漱口水市场基于(主要地区、市场参与者、规模和份额)- 到 2031 年的预测

  • Report Code : TIPRE00017348
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 222
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2019年漱口水市场价值为598035万美元,预计到2027年将达到927213万美元;预计 2020 年至 2027 年复合年增长率为 5.7%。

漱口水,也称为口腔冲洗剂或漱口水,是一种在口腔中被动容纳、漱口和漱口的液体。该产品主要用作防腐剂,在口腔卫生中起着至关重要的作用。此外,建议使用漱口水来治疗口臭、口腔溃疡、蛀牙和口腔溃疡。此外,术后使用漱口水可以预防口腔感染并促进康复过程。漱口水市场的增长主要归因于牙齿疾病患病率的增加和全球口腔卫生项目数量的增加等因素。然而,过度使用漱口水带来的不利影响限制了市场的增长。

由于漱口水在保护口腔免受病菌和细菌侵害方面发挥着重要作用,因此漱口水预计未来几年市场将出现正增长曲线。此外,漱口水市场正在见证具有灭活冠状病毒能力的新产品的推出。即使在 COVID-19 大流行期间和之后,此类发展预计也会对市场产生建设性影响。

漱口水市场利润丰厚的地区

市场洞察

< h3>牙齿疾病的患病率不断增加

据口腔健康协会称,过去五年中新兴国家的糖消费量增加了两倍,随后导致龋齿大幅增长。根据美国疾病控制与预防中心公布的数据,口腔癌约占美国每年诊断出的所有癌症的 3%。除了牙菌斑之外,口疮性溃疡由于其治疗特性,预计也会对漱口水的使用产生积极影响。此外,根据 FDI 世界牙科联合会 2019 年发布的研究,口腔疾病影响着全球约 39 亿人,全球约 44.0% 的人口患有蛀牙。根据世界卫生组织(WHO)2020年发布的一项研究,全球约有5.3亿儿童患有乳牙;此外,全球约 10.0% 的人口患有严重的牙周病。根据世界卫生组织(WHO)2019年发表的研究,近50-55%的艾滋病毒感染者还患有某种口腔健康问题。根据美国牙科协会2019年的一项研究,约22%的糖尿病患者患有牙周病。口疮性溃疡的广泛流行可能会在预测期内为市场提供大量增长机会。

基于产品类型的见解

基于从产品类型来看,漱口水市场分为氟化物、化妆品、防腐剂和口腔凝胶。化妆品领域在 2019 年占据了最大的市场份额,预计在预测期内将以最高的复合年增长率增长。对美学方面的日益重视预计将有助于该细分市场在预测期内的增长。

漱口水市场,按产品类型划分 - 2019 年和 2027 年


基于风味的见解

基于漱口水的口味分为活性盐、薄荷茶、天然柠檬、香草、水果和口香糖。薄荷鲜茶细分市场在 2019 年占据最大市场份额,预计在预测期内复合年增长率最高。

基于适应症的见解

根据适应症,漱口水市场分为口腔溃疡、口疮性溃疡、口腔手术后、口腔病变、牙周炎、牙龈炎、牙龈萎缩、经常口干、慢性口臭和牙痛。慢性口臭细分市场在 2019 年占据最大市场份额,预计在预测期内将以最高复合年增长率增长。

基于分销渠道的洞察

根据分销渠道,漱口水市场分为大卖场、超市、网上商店、医院药房、独立药房和独立杂货店。大卖场细分市场在 2019 年占据了最大的市场份额,预计在预测期内将以最高的复合年增长率增长。

基于最终用户的见解

根据最终用户,漱口水市场分为成人和儿童。成人细分市场在 2019 年占据了最大的市场份额。此外,预计该细分市场在预测期内的复合年增长率最高。

战略见解

公司通常采用产品推出和扩张战略来扩大其在全球的足迹,并通过扩大各自的产品组合来满足不断增长的需求。漱口水市场参与者采用产品创新策略来满足全球不断变化的客户需求,这也使他们能够在全球范围内保持其品牌声誉。

漱口水市场 -按产品类型

  • 氟化物
  • 化妆品
  • 防腐剂
  • 口腔凝胶

漱口水市场——按口味

  • 活性盐
  • 薄荷茶
  • 天然柠檬
  • 香草
  • 水果和牙龈

漱口水市场 –按适应症

  • 口腔溃疡
  • 口疮性溃疡
  • 口腔手术后
  • 口腔病变
  • 牙周病(蛀牙)
  • 牙龈炎
  • 牙龈萎缩
  • 经常口干
  • 慢性口臭
  • 牙痛
  • li>

漱口水市场 –按分销渠道

  • 大卖场
  • 超市
  • 网上商店
  • 医院药房
  • 独立药房/药店
  • 独立杂货店

漱口水市场 -按最终用户

  • 成人
  • 儿童

漱口水市场 -按地理位置

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • < li>欧洲
    • 法国
    • 德国
    • 意大利
    • 英国
    • 西班牙
    • 休息欧洲
  • 亚太地区 (APAC)
    • 中国
    • 印度
    • 韩国
    • 日本
    • 澳大利亚
    • 亚太地区其他地区
  • 中东和非洲 (MEA)
    • 南非
    • 沙特阿拉伯
    • 阿联酋
    • 中东和非洲其他地区
  • 南美洲和中美洲(骗局)
    • 巴西
    • 阿根廷
    • 其他骗局

 

公司简介

  • 高露洁棕榄公司
  • 宝洁公司甘布尔
  • 葛兰素史克公司
  • 联合利华
  • 强生服务公司
  • 喜马拉雅制药公司
  • 狮子公司
  • 安利
  • 教堂和教堂德怀特公司
  • SmartMouth 口腔健康实验室
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


Who are the major players in the mouthwash market?

The mouthwash market majorly consists of the players such as Colgate-Palmolive Company, Procter & Gamble, GlaxoSmithKline plc, Unilever, Johnson and Johnson Services, Inc., The Himalaya Drug Company, Lion Corporation, AMWAY, Church & Dwight, Inc. and SmartMouth Oral Health Laboratories amongst others.

What are the driving factors for the mouthwash market across the globe?

The factors that are driving growth of the market are increasing prevalence of dental conditions and rising number of oral awareness campaigns. Moreover, strategic activities by the manufacturers are offering lucrative opportunities for the growth of the market.

What is mouthwash?

Mouthwash, sometimes also referred as oral rinse or mouth rinse, is a liquid passively held, gargled, and swished in mouth. The product is majorly used as antiseptic and plays a vital role in oral hygiene. Moreover, mouthwashes are also recommended for bad breath, canker sores, dental carries, and mouth ulcers. Further, post-surgical applications of mouthwash prevents oral infection and boosts the recovery process.

The List of Companies - Mouthwash Market

  1. Colgate-Palmolive Company
  2. Procter & Gamble
  3. GlaxoSmithKline plc.
  4. Unilever
  5. Johnson and Johnson Services, Inc.
  6. The Himalaya Drug Company
  7. Lion Corporation
  8. AMWAY
  9. Church & Dwight, Inc.
  10. SmartMouth Oral Health Laboratories

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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