欧洲、中东和非洲冷冻马铃薯市场将从2022年到2031年以4.7%的复合年增长率增长,达到346.1679亿美元

Publication Month : Dec 2023

  • Report Code : TIPRE00034164
  • Category : Food and Beverages
  • Status : Published
  • No. of Pages : 153
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2022年欧洲、中东和非洲冷冻马铃薯市场规模为239.7735亿美元,预计到2030年将达到346.1679亿美元;预计 2022 年至 2030 年复合年增长率为 4.7%。

市场洞察和分析师观点:

土豆是主要主食产品之一,可作为新鲜食品或加工食品食用形式。在过去的几年里,人们的生活方式发生了巨大的变化。他们大部分时间都在办公室和工作场所度过。因此,由于时间不够,他们更喜欢方便、即食、即食且需要最少烹饪时间和精力的产品。预计这一因素将显着推动欧洲、中东和非洲的冷冻马铃薯市场。此外,年轻人和儿童喜欢在空闲时间吃零食。冷冻土豆因其酥脆的质地以及各种口味和形状的不同产品而受到儿童和年轻人的广泛消费。这些因素也推动了冷冻马铃薯市场的增长。

增长动力和挑战:

由于购买力不断上升和消费者对冷冻食品的偏好不断增加,对冷冻食品的需求激增即食方便食品。对即食、可微波加热和即食食品的偏好显着上升,因为它们非常适合在旅途中食用并且需要最少的准备时间。德国、英国等发达国家的双收入家庭数量大幅增加。由于缺乏时间,人们发现很难处理工作和家务。因此,他们更喜欢外出就餐或食用需要最少准备和烹饪工作的即食产品。此外,由于繁忙的工作日程,千禧一代更喜欢快速、简单的膳食,同时又不影响口味和营养。英国、法国、西班牙和德国等欧洲国家的单人或两人家庭数量也在增长。据欧盟委员会统计,2009年至2022年,欧盟的单身家庭数量增加了30.7%。一两人家庭数量的不断增加刺激了对即食、控制份量的食物。麦当劳、温迪、肯德基和汉堡王等快餐连锁店提供冷冻土豆,其功效和味道与新鲜土豆相同,但保质期更长。因此,由于便利,冷冻马铃薯的消费不断增长,推动了市场增长。

冷冻马铃薯制造商正在产品创新方面进行大量投资,以扩大其在欧洲、中东和非洲的客户群,并满足新兴市场的需求。消费趋势。他们正在推出无麸质、有机和清洁标签的产品,以满足消费者的不同需求。例如,2021 年 1 月,荷兰冷冻马铃薯行业制造商 Aviko BV 推出了三款新的马铃薯产品。即,New Super Crunch Julienne Fries、Bistro Garlic and Herb Wedges 以及天然质朴的土豆泥。新推出的薯条和薯角不含麸质,适合素食主义者。此类产品创新帮助他们扩大影响力并在国际市场上获得竞争优势。

战略见解

报告细分和范围:

欧洲、中东和非洲冻结马铃薯市场根据产品类型、最终用户和地区进行细分。根据产品类型,市场分为炸薯条、薯饼、成型薯条、捣碎薯条、面糊/煮熟的薯条、顶部/填充等。按最终用户划分,市场分为住宅和商业。按地区划分,市场分为欧洲、中东和非洲。根据国家/地区,欧洲冷冻马铃薯市场进一步细分为德国、英国、意大利、法国、西班牙和欧洲其他地区。按国家/地区划分,中东和非洲市场分为南非、沙特阿拉伯、阿联酋以及中东和非洲其他地区。

细分分析:

基于产品类型方面,欧洲和中东和非洲冷冻马铃薯市场分为炸薯条、薯饼、成型、捣碎、面糊/煮熟、淋顶/填充等。炸薯条部门在欧洲、中东和非洲冷冻马铃薯市场中占有重要份额。然而,异型产品市场预计在预测期内将显着增长。炸薯条是汉堡店、快餐店和家里很受欢迎的配菜。冷冻薯条有各种尺寸和形状,包括薄条薯条、卷曲薯条、华夫饼薯条、楔形薯条、皱纹薯条和厚牛排薯条。它们可以添加到多种美食中,包括汉堡或汉堡包、肉汁奶酪薯条、华夫饼土豆开胃菜、土豆泥、三明治等。

区域分析:

按区域划分,市场分为欧洲以及中东和非洲。根据国家/地区,欧洲冷冻马铃薯市场进一步细分为德国、英国、意大利、法国、西班牙和欧洲其他地区。按国家/地区划分,中东和非洲市场分为南非、沙特阿拉伯、阿联酋以及中东和非洲其他地区。欧洲、中东和非洲冷冻马铃薯市场以欧洲为主,2022年销售额为198.87亿美元。由于对方便食品的需求不断增长、广泛的零售基础设施以及可用性,欧洲的冷冻马铃薯市场正在显着增长。不同分销渠道的不同品牌的各种产品。

此外,高人均收入消费者的存在正在推动对炸薯条、薯饼、土豆泥等冷冻食品的需求和马铃薯宝石。消费者正在从他们消费的产品中寻求营养益处。因此,对清洁、有机、最低限度加工的冷冻马铃薯产品的需求显着增加,进一步推动了欧洲市场的增长。

行业发展和未来机遇:

主要参与者采取的举措经营欧洲及中东和非洲冷冻马铃薯市场的公司如下:

2022年8月,巴西食品品牌Seara在沙特阿拉伯推出120种冷冻食品新产品。2022年6月,麦肯食品、全球最大的冷冻马铃薯产品生产商公布了在南非启动再生农业项目的计划。该项目是该公司减少碳排放和克服气候变化影响的一部分。该项目已启动,计划利用再生农业实践,每年种植 125 公顷土豆,供全国使用。COVID-19 大流行的影响:

人们对即食食品的偏好不断增加,同时对即食食品的偏好激增在 COVID-19 大流行之前,由于工作人口的增加,方便食品推动了对冷冻马铃薯产品的需求。此外,主要市场参与者的产品开发以及对更健康产品的需求激增也促进了欧洲、中东和非洲冷冻马铃薯市场的增长。然而,食品饮料行业在2020年第一季度受到了疫情的不利影响。由于国家和国际边界限制导致价值链中断,许多行业不得不放慢运营速度。此外,社会疏远规范和负面经济影响阻碍了欧洲、中东和非洲冷冻马铃薯市场的制造和分销业务。 COVID-19大流行还导致2020年第一个月的经济衰退,给低收入和中等收入消费者带来财务不确定性。

随着各国政府放松社会政策,许多企业复苏2020 年最初几个月的封锁后,政府采取了一些限制措施。COVID-19 疫苗缓解了这场令人痛苦的大流行病,通过鼓励企业恢复活动来造福经济。制造单位的恢复运营对冷冻马铃薯市场产生了积极影响,并导致其在 2021 年复苏。制造商克服了供需缺口,获准以全部产能运营。

竞争格局和主要公司:

Aviko BV、Agristo NV、Lamb Weston Holdings Inc、Mccain、Farm Frites International BV、Strong Roots、Mondial Foods、General Mills、Bird's Eye Limited 和 Sunbulah Group 都是在欧洲运营的知名企业以及中东和非洲冷冻马铃薯市场。这些市场参与者正在采取战略发展举措进行扩张,进一步推动欧洲、中东和非洲冷冻马铃薯市场的增长。
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

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to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
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The List of Companies - Europe and Middle East & Africa Frozen Potato Market 

  1. Agristo NV   
  2. Aviko BV     
  3. Birds Eye Ltd         
  4. Farm Frites International BV       
  5. General Mills Inc    
  6. Lamb Weston Holdings Inc          
  7. McCain Foods Ltd   
  8. Mondial Foods BV   
  9. Handy Food Innovation Ltd         
  10. Sunbulah Food & Fine Pastries Manufacturing Co Ltd

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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