数字资产管理 (DAM) 市场规模 - 2031 年报告

  • Report Code : TIPRE00002845
  • Category : Technology, Media and Telecommunications
  • Status : Upcoming
  • No. of Pages : 150
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[研究报告]数字资产管理市场预计将从2022年的44.5248亿美元增长到2030年的126.8996亿美元;预计2022年至2030年复合年增长率为14.0%。

数字资产管理市场

分析师观点:

由于内容的快速数字化以及对高效内容管理解决方案的需求不断增长,数字资产管理市场在过去几年中经历了大幅增长。数字资产管理市场的发展归因于数字内容的激增、基于云的 DAM 解决方案的日益采用以及简化内容管理的需求。 COVID-19 大流行为数字资产管理 (DAM) 行业提供了创新和适应的机会,以应对数字时代企业机构不断变化的需求。此外,即使在大流行之后,随着远程工作成为许多组织的新标准,对基于云的 DAM 解决方案的需求也不断增加,这些解决方案为团队提供灵活、安全的方式来从任何地方协作和访问数字资产。这为 DAM 公司提供了开发和提供改进的基于云的解决方案以满足远程团队需求的机会。因此,数字资产管理市场预计将在预测期内增长。

协作数字工作流程(尤其是营销活动)需求激增等因素刺激了组织部署先进的数字资产管理解决方案。此外,满足政府合规性的需求增加预计将推动数字资产管理市场的增长。此外,越来越多地采用基于云的 DAM 解决方案、数字营销和数字营销的增长。电子商务以及对视频内容不断增长的需求也推动了数字资产管理市场的增长。此外,DAM 中机器学习和人工智能功能的扩展以及数据分析和数字资产管理洞察的重要性日益增加,预计将在预测期内推动数字资产管理市场的增长。然而,对数据安全、高初始投资、隐私、监管合规性以及熟练劳动力缺乏的担忧预计将阻碍数字资产管理市场的增长。此外,维护和更新数字资产管理系统的需求以及与存储和管理大量数字资产相关的挑战预计将阻碍数字资产管理市场的增长。

数字资产管理市场

概述:

数字资产管理存储、组织、检索、编目和分发数字资产,例如视频、图像、文档和其他多媒体内容。 DAM 系统通常提供用于管理数字资产生命周期的工具,包括版本控制、创建、批准和分发。 DAM 的主要目标是提供一个集中的数字资产存储库,帮助团队访问和定位他们所需的资产,并确保资产在不同平台和渠道上一致且适当地使用。此外,DAM 可以增强协作、工作流程效率和资产重用,同时减少冗余存储和资产重复成本。从小型企业到大型企业,各种组织都可以使用 DAM 系统。它们可以进行修改以满足众多行业的要求,包括媒体和娱乐、政府、教育、营销等。

订阅等新颖商业模式的出现基于定价的定价使小型组织更容易使用 DAM。预计这种趋势将提供利润丰厚的增长机会。此外,将 DAM 解决方案扩展到新领域,例如教育和医疗保健。医疗保健和先进的新技术(包括增强现实和虚拟现实)需要对数字资产进行有效管理。预计这些因素将在预测期内为数字资产管理市场提供利润丰厚的增长机会。此外,数字资产对于各种规模的企业日益增长的重要性为 DAM 供应商提供了扩大客户群的机会。

随着组织产生越来越多的数字资产,数字资产管理系统必须具有可扩展性才能满足不断增长的需求。然而,一些数字资产管理平台可能在有效管理大量资产或管理并发用户访问方面面临挑战。当数字资产管理基础设施的设计不能管理内容规模和用户需求时,可能会出现系统滞后或资产检索缓慢等性能问题。这些限制可能会影响用户满意度和工作效率。

战略见解

数字化资产管理市场

驱动因素:

越来越多地采用基于云的 DAM 解决方案来推动数字资产管理的增长市场。

数字资产管理行业的主要驱动力之一是越来越多地采用基于云的数字资产管理解决方案。与传统的本地解决方案相比,基于云的数字资产管理解决方案具有许多优势,包括灵活性、可扩展性和可访问性。借助基于云的 DAM,组织可以在可随处访问的安全且集中的位置管理和存储其数字资产。这使得团队可以更轻松地共享资产和协作,而无需考虑设备或位置。此外,基于云的 DAM 解决方案提供了更大的可扩展性,允许组织随着数字资产库的增长而扩展其存储容量。这可以帮助组织避免传统本地解决方案的高昂前期成本,这些解决方案需要大量的硬件和基础设施投资。

此外,基于云的 DAM 解决方案非常灵活,提供一系列定制选项,以满足不同行业和组织的特定需求。它们还提供机器学习和人工智能功能等高级功能,可以帮助组织自动执行与管理数字资产相关的众多任务,例如分类和标记。此外,基于云的数字资产管理解决方案的日益普及推动了数字资产管理行业的增长和进步。它使组织能够推进工作流程并改进数字资产。

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数字资产管理市场

细分分析:

从部署模式看,On-Premium细分市场抢占主体到 2022 年,数字资产管理市场份额预计将在整个预测期内继续保持这一趋势。这归因于本地部署的几个优点,例如数据安全性高。与基于云的部署模式相比,由于数据泄露较少且数据安全性较高,行业更喜欢本地部署模式,这进一步增加了对本地部署模式的需求。另一方面,云领域将在预测期内呈现最高的数字资产管理市场增长。由于更容易维护和低成本,基于云的数字资产管理的采用激增等因素推动了数字资产管理市场的增长。此外,它还提供可扩展性和灵活性来增强业务流程,从而推动数字资产管理市场的增长。

数字资产管理市场

区域分析:

北美在数字资产管理市场中占有很大份额。数字资产管理技术的发展和基础设施的增强是数字资产管理市场扩张的原因。在北美,为教育和医疗保健领域提供护理和教学而对数字资产管理的需求不断增加。政府和主要企业正在增加投资,推动数字资产管理市场的增长。

亚太地区将在预测期内见证最快的增长速度。由于与语言、内容和其他要求相关的复杂性,印度被认为是一个对媒体和娱乐提供商管理要求很高的国家。因此,数字资产管理被广泛实施,以应对这种复杂性。在中国,企业数字化转型已成为趋势。 2021 年 10 月,一位受过哈佛大学教育的设计师通过他的内容营销平台创建了一家独角兽,投资者将企业软件视为中国科技行业的下一个重大机遇。连接设计师与企业的特赞 (Tezign) 宣布完成由淡马锡控股领投的第一轮 D 轮融资,估值升至超过 10 亿美元。新加坡国家投资公司和其他支持者出资约 4000 万美元。

此外,BFSI 行业已越来越多地采用 DAM 技术来管理和存储各国财富。 2021年5月,中国国有亚太投资银行(APIB)的全资子公司亚洲数字银行有限公司(ADB)宣布通过产业联盟构建自负盈亏的服务生态系统。火币资管成为第二家获得证监会授权发行100%虚拟资产基金的基金管理人。亚太地区正在成为数字资产管理行业增长最快的地区之一。随着全球品牌扩大其在亚太地区的影响力并增加对视觉内容策略的投资,DAM 正在成为帮助他们解决在与全球团队、新扩张区域和内容涌入打交道时出现的常见困难的解决方案。< /span>

数字资产管理市场

主要参与者分析:

数字资产管理市场格局由 Dell EMC、Hewlett Packard Enterprise 等参与者组成(HPE)、IBM CORPORATION、Aprimo、Widen Enterprises Inc.、Cognizant Technology Solutions Corporation、Oracle Corporation、Open Text Corporation.、North Plains Systems (Ignite Enterprise Software Solutions, Inc.) 和 Adobe Inc. 是排名前两名的参与者提供多元化的产品组合。

数字资产管理市场

近期发展:

 

数字资产管理市场的公司高度采用并购等无机和有机策略。下面列出了最近的一些关键数字资产管理市场发展:

  • 2023 年 5 月 - 数字体验提供商 Acquia 最近透露了对其 Acquia DAM 的升级(拓宽)数字资产管理平台,包括添加强大的人工智能聊天机器人来帮助创意工作流程。凭借快速的参谋和创意生成器,该能力增强了内容和创意团队之间的创意合作。
  • 2022 年 8 月 - 数字资产管理 (DAM) 软件的著名提供商 Canto 宣布了新的集成与社交媒体管理工具 Hootsuite 和工作管理平台 Wrike 一起,将 Canto 图书馆无缝连接到营销技术堆栈中,作为内容创建的单一事实来源。
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

The List of Companies

1.Adobe
2.Aprimo LLC
3.Bynder
4.Fabasoft Group
5.Hewlett Packard Enterprise Development LP
6.IBM Corp.
7.Mediabeacon Inc.
8.OpenText Corporation
9.Oracle
10.Widen Enterprises

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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