MMO 游戏市场基于(关键地区、市场参与者、规模和份额)- 到 2031 年的预测

  • Report Code : TIPTE100000373
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 159
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MMO 游戏市场预计将从 2015 年的 103.2 亿美元增长到 2025 年的 266.5 亿美元,2015 年至 2025 年的复合年增长率为 10.2%。

大型多人在线游戏 (MMOG)也见证了这种使用游戏设计策略来优化用户参与度的市场趋势。这通常被称为游戏化。游戏化的出现为游戏玩家创造了虚拟世界,他们可以在其中处理虚拟经济、贸易、货币和实时情况。在游戏化的帮助下,开发者成功地让玩家参与到游戏中,并鼓励他们花更多的真钱来获得游戏带来的好处。这一策略还有助于 MMO 游戏开发商和发行商通过留住老玩家以及吸引其他人参与这些游戏来创造更多收入。

战略洞察


MMO 游戏市场报告重点根据类型、平台和收入模式对该市场进行深入细分。报告的地理细分涵盖五个主要区域,包括:北美、欧洲、亚太地区 (APAC)、中东和非洲 (MEA) 以及南美洲 (SA)。区域市场因各国而进一步分化。按收入模式划分,2015年免费游戏市场占据MMOG市场最大份额;而亚太地区预计在预测期内将以最高复合年增长率增长。
MMO 游戏市场报告旨在提供全球 MMOG 市场概况以及详细的市场细分。此外,它还分析了当前 MMO 游戏市场情景并预测到 2025 年的市场。该报告涵盖了预测期内影响市场的市场动态。此外,该报告还分析了所有地理区域的竞争情况、地理趋势和市场机会。 MMO 游戏市场报告还包括市场主要参与者的详细公司概况及其市场策略。该报告还为报告中介绍的所有公司提供了波特五力分析和 SWOT 分析。

像动视暴雪和艺电这样的公司正在大量参与媒体和促销活动,这进一步提高了知名度以及游戏消费。影响该市场增长的其他一些因素是 PlayStation、XBOX360 和 Wii U 等硬件平台的发展增长。新兴的游戏化和虚拟货币也是影响预测期内 MMO 游戏市场增长的一些因素。

MMO 游戏市场的一些主要参与者包括

  • Activision Blizzard, Inc.
  • Electronic Arts (EA)
  • 巨人网络集团有限公司
  • NCSOFT Corporation
  • Ankama、NEXON Co., Ltd.
  • Gamigo AG
  • 腾讯控股有限公司
  • 腾讯控股有限公司
  • Gamigo AG
  • 腾讯控股有限公司
  • li>
  • Jagex 游戏工作室
  • 育碧娱乐 SA
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

The List of Companies - MMO Games Market 

  1. Activision Blizzard, Inc.
  2. Electronic Arts (EA)
  3. Giant Interactive Group Inc.
  4. NCSOFT Corporation
  5. Ankama
  6. NEXON Co., Ltd.
  7. Gamigo AG
  8. Tencent Holdings Limited
  9. Jagex Games Studio
  10. Ubisoft Entertainment SA

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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