营养保健品市场规模报告| 2027 年增长概览

  • Report Code : TIPRE00005504
  • Category : Food and Beverages
  • Status : Published
  • No. of Pages : 142
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[研究报告]2018 年营养保健品市场价值为 252,535.4 百万美元,预计到 2027 年将达到 465,709.8 百万美元,复合年增长率为 7.1%预测期。

市场洞察和分析师观点:

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营养药品是属于食品类别的产品,但也用于医药目的。市场上提供的各种类型的营养保健品用于各种应用,包括免疫、消化健康、体重管理、运动等。这些产品被视为食品补充剂或添加剂,但在世界许多地方不受监管。由于人们对食用营养保健品的健康益处的认识不断增强,对营养保健品的需求正在迅速增长。

增长动力和挑战:< /strong>

营养保健品因其医疗功效而需求不断增长,是推动全球营养保健品市场增长的重要因素。它们含有抗氧化剂、益生菌和多不饱和脂肪酸,有助于控制肥胖、心血管疾病、癌症、胆固醇、关节炎和糖尿病等健康问题。此外,全球对个性化营养日益增长的偏好是进一步推动市场增长的关键营养食品市场趋势之一。定制营养的趋势正在增长,特别是对于患有肠道相关疾病且普通治疗无效的个体而言。多种维生素和单一维生素满足了全球消费者的巨大需求。这些因素预计将增加对营养保健品的需求。

此外,运动饮料在运动员和其他参与高强度体育活动的个人中越来越受欢迎。千禧一代由于购买力高、购买保健品的意愿强、对运动的浓厚兴趣以及对健身活动的兴趣日益浓厚,对运动饮料的需求呈指数级增长。因此,运动饮料需求的增长进一步推动了全球营养保健品市场的增长。然而,充满挑战的监管环境和假冒膳食补充剂的威胁阻碍了全球市场的增长。

战略见解

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报告细分和范围:

“全球”营养保健品市场”根据类型、应用和地理位置进行细分。根据类型,市场分为功能性食品、功能性饮料、膳食补充剂和个人护理及保健品。药品。根据应用,营养保健品市场分为一般健康、美容和保健品。抗衰老、莱特管理、消化健康、运动与健康活力。根据地理位置,营养保健品市场分为北美(美国、加拿大和墨西哥)、欧洲(德国、法国、意大利、英国、俄罗斯和欧洲其他地区)、亚太地区(澳大利亚、中国、日本、印度、南美)韩国、亚太地区其他地区)、中东和非洲(南非、沙特阿拉伯、阿联酋以及中东和非洲其他地区)以及南美和非洲中美洲(巴西、阿根廷以及南美洲和中美洲其他地区)

细分分析

根据类型,营养保健品市场分为功能性食品、功能性饮料、膳食补充剂以及个人护理和保健品。药品。功能性食品领域在全球范围内占有重要地位,有助于营养保健品市场份额的不断上升。营养保健品中的细菌有助于改善肠道菌群,通过营养保健品在功能性食品中引入矿物质和维生素已被证明可以预防缺乏症。营养保健品在功能性食品中的应用已被证明可以预防心血管疾病。众所周知,功能性食品富含蛋白质,有助于改善体内的免疫反应。除了疾病预防之外,营养保健食品也被证明在疾病管理和治疗中发挥着至关重要的作用。根据国际食品信息理事会 (IFIC) 的数据,近三分之二的美国成年人的健康状况在他们的食物和饮食中发挥着重要作用。饮料购买决定。消费者对功能性食品偏好的转变导致了细分市场份额的增加。

区域分析:

根据地理位置,营养保健品市场分为五个关键区域:北美、欧洲、亚太地区、南美洲和南美洲。中美洲、中东和非洲非洲。全球营养保健品市场以北美为主,2018年销售额达935.2亿美元。亚太地区是第二大贡献者,占据全球市场30%以上的份额。此外,预计欧洲在预测期内将以 6.9% 的复合年增长率大幅增长。来自欧洲消费者和监管机构日益增加的压力推动了该地区对营养保健产品的需求。西欧的营养保健品销售蓬勃发展,主要通过以健康专业药房为基础的分销。肥胖和心血管疾病患病率的上升预计将在预测期内引领欧洲的营养保健品行业。这些因素预计将推动该地区营养保健品市场规模的增长。

此外,消费者日益增长的健康担忧和消费营养保健品意识的增强可能会推动该地区营养保健品市场规模的增长。北美市场的主要驱动力。此外,人口老龄化的增加、医疗保健产品的消费模式以及生活方式的改变也促进了该地区营养保健品行业的增长。庞大的产品组合和有关营养保健品的政府法规是抑制欧洲市场的几个因素。

行业发展和未来机遇:

营养保健品市场主要参与者采取的各种举措如下:

  1. 2022年6月,家乐氏Special K推出了新的蛋白质零食棒,含有6克蛋白质和90卡路里热量。该小吃店提供两种美味的口味:甜美的浆果香草和浓郁的巧克力布朗尼圣代,并在不影响口味的情况下提供简单的便携式蛋白质抓取。
  2. 2022 年 1 月,OHMG,英国功能饮料品牌的所有者推出了含有三种不同形式镁的水。 OHMG 系列中的柠檬酸镁、苏糖酸镁和甘氨酸镁成分将各自提供各种功能优势。
  3. 2022 年 8 月,作为主要膳食补充剂品牌之一,Youtheory 在被 Jamieson Wellness Inc. 收购后推出了一系列新型液体膳食补充剂。新产品包含 B12B6、K2D3 和南非醉茄等成分,以液体和胶囊形式提供。

Covid-19 影响:

COVID-19 大流行几乎影响了各个国家的所有行业。北美、欧洲、亚太地区 (APAC)、南美和非洲地区的封锁、旅行限制和企业关闭中美洲 (SAM)、中东和非洲非洲(MEA)阻碍了多个行业的增长,包括食品和饮料行业。饮料行业。制造单位的关闭扰乱了全球供应链、制造活动、交货时间表以及必需品和非必需品的销售。 2020 年,多家公司都出现了产品交付延迟和产品销量下滑的情况。在 COVID-19 爆发之前,营养保健品市场主要受到支持消化和免疫健康的产品需求不断增长的推动。

此外,随着 COVID-19 患者数量的增加,消费者倾向于增强免疫力和营养产品,因此 COVID-19 大流行对营养保健品市场产生了积极影响。由于 COVID-19 大流行的影响,消费者越来越关注自己的健康和保健。此外,市场对消化和免疫保健产品的需求增加。因此,由维生素、多种维生素、益生菌和其他增强免疫力功能组成的膳食补充剂的销量也有所增加。这一因素在大流行期间为营养保健品市场提供了巨大的增长机会。

竞争格局和主要公司:

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全球营养保健品市场排名前 10 位的公司包括安利、The Nature’s Bounty Co.、雀巢 SA、通用磨坊公司、家乐氏公司、美国康宝莱国际公司Inc.、雅培、达能、葛兰素史克、Helion Nutraceuticals LLC 等。这些参与者提供具有创新功能的营养保健品来吸引大量消费者。  这些参与者还涵盖了营养保健品市场和营养保健品市场。

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

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to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

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to country scope.

Frequently Asked Questions


Which type of nutraceuticals holds the largest market share in the global nutraceuticals market and Why?

In 2018, functional food holds the largest market of global nutraceuticals market, which continues to maintain its dominance in the forecast period of 2027. Continuous rise in demand for fortified and nutritional food products have been primarily driving the market of functional food.

Which global region is the largest market for nutraceuticals?

North America accounted for the largest market share in the global nutraceuticals market. Several domestic and international companies have a strong foothold in the North American region. In the North America region, the USA is a major market for nutraceuticals.

What are Nutraceuticals?

Nutraceuticals are basically a food stuff like dietary supplements or a fortified food, which provides health benefits, apart from its basic nutritional value. Nutraceuticals can also be defined as a hybrid of pharmaceuticals and nutrition that plays an essential role in maintaining normal physiological function of the individual’s body.

The List of Companies - Nutraceuticals Market

  1. Amway
  2. The Nature’s Bounty Co.
  3. Herbalife International of America, Inc.
  4. Mills, Inc.
  5. Kellogg Co.
  6. Abbott
  7. Nestle SA
  8. Danone S.A.
  9. GlaxoSmithKline plc.
  10. Helion Nutraceuticals, LLC.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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