Portable Power Station Market Outlook and Strategic Insights by 2028

The portable power station market is expected to grow from US$ 211.03 million in 2021 to US$ 295.91 million by 2028; it is estimated to grow at a CAGR of 4.9% during 2021–2028.

Portable power stations are small-size battery-powered generators. The stations comprise different ports, jacks, and outlets to charge electronic devices, such as power tools, smartphones, tablets, and computer systems. These are also useful backup power sources during a power outage to keep the phones charged and other essential appliances running. The best portable power station for particular needs depends on many factors. However, it comes down to two cardinal factors—power delivery performance and power station price.

The power delivery performance and product price are where portable power station plays a significant role. The portable power stations are known as battery-powered inverter generators. The safe operations and easy installation of portable power stations for residential applications have boosted its adoption worldwide. Moreover, the rising awareness for the adoption of portable power stations during power outrages across rural and urban locations worldwide drives the market growth.

The portable power stations have no fumes and operate with less noise during usage. These systems require hours of charging (typically overnight) to provide complete battery and maximum runtime. Moreover, several factors such as the increasing number of power outages, rising purchasing power of customers across emerging countries, growing adoption of portable charging modules, and the burgeoning adoption of consumer electronics worldwide support the growth of the global portable power station market.

The portable power station market is segmented based on type, capacity, application, battery type, and geography. Based on type, the market is bifurcated into direct power and solar power. By capacity, the market is segmented into below 500 Wh, 500–1500 Wh, and above 1500 Wh. Based on application, the portable power station market is segmented into emergency power, off-grid power, and others. By battery type, the market is bifurcated into sealed lead acid battery and lithium-ion battery. Based on geography, the portable power station market is primarily segmented into North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South and Central America.

Midland Radio Corporation; ALLPOWERS Industrial International Co., Ltd.; ChargeTech; EcoFlow; Drow Enterprise Co., Ltd.; Duracell Inc.; Goal Zero; Jackery Inc.; SHENZHEN CHAFON TECHNOLOGY CO., LTD; Lion Energy; and Hyundai Power Products are among the key players profiled during this market study. In addition, several other significant players are analyzed and studied during this market research study to get a holistic view of the global portable power station market and its ecosystem.

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Portable Power Station Market: Strategic Insights

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Impact of COVID-19 Pandemic on Portable Power Station Market

The COVID-19 pandemic has created enormous disruption across various industries, such as electronics and semiconductors. Every phase of the business model, including the research and development, manufacturing units, capital expenditures, production decisions, demand, supply chain, and mergers and acquisitions (M&A), has been experiencing drastic change. In the past several months, the COVID-19 outbreak had severely challenged the electronics and manufacturers in strategy making for production. The disruption among the raw material suppliers, limited funding, temporary closure of manufacturing units, and weak demand from the clients have showcased adverse impacts on the electronics and semiconductor manufacturers.

According to Electronic Components Industry Association (ECIA), the emergence of the COVID-19 outbreak has led to a delay in product releases, disruption in supply chain events, and other industry activities. Various manufacturers halted the manufacturing units temporarily due to lesser demand for the portable power stations due to lockdown measures and limited manufacturing resources. The manufacturers of numerous electronic and semiconductor products, such as portable power stations, have been witnessing considerable delays in lead times, which has weakened the supply chain. All this harmed the portable power station market.

Portable Power Station Market Insights

Increasing Use of Portable Power Stations During Power Outages Drives Market Growth

Power outages have severe economic and social consequences on communities worldwide, particularly in developing countries. The modern lifestyle of people and the rising usage of consumer devices are the critical reasons for the growing dependence on power. The reliance on electricity limits the societal tolerances for power outages, highlighting the need to improve power grid resilience against natural disasters. Although outages are low-probability events, even one extreme event can be disastrous for infrastructure systems. Storms and intense weather conditions such as high gusts, searing heat, or freezing rain are the most common causes of power outages. Further, some outages, such as rolling blackouts and brownouts, also occur when there isn't enough power to run the electrical system. Power outages are likely to occur in locations that lack the necessary utility infrastructure to serve a densely populated area. The US reported 1.33 billion hours of power outages in 2020, up by 73% from that experienced in 2019. Although the number of people affected by outages varies every year, it increases steadily. In 2020, despite the longer blackout hours, total outages accounted for less than 1% of total customer hours. Thus, to avoid the losses due to power outages, the demand for portable power stations increases with time.

Type-Based Market Insights

Based on type, the portable power station market is bifurcated into direct power and solar power. In 2020, the direct power segment accounted for a larger market share.

Application-Based Market Insights

Based on application, the portable power station market is segmented into emergency power, off-grid power, and others. In 2020, the emergency power segment accounted for the largest share in the market.

Portable Power Station Market Regional Insights

The regional trends and factors influencing the Portable Power Station Market throughout the forecast period have been thoroughly explained by the analysts at The Insight Partners. This section also discusses Portable Power Station Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Portable Power Station Market Report Scope

Portable Power Station Market Players Density: Understanding Its Impact on Business Dynamics

The Portable Power Station Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

The players operating in the portable power station market adopt strategies such as mergers, acquisitions, and market initiatives to maintain their positions in the market. A few developments by key players are listed below:

• In November 2021, with the EcoFlow DELTA Pro portable home battery named in the prestigious media’s 100 Best Inventions of 2021, EcoFlow has been recognized by TIME for its pioneering product development
• In January 2022, EcoFlow, a portable power and renewable energy solutions company, launched the DELTA Pro portable home battery in Europe. Being a Kickstarter campaign, the DELTA Pro smashed various records to become one of the most-funded tech projects.