TV Analytics Market 2027 by Component, Transmission, Deployment, Application and Geography | The Insight Partners

TV Analytics Market to 2027 - Global Analysis and Forecasts by Component (Software, Services); Transmission (Cable TV, Satellite TV/Direct-To-Home, Internet Protocol Television, Over-The-Top); Deployment (On premise, Cloud); Application (Competitive Intelligence, Customer Lifetime Management, Churn Prevention and Behavior Analysis, Campaign Management, Content Development, Audience Forecasting, Others) and Geography

Report Code: TIPRE00007094 | No. of Pages: 150 | Category: Electronics and Semiconductor | Status: Upcoming
MARKET INTRODUCTION

Television sector in the electronics industry has rapidly revolutionized owing to the increasing digitalization and the varying preferences of the consumers. In order to meet the demands of the viewers, the content developers are increasingly developing the content in line with the preferences. The providers are also prefering the real-time decision making solutions for augmenting the viewership. This has led to the heightened adoption of the TV analytics solutions.

MARKET DYNAMICS

The rising adoption of social advertising and social media has widely influenced the market demand for TV analytics globally. Besides, the advent of artificial intelligence and voice-based systems is gaining traction in the TV analytics market, creating major growth opportunities for the market players. However, inappropriate digital infrastructure in the digital economies is projected to hamper the growth of the TV analytics market.

MARKET SCOPE

The "Global TV Analytics Market Analysis to 2027" is a specialized and in-depth study of the electronics & semiconductor industry with a special focus on the global market trend analysis. The report aims to provide an overview of the TV analytics market with detailed market segmentation by component, transmission, deployment, application, and geography. The global TV analytics market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading TV analytics market players and offers key trends and opportunities in the market.

MARKET SEGMENTATION

The global TV analytics market is segmented on the basis of component, transmission, deployment, and application. Based on component, the market is segmented into software and services. On the basis of transmission, the TV analytics market is segmented into cable TV, satellite TV/ direct-to-home, internet protocol television, and over-the-top. On the basis of deployment, the TV analytics market is segmented into on premise and cloud. Based on applications, the market is segmented into competitive intelligence, customer lifetime manaegemnet, churn prevention and behavior analysis, campaign management, content development, audience forecasting, and others.

REGIONAL FRAMEWORK


The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global TV analytics market based on various segments. it also provides market size and forecast estimates from the year 2017 to 2027 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The TV analytics market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.

The report analyzes factors affecting the TV analytics market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South & Central America after evaluating political, economic, social and technological factors affecting the crowdfunding in these regions.

MARKET PLAYERS


The reports cover key developments in the TV analytics market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from TV analytics market are anticipated to lucrative growth opportunities in the future with the rising demand for TV analytics in the global market. Below mentioned is the list of few companies engaged in the TV analytics market.

The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the TV analytics market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.

  •  Alphonso
  •  Amobee
  •  Clarivoy
  •  DC Analytics
  •  Edgeware AB
  •  Google
  •  IBM Corporation
  •  Nielsen
  •  Realytics
  •  Sambatv

The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.
TABLE OF CONTENTS

1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 TV Analytics Market - By Component
1.3.2 TV Analytics Market - By Transmission
1.3.3 TV Analytics Market - By Deployment
1.3.4 TV Analytics Market - By Application
1.3.5 TV Analytics Market - By Region
1.3.5.1 By Country

2. KEY TAKEAWAYS

3. RESEARCH METHODOLOGY

4. TV ANALYTICS MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS

5. TV ANALYTICS MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS

6. TV ANALYTICS MARKET - GLOBAL MARKET ANALYSIS
6.1. TV ANALYTICS - GLOBAL MARKET OVERVIEW
6.2. TV ANALYTICS - GLOBAL MARKET AND FORECAST TO 2027
6.3. MARKET POSITIONING/MARKET SHARE

7. TV ANALYTICS MARKET - REVENUE AND FORECASTS TO 2027 - COMPONENT
7.1. OVERVIEW
7.2. COMPONENT MARKET FORECASTS AND ANALYSIS
7.3. SOFTWARE
7.3.1. Overview
7.3.2. Software Market Forecast and Analysis
7.4. SERVICES
7.4.1. Overview
7.4.2. Services Market Forecast and Analysis
8. TV ANALYTICS MARKET - REVENUE AND FORECASTS TO 2027 - TRANSMISSION
8.1. OVERVIEW
8.2. TRANSMISSION MARKET FORECASTS AND ANALYSIS
8.3. CABLE TV
8.3.1. Overview
8.3.2. Cable TV Market Forecast and Analysis
8.4. SATELLITE TV/DIRECT-TO-HOME
8.4.1. Overview
8.4.2. Satellite TV/Direct-To-Home Market Forecast and Analysis
8.5. INTERNET PROTOCOL TELEVISION
8.5.1. Overview
8.5.2. Internet Protocol Television Market Forecast and Analysis
8.6. OVER-THE-TOP
8.6.1. Overview
8.6.2. Over-The-Top Market Forecast and Analysis
9. TV ANALYTICS MARKET - REVENUE AND FORECASTS TO 2027 - DEPLOYMENT
9.1. OVERVIEW
9.2. DEPLOYMENT MARKET FORECASTS AND ANALYSIS
9.3. ON PREMISE
9.3.1. Overview
9.3.2. On premise Market Forecast and Analysis
9.4. CLOUD
9.4.1. Overview
9.4.2. Cloud Market Forecast and Analysis
10. TV ANALYTICS MARKET - REVENUE AND FORECASTS TO 2027 - APPLICATION
10.1. OVERVIEW
10.2. APPLICATION MARKET FORECASTS AND ANALYSIS
10.3. COMPETITIVE INTELLIGENCE
10.3.1. Overview
10.3.2. Competitive Intelligence Market Forecast and Analysis
10.4. CUSTOMER LIFETIME MANAGEMENT
10.4.1. Overview
10.4.2. Customer Lifetime Management Market Forecast and Analysis
10.5. CHURN PREVENTION AND BEHAVIOR ANALYSIS
10.5.1. Overview
10.5.2. Churn Prevention and Behavior Analysis Market Forecast and Analysis
10.6. CAMPAIGN MANAGEMENT
10.6.1. Overview
10.6.2. Campaign Management Market Forecast and Analysis
10.7. CONTENT DEVELOPMENT
10.7.1. Overview
10.7.2. Content Development Market Forecast and Analysis
10.8. AUDIENCE FORECASTING
10.8.1. Overview
10.8.2. Audience Forecasting Market Forecast and Analysis
10.9. OTHERS
10.9.1. Overview
10.9.2. Others Market Forecast and Analysis

11. TV ANALYTICS MARKET REVENUE AND FORECASTS TO 2027 - GEOGRAPHICAL ANALYSIS
11.1. NORTH AMERICA
11.1.1 North America TV Analytics Market Overview
11.1.2 North America TV Analytics Market Forecasts and Analysis
11.1.3 North America TV Analytics Market Forecasts and Analysis - By Component
11.1.4 North America TV Analytics Market Forecasts and Analysis - By Transmission
11.1.5 North America TV Analytics Market Forecasts and Analysis - By Deployment
11.1.6 North America TV Analytics Market Forecasts and Analysis - By Application
11.1.7 North America TV Analytics Market Forecasts and Analysis - By Countries
11.1.7.1 United States TV Analytics Market
11.1.7.1.1 United States TV Analytics Market by Component
11.1.7.1.2 United States TV Analytics Market by Transmission
11.1.7.1.3 United States TV Analytics Market by Deployment
11.1.7.1.4 United States TV Analytics Market by Application
11.1.7.2 Canada TV Analytics Market
11.1.7.2.1 Canada TV Analytics Market by Component
11.1.7.2.2 Canada TV Analytics Market by Transmission
11.1.7.2.3 Canada TV Analytics Market by Deployment
11.1.7.2.4 Canada TV Analytics Market by Application
11.1.7.3 Mexico TV Analytics Market
11.1.7.3.1 Mexico TV Analytics Market by Component
11.1.7.3.2 Mexico TV Analytics Market by Transmission
11.1.7.3.3 Mexico TV Analytics Market by Deployment
11.1.7.3.4 Mexico TV Analytics Market by Application
11.2. EUROPE
11.2.1 Europe TV Analytics Market Overview
11.2.2 Europe TV Analytics Market Forecasts and Analysis
11.2.3 Europe TV Analytics Market Forecasts and Analysis - By Component
11.2.4 Europe TV Analytics Market Forecasts and Analysis - By Transmission
11.2.5 Europe TV Analytics Market Forecasts and Analysis - By Deployment
11.2.6 Europe TV Analytics Market Forecasts and Analysis - By Application
11.2.7 Europe TV Analytics Market Forecasts and Analysis - By Countries
11.2.7.1 Germany TV Analytics Market
11.2.7.1.1 Germany TV Analytics Market by Component
11.2.7.1.2 Germany TV Analytics Market by Transmission
11.2.7.1.3 Germany TV Analytics Market by Deployment
11.2.7.1.4 Germany TV Analytics Market by Application
11.2.7.2 France TV Analytics Market
11.2.7.2.1 France TV Analytics Market by Component
11.2.7.2.2 France TV Analytics Market by Transmission
11.2.7.2.3 France TV Analytics Market by Deployment
11.2.7.2.4 France TV Analytics Market by Application
11.2.7.3 Italy TV Analytics Market
11.2.7.3.1 Italy TV Analytics Market by Component
11.2.7.3.2 Italy TV Analytics Market by Transmission
11.2.7.3.3 Italy TV Analytics Market by Deployment
11.2.7.3.4 Italy TV Analytics Market by Application
11.2.7.4 United Kingdom TV Analytics Market
11.2.7.4.1 United Kingdom TV Analytics Market by Component
11.2.7.4.2 United Kingdom TV Analytics Market by Transmission
11.2.7.4.3 United Kingdom TV Analytics Market by Deployment
11.2.7.4.4 United Kingdom TV Analytics Market by Application
11.2.7.5 Russia TV Analytics Market
11.2.7.5.1 Russia TV Analytics Market by Component
11.2.7.5.2 Russia TV Analytics Market by Transmission
11.2.7.5.3 Russia TV Analytics Market by Deployment
11.2.7.5.4 Russia TV Analytics Market by Application
11.2.7.6 Rest of Europe TV Analytics Market
11.2.7.6.1 Rest of Europe TV Analytics Market by Component
11.2.7.6.2 Rest of Europe TV Analytics Market by Transmission
11.2.7.6.3 Rest of Europe TV Analytics Market by Deployment
11.2.7.6.4 Rest of Europe TV Analytics Market by Application
11.3. ASIA-PACIFIC
11.3.1 Asia-Pacific TV Analytics Market Overview
11.3.2 Asia-Pacific TV Analytics Market Forecasts and Analysis
11.3.3 Asia-Pacific TV Analytics Market Forecasts and Analysis - By Component
11.3.4 Asia-Pacific TV Analytics Market Forecasts and Analysis - By Transmission
11.3.5 Asia-Pacific TV Analytics Market Forecasts and Analysis - By Deployment
11.3.6 Asia-Pacific TV Analytics Market Forecasts and Analysis - By Application
11.3.7 Asia-Pacific TV Analytics Market Forecasts and Analysis - By Countries
11.3.7.1 Australia TV Analytics Market
11.3.7.1.1 Australia TV Analytics Market by Component
11.3.7.1.2 Australia TV Analytics Market by Transmission
11.3.7.1.3 Australia TV Analytics Market by Deployment
11.3.7.1.4 Australia TV Analytics Market by Application
11.3.7.2 China TV Analytics Market
11.3.7.2.1 China TV Analytics Market by Component
11.3.7.2.2 China TV Analytics Market by Transmission
11.3.7.2.3 China TV Analytics Market by Deployment
11.3.7.2.4 China TV Analytics Market by Application
11.3.7.3 India TV Analytics Market
11.3.7.3.1 India TV Analytics Market by Component
11.3.7.3.2 India TV Analytics Market by Transmission
11.3.7.3.3 India TV Analytics Market by Deployment
11.3.7.3.4 India TV Analytics Market by Application
11.3.7.4 Japan TV Analytics Market
11.3.7.4.1 Japan TV Analytics Market by Component
11.3.7.4.2 Japan TV Analytics Market by Transmission
11.3.7.4.3 Japan TV Analytics Market by Deployment
11.3.7.4.4 Japan TV Analytics Market by Application
11.3.7.5 South Korea TV Analytics Market
11.3.7.5.1 South Korea TV Analytics Market by Component
11.3.7.5.2 South Korea TV Analytics Market by Transmission
11.3.7.5.3 South Korea TV Analytics Market by Deployment
11.3.7.5.4 South Korea TV Analytics Market by Application
11.3.7.6 Rest of Asia-Pacific TV Analytics Market
11.3.7.6.1 Rest of Asia-Pacific TV Analytics Market by Component
11.3.7.6.2 Rest of Asia-Pacific TV Analytics Market by Transmission
11.3.7.6.3 Rest of Asia-Pacific TV Analytics Market by Deployment
11.3.7.6.4 Rest of Asia-Pacific TV Analytics Market by Application
11.4. MIDDLE EAST AND AFRICA
11.4.1 Middle East and Africa TV Analytics Market Overview
11.4.2 Middle East and Africa TV Analytics Market Forecasts and Analysis
11.4.3 Middle East and Africa TV Analytics Market Forecasts and Analysis - By Component
11.4.4 Middle East and Africa TV Analytics Market Forecasts and Analysis - By Transmission
11.4.5 Middle East and Africa TV Analytics Market Forecasts and Analysis - By Deployment
11.4.6 Middle East and Africa TV Analytics Market Forecasts and Analysis - By Application
11.4.7 Middle East and Africa TV Analytics Market Forecasts and Analysis - By Countries
11.4.7.1 South Africa TV Analytics Market
11.4.7.1.1 South Africa TV Analytics Market by Component
11.4.7.1.2 South Africa TV Analytics Market by Transmission
11.4.7.1.3 South Africa TV Analytics Market by Deployment
11.4.7.1.4 South Africa TV Analytics Market by Application
11.4.7.2 Saudi Arabia TV Analytics Market
11.4.7.2.1 Saudi Arabia TV Analytics Market by Component
11.4.7.2.2 Saudi Arabia TV Analytics Market by Transmission
11.4.7.2.3 Saudi Arabia TV Analytics Market by Deployment
11.4.7.2.4 Saudi Arabia TV Analytics Market by Application
11.4.7.3 U.A.E TV Analytics Market
11.4.7.3.1 U.A.E TV Analytics Market by Component
11.4.7.3.2 U.A.E TV Analytics Market by Transmission
11.4.7.3.3 U.A.E TV Analytics Market by Deployment
11.4.7.3.4 U.A.E TV Analytics Market by Application
11.4.7.4 Rest of Middle East and Africa TV Analytics Market
11.4.7.4.1 Rest of Middle East and Africa TV Analytics Market by Component
11.4.7.4.2 Rest of Middle East and Africa TV Analytics Market by Transmission
11.4.7.4.3 Rest of Middle East and Africa TV Analytics Market by Deployment
11.4.7.4.4 Rest of Middle East and Africa TV Analytics Market by Application
11.5. SOUTH AND CENTRAL AMERICA
11.5.1 South and Central America TV Analytics Market Overview
11.5.2 South and Central America TV Analytics Market Forecasts and Analysis
11.5.3 South and Central America TV Analytics Market Forecasts and Analysis - By Component
11.5.4 South and Central America TV Analytics Market Forecasts and Analysis - By Transmission
11.5.5 South and Central America TV Analytics Market Forecasts and Analysis - By Deployment
11.5.6 South and Central America TV Analytics Market Forecasts and Analysis - By Application
11.5.7 South and Central America TV Analytics Market Forecasts and Analysis - By Countries
11.5.7.1 Brazil TV Analytics Market
11.5.7.1.1 Brazil TV Analytics Market by Component
11.5.7.1.2 Brazil TV Analytics Market by Transmission
11.5.7.1.3 Brazil TV Analytics Market by Deployment
11.5.7.1.4 Brazil TV Analytics Market by Application
11.5.7.2 Argentina TV Analytics Market
11.5.7.2.1 Argentina TV Analytics Market by Component
11.5.7.2.2 Argentina TV Analytics Market by Transmission
11.5.7.2.3 Argentina TV Analytics Market by Deployment
11.5.7.2.4 Argentina TV Analytics Market by Application
11.5.7.3 Rest of South and Central America TV Analytics Market
11.5.7.3.1 Rest of South and Central America TV Analytics Market by Component
11.5.7.3.2 Rest of South and Central America TV Analytics Market by Transmission
11.5.7.3.3 Rest of South and Central America TV Analytics Market by Deployment
11.5.7.3.4 Rest of South and Central America TV Analytics Market by Application

12. INDUSTRY LANDSCAPE
12.1. MERGERS AND ACQUISITIONS
12.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
12.3. NEW PRODUCT LAUNCHES
12.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS

13. TV ANALYTICS MARKET, KEY COMPANY PROFILES
13.1. ALPHONSO
13.1.1. Key Facts
13.1.2. Business Description
13.1.3. Products and Services
13.1.4. Financial Overview
13.1.5. SWOT Analysis
13.1.6. Key Developments
13.2. AMOBEE
13.2.1. Key Facts
13.2.2. Business Description
13.2.3. Products and Services
13.2.4. Financial Overview
13.2.5. SWOT Analysis
13.2.6. Key Developments
13.3. CLARIVOY
13.3.1. Key Facts
13.3.2. Business Description
13.3.3. Products and Services
13.3.4. Financial Overview
13.3.5. SWOT Analysis
13.3.6. Key Developments
13.4. DC ANALYTICS
13.4.1. Key Facts
13.4.2. Business Description
13.4.3. Products and Services
13.4.4. Financial Overview
13.4.5. SWOT Analysis
13.4.6. Key Developments
13.5. EDGEWARE AB
13.5.1. Key Facts
13.5.2. Business Description
13.5.3. Products and Services
13.5.4. Financial Overview
13.5.5. SWOT Analysis
13.5.6. Key Developments
13.6. GOOGLE
13.6.1. Key Facts
13.6.2. Business Description
13.6.3. Products and Services
13.6.4. Financial Overview
13.6.5. SWOT Analysis
13.6.6. Key Developments
13.7. IBM CORPORATION
13.7.1. Key Facts
13.7.2. Business Description
13.7.3. Products and Services
13.7.4. Financial Overview
13.7.5. SWOT Analysis
13.7.6. Key Developments
13.8. NIELSEN
13.8.1. Key Facts
13.8.2. Business Description
13.8.3. Products and Services
13.8.4. Financial Overview
13.8.5. SWOT Analysis
13.8.6. Key Developments
13.9. REALYTICS
13.9.1. Key Facts
13.9.2. Business Description
13.9.3. Products and Services
13.9.4. Financial Overview
13.9.5. SWOT Analysis
13.9.6. Key Developments
13.10. SAMBATV
13.10.1. Key Facts
13.10.2. Business Description
13.10.3. Products and Services
13.10.4. Financial Overview
13.10.5. SWOT Analysis
13.10.6. Key Developments

14. APPENDIX
14.1. ABOUT THE INSIGHT PARTNERS
14.2. GLOSSARY OF TERMS
The List of Companies

1.Alphonso
2.Amobee
3.Clarivoy
4.DC Analytics
5.Edgeware AB
6.Google
7.IBM Corporation
8.Nielsen
9.Realytics
10.Sambatv