North America Batter and Breader Premixes Market Growth Drivers and Forecast by 2027

The batter and breader premixes market in North America was valued at US$ 726.74 million in 2019 and is projected to reach US$ 1,149.04 million by 2027; it is expected to grow at a CAGR of 6.2% from 2020 to 2027.

North America region comprises developed and developing countries such as the US, Canada, and Mexico. North America is likely to account for a remarkable share of the batter and breader premixes market during the forecast period. Consumers in US and Canada are shifting their preferences towards a healthy lifestyle and prefer products which provide health benefits. Increasing health consciousness among the population has further facilitated the uptake of gluten-free products in the region. Surging demand for the batter and breader premixes in the preparation of convenience food items, such as pasta, cookies, wafers, and other veg & non-veg dishes has fueled the market growth in North America. Besides, rise in popularity of the batter and breader premixes has motivated the manufacturers and emerging markets to boost the production volume, undertake investments in research and development, and develop new batter and breader premix products with an exotic taste that could suit consumer needs. Rise in industrial field expenditures, increasingly intense competition, and surge in adoption of batter and breader premixes in various products—such as meat products, including chicken, beef, pork, and seafood; vegetarian foods; and bakery products—have driven the demand for new product launches. Key manufacturers have been making the most of this opportunity by packaging their products more conveniently to make them easier to consume on the go and increase shelf life.

Based on batter premixes type, the North America batter and breader premixes market is categorized into adhesion batter, tempura batter, beer batter, thick batter, and customized batter. The adhesion batter segment held the largest share in the North America batter and breader premixes market in 2019. Adhesion batter is primarily used in restaurants and fast food centers as it helps to provide high solids material with low viscosity. As a result, it helps to control the pick-up of breading, which reduces crumb drops and prevents surface voids.  This aspect also stimulates the growth of the adhesion batter market, as rice flour batters are commonly used as adhesion batters for chicken drumsticks. Owing to these factors, the adhesion batter premixes segment is expected to dominate the North America market in terms of volume in 2019.

COVID-19 has affected economies and industries in various countries due to travel bans, lockdowns, and business shutdowns. In North America region, the US has the highest number of confirmed coronavirus cases than Canada and Mexico. This is expected to impact the food & beverage industry in the region. Due to the COVID-19 outbreak, the supply chain is expected to get affected and may negatively impact the North America batter and breader premixes market.

North America Batter and Breader Premixes Market Revenue and Forecast to 2027 (US$ Million)

North America Batter and Breader Premixes Market Segmentation

North America Batter and Breader Premixes Market, by Batter Premixes Type

• Adhesion Batter
• Tempura Batter
• Beer Batter
• Thick Batter
• Customized Batter

North America Batter and Breader Premixes Market, by Breader Premixes Type

• Crumbs and Flakes
• Flour and Starch

North America Batter and Breader Premixes Market, by Application

• Meat
• Fish and Seafood
• Vegetables
• Others

North America Batter and Breader Premixes Market, by Country

• US
• Canada
• Mexico

North America Batter and Breader Premixes Market -Companies Mentioned

• Blendex Company
• Bunge North America, Inc.
• Coalescence LLC
• House- Autry Mills
• Kerry Group
• Mccormick And Company, Inc.
• Newly Weds Foods
• Showa Sangyo Co., Ltd.

North America Batter and Breader Premixes Report Scope