US Fruit Snacks Market Key Players and Forecast by 2027

The US fruit snacks market was valued at US$ 1,237.46 million in 2019 and is projected to reach US$ 3,661.41 million by 2027; it is expected to grow at a CAGR of 14.8% from 2020 to 2027.

Fruit snacks are defined as the processed form of fruits converted into tasty and nutritious snacks. These include strips or bars, gummy bears, candies, chips, and gushers, among others. Other than this, fruit based snacks are produced by adding fruits in beverages and dairy products such as yoghurt and smoothies to boost its nutritional aspect and enhance its taste. These snacks are a rich source of vitamins and minerals, including potassium, magnesium, and are considered healthy for human consumption. Growing demandfor healthy and convenience food products along with increasing awareness toward health benefits associated with the consumption of fruits among the population is expected to facilitate the market growth. The per capita consumption of fruit based snacks is rising tremendously in the US with a shift in consumer lifestyle along with ease of fruit snacks availability across retail stores and online platforms.

The market growth in the US is primarily attributed to the rapid rise in consumer’s demand for  healthy products. Further, increase in the disposable income coupled with paradigm shift in focus toward consumption of health promoting food is also driving the growth of the fruit snacks market in the US. Moreover, the growing demand of fruit snacks among the food & beverage industry provides a lucrative opportunity for the fruit snacks market players. The US fruit snacks market is characterized by the strong presence of players such as Bare Foods Co.; Crispy Green Inc.; General Mills, Inc.; Kellogg Company; and Welch Foods Inc.

The COVID-19 pandemic originated in Wuhan (China) in December 2019, and since then, it has spread across the globe at a fast pace. The US, Brazil, India, Russia, Italy, China, Spain, France and Germany are among the worst-affected countries in terms confirmed cases and reported deaths. The pandemic has affected economies and industries due to enforced lockdowns, travel bans, and business shutdowns. The global food &beverages industries are facing serious disruptions such as supply chain breaks, technology events cancellations, and office shutdowns as a result of COVID-19 outbreak. The global economic breakdown due to COVID-19 is affecting the growth of the fruit snacks market growth mainly due to obstacles in supply chain.

US Fruit Snacks Market

Market Insights

Health Benefits Related to the Consumption of Fruit Based Snacks Drives Market Growth

The consumption of fruit snacks is perceived to be convenient on-the-go snacking item which minimizes the risk of cardiovascular diseases, high blood pressure, and ensures weight management. The growing demand of healthy snacks and refreshments with rich nutritional profile along with consumer shift toward fat and gluten free fruit snacks is expected to escalate the growth of the market. Further, the surging demand for vital nutrients such as vitamins and minerals and fiber-enriched products is expected to fuel the growth of the market. Shift in customer tastes and preferences coupled with ease in availability of exotic fruits and rising number of government initiatives are anticipated to foster the growth of fruit snacks in the US. Moreover, easy digestive properties are expected to boost the popularity of fruit snacks among adults and working women. Increasing demand for nutritional ingredients in sweets and savory industries is offering ample growth opportunity for the players in the US fruit snacks market. Considering the trend of healthy snacking items, the manufacturers are trying to make nutritional food products, such as fruit snacks, which can be consumed conveniently. Consumer’s inclination toward healthy lifestyle is significantly contributing to the growth of the target market. In response to the growing demand for products with fruit snacks, manufacturers are coming up with high quality and fine varieties of fruit snacks in the market.

Type-basedInsights

Based on type, the USfruit snacks market has been segmented into sweets and savoury, dairy and others. In 2019, sweet and savoury segment held the largest share of the market. The dominance of this segment is attributed to a shift in consumers lifestyles coupled with a demand for healthy snacking among children and youth. Further, manufacturers are focused on launching new products such as gummy bears, drinkable jellies, strips, and bars. These snacks are treated as convenience food items with ample nutrition and taste. Apart from these benefits, they can be conveniently stored and have longer shelf life. With the growing consumer inclination toward fresh and minimally processed convenience products the demand for fruit snacks is expected to rise in the US.

US Fruit Snacks Market by Type

Fruit Family-based Insights

Based on fruit family, the US fruit snacks market has been segmented into apple, mango, banana, pineapple, berry, mixed, and others. In 2019, the mixed segment dominated the marketand is expected to grow at the fastest CAGR during 2020–2027. Mixed flavors are commonly used to enhance the taste of food products. The snacks industry requires flavors for diverse purposes such as new product development, add novel product line, and change the taste of existing product. Increasing demand for new flavors from the snacks industry is boosting the growth of the segment. Increasing consumer demand for new fruit snacks flavors is expected to boost the demand for mixed segment during the forecast period. Manufacturers are involved in providing snacking items by mixing fruits such as bananas, mangoes, berries, and apples.

Distribution Channel-based Insights

Based on distribution channel, the US fruit snacks market has been segmented into supermarket/hypermarket, convenience store, online, and others. In 2019, the supermarkets/hypermarkets segment dominated the market; whereas, the market for the others segment is expected to grow at the fastest CAGR during 2020–2027. Hypermarkets and supermarkets are self-help stores where products are placed in an organized manner in different sections and shelves to attract customers. These types of stores offer an extensive choice of fruit snacks products by the means of different types and sizes, in affordable prices compared to other distribution channels. This factor has led to the elevated sales of fruit snacksthrough supermarkets and hypermarkets.

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US Fruit Snacks Market: Strategic Insights

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Mount Franklin Foods, LLC; Materne North America Corp.; and Crispy Green Inc. are among the key players operating in the USfruit snacks market. Their products are used in various industry applications as well as by individual consumers. They also operate their distribution facilities for fruit snacks in various countries worldwide, which help them in catering to a wider customer base. These market players are highly focused on offering high-quality products to fulfillcustomer requirements. The companies are highly involved in the expansion of their distribution capabilities in different regions.

US FRUIT SNACKS MARKET SEGMENTATION

By Type

• Sweets and Savoury
• Dairy
• Others

By Fruit Family

• Apple
• Mango
• Banana
• Pineapple
• Berry
• Mixed
• Others

By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• OnlineRetailing
• Others

Company Profiles

• Bare Foods Co
• Crispy Green Inc.
• General Mills Inc.
• Kellogg Company
• Mount Franklin Foods, LLC
• Nutty Goodness, LLC
• Paradise, Inc.
• Sunkist Growers Inc.
• Welch Foods Inc.
• Materne North America Corp.

Report Scope

US Fruit Snacks Market Regional Insights

The regional trends and factors influencing the US Fruit Snacks Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses US Fruit Snacks Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

US Fruit Snacks Market Report Scope

US Fruit Snacks Market Players Density: Understanding Its Impact on Business Dynamics

The US Fruit Snacks Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

Major Companies operating in the US Fruit Snacks Market are:

1. Bare Foods Co
2. Crispy Green Inc.
3. General Mills Inc.
4. Kellogg Company
5. Mount Franklin Foods, LLC

Disclaimer: The companies listed above are not ranked in any particular order.