游戏化市场基于(主要地区、市场参与者、规模和贡献)- 预测至 2031 年

  • Report Code : TIPTE100000938
  • Category : Technology, Media and Telecommunications
  • No. of Pages : 150
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游戏化市场规模预计将从 2023 年的 196.4 亿美元增至 2031 年的 1255.5 亿美元。2023-2031 年市场复合年增长率预计为 26.1%。沉浸式技术的进步和教育中游戏化的采用可能会推动市场增长。

 

游戏化市场分析

对员工的奖励和认可,以及为客户和消费者提供有吸引力的优惠,有助于市场的增长。此外,游戏化可产生更高的投资回报率,对市场增长产生积极影响。然而,开发游戏化应用程序的复杂性和游戏化生命周期短阻碍了市场增长。另一方面,采用人工智能来处理和显示个性化结果预计将为预测期内的市场增长创造有利的机会。

 

游戏化市场概览

游戏化是将游戏机制、功能和概念集成到非游戏环境(例如在线社区、学习管理系统和网站)中的过程,以增强用户的参与度和参与度。各行业游戏化的主要目标是鼓励消费者、员工和合作伙伴之间的协作、互动和共享。此外,游戏化利用类似游戏的元素来教育、娱乐和吸引个人参与不同的活动。它可以应用于需要动机来驱动特定行动或任务的各种场景。基于人工智能和基于云的游戏化解决方案的日益普及,以及教育和中小型企业对游戏化的需求不断增长,正在推动游戏化市场的增长。

 

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游戏化市场:战略洞察

游戏化市场

  • 年均复合增长率(2023 - 2031)
    26.1%
  • 2023年市场规模
    196.4亿美元
  • 2031年市场规模
    1255.5亿美元

市场动态

增长动力
  • 沉浸式技术的进步
未来的趋势
  • 加强与社交媒体的整合
机会
  • 在教育和电子学习中采用游戏化

关键人物;主力;重要一员

  • 微软公司
  • 束球
  • 阿卡里斯公司
  • 比格门公司
  • 法亚公司
  • 十一级有限责任公司
  • SAP系统公司
  • 吉加公司
  • Salesforce.com 公司
  • 巴奇维尔公司

区域概况

  • 北美
  • 欧洲
  • 亚太
  • 南美洲和中美洲
  • 中东和非洲

市场细分

解决方案
  • 企业驱动和消费者驱动
部署类型
  • 本地和云
应用
  • 销售量
  • 营销
  • 产品开发
  • 人力资源
  • 其他的
垂直的
  • 娱乐
  • 卫生保健
  • BFSI
  • 电子商务
  • 教育
  • 其他的
  • 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。

 

游戏化市场驱动因素和机遇

 

沉浸式技术的进步有利于市场增长

增强现实 (AR) 和虚拟现实 (VR) 技术有望将游戏化提升到新的高度,提供模糊数字与物理之间界限的沉浸式体验。想象一下,通过漫步古罗马的 VR 复制品来了解历史,或者通过在附近完成 AR 寻宝游戏来获得奖品。 AR 和 VR 技术有望彻底改变我们学习以及与数字世界互动的方式。它们提供身临其境的体验,可以增强学习,为各种实践提供安全的环境,并模糊现实世界和虚拟世界之间的界限。随着这些技术的不断发展,它们改变教育和娱乐等各个领域的潜力变得越来越明显。

 

在教育和电子学习中采用游戏化——市场机会

在日益复杂的基于游戏的学习平台的兴起的推动下,游戏化在教育中的采用将大幅扩展。这些平台将利用游戏化来适应广泛的学习方式,使教育对不同的学生更具包容性和吸引力。随着游戏化的不断发展,它将在消除传统学习障碍方面发挥至关重要的作用,提供个性化和身临其境的教育体验,与来自不同背景和不同认知偏好的学生产生共鸣。这种向游戏化学习的转变代表了一个充满希望的未来,教育将变得更具适应性、互动性,并根据学习者的个人需求量身定制,最终创造一个更加动态和有效的学习环境。

 

游戏化市场报告细分分析

有助于推导游戏化市场分析的关键部分是解决方案、部署类型、应用程序和垂直领域。

  • 根据解决方案,市场分为企业驱动型和消费者驱动型。 2023 年,企业驱动的细分市场占据了重要的市场份额。
  • 从部署类型来看,市场分为本地部署和云部署。 2023 年,本地市场占据了相当大的市场份额。
  • 根据应用,市场分为销售、营销、产品开发、人力资源等。 2023年,销售部门占据了相当大的市场份额。
  • 从垂直方向来看,市场分为娱乐、医疗、BFSI、电子商务、教育等。 2023 年,医疗保健领域占据了相当大的市场份额。

 

按地域划分的游戏化市场份额分析

游戏化市场报告的地理范围主要分为五个地区:北美、亚太地区、欧洲、中东和非洲、南美洲/中南美洲。

北美市场的增长很大程度上归功于众多市场参与者的大量存在,他们越来越致力于创新游戏化解决方案。该地区著名的主要参与者包括 Badgeville, Inc.;大门公司;邦奇球公司;法亚公司;游戏化公司;游戏化公司;游戏化;微软公司; Salesforce.com 公司;和 SAP SE。这些实体一直面临着中小型企业 (SME) 和大型企业对游戏化解决方案的持续需求。

 

游戏化市场报告范围

报告属性细节
2023年市场规模196.4亿美元
2031 年市场规模1255.5亿美元
全球复合年增长率(2023 - 2031)26.1%
历史数据2021-2022
预测期2024-2031
涵盖的细分市场按解决方案
  • 企业驱动和消费者驱动
按部署类型
  • 本地和云
按应用
  • 销售量
  • 营销
  • 产品开发
  • 人力资源
  • 其他的
按垂直方向
  • 娱乐
  • 卫生保健
  • BFSI
  • 电子商务
  • 教育
  • 其他的
覆盖地区和国家北美
  • 我们
  • 加拿大
  • 墨西哥
欧洲
  • 英国
  • 德国
  • 法国
  • 俄罗斯
  • 意大利
  • 欧洲其他地区
亚太
  • 中国
  • 印度
  • 日本
  • 澳大利亚
  • 亚太其他地区
南美洲和中美洲
  • 巴西
  • 阿根廷
  • 南美洲和中美洲其他地区
中东和非洲
  • 南非
  • 沙特阿拉伯
  • 阿联酋
  • 中东和非洲其他地区
市场领导者和主要公司简介
  • 微软公司
  • 束球
  • 阿卡里斯公司
  • 比格门公司
  • 法亚公司
  • 十一级有限责任公司
  • SAP系统公司
  • 吉加公司
  • Salesforce.com 公司
  • 巴奇维尔公司
  • 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。

 

游戏化市场新闻和最新动态

游戏化市场是通过收集初级和二级研究后的定性和定量数据来评估的,其中包括重要的公司出版物、协会数据和数据库。以下是市场发展的列表:

  • Agate International(“Agate”)今天通过其子品牌 Level Uppowered by Agate 宣布了一种游戏化趋势,公司可以利用该趋势来提高业务绩效。游戏化将更深入地渗透到教育、医疗保健、金融服务、电子商务(零售和批发)、汽车和电信等行业。

(来源:玛瑙国际,公司新闻,2023)

  • 商业教育技术领域的领导者 Intellum 今天宣布,基于声誉的游戏化现已成为 Intellum 核心平台的一部分。 Intellum 是第一家超越其他学习管理系统和教育平台中以行为为中心的游戏机制的教育技术公司。新功能使客户能够将内容的消费以及技能和知识的获取与同行认可联系起来,更好地激励学习者。

(来源:Intellum,公司新闻,2023 年)

 

游戏化市场报告的覆盖范围和可交付成果

《游戏化市场规模和预测(2021-2031)》报告对涵盖以下领域的市场进行了详细分析:

  • 游戏化市场规模以及全球、区域和国家层面涵盖的所有关键细分市场的预测
  • 市场动态,例如驱动因素、限制因素和关键机遇
  • 游戏化市场趋势
  • 详细的 PEST/波特五力分析和 SWOT 分析
  • 游戏化市场分析涵盖关键市场趋势、主要参与者、法规和最新市场发展
  • 游戏化行业格局和竞争分析,涵盖市场集中度、热图分析、知名参与者和最新发展
  • 详细的公司简介
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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