接发市场基于(关键地区、市场参与者、规模和份额)- 到 2031 年的预测

  • Report Code : TIPRE00020965
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 142
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【研究报告】2022年接发市场规模为39.638亿美元,预计到2030年将达到57.7509亿美元;预计 2022 年至 2030 年复合年增长率为 4.8%。

市场洞察和分析师观点:

接发主要源自人发或合成材料,通常牢固地附着在头皮上,用于增加自然头发的长度、体积和颜色。这些延长件是根据消费者的要求在他们想要的持续时间内出售的。由于颜色、体积和质地互补,接发与头发结合在一起。这些可根据客户的要求进行定制,并由美发师或造型师设计。接发在电子商务、公司网站、零售店和超市等零售渠道销售,供个人和专业用途。

增长动力和挑战:

改进在生活质量方面,个人护理对自尊和社交互动的积极影响,消费者逐渐转向奢侈和优质的自我美容产品,以及脱发发生率的上升是推动接发市场增长的几个因素。欧洲和北美是造型行业的重要市场,合计占化妆品市场的 60% 以上。随着头发稀疏、干燥、发量减少和其他与头发相关的问题日益普遍,护发产品在消费者中获得了巨大的吸引力。非洲消费者和非洲人后裔是接发的重要消费者。因此,全球民众越来越多地采用自我美容产品,推动了全球接发市场的发展。

全球中产阶级人口是个人护理和化妆品行业的下一个潜在消费群体。大幅飙升。随着人均可支配收入的增加,中产阶级人群的购物行为和生活水平正在迅速变化。在当前的市场情况下,前往品牌沙龙的消费者数量比以往任何时候都多,因为他们主动寻找品牌产品,包括护发和护肤产品。由于此类消费者的可自由支配消费能力,他们往往成为以消费者为中心的企业的主要目标。根据世界数据实验室的预测,中产阶级人口推动了全球经济中对各种产品的需求,包括美容和美发产品。由于人均收入的增加,预计它们将推动行业增长。中产阶级消费模式的显着变化将影响全球接发市场。在印度和中国等新兴国家,由于经济的增长和可支配收入的增加,中产阶级在接发市场中占据了很大的份额。在中国居住的总人口中,中产阶级在全球所占比例最大,是大型跨国公司的重要市场。中国中产阶级的消费主要受到西方生活方式的影响,对接发、护发以及其他造型和美容产品等更高品质产品的需求不断增加。中产阶级可支配收入的增加改变了他们的购物行为和生活水平,影响了美容市场。因此,这些因素推动了接发的需求。

发业的不道德行为导致了非法销售头发、降低发业工人工资等违禁行为。 。头发的主要销售来自小型代理商和调解员,他们走访中国、印度和东欧国家等国家的村庄,向贫困妇女提供小额报酬,让她们放弃自己的头发。根据最近的研究,低收入地区面临经济困难的个人会出售头发。在印度,各种与出售头发有关的不道德行为正在发生。例如,贫民窟的孩子被误导剃光头以换取玩具;有时,丈夫强迫妻子卖掉头发。此外,甚至走私者也通过陆路将原产于印度的人发非法贸易到中国。通过陆路走私可免除超过 28% 的进口关税,同时向那些在生发和未加工的人发中分离和隔离发丝的儿童支付微薄的费用。因此,所有上述因素都对全球接发市场产生负面影响。

战略洞察

报告细分和范围:

全球接发市场根据产品类型、来源、分销渠道和地理位置进行细分。接发市场根据产品类型分为胶带接发、融合接发和预粘合接发、夹接发等。根据来源,接发市场分为真人发和合成发。根据分销渠道,市场分为超市和大卖场、专卖店、网上零售等。按地理位置划分,全球接发市场大致分为北美、欧洲、亚太地区、中东和非洲以及南美洲和中美洲。

细分分析:

> 根据产品类型,接发市场分为粘贴式、融合式和预粘合式、夹式式等。预计融合和预粘合细分市场在预测期内复合年增长率最高。融合和预粘合接发使用各种粘合剂(例如胶水)融合到天然头发上。应用这些扩展大约需要 3-4 小时。类似于热胶枪的机器主要用于将接发固定到单根天然头发上。然而,由于胶水中含有各种化学物质,融合和预粘合接发可能会导致断裂、脱发和头皮刺激。 SO.CAP。 USA 使用 100% 欧洲型 Remy 人发预粘合 100% 角蛋白尖端,以确保牢固、健康和持久的粘合。

区域分析:

根据地理位置,接发市场分为五个关键区域:北美、欧洲、亚太地区、南美洲和中美洲以及中东东非。北美主导全球接发市场,2022年该地区市场规模达13.9281亿美元。欧洲是第二大贡献者,占据全球市场29%以上的份额。预计亚太地区在预测期内复合年增长率也将达到 5% 以上。亚太地区的接发市场细分为中国、印度、日本、韩国和澳大利亚。亚太地区的新兴国家中产阶级人口激增,加上城市化进程的发展,为接发市场的主要参与者提供了巨大的机会。多年来,亚太国家的接发行业经历了相当大的转变。南亚国家是世界上最大的人发出口国。中国正在主导该地区市场。亚太地区对接发的需求不断增长,吸引了制造商在该地区建立业务,进一步推动了该地区的接发市场。此外,不断增长的人口和文化传统正在推动市场增长。

COVID-19大流行影响:

COVID-19大流行最初影响了全球接发市场,因为制造单位关闭、劳动力短缺、供应链中断和金融不稳定。由于COVID-19爆发导致经济放缓,各行业受到干扰,限制了接发的供应。多家接发店都关门了。然而,随着各国放松先前施加的限制,企业正在取得进展。此外,各国政府推出的COVID-19疫苗缓解了局势,导致全球商业活动增加。包括接发市场在内的多个市场在封锁和行动限制放松后出现了增长。

竞争格局和主要公司:

Locks & Bonds、Klix Hair Inc、 Easihair Pro.、Balmain Hair Group BV、Great Lengths SpA、Evergreen Products Group Ltd、Socap USA Inc.、Cinderellahair Inc.、Barclay Wolf Ltd 和 Hairlocs Inc. 是全球接发市场的知名参与者。
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


Which product type segment is the fastest growing in the hair extension globally?

Based on the product type, the fusion and pre-bonded hair extension segment is expected to register the highest CAGR during the forecast period. Fusion and pre-bonded hair extension are fused to the natural hair using various adhesives such as glue. Applying these extensions takes around 3–4 hours. A machine resembling a hot glue gun is used to primarily attach the hair extension to individual strands of natural hair. However, due to various chemicals in the glue, fusion and pre-bonded hair extension can cause breakage, hair loss, and scalp irritation. SO.CAP. The USA uses 100% European-type Remy human hair pre-bonded with 100% keratin tips to ensure a strong, healthy, and long-lasting bond.

Can you list some major players operating in the global hair extension market?

The major players operating in the global hair extension market are Locks & Bonds, Klix Hair Inc, Easihair Pro., Balmain Hair Group BV, Great Lengths SpA, Evergreen Products Group Ltd, Socap USA Inc., Cinderellahair Inc., Barclay Wolf Ltd, and Hairlocs Inc, among others.

What are the drivers for the growth of the global hair extension market?

Improvement in quality of life, positive effects of personal care on self-esteem and social interaction, and gradual consumer shift toward luxury and premium self-grooming products, as well as rising incidence of hair fall, are a few factors propelling the growth of hair extension market. Europe and North America are significant markets for the styling industry, accounting for more than 60% of the cosmetics market combined. Hair care products are gaining huge traction among consumers amid the increasing prevalence of hair thinning, dryness, loss of volume, and other hair-related concerns. African consumers and people of African descent are significant consumers of hair extensions. Studies reveal that black women are willing to spend double the amount on beauty and hair products than white women. Hence, the increasing adoption of self-grooming products among the global populace drives the global hair extension market.

Based on the source, which segment led the global hair extension market in 2022?

Based on the source, the human hair segment is predicted to register a higher CAGR during the forecast period. Human hair extension are made from hair collected from human donors. The extensions can be treated like natural hair as they can be straightened, curled, blow dried , and colored. Also, hair care products can be applied to human hair. Further, human hair extension blend effortlessly with the hair and last longer than synthetic hair. The manufacturers are focusing on producing hair extension from human hair. Great Lengths Universal Hair Extensions S.p.A. ethically sources 100% virgin Remy and the best human hair from various Indian Hindu temples such as Sri Venkateswara Temple. Also, easihair pro produces hair extensions from 100% cuticle intact Remy human hair.

What are the trends observed in the global hair extension market?

There is an emerging trend of promoting hair extension on social media platforms. These platforms also have integrated shopping facilities, which allow several influencers and hairstylists to market hair extension online. Consumers tend to purchase hair extension and skin-related products to enhance their appearance on social media platforms. Moreover, the growing adoption of hair extension by famous Hollywood and social media celebrities, especially in emerging countries such as China and India, will most likely fuel the growth of the global hair extension market over the forecast period.
In the current market scenario, several hair extension organizations are also moving toward social media platforms such as Instagram, Facebook, Pinterest, and YouTube to endorse their brand and work. Such organizations record their clients' best hair transformations and upload them on social media to showcase their work and reach target consumers. Secret Hair is one such company that has grown through social media by showcasing its work and using appropriate hashtags to reach the desired consumers. Instagram is among the favourite social platforms to sell hair extensions. Hair extensions are best shown off in consumer-generated content, where they exhibit their hair extension in video and picture tutorials. All these factors are proliferating the demand for hair extensions.

In 2022, which region held the largest share of the global hair extension market?

In 2022, North America region accounted for the largest share of the global hair extension market. The North America hair extension market is segmented into the US, Canada, and Mexico. North America accounted for a remarkable share of the hair extension market in 2022. The hair extension companies operating in the region continuously enhance their overall business processes to meet the rising customer demands in the best possible way. Many domestic and international companies have a strong foothold in North America. SO.CAP.USA; Great Lengths Universal Hair Extensions S.p.A.; Cinderella Hair Extensions; easihair pro; Klix Hair Extensions; Locks & Bonds; Anhui Jinruixiang Hair Products Co., Ltd.; and Evergreen Product Group are among the key players operating in the North America hair extension market.

The List of Companies - Hair Extensions Market

  1. Locks & Bonds
  2. Klix Hair Inc
  3. Easihair Pro.
  4. Balmain Hair Group BV
  5. Great Lengths SpA
  6. Evergreen Products Group Ltd
  7. Socap USA Inc.
  8. Cinderellahair Inc.
  9. Barclay Wolf Ltd
  10. Hairlocs Inc

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
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Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

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  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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