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Television sector in the electronics industry has rapidly revolutionized owing to the increasing digitalization and the varying preferences of the consumers. In order to meet the demands of the viewers, the content developers are increasingly developing the content in line with the preferences. The providers are also prefering the real-time decision making solutions for augmenting the viewership. This has led to the heightened adoption of the TV analytics solutions.
MARKET DYNAMICS
The rising adoption of social advertising and social media has widely influenced the market demand for TV analytics globally. Besides, the advent of artificial intelligence and voice-based systems is gaining traction in the TV analytics market, creating major growth opportunities for the market players. However, inappropriate digital infrastructure in the digital economies is projected to hamper the growth of the TV analytics market.
MARKET SCOPE
The "Global TV Analytics Market Analysis to 2028" is a specialized and in-depth study of the electronics & semiconductor industry with a special focus on the global market trend analysis. The report aims to provide an overview of the TV analytics market with detailed market segmentation by component, transmission, deployment, application, and geography. The global TV analytics market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading TV analytics market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global TV analytics market is segmented on the basis of component, transmission, deployment, and application. Based on component, the market is segmented into software and services. On the basis of transmission, the TV analytics market is segmented into cable TV, satellite TV/ direct-to-home, internet protocol television, and over-the-top. On the basis of deployment, the TV analytics market is segmented into on premise and cloud. Based on applications, the market is segmented into competitive intelligence, customer lifetime manaegemnet, churn prevention and behavior analysis, campaign management, content development, audience forecasting, and others.
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REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global TV analytics market based on various segments. it also provides market size and forecast estimates from the year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The TV analytics market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the TV analytics market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South & Central America after evaluating political, economic, social and technological factors affecting the crowdfunding in these regions.
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MARKET PLAYERS
The reports cover key developments in the TV analytics market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from TV analytics market are anticipated to lucrative growth opportunities in the future with the rising demand for TV analytics in the global market. Below mentioned is the list of few companies engaged in the TV analytics market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the TV analytics market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
Alphonso
Amobee
Clarivoy
DC Analytics
Edgeware AB
Google
IBM Corporation
Nielsen
Realytics
Sambatv
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.
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TABLE OF CONTENTS
1. INTRODUCTION 1.1. SCOPE OF THE STUDY 1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE 1.3. MARKET SEGMENTATION 1.3.1 TV Analytics Market - By Component 1.3.2 TV Analytics Market - By Transmission 1.3.3 TV Analytics Market - By Deployment 1.3.4 TV Analytics Market - By Application 1.3.5 TV Analytics Market - By Region 1.3.5.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. TV ANALYTICS MARKET LANDSCAPE 4.1. OVERVIEW 4.2. PEST ANALYSIS 4.2.1 North America - Pest Analysis 4.2.2 Europe - Pest Analysis 4.2.3 Asia-Pacific - Pest Analysis 4.2.4 Middle East and Africa - Pest Analysis 4.2.5 South and Central America - Pest Analysis 4.3. ECOSYSTEM ANALYSIS 4.4. EXPERT OPINIONS
6. TV ANALYTICS MARKET - GLOBAL MARKET ANALYSIS 6.1. TV ANALYTICS - GLOBAL MARKET OVERVIEW 6.2. TV ANALYTICS - GLOBAL MARKET AND FORECAST TO 2028 6.3. MARKET POSITIONING/MARKET SHARE
7. TV ANALYTICS MARKET - REVENUE AND FORECASTS TO 2028 - COMPONENT 7.1. OVERVIEW 7.2. COMPONENT MARKET FORECASTS AND ANALYSIS 7.3. SOFTWARE 7.3.1. Overview 7.3.2. Software Market Forecast and Analysis 7.4. SERVICES 7.4.1. Overview 7.4.2. Services Market Forecast and Analysis 8. TV ANALYTICS MARKET - REVENUE AND FORECASTS TO 2028 - TRANSMISSION 8.1. OVERVIEW 8.2. TRANSMISSION MARKET FORECASTS AND ANALYSIS 8.3. CABLE TV 8.3.1. Overview 8.3.2. Cable TV Market Forecast and Analysis 8.4. SATELLITE TV/DIRECT-TO-HOME 8.4.1. Overview 8.4.2. Satellite TV/Direct-To-Home Market Forecast and Analysis 8.5. INTERNET PROTOCOL TELEVISION 8.5.1. Overview 8.5.2. Internet Protocol Television Market Forecast and Analysis 8.6. OVER-THE-TOP 8.6.1. Overview 8.6.2. Over-The-Top Market Forecast and Analysis 9. TV ANALYTICS MARKET - REVENUE AND FORECASTS TO 2028 - DEPLOYMENT 9.1. OVERVIEW 9.2. DEPLOYMENT MARKET FORECASTS AND ANALYSIS 9.3. ON PREMISE 9.3.1. Overview 9.3.2. On premise Market Forecast and Analysis 9.4. CLOUD 9.4.1. Overview 9.4.2. Cloud Market Forecast and Analysis 10. TV ANALYTICS MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION 10.1. OVERVIEW 10.2. APPLICATION MARKET FORECASTS AND ANALYSIS 10.3. COMPETITIVE INTELLIGENCE 10.3.1. Overview 10.3.2. Competitive Intelligence Market Forecast and Analysis 10.4. CUSTOMER LIFETIME MANAGEMENT 10.4.1. Overview 10.4.2. Customer Lifetime Management Market Forecast and Analysis 10.5. CHURN PREVENTION AND BEHAVIOR ANALYSIS 10.5.1. Overview 10.5.2. Churn Prevention and Behavior Analysis Market Forecast and Analysis 10.6. CAMPAIGN MANAGEMENT 10.6.1. Overview 10.6.2. Campaign Management Market Forecast and Analysis 10.7. CONTENT DEVELOPMENT 10.7.1. Overview 10.7.2. Content Development Market Forecast and Analysis 10.8. AUDIENCE FORECASTING 10.8.1. Overview 10.8.2. Audience Forecasting Market Forecast and Analysis 10.9. OTHERS 10.9.1. Overview 10.9.2. Others Market Forecast and Analysis
11. TV ANALYTICS MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS 11.1. NORTH AMERICA 11.1.1 North America TV Analytics Market Overview 11.1.2 North America TV Analytics Market Forecasts and Analysis 11.1.3 North America TV Analytics Market Forecasts and Analysis - By Component 11.1.4 North America TV Analytics Market Forecasts and Analysis - By Transmission 11.1.5 North America TV Analytics Market Forecasts and Analysis - By Deployment 11.1.6 North America TV Analytics Market Forecasts and Analysis - By Application 11.1.7 North America TV Analytics Market Forecasts and Analysis - By Countries 11.1.7.1 United States TV Analytics Market 11.1.7.1.1 United States TV Analytics Market by Component 11.1.7.1.2 United States TV Analytics Market by Transmission 11.1.7.1.3 United States TV Analytics Market by Deployment 11.1.7.1.4 United States TV Analytics Market by Application 11.1.7.2 Canada TV Analytics Market 11.1.7.2.1 Canada TV Analytics Market by Component 11.1.7.2.2 Canada TV Analytics Market by Transmission 11.1.7.2.3 Canada TV Analytics Market by Deployment 11.1.7.2.4 Canada TV Analytics Market by Application 11.1.7.3 Mexico TV Analytics Market 11.1.7.3.1 Mexico TV Analytics Market by Component 11.1.7.3.2 Mexico TV Analytics Market by Transmission 11.1.7.3.3 Mexico TV Analytics Market by Deployment 11.1.7.3.4 Mexico TV Analytics Market by Application 11.2. EUROPE 11.2.1 Europe TV Analytics Market Overview 11.2.2 Europe TV Analytics Market Forecasts and Analysis 11.2.3 Europe TV Analytics Market Forecasts and Analysis - By Component 11.2.4 Europe TV Analytics Market Forecasts and Analysis - By Transmission 11.2.5 Europe TV Analytics Market Forecasts and Analysis - By Deployment 11.2.6 Europe TV Analytics Market Forecasts and Analysis - By Application 11.2.7 Europe TV Analytics Market Forecasts and Analysis - By Countries 11.2.7.1 Germany TV Analytics Market 11.2.7.1.1 Germany TV Analytics Market by Component 11.2.7.1.2 Germany TV Analytics Market by Transmission 11.2.7.1.3 Germany TV Analytics Market by Deployment 11.2.7.1.4 Germany TV Analytics Market by Application 11.2.7.2 France TV Analytics Market 11.2.7.2.1 France TV Analytics Market by Component 11.2.7.2.2 France TV Analytics Market by Transmission 11.2.7.2.3 France TV Analytics Market by Deployment 11.2.7.2.4 France TV Analytics Market by Application 11.2.7.3 Italy TV Analytics Market 11.2.7.3.1 Italy TV Analytics Market by Component 11.2.7.3.2 Italy TV Analytics Market by Transmission 11.2.7.3.3 Italy TV Analytics Market by Deployment 11.2.7.3.4 Italy TV Analytics Market by Application 11.2.7.4 United Kingdom TV Analytics Market 11.2.7.4.1 United Kingdom TV Analytics Market by Component 11.2.7.4.2 United Kingdom TV Analytics Market by Transmission 11.2.7.4.3 United Kingdom TV Analytics Market by Deployment 11.2.7.4.4 United Kingdom TV Analytics Market by Application 11.2.7.5 Russia TV Analytics Market 11.2.7.5.1 Russia TV Analytics Market by Component 11.2.7.5.2 Russia TV Analytics Market by Transmission 11.2.7.5.3 Russia TV Analytics Market by Deployment 11.2.7.5.4 Russia TV Analytics Market by Application 11.2.7.6 Rest of Europe TV Analytics Market 11.2.7.6.1 Rest of Europe TV Analytics Market by Component 11.2.7.6.2 Rest of Europe TV Analytics Market by Transmission 11.2.7.6.3 Rest of Europe TV Analytics Market by Deployment 11.2.7.6.4 Rest of Europe TV Analytics Market by Application 11.3. ASIA-PACIFIC 11.3.1 Asia-Pacific TV Analytics Market Overview 11.3.2 Asia-Pacific TV Analytics Market Forecasts and Analysis 11.3.3 Asia-Pacific TV Analytics Market Forecasts and Analysis - By Component 11.3.4 Asia-Pacific TV Analytics Market Forecasts and Analysis - By Transmission 11.3.5 Asia-Pacific TV Analytics Market Forecasts and Analysis - By Deployment 11.3.6 Asia-Pacific TV Analytics Market Forecasts and Analysis - By Application 11.3.7 Asia-Pacific TV Analytics Market Forecasts and Analysis - By Countries 11.3.7.1 Australia TV Analytics Market 11.3.7.1.1 Australia TV Analytics Market by Component 11.3.7.1.2 Australia TV Analytics Market by Transmission 11.3.7.1.3 Australia TV Analytics Market by Deployment 11.3.7.1.4 Australia TV Analytics Market by Application 11.3.7.2 China TV Analytics Market 11.3.7.2.1 China TV Analytics Market by Component 11.3.7.2.2 China TV Analytics Market by Transmission 11.3.7.2.3 China TV Analytics Market by Deployment 11.3.7.2.4 China TV Analytics Market by Application 11.3.7.3 India TV Analytics Market 11.3.7.3.1 India TV Analytics Market by Component 11.3.7.3.2 India TV Analytics Market by Transmission 11.3.7.3.3 India TV Analytics Market by Deployment 11.3.7.3.4 India TV Analytics Market by Application 11.3.7.4 Japan TV Analytics Market 11.3.7.4.1 Japan TV Analytics Market by Component 11.3.7.4.2 Japan TV Analytics Market by Transmission 11.3.7.4.3 Japan TV Analytics Market by Deployment 11.3.7.4.4 Japan TV Analytics Market by Application 11.3.7.5 South Korea TV Analytics Market 11.3.7.5.1 South Korea TV Analytics Market by Component 11.3.7.5.2 South Korea TV Analytics Market by Transmission 11.3.7.5.3 South Korea TV Analytics Market by Deployment 11.3.7.5.4 South Korea TV Analytics Market by Application 11.3.7.6 Rest of Asia-Pacific TV Analytics Market 11.3.7.6.1 Rest of Asia-Pacific TV Analytics Market by Component 11.3.7.6.2 Rest of Asia-Pacific TV Analytics Market by Transmission 11.3.7.6.3 Rest of Asia-Pacific TV Analytics Market by Deployment 11.3.7.6.4 Rest of Asia-Pacific TV Analytics Market by Application 11.4. MIDDLE EAST AND AFRICA 11.4.1 Middle East and Africa TV Analytics Market Overview 11.4.2 Middle East and Africa TV Analytics Market Forecasts and Analysis 11.4.3 Middle East and Africa TV Analytics Market Forecasts and Analysis - By Component 11.4.4 Middle East and Africa TV Analytics Market Forecasts and Analysis - By Transmission 11.4.5 Middle East and Africa TV Analytics Market Forecasts and Analysis - By Deployment 11.4.6 Middle East and Africa TV Analytics Market Forecasts and Analysis - By Application 11.4.7 Middle East and Africa TV Analytics Market Forecasts and Analysis - By Countries 11.4.7.1 South Africa TV Analytics Market 11.4.7.1.1 South Africa TV Analytics Market by Component 11.4.7.1.2 South Africa TV Analytics Market by Transmission 11.4.7.1.3 South Africa TV Analytics Market by Deployment 11.4.7.1.4 South Africa TV Analytics Market by Application 11.4.7.2 Saudi Arabia TV Analytics Market 11.4.7.2.1 Saudi Arabia TV Analytics Market by Component 11.4.7.2.2 Saudi Arabia TV Analytics Market by Transmission 11.4.7.2.3 Saudi Arabia TV Analytics Market by Deployment 11.4.7.2.4 Saudi Arabia TV Analytics Market by Application 11.4.7.3 U.A.E TV Analytics Market 11.4.7.3.1 U.A.E TV Analytics Market by Component 11.4.7.3.2 U.A.E TV Analytics Market by Transmission 11.4.7.3.3 U.A.E TV Analytics Market by Deployment 11.4.7.3.4 U.A.E TV Analytics Market by Application 11.4.7.4 Rest of Middle East and Africa TV Analytics Market 11.4.7.4.1 Rest of Middle East and Africa TV Analytics Market by Component 11.4.7.4.2 Rest of Middle East and Africa TV Analytics Market by Transmission 11.4.7.4.3 Rest of Middle East and Africa TV Analytics Market by Deployment 11.4.7.4.4 Rest of Middle East and Africa TV Analytics Market by Application 11.5. SOUTH AND CENTRAL AMERICA 11.5.1 South and Central America TV Analytics Market Overview 11.5.2 South and Central America TV Analytics Market Forecasts and Analysis 11.5.3 South and Central America TV Analytics Market Forecasts and Analysis - By Component 11.5.4 South and Central America TV Analytics Market Forecasts and Analysis - By Transmission 11.5.5 South and Central America TV Analytics Market Forecasts and Analysis - By Deployment 11.5.6 South and Central America TV Analytics Market Forecasts and Analysis - By Application 11.5.7 South and Central America TV Analytics Market Forecasts and Analysis - By Countries 11.5.7.1 Brazil TV Analytics Market 11.5.7.1.1 Brazil TV Analytics Market by Component 11.5.7.1.2 Brazil TV Analytics Market by Transmission 11.5.7.1.3 Brazil TV Analytics Market by Deployment 11.5.7.1.4 Brazil TV Analytics Market by Application 11.5.7.2 Argentina TV Analytics Market 11.5.7.2.1 Argentina TV Analytics Market by Component 11.5.7.2.2 Argentina TV Analytics Market by Transmission 11.5.7.2.3 Argentina TV Analytics Market by Deployment 11.5.7.2.4 Argentina TV Analytics Market by Application 11.5.7.3 Rest of South and Central America TV Analytics Market 11.5.7.3.1 Rest of South and Central America TV Analytics Market by Component 11.5.7.3.2 Rest of South and Central America TV Analytics Market by Transmission 11.5.7.3.3 Rest of South and Central America TV Analytics Market by Deployment 11.5.7.3.4 Rest of South and Central America TV Analytics Market by Application
12. INDUSTRY LANDSCAPE 12.1. MERGERS AND ACQUISITIONS 12.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES 12.3. NEW PRODUCT LAUNCHES 12.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
13. TV ANALYTICS MARKET, KEY COMPANY PROFILES 13.1. ALPHONSO 13.1.1. Key Facts 13.1.2. Business Description 13.1.3. Products and Services 13.1.4. Financial Overview 13.1.5. SWOT Analysis 13.1.6. Key Developments 13.2. AMOBEE 13.2.1. Key Facts 13.2.2. Business Description 13.2.3. Products and Services 13.2.4. Financial Overview 13.2.5. SWOT Analysis 13.2.6. Key Developments 13.3. CLARIVOY 13.3.1. Key Facts 13.3.2. Business Description 13.3.3. Products and Services 13.3.4. Financial Overview 13.3.5. SWOT Analysis 13.3.6. Key Developments 13.4. DC ANALYTICS 13.4.1. Key Facts 13.4.2. Business Description 13.4.3. Products and Services 13.4.4. Financial Overview 13.4.5. SWOT Analysis 13.4.6. Key Developments 13.5. EDGEWARE AB 13.5.1. Key Facts 13.5.2. Business Description 13.5.3. Products and Services 13.5.4. Financial Overview 13.5.5. SWOT Analysis 13.5.6. Key Developments 13.6. GOOGLE 13.6.1. Key Facts 13.6.2. Business Description 13.6.3. Products and Services 13.6.4. Financial Overview 13.6.5. SWOT Analysis 13.6.6. Key Developments 13.7. IBM CORPORATION 13.7.1. Key Facts 13.7.2. Business Description 13.7.3. Products and Services 13.7.4. Financial Overview 13.7.5. SWOT Analysis 13.7.6. Key Developments 13.8. NIELSEN 13.8.1. Key Facts 13.8.2. Business Description 13.8.3. Products and Services 13.8.4. Financial Overview 13.8.5. SWOT Analysis 13.8.6. Key Developments 13.9. REALYTICS 13.9.1. Key Facts 13.9.2. Business Description 13.9.3. Products and Services 13.9.4. Financial Overview 13.9.5. SWOT Analysis 13.9.6. Key Developments 13.10. SAMBATV 13.10.1. Key Facts 13.10.2. Business Description 13.10.3. Products and Services 13.10.4. Financial Overview 13.10.5. SWOT Analysis 13.10.6. Key Developments
14. APPENDIX 14.1. ABOUT THE INSIGHT PARTNERS 14.2. GLOSSARY OF TERMS
