Mobile Value Added Services (VAS) Market Growth and Recent Trends by 2031

The mobile value added services (VAS) market size is projected to reach US$ 2,640.9 billion by 2031 from US$ 869.4 billion in 2023. The market is expected to register a CAGR of 14.90% during 2023–2031. The growing implication of social media platforms and the widespread use of smartphones are likely to remain key mobile value added services (VAS) market trends.

Mobile Value Added Services (VAS) Market Analysis         

The ease of access to mixed and renewed content at reasonable costs is increasing the OTT growth, which is a part of mobile value added services. Telecom companies offer VAS by cooperating with online viewing platforms in the entertainment industry, such as Netflix. Such collaborations contribute to VAS in terms of payments, content delivery, interactive marketing, and customer care.

Mobile Value Added Services (VAS) Market Overview

Mobile value added services (MVAS) include voice communication services and other additional services provided by mobile service providers. These services enable mobile subscribers to utilize smartphones and tablets for various non-voice purposes, including sending short message service (SMS), multimedia messaging service (MMS), mobile email & instant messaging, mobile money, location-based services, mobile advertising, and mobile infotainment. MVAS are marketed as premium features or supplements to essential services and are utilized to create administrative and operational efficiencies across a wide range of services. They offer benefits to both service providers and clients by increasing end user functionality and providing improved analytics and data for commercial usage.

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Mobile Value Added Services (VAS) Market: Strategic Insights

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Mobile Value Added Services (VAS) Market Drivers and Opportunities

Growing Significance of Social Media Platforms and Widespread Use of Smartphones

A wide variety of vendors and massive competition between Internet service providers are highly implementing digital solutions, advanced applications, and numerous value added services. Smartphones are being utilized for accessing various internet applications such as browsing online websites, sharing emails, and interacting on social media platforms. Telecom providers offer a wide range of mobile value added services, including voice, SMS, and data services, among other additional services, to improve the overall user experience. The growing availability of budget-friendly smartphones is a key factor boosting device adoption among the populations with low income, which contributes to the demand for mobile value added services worldwide. Thus, the growing significance of social media platforms and the widespread use of smartphones are key factors fueling the mobile value added service (VAS) market growth.

Cutting-edge Personalized Mobile Applications and Innovative MVA Solutions

A diverse range of novel and inventive personalized mobile applications and mobile value added services (VAS) are being introduced by telecom operators and service providers worldwide to address evolving consumer demands. The dynamic market environment is shaped by factors such as the growing population of mobile VAS subscribers and smartphone users. Moreover, the desire for tailored value added services from both businesses and consumers contributes to the expansion of the mobile value added services (VAS) market. This trend highlights the industry's commitment to meeting the evolving needs of consumers and businesses through cutting-edge mobile solutions and services.

Mobile Value Added Services (VAS) Market Report Segmentation Analysis

Key segments that contributed to the derivation of the mobile value added services (VAS) market analysis are solution and end user.

• Based on the solution, the market is segmented into SMS, mobile money, utility VAS, mobile infotainment, social networking, location-based services, and others. The SMS segment held a substantial market share in 2023.
• By end user, the market is bifurcated into consumers and enterprises. The consumer segment held a significant share of the market in 2023.

Mobile Value Added Services (VAS) Market Share Analysis by Geography

The geographic scope of the mobile value added services (VAS) market report is mainly categorized into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South & Central America.

Asia Pacific has a high number of mobile phone users, and these devices are primarily used for entertainment purposes such as watching news and movies, mobile banking, etc. The mobile value added services (VAS) market growth in Asia Pacific is attributed to the increasing number of businesses and industry verticals using various mobile value added services and the presence of thriving retail, e-commerce, and IT & telecommunication sectors in the region.

Mobile Value Added Services (VAS) Market Regional Insights

The regional trends and factors influencing the Mobile Value Added Services (VAS) Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Mobile Value Added Services (VAS) Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Mobile Value Added Services (VAS) Market Report Scope

Mobile Value Added Services (VAS) Market Players Density: Understanding Its Impact on Business Dynamics

The Mobile Value Added Services (VAS) Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

Major Companies operating in the Mobile Value Added Services (VAS) Market are:

1. EITC
2. Airtel (Robi Axiata Limited)
3. Mobily
4. MTN CAMEROON
5. Numeko Bili?im Teknoloji Sanayi Ticaret A.?.
6. Oman Telecommunications Company

Disclaimer: The companies listed above are not ranked in any particular order.

Mobile Value Added Services (VAS) Market News and Recent Developments

The mobile value added services (VAS) market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the mobile value added services (VAS) market are listed below:

• Monty Mobile, the fast-growing global telecommunication company offering innovative technology and communication solutions, announced the integration of AI and machine learning into its value-added services (VAS). This integration, dubbed OmniVAS, will allow the mobile operators to double-digit their revenues in no time. By leveraging data mining, this state-of-the-art AI solution automatically analyzes consumer behavior, optimizing upselling and cross-selling, which have a direct effect on increasing customer satisfaction and thus increasing revenues to operators through boosting their sales, improving their understanding of customer behavior through machine learning and eye-opening insights, enabling them to make intelligent decisions and predictions. (Source: Monty Mobile, Press Release, 2023)
• Clickatell, the Chat Commerce and business messaging leader, has launched their Chat 2 Pay feature for South Africa's largest integrated communications company, Telkom. Telkom's millions of customers can now make payments in WhatsApp, the country's largest chat channel. (Source: Clickatell, Company Website, 2023)

Mobile Value Added Services (VAS) Market Report Coverage and Deliverables

The “Mobile Value Added Services (VAS) Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:

• Mobile value added services (VAS) market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
• Mobile value added services (VAS) market trends as well as market dynamics such as drivers, restraints, and key opportunities
• Detailed PEST/Porter’s Five Forces and SWOT analysis
• Mobile value added services (VAS) market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the mobile value added services (VAS) market
• Detailed company profiles