文本分析市场基于(关键地区、市场参与者、规模和份额)- 到 2031 年的预测

  • Report Code : TIPTE100000198
  • Category : Technology, Media and Telecommunications
  • Status : Upcoming
  • No. of Pages : 260
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文本分析市场预计将从 2022 年的 84.5 亿美元增长到 2028 年的 276.3 亿美元;预计 2022 年至 2028 年复合年增长率为 20.4%。

文本分析发挥着越来越重要的作用在不同垂直行业的多个用例中发挥着重要作用。例如,保险行业有不同且独特的用例,例如需要文本分析的索赔自动化、保单审查和风险工程。文本分析使保险公司能够在最短的时间内找到特定信息。数字广告是文本分析的另一个最终用途。与基于 cookie 的方法不同,上下文广告分析网页上的文本以深入理解内容。使用文本分析的行业数量不断增加将推动整个文本分析市场 增长。

由于竞争力的增强,公司正在寻求能够利用大量数据的先进分析解决方案,从而帮助做出更好更快的决策。通过使用情感分析和客户之声 (VoC) 解决方案,公司可以提高客户亲密度和服务质量,从而提高客户满意度、忠诚度和收入。在风险管理和欺诈检测应用程序中使用文本分析解决方案银行和金融领域的业务有助于在交易中节省数百万美元。这将进一步促进文本分析市场的增长。

文本分类是文本分析的突出用例之一。该过程基于机器学习和从当前数据集中获取的模型,进一步将模型数据集与新数据集进行匹配以进行预测。在文本分类中,最终用户的系统会收到一组预先构建的文本示例及其相关类别。 机器学习算法学习每个文本如何分类并创建规则为了自己。当出现新文本时,它会应用这些规则对其进行分类。这种基于监督学习的文本分类方法节省了设置和实施新规则所需的时间和精力。对文本分类的需求不断增长将有助于推动文本分析市场的增长。

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战略见解

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文本分析市场的区域分析

就 2022 年文本分析市场份额而言,亚太地区排名第三。菲律宾、中国、菲律宾等新兴市场的零售、银行、快速消费品 (FMCG) 和医疗保健行业持续增长印度和澳大利亚吸引了多家国际企业瞄准这些经济体拓展业务。随着业务扩展到上述国家,它们的日常业务将产生大量的非结构化文本。这一因素预计将为在亚太地区运营的供应商创造增长机会,从而影响文本分析市场。此外,澳大利亚、日本、台湾、韩国、中国、新加坡等医疗保健行业的激增,预计将对文本分析平台产生巨大需求由于生成了大量非结构化文本数据。所创建的生物医学数据约 80% 是非结构化文本,这需要文本分析解决方案通过使用基于自然语言处理的解决方案来解锁见解。

由于技术不断进步,预计到2025年,美国、欧洲和亚洲不同人工智能法规的出现将促进人工智能解决方案在亚太地区的采用。这种采用将进一步引发机器学习和自动化机器学习平台的渗透。机器学习平台的使用将催生新的数据类别,从而扩大文本分类的范围。

在 COVID-19 大流行期间,人们在 Twitter、Facebook 和其他流行社交媒体平台上的参与度非常高。Twitter 是以评论、评论、评论等形式收集公众意见的首选平台。以及与COVID-19相关的帖子。后来利用不同的模型、工具和矩阵以及情感分析来对COVID-19的舆论进行分类,并了解世界各地的情况。疫情对疫情起到了积极的推动作用。文本分析市场。

利润丰厚的区域 - 文本分析市场份额

利润丰厚的地区 –文本分析市场份额

市场洞察 - 文本分析市场

行业垂直洞察

根据行业垂直方向,文本分析市场规模分为 BFSI、IT 和电信、医疗保健、政府和国防、教育、零售、制造等。2022 年,BFSI 细分市场占据最大的文本分析市场份额,其中包括保险机构、商业银行、共同基金、非银行金融公司、合作社、银行和经纪公司。BFSI 领域的文本分析为欺诈检测提供了新的机会。该领域的成功是通过社交网络分析或预测分析等方法实现的。使用文本分析作为欺诈检测方法,使欺诈识别率提高了 50% 以上,因为这些类型的分析准确率接近 90% .

上述 BFSI 部门的利益相关者最终会生成和消耗来自各种来源的大量非结构化文本数据。因此,使用先进的文本分析解决方案有助于 BFSI 部门做出数据驱动的决策. 主题标记、意图检测、性别检测、语义相似性关键字提取和实体提取是金融服务提供商使用的少数文本分析解决方案。

文本分析市场参与者主要专注于开发先进、高效的产品。

  • 2022 年 12 月,Canvs AI 推出了 Canvs MRX 翻译。这将使客户能够直接分析 Canvs 平台上各种语言的开放式文本。Canvs 的翻译基于 Google Cloud Translation MRX 在导入时自动识别开放式文本的语言,并将其翻译为英语以便在 Canvs 平台上处理。
  • 2022 年 9 月,expert.ai 和 AppTek 签署战略合作伙伴关系,推出基于人工智能的多语言动态音频内容文本分析解决方案。通过这种合作关系,自动语音识别和神经机器翻译技术AppTek 与 Expert.ai 的自然语言理解功能相结合,将使组织能够利用非结构化数据集中的音频内容。

文本分析市场规模分为五个主要区域——北美、欧洲、亚太地区 (APAC)、中东和非洲以及南美。2022 年,北美以收入份额可观,其次是欧洲。

Angoss Software Corporation;Averbis GmbH;Bitext Innovations SL;Cambridge Semantics, Inc.;Clarabridge;Clarivate Analytics;RapidMiner Inc. (Altair);Expert System Group;Linguamatics;Basis Technology;SciBite;KNIME; IBM Corporation、Quertle Right Signature LLC、Semantria (Lexalytics)、OpenText Corp、汤森路透、Biomax Informatics AG、Elsevier、SAP SE 和 SAS Institute Inc. 是该研究中介绍的关键文本分析市场参与者。市场洞察可帮助文本分析市场参与者实施各种增长战略。

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

The List of Companies

  1. IBM Corporation
  2. SAP SE
  3. SAS Institute Inc.
  4. Clarabridge
  5. Expert Systems
  6. OpenText Corp.
  7. Basis Technology
  8. Linguamatics
  9. ANGOSS SOFTWARE CORPORATION
  10. KNIME

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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