South America Education and Learning Analytics Market Growth Drivers and Forecast by 2027

The SAM education and learning analytics market is expected to grow from US$ 155.7 million in 2019 to US$ 676.8 million by 2027; it is estimated to grow at a CAGR of 20.7% from 2020 to 2027.

The Brazil and Argentina are major economies in SAM. Growing demand for rank assurance and rank improvement in education system is acting as an important factor. Many educational institutes are focusing on quality assurance and quality improvement in the education system to fulfill the demand from end-users. Teaching staffs are using various data to improve teaching practices. Most of the colleges and universities are using learning analytics tool as a diagnostic tool on an individual and systematic level. At the individual level, the learning analytics are used for identifying issues, and at a systematic level, it is used for the design of modules and degree programs. Learning analytics offers teaching staff with better information on the quality of the content provided for education, activities conducted, teaching process, assessment process, and others to enable continual enhancement. The data and insights on student experiences enable the institutes to identify and address the issues related to learners. These interventions help to build a better relationship between staff and students. Learning analytics helps lecturers to enhance the teaching process and monitor student performance in various ways. For instance, learning analytics enables to identify the of students with low performance, and lecturers can change their teaching method. Another analytics on student data takes place retrospectively. It enables future cohorts of students to benefit from enhancements to educational content and processes. The roll-out of learning analytics in colleges and universities have a high impact on learning, teaching, and student support. It helps to have a better understanding of the learning practice and behavior, which is ultimately used to improve the quality of education. The increasing demand for quality improvement in the education system is enabling the high adoption of learning analytics and is one of the key drivers for SAM education and learning analytics market growth.  Furthermore, in case of COVID-19, Brazil has the highest number of COVID-19 cases, followed by Ecuador, Chile, Peru, and Argentina, among others. The government of SAM has taken an array of actions to protect their citizens and contain COVID-19’s spread. As per a survey conducted by Future Education regarding the impact of Coronavirus on the learning innovation ecosystem in Brazil, ~49.4% of schools implemented one or more solutions from EdTechs for supporting the teaching and learning process. Although most respondents believe that COVID-19 will have a negative economic impact on the educational sector in the short term, in the long term, the industry expects improvement – with new technologies and new products as the main growth drivers of these companies in the next twelve months.

With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the SAM education and learning analytics market. The South America education and learning analytics market is expected to grow at a good CAGR during the forecast period.

SAM Education and Learning Analytics Market Segmentation

SAM Education and Learning Analytics Market – By Component

• Software
• Services

SAM Education and Learning Analytics Market – By Application

• Budget and finance management
• Operations management
• Performance management
• People Acquisition and Retention
• Curriculum development and intervention management

SAM Education and Learning Analytics Market – By End User

• Academics
• Corporate

SAM Education and Learning Analytics Market, by Country

• Argentina
• Brazil
• Rest of SAM

SAM Education and Learning Analytics Market -Companies Mentioned

• Alteryx Inc.
• Blackboard Inc.
• Ellucian Company L.P
• Microsoft Corporation
• Saba Software, Inc.
• SAP SE
• SAS Institute Inc.
  
  
  

South America Education and Learning Analytics Report Scope