3 China Public Relations (PR) Tools Market by Application
11.3.7.2.4 China Public Relations (PR) Tools Market by Industry
11.3.7.3 India Public Relations (PR) Tools Market
11.3.7.3.1 India Public Relations (PR) Tools Market by Solution
11.3.7.3.2 India Public Relations (PR) Tools Market by Deployment Type
11.3.7.3.3 India Public Relations (PR) Tools Market by Application
11.3.7.3.4 India Public Relations (PR) Tools Market by Industry
11.3.7.4 Japan Public Relations (PR) Tools Market
11.3.7.4.1 Japan Public Relations (PR) Tools Market by Solution
11.3.7.4.2 Japan Public Relations (PR) Tools Market by Deployment Type
11.3.7.4.3 Japan Public Relations (PR) Tools Market by Application
11.3.7.4.4 Japan Public Relations (PR) Tools Market by Industry
11.3.7.5 South Korea Public Relations (PR) Tools Market
11.3.7.5.1 South Korea Public Relations (PR) Tools Market by Solution
11.3.7.5.2 South Korea Public Relations (PR) Tools Market by Deployment Type
11.3.7.5.3 South Korea Public Relations (PR) Tools Market by Application
11.3.7.5.4 South Korea Public Relations (PR) Tools Market by Industry
11.3.7.6 Rest of Asia-Pacific Public Relations (PR) Tools Market
11.3.7.6.1 Rest of Asia-Pacific Public Relations (PR) Tools Market by Solution
11.3.7.6.2 Rest of Asia-Pacific Public Relations (PR) Tools Market by Deployment Type
11.3.7.6.3 Rest of Asia-Pacific Public Relations (PR) Tools Market by Application
11.3.7.6.4 Rest of Asia-Pacific Public Relations (PR) Tools Market by Industry
11.4. MIDDLE EAST AND AFRICA
11.4.1 Middle East and Africa Public Relations (PR) Tools Market Overview
11.4.2 Middle East and Africa Public Relations (PR) Tools Market Forecasts and Analysis
11.4.3 Middle East and Africa Public Relations (PR) Tools Market Forecasts and Analysis - By Solution
11.4.4 Middle East and Africa Public Relations (PR) Tools Market Forecasts and Analysis - By Deployment Type
11.4.5 Middle East and Africa Public Relations (PR) Tools Market Forecasts and Analysis - By Application
11.4.6 Middle East and Africa Public Relations (PR) Tools Market Forecasts and Analysis - By Industry
11.4.7 Middle East and Africa Public Relations (PR) Tools Market Forecasts and Analysis - By Countries
11.4.7.1 South Africa Public Relations (PR) Tools Market
11.4.7.1.1 South Africa Public Relations (PR) Tools Market by Solution
11.4.7.1.2 South Africa Public Relations (PR) Tools Market by Deployment Type
11.4.7.1.3 South Africa Public Relations (PR) Tools Market by Application
11.4.7.1.4 South Africa Public Relations (PR) Tools Market by Industry
11.4.7.2 Saudi Arabia Public Relations (PR) Tools Market
11.4.7.2.1 Saudi Arabia Public Relations (PR) Tools Market by Solution
11.4.7.2.2 Saudi Arabia Public Relations (PR) Tools Market by Deployment Type
11.4.7.2.3 Saudi Arabia Public Relations (PR) Tools Market by Application
11.4.7.2.4 Saudi Arabia Public Relations (PR) Tools Market by Industry
11.4.7.3 U.A.E Public Relations (PR) Tools Market
11.4.7.3.1 U.A.E Public Relations (PR) Tools Market by Solution
11.4.7.3.2 U.A.E Public Relations (PR) Tools Market by Deployment Type
11.4.7.3.3 U.A.E Public Relations (PR) Tools Market by Application
11.4.7.3.4 U.A.E Public Relations (PR) Tools Market by Industry
11.4.7.4 Rest of Middle East and Africa Public Relations (PR) Tools Market
11.4.7.4.1 Rest of Middle East and Africa Public Relations (PR) Tools Market by Solution
11.4.7.4.2 Rest of Middle East and Africa Public Relations (PR) Tools Market by Deployment Type
11.4.7.4.3 Rest of Middle East and Africa Public Relations (PR) Tools Market by Application
11.4.7.4.4 Rest of Middle East and Africa Public Relations (PR) Tools Market by Industry
11.5. SOUTH AND CENTRAL AMERICA
11.5.1 South and Central America Public Relations (PR) Tools Market Overview
11.5.2 South and Central America Public Relations (PR) Tools Market Forecasts and Analysis
11.5.3 South and Central America Public Relations (PR) Tools Market Forecasts and Analysis - By Solution
11.5.4 South and Central America Public Relations (PR) Tools Market Forecasts and Analysis - By Deployment Type
11.5.5 South and Central America Public Relations (PR) Tools Market Forecasts and Analysis - By Application
11.5.6 South and Central America Public Relations (PR) Tools Market Forecasts and Analysis - By Industry
11.5.7 South and Central America Public Relations (PR) Tools Market Forecasts and Analysis - By Countries
11.5.7.1 Brazil Public Relations (PR) Tools Market
11.5.7.1.1 Brazil Public Relations (PR) Tools Market by Solution
11.5.7.1.2 Brazil Public Relations (PR) Tools Market by Deployment Type
11.5.7.1.3 Brazil Public Relations (PR) Tools Market by Application
11.5.7.1.4 Brazil Public Relations (PR) Tools Market by Industry
11.5.7.2 Argentina Public Relations (PR) Tools Market
11.5.7.2.1 Argentina Public Relations (PR) Tools Market by Solution
11.5.7.2.2 Argentina Public Relations (PR) Tools Market by Deployment Type
11.5.7.2.3 Argentina Public Relations (PR) Tools Market by Application
11.5.7.2.4 Argentina Public Relations (PR) Tools Market by Industry
11.5.7.3 Rest of South and Central America Public Relations (PR) Tools Market
11.5.7.3.1 Rest of South and Central America Public Relations (PR) Tools Market by Solution
11.5.7.3.2 Rest of South and Central America Public Relations (PR) Tools Market by Deployment Type
11.5.7.3.3 Rest of South and Central America Public Relations (PR) Tools Market by Application
11.5.7.3.4 Rest of South and Central America Public Relations (PR) Tools Market by Industry
12. INDUSTRY LANDSCAPE
12.1. MERGERS AND ACQUISITIONS
12.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
12.3. NEW PRODUCT LAUNCHES
12.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
13. PUBLIC RELATIONS (PR) TOOLS MARKET, KEY COMPANY PROFILES
13.1. AGILITY PR SOLUTIONS
13.1.1. Key Facts
13.1.2. Business Description
13.1.3. Products and Services
13.1.4. Financial Overview
13.1.5. SWOT Analysis
13.1.6. Key Developments
13.2. BRAND24 GLOBAL INC.
13.2.1. Key Facts
13.2.2. Business Description
13.2.3. Products and Services
13.2.4. Financial Overview
13.2.5. SWOT Analysis
13.2.6. Key Developments
13.3. CISION LTD
13.3.1. Key Facts
13.3.2. Business Description
13.3.3. Products and Services
13.3.4. Financial Overview
13.3.5. SWOT Analysis
13.3.6. Key Developments
13.4. IPR SOFTWARE, INC.
13.4.1. Key Facts
13.4.2. Business Description
13.4.3. Products and Services
13.4.4. Financial Overview
13.4.5. SWOT Analysis
13.4.6. Key Developments
13.5. ISENTIA
13.5.1. Key Facts
13.5.2. Business Description
13.5.3. Products and Services
13.5.4. Financial Overview
13.5.5. SWOT Analysis
13.5.6. Key Developments
13.6. MELTWATER INC.
13.6.1. Key Facts
13.6.2. Business Description
13.6.3. Products and Services
13.6.4. Financial Overview
13.6.5. SWOT Analysis
13.6.6. Key Developments
13.7. MENTION
13.7.1. Key Facts
13.7.2. Business Description
13.7.3. Products and Services
13.7.4. Financial Overview
13.7.5. SWOT Analysis
13.7.6. Key Developments
13.8. ONALYTICA
13.8.1. Key Facts
13.8.2. Business Description
13.8.3. Products and Services
13.8.4. Financial Overview
13.8.5. SWOT Analysis
13.8.6. Key Developments
13.9. ONCLUSIVE, INC.
13.9.1. Key Facts
13.9.2. Business Description
13.9.3. Products and Services
13.9.4. Financial Overview
13.9.5. SWOT Analysis
13.9.6. Key Developments
13.10. OUTBRAIN INC.
13.10.1. Key Facts
13.10.2. Business Description
13.10.3. Products and Services
13.10.4. Financial Overview
13.10.5. SWOT Analysis
13.10.6. Key Developments
14. APPENDIX
14.1. ABOUT THE INSIGHT PARTNERS
14.2. GLOSSARY OF TERMS
The List of Companies
1. Agility PR Solutions
2. Brand24 Global Inc.
3. Cision Ltd
4. iPR Software, Inc.
5. Isentia
6. Meltwater Inc.
7. Mention
8. Onalytica
9. Onclusive, Inc.
10. Outbrain Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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