The vanilla market was valued at US$ 1,434.51 million in 2021 and is projected to reach US$ 1,956.09 million by 2028. It is expected to grow at a CAGR of 4.5% from 2021 to 2028.
Vanilla is derived from orchids of the genus Vanilla, primarily from the Mexican species, flat-leaved vanilla. The three major species of vanilla, currently grown globally, include Mexican vanilla, Madagascar vanilla (Bourbon vanilla), and Indonesian vanilla. It is the second-most expensive spice after saffron and is widely used across several industries, such as food and beverage, personal care and cosmetics, pharmaceuticals, home fragrance, and animal feed
North America held the largest share of the global vanilla market in 2020, while APAC expected to grow at the fastest CAGR over the forecast period. The food & beverage industry is an essential part of the US economy. According to the US Committee for Economic Development report, the food and beverage industry consists of close to 27,000 organizations and employs almost 1.5 million people. The increasing consumption of bakery and confectionery products across various countries, such as the US and Canada, is also projected to fuel the demand for vanilla across North America in the near future. Bakery products include bagels, bread, cakes, croissants, doughnuts, pastries, and many more. The rising demand for flavored bakery products in the region is fueling the need for vanilla, aiding the market.
Furthermore, consumers' changing and busy lifestyles in the region have led to a rise in the demand for multifunctional beauty and personal care products. North America is deemed as the most valuable beauty and personal care market. The region's augmenting demand for beauty and personal care products is an essential driver of the vanilla market as vanilla is used in a wide range of beauty and personal care products, such as moisturizers, scrubs, anti-aging creams, lotions, and fragrance products, owing to its antibacterial, soothing, anti-aging properties.
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Vanilla Market: Strategic Insights
Market Size Value in US$ 1,434.51 million in 2021 Market Size Value by US$ 1,956.09 million by 2028 Growth rate CAGR of 4.5% from 2021 to 2028 Forecast Period 2021-2028 Base Year 2021
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Vanilla Market: Strategic Insights
| Market Size Value in | US$ 1,434.51 million in 2021 |
| Market Size Value by | US$ 1,956.09 million by 2028 |
| Growth rate | CAGR of 4.5% from 2021 to 2028 |
| Forecast Period | 2021-2028 |
| Base Year | 2021 |
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Impact of COVID-19 Pandemic on Vanilla Market
The COVID-19 pandemic has affected economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. During the initial days of the pandemic, various companies had announced possible delays in product deliveries and slump in future sales of their products. The global travel bans imposed by countries in Europe, Asia, and North America have been affecting business collaborations and partnership opportunities. All these factors are anticipated to negatively affect the food & beverage industry, thereby restraining the growth of various markets related to this industry, including the global vanilla market. Moreover, the prices of vanilla declined significantly as there was a drop in demand from various industries, such as food and beverage, personal care, among others. This factor also affected the profitability of the market players and the farmers engaged in cultivating vanilla. However, the market is reviving on account of significant measures, such as vaccination drives, by the governments in several countries. Several industrial sectors are strategically planning to invest in advanced products to maximize revenue. This factor is expected to provide the impetus for the growth of the global vanilla market over the coming years.
Vanilla Market Breakdown: By Region
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
Market Insights
Rising Demand for Natural Food Additives/Flavorings
Consumers are increasingly preferring brands that claim the utilization of 100% natural ingredients. They tend to be loyal to those brands that use natural food additives in their products. It is becoming almost a prerequisite for the manufacturers to market their products as "all-natural." Vanilla has been one of the most popular flavors used in the food and beverage industry for many years. It imparts flavor in many food and beverages, including cakes, pastries, muffins, dairy products, beverages, desserts, ice creams, and frostings. With the rapidly increasing demand for food products containing natural ingredients and food additives, the demand for natural vanilla is significantly rising. This factor has surfaced as a key driving factor in the global vanilla market.
Form Insights
Based on form, the vanilla market is bifurcated into paste, liquid, powder, and beans. The beans segment accounted for a larger market share in 2020 and the liquid segment is expected to register a higher CAGR in the market during the forecast period. Liquid vanilla offers a richer, purer vanilla taste than vanilla essence since it is less processed. Liquid vanilla can be used in various bakery products, such as cakes, pastries, and cookies. It is also used as a flavoring agent in various beverages, such as wines, cocktails, hot chocolate, and coffee. Vanilla extract finds usage in ice creams, smoothies, desserts, and other products. Liquid vanilla is utilized in skincare and pharmaceutical products due to its anti-inflammatory properties. Liquid vanilla is also used in perfumes and fragrances. The rising utilization of liquid vanilla for a wide range of applications is projected to drive the product demand over the forecast period.
Vanilla Market, by Form – 2020 and 2028
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
Category Insights
Based on category, the vanilla market is bifurcated into organic and conventional. The conventional segment accounted for a larger market share in 2020 and the organic segment is expected to register a higher CAGR in the market during the forecast period. People have become more aware of the benefits of organic foods, which has increased their popularity. They are cultivated naturally with manure or compost without chemical fertilizers and pesticides. As children are more vulnerable to illnesses caused by pesticide residues in food than adults, parents choose to feed them organic foods. Another benefit of organic foods is that they are free of growth hormones, genetically modified ingredients (GMI), and antibiotic residues. The rising demand for organic food is creating a massive demand for organic vanilla.
Application Insights
Based on application, the vanilla market is bifurcated into food and beverage, personal care, pharmaceutical, and others. The food and beverage segment accounted for a larger market share in 2020 and the personal care segment is expected to register a higher CAGR in the market during the forecast period. The food and beverage segment is projected to remain one of the prominent application segments for vanilla due to the rising consumption of bakery products, ice creams, and desserts and increasing application in the food retail and service sector. Vanilla is being used in various food and beverages for many years as a flavoring agent, especially in bakery products, such as cakes, muffins, pastries, and doughnuts. It is also used in frozen desserts, ice-creams, smoothies, frostings, whipped cream, and other products. Over the past few years, vanilla extract is being used in a latte, hot chocolates, thick shakes, cocktails, cold drinks, etc. Vanilla powder is frequently used in spice mixes, dry baking premixes, and other dry ingredients.
A few players operating in the vanilla market include Camlin Fine Sciences Ltd; Givaudan S.A.; Heilala Vanilla US; LAFAZA Foods; Nielsen-Massey Vanillas, Inc.; Symrise; The Vanilla Company; Kerry Group; Touton S.A.; and Madagascar Vanilla Company.
Report Spotlights
- Progressive industry trends in the vanilla market to help players develop effective long-term strategies
- Business growth strategies adopted by developed and developing markets
- Quantitative analysis of the vanilla market from 2019 to 2028
- Estimation of global demand for vanilla
- Porter's five forces analysis to illustrate the efficacy of buyers and suppliers operating in the industry
- Recent developments to understand the competitive market scenario
- Market trends and outlook as well as factors driving and restraining the growth of the vanilla market
- Assistance in the decision-making process by highlighting market strategies that underpin commercial interest, leading to the market growth
- The size of the vanilla market size at various nodes
- Detailed overview and segmentation of the market, as well as the vanilla industry dynamics
- Size of the vanilla market in various regions with promising growth opportunities
Vanilla Market – by Form
- Paste
- Liquid
- Powder
- Beans
Vanilla Market – by Category
- Organic
- Conventional
Vanilla Market – by Application
- Food and Beverage
- Personal Care
- Pharmaceuticals
- Others
Company Profiles
- Camlin Fine Sciences Ltd
- Givaudan S.A.
- Heilala Vanilla US
- LAFAZA Foods
- Nielsen-Massey Vanillas, Inc.
- Symrise
- The Vanilla Company
- Kerry Group
- Touton S.A.
- Madagascar Vanilla Company
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Form, Category, and Application
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States
Frequently Asked Questions
Some of the major key players operating in the global vanilla market include Camlin Fine Sciences Ltd; Givaudan S.A.; Heilala Vanilla US; LAFAZA Foods; Nielsen-Massey Vanillas, Inc.; Symrise; The Vanilla Company; Kerry Group; Touton S.A.; and Madagascar Vanilla Company.
The market scope covers natural vanilla that is used in various application industries such as food and beverages, personal care, pharmaceuticals, nutraceuticals, and others. It does not include synthetic vanilla/vanillin.
In 2020, North America led the global vanilla market. This region's food & beverage market is expanding significantly due to the increasing population, rising disposable incomes, changing lifestyle trends, and product innovations. Other factors driving the demand for food and beverage in North America are the increasing number of restaurants, fast-food chains, and food delivery apps.
Based on form, beans segment held the largest share in the vanilla market. Vanilla beans are mainly used in bakery products, ice creams, and desserts. Vanilla beans from different countries have particular flavor profiles and characteristics because of the differences in temperatures, soils, curing procedures, and vanilla species used. Vanilla beans from Madagascar, for example, have a creamy, sweet flavor. Whereas Mexican vanilla beans are known for their creamy, sweet, and slightly spicy flavors.
Based on the application, the personal care segment is projected to grow at the fastest rate. Due to the unique fragrance of vanilla, it is used to manufacture several products, such as perfumes, deodorants, soaps, and body washes. Vanilla is becoming a vital ingredient in many skincare products, such as face washes, body creams, day and night creams.
The global vanilla market is primarily driven by increasing vanilla usage in various end-use industries, rising demand for natural food additives/flavorings, price volatility and supply shortage.
The List of Companies - Vanilla Market
- Camlin Fine Sciences Ltd.
- Givaudan S.A.
- Heilala Vanilla US.
- LAFAZA Foods
- Nielsen-Massey Vanillas, Inc.
- Symrise
- The Vanilla Company
- Kerry Group
- Touton S.A.
- Madagascar Vanilla Company
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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