The SAM education and learning analytics market is expected to grow from US$ 155.7 million in 2019 to US$ 676.8 million by 2027; it is estimated to grow at a CAGR of 20.7% from 2020 to 2027.
The Brazil and Argentina are major economies in SAM. Growing demand for rank assurance and rank improvement in education system is acting as an important factor. Many educational institutes are focusing on quality assurance and quality improvement in the education system to fulfill the demand from end-users. Teaching staffs are using various data to improve teaching practices. Most of the colleges and universities are using learning analytics tool as a diagnostic tool on an individual and systematic level. At the individual level, the learning analytics are used for identifying issues, and at a systematic level, it is used for the design of modules and degree programs. Learning analytics offers teaching staff with better information on the quality of the content provided for education, activities conducted, teaching process, assessment process, and others to enable continual enhancement. The data and insights on student experiences enable the institutes to identify and address the issues related to learners. These interventions help to build a better relationship between staff and students. Learning analytics helps lecturers to enhance the teaching process and monitor student performance in various ways. For instance, learning analytics enables to identify the of students with low performance, and lecturers can change their teaching method. Another analytics on student data takes place retrospectively. It enables future cohorts of students to benefit from enhancements to educational content and processes. The roll-out of learning analytics in colleges and universities have a high impact on learning, teaching, and student support. It helps to have a better understanding of the learning practice and behavior, which is ultimately used to improve the quality of education. The increasing demand for quality improvement in the education system is enabling the high adoption of learning analytics and is one of the key drivers for SAM education and learning analytics market growth. Furthermore, in case of COVID-19, Brazil has the highest number of COVID-19 cases, followed by Ecuador, Chile, Peru, and Argentina, among others. The government of SAM has taken an array of actions to protect their citizens and contain COVID-19’s spread. As per a survey conducted by Future Education regarding the impact of Coronavirus on the learning innovation ecosystem in Brazil, ~49.4% of schools implemented one or more solutions from EdTechs for supporting the teaching and learning process. Although most respondents believe that COVID-19 will have a negative economic impact on the educational sector in the short term, in the long term, the industry expects improvement – with new technologies and new products as the main growth drivers of these companies in the next twelve months.With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the SAM education and learning analytics market. The South America education and learning analytics market is expected to grow at a good CAGR during the forecast period.
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SAM Education and Learning Analytics Market Segmentation
SAM Education and Learning Analytics Market – By Component
- Software
- Services
SAM Education and Learning Analytics Market – By Application
- Budget and finance management
- Operations management
- Performance management
- People Acquisition and Retention
- Curriculum development and intervention management
SAM Education and Learning Analytics Market – By End User
- Academics
- Corporate
SAM Education and Learning Analytics Market, by Country
- Argentina
- Brazil
- Rest of SAM
SAM Education and Learning Analytics Market -Companies Mentioned
- Alteryx Inc.
- Blackboard Inc.
- Ellucian Company L.P
- Microsoft Corporation
- Saba Software, Inc.
- SAP SE
- SAS Institute Inc.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Component, Application, and End-user
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
US, Canada, Brazil, Argentina
1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. SAM Education and Learning Analytics Market Landscape
4.1 Market Overview
4.2 SAM PEST Analysis
4.2.1
4.3 Ecosystem Analysis
4.4 Expert Opinions
5. SAM Education and Learning Analytics Market – Key Industry Dynamics
5.1 Market Drivers
5.1.1 Growing demand for rank assurance and rank improvement in education system
5.1.2 Increasing deployment of advanced technology among educational institutes in developing countries
5.2 Market Restraints
5.2.1 Misinterpretation of data and absence of supporting infrastructure in universities and schools
5.3 Market Opportunities
5.3.1 Growing demand for online courses and professional certifications
5.4 Future Trends
5.4.1 Growing drift of Artificial Intelligence
5.5 Impact Analysis of Drivers and Restraints
6. Education and Learning Analytics Market – SAM Market Analysis
6.1 SAM Education and Learning Analytics Market Overview
6.2 SAM Education and Learning Analytics Market –Revenue, and Forecast to 2027 (US$ Million)
6.3 Market Positioning – Key Players
7. SAM Education and Learning Analytics Market Analysis – By Component
7.1 Overview
7.2 SAM Education and Learning Analytics Market, By Component (2019 and 2027)
7.3 Software
7.3.1 Overview
7.3.1.1 Software: Education and Learning Analytics Market – Revenue, and Forecast to 2027 (US$ Million)
7.4 Services
7.4.1 Overview
7.4.1.1 Services: Education and Learning Analytics Market – Revenue, and Forecast to 2027 (US$ Million)
8. SAM Education and Learning Analytics Market Analysis – By Application
8.1 Overview
8.2 SAM Education and Learning Analytics Market, By Application (2019 and 2027)
8.3 Performance Management
8.3.1 Overview
8.3.1.1 Performance Management: Education and Learning Analytics Market – Revenue, and Forecast to 2027 (US$ Million)
8.4 Operations Management
8.4.1 Overview
8.4.1.1 Operations Management: Education and Learning Analytics Market – Revenue, and Forecast to 2027 (US$ Million)
8.5 Budget and Finance Management
8.5.1 Overview
8.5.1.1 Budget and Finance Management: Education and Learning Analytics Market – Revenue, and Forecast to 2027 (US$ Million)
8.6 People Acquisition and Retention
8.6.1 Overview
8.6.1.1 People Acquisition and Retention: Education and Learning Analytics Market – Revenue, and Forecast to 2027 (US$ Million)
8.7 Curriculum Development and Intervention Management
8.7.1 Overview
8.7.1.1 Curriculum Development and Intervention Management: Education and Learning Analytics Market – Revenue, and Forecast to 2027 (US$ Million)
9. SAM Education and Learning Analytics Market Analysis – By End-User
9.1 Overview
9.2 SAM Education and Learning Analytics Market, By End-User (2019 and 2027)
9.3 Academics
9.3.1 Overview
9.3.1.1 Academics: Education and Learning Analytics Market – Revenue, and Forecast to 2027 (US$ Million)
9.4 Corporate
9.4.1 Overview
9.4.1.1 Corporate: Education and Learning Analytics Market – Revenue, and Forecast to 2027 (US$ Million)
10. SAM Education and Learning Analytics Market – Country Analysis
10.1 Overview
10.1.1 SAM: Education and Learning Analytics Market, By Country
10.1.1.1 Brazil: Education and Learning Analytics Market – Revenue and Forecast to 2027 (US$ Million)
10.1.1.1.1 Brazil: Education and Learning Analytics Market, By Component
10.1.1.1.2 Brazil: Education and Learning Analytics Market, By Application
10.1.1.1.3 Brazil: Education and Learning Analytics Market, By End-User
10.1.1.2 Argentina: Education and Learning Analytics Market – Revenue and Forecast to 2027 (US$ Million)
10.1.1.2.1 Argentina: Education and Learning Analytics Market, By Component
10.1.1.2.2 Argentina: Education and Learning Analytics Market, By Application
10.1.1.2.3 Argentina: Education and Learning Analytics Market, By End-User
10.1.1.3 Rest of SAM: Education and Learning Analytics Market – Revenue and Forecast to 2027 (US$ Million)
10.1.1.3.1 Rest of SAM: Education and Learning Analytics Market, By Component
10.1.1.3.2 Rest of SAM: Education and Learning Analytics Market, By Application
10.1.1.3.3 Rest of SAM: Education and Learning Analytics Market, By End-User
11. Impact of COVID-19 Pandemic on SAM Education and Learning Analytics Market
11.1 SAM: Impact Assessment of COVID-19 Pandemic
12. Industry Landscape
12.1 Overview
12.2 Market Initiative
12.3 New Development
13. Company Profiles
13.1 SAS Institute Inc.
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 SAP SE
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Microsoft Corporation
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Ellucian Company L.P.
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 Blackboard Inc.
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.7 Saba Software, Inc.
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
14. Appendix
14.1 About The Insight Partners
14.2 Glossary of Terms
LIST OF TABLES
Table 1. SAM Education and Learning Analytics Market –Revenue and Forecast to 2027 (US$ Million)
Table 2. SAM Education and Learning Analytics Market, By Country – Revenue and Forecast to 2027 (US$ Million)
Table 3. Brazil Education and Learning Analytics Market, By Component– Revenue and Forecast to 2027 (US$ Million)
Table 4. Brazil Education and Learning Analytics Market, By Application– Revenue and Forecast to 2027 (US$ Million)
Table 5. Brazil Education and Learning Analytics Market, By End-User – Revenue and Forecast to 2027 (US$ Million)
Table 6. Argentina Education and Learning Analytics Market, By Component– Revenue and Forecast to 2027 (US$ Million)
Table 7. Argentina Education and Learning Analytics Market, By Application– Revenue and Forecast to 2027 (US$ Million)
Table 8. Argentina Education and Learning Analytics Market, By End-User – Revenue and Forecast to 2027 (US$ Million)
Table 9. Rest Of SAM Education and Learning Analytics Market, By Component– Revenue and Forecast to 2027 (US$ Million)
Table 10. Rest Of SAM Education and Learning Analytics Market, By Application– Revenue and Forecast to 2027 (US$ Million)
Table 11. Rest Of SAM Education and Learning Analytics Market, By End-User – Revenue and Forecast to 2027 (US$ Million)
Table 12. Glossary of Term: SAM Education and Learning Analytics Market
LIST OF FIGURES
Figure 1. SAM Education and Learning Analytics Market Segmentation
Figure 2. SAM Education and Learning Analytics Market Segmentation – By Country
Figure 3. SAM Education and Learning Analytics Market- Country Analysis
Figure 4. SAM Education and Learning Analytics Market Overview
Figure 5. Software segment is expected to dominate the market by technology
Figure 6. Corporate segment is expected to witness the high growth during the forecast period 2020-2027
Figure 7. SAM PEST Analysis
Figure 8. SAM Education and Learning Analytics Market, Ecosystem
Figure 9. SAM Education and Learning Analytics Market Impact Analysis of Drivers and Restraints
Figure 10. SAM Education and Learning Analytics Market – Revenue and Forecast to 2027 (US$ Million)
Figure 11. SAM Education and Learning Analytics Market Revenue Share, by Component (2019 and 2027)
Figure 12. SAM Software: Education and Learning Analytics Market – Revenue, and Forecast to 2027 (US$ Million)
Figure 13. SAM Services: Education and Learning Analytics Market – Revenue, and Forecast to 2027 (US$ Million)
Figure 14. SAM Education and Learning Analytics Market Revenue Share, by Application (2019 and 2027)
Figure 15. SAM Performance Management: Education And Learning Analytics Market – Revenue, and Forecast to 2027 (US$ Million)
Figure 16. SAM Operations Management: Education and Learning Analytics Market – Revenue, and Forecast to 2027 (US$ Million)
Figure 17. SAM Budget and Finance Management: Education and Learning Analytics Market – Revenue, and Forecast to 2027 (US$ Million)
Figure 18. SAM People Acquisition and Retention: Education and Learning Analytics Market – Revenue, and Forecast to 2027 (US$ Million)
Figure 19. SAM Curriculum Development and Intervention Management: Education and Learning Analytics Market – Revenue, and Forecast to 2027 (US$ Million)
Figure 20. SAM Education and Learning Analytics Market Revenue Share, by End-User (2019 and 2027)
Figure 21. SAM Academics: Education and Learning Analytics Market – Revenue, and Forecast to 2027 (US$ Million)
Figure 22. SAM Corporate: Education and Learning Analytics Market – Revenue, and Forecast to 2027 (US$ Million)
Figure 23. SAM: Education and Learning Analytics Market Revenue Share, By Country (2019 and 2027)
Figure 24. Brazil: Education and Learning Analytics Market – Revenue and Forecast to 2027 (US$ Million)
Figure 25. Argentina: Education and Learning Analytics Market – Revenue and Forecast to 2027 (US$ Million)
Figure 26. Rest of SAM: Education and Learning Analytics Market – Revenue and Forecast to 2027 (US$ Million)
Figure 27. Impact of COVID-19 Pandemic in SAM Market
The List of Companies - South America Education and Learning Analytics Market
- Alteryx Inc.
- Blackboard Inc.
- Ellucian Company L.P
- Microsoft Corporation
- Saba Software, Inc.
- SAP SE
- SAS Institute Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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