Markt für virtuelle Veranstaltungssoftware – Erkenntnisse aus globaler und regionaler Analyse – Prognose bis 2031

  • Report Code : TIPRE00011724
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 156
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Der Markt für Software für virtuelle Veranstaltungen wird voraussichtlich von 9.675,8 Millionen US-Dollar im Jahr 2021 auf 24.201,6 Millionen US-Dollar im Jahr 2028 wachsen; Es wird geschätzt, dass von 2021 bis 2028 eine jährliche Wachstumsrate von 12,4 % verzeichnet wird.



Die zunehmende Neigung zu virtuellen Veranstaltungen weltweit und das Aufkommen von Live-Streaming gehören zu den Faktoren, die die Nachfrage nach Software für virtuelle Veranstaltungen antreiben. Virtuelle Veranstaltungen erfreuen sich vor allem seit dem Ausbruch der COVID-19-Pandemie großer Beliebtheit. Angespornt durch die Lockdowns haben Organisationen auf die Durchführung virtueller Veranstaltungen zurückgegriffen. Es wurde auch festgestellt, dass 90 % der Unternehmen immer noch darüber nachdenken, virtuelle Veranstaltungen durchzuführen, obwohl Live-Veranstaltungen mittlerweile erlaubt sind. Technologische Entwicklungen, wie beispielsweise Software-as-a-Service-basierte virtuelle Veranstaltungen, haben einen enormen Einfluss auf den Trend, Veranstaltungen virtuell durchzuführen. Das cloudbasierte Tool ermöglicht Endbenutzern die Bereitstellung interaktiver Erlebnisse und verbessert gleichzeitig das allgemeine Verkaufserlebnis durch Podcasting, Instant Messaging und virtuelle Produkterlebnisse. Eine weitere Lösung, die sich positiv auf das Wachstum virtueller Veranstaltungen auswirkt, ist die Verbindung über Live-Streaming. Live-Streaming-Veranstaltungen ermöglichen einer größeren Anzahl von Teilnehmern den Zugriff auf Inhaltsressourcen, um sie dabei zu unterstützen, sich besser auf den Kontext einzustellen. Aufgrund der zunehmenden Akzeptanz virtueller Veranstaltungsplattformen durch fast 80 % der Veranstaltungsorganisatoren/-planer wird das Wachstum des Marktes für virtuelle Veranstaltungssoftware erheblich vorangetrieben.



Strategische Erkenntnisse



Auswirkungen der COVID-19-Pandemie auf dem Markt für Software für virtuelle Veranstaltungen



Die Branche der persönlichen Veranstaltungsveranstaltungen hat aufgrund der COVID- 19 Pandemie. Diese Störung hat das Ausmaß virtueller Ereignisse ausgelöst und breitet sich weltweit aus. Der plötzliche Ausbruch von COVID-19 hat auch viele Menschen dazu gezwungen, von zu Hause aus zu arbeiten und mehr Zeit online zu verbringen.



Lukrative Regionen des Marktes für virtuelle Event-Software



Markteinblicke – Software für virtuelle Events Markt



Steigende Neigung zu virtuellen Veranstaltungen weltweit



Die zunehmende Neigung zu virtuellen Veranstaltungen weltweit und das Aufkommen von Live-Streaming gehören zu den Faktoren, die die Nachfrage nach Software für virtuelle Veranstaltungen antreiben. Virtuelle Veranstaltungen erfreuen sich vor allem seit dem Ausbruch der COVID-19-Pandemie großer Beliebtheit. Angespornt durch die Lockdowns haben Organisationen auf die Durchführung virtueller Veranstaltungen zurückgegriffen. Es wurde auch festgestellt, dass 90 % der Unternehmen immer noch darüber nachdenken, virtuelle Veranstaltungen durchzuführen, obwohl Live-Veranstaltungen mittlerweile erlaubt sind. Virtuelle Kongresse, Events und Konferenzen sind entscheidende Wirtschaftsfaktoren für die Veranstaltungsbranche; Allerdings sind solche Veranstaltungen mit enormen Kosten und langen Reisen für Gastgeber und Publikum/Besucher verbunden. Um sinnvolle, umweltfreundliche und kosteneffiziente Alternativen zu finden, kommen daher virtuelle Veranstaltungen, Messen und Online-Konferenzen ins Spiel. Zu den Faktoren, die für das Wachstum virtueller Veranstaltungen verantwortlich sind, gehören die rasche Urbanisierung und die hohe Neigung zur Nutzung virtueller Infrastruktur, Produkte und Dienstleistungen durch Veranstaltungsunternehmen. Die Integration verschiedener interaktiver Tools, darunter Teilnehmerumfragen, Foren, Einzel- oder Kleingruppen-Networking sowie Live-Fragen und -Antworten, die zur Verbesserung der Effizienz von Veranstaltungen beitragen, wird das Wachstum des Marktes für virtuelle Veranstaltungssoftware weiter vorantreiben.



Endbenutzerbasierte Erkenntnisse



Basierend auf dem Endbenutzer ist der Markt für virtuelle Event-Software in Messeveranstalter, Event-Management-Agenturen und Unternehmen unterteilt , akademische Organisationen und andere. Das Segment der Messeveranstalter hatte im Jahr 2020 den größten Marktanteil.



Die auf dem Markt für virtuelle Event-Software tätigen Akteure konzentrieren sich hauptsächlich auf die Entwicklung fortschrittlicher und effizienter Produkte.




  • Im Jahr 2021 übernimmt Hopin Boomset, um sein Angebot auf Hybrid- und Präsenzveranstaltungen zu erweitern. Durch die Übernahme von Boomset wird das bereits beeindruckende Multiproduktangebot von Hopin, das derzeit hauptsächlich auf virtuelle Veranstaltungen ausgerichtet ist, um eine Reihe von Tools und Dienstleistungen für den Vor-Ort-Bereich erweitert. Mit Boomset wird Hopin zum Ziel für Technologie und Dienstleistungen vor Ort, darunter Ausweise, Selbstbedienungskioske und QR-Code-Check-in; Zugang zu innovativen Technologielösungen wie Tracking-Management mit RFID/UHF/NFC und bargeldlosem Bezahlen; und aussagekräftige Dateneinblicke, die Check-in/out-Daten, Sitzungsteilnahme, Lead-Abruf und vollständige Veranstaltungsdemografie umfassen.

  • Im Jahr 2021 kündigte Hubilo seine neueste Version mit neuen Funktionen an, die darauf ausgelegt sind, das Engagement der Teilnehmer zu verbessern und zu fördern eine stärkere zwischenmenschliche Verbindung und einen höheren ROI von Veranstaltungen. Die neue Version der Hubilo-Plattform umfasst insgesamt etwa 50 Verbesserungen und bietet mehr Engagement-Funktionen als jede andere derzeit auf dem Markt befindliche Event-Plattform.


Der Markt für virtuelle Event-Software wurde wie folgt segmentiert:< /h3>

Markt für Software für virtuelle Veranstaltungen – nach Lösung




  • Software

  • Service


Markt für Software für virtuelle Veranstaltungen – nach Unternehmen Größe




  • KMU

  • Großunternehmen


Markt für Software für virtuelle Veranstaltungen – nach Endbenutzer




  • Messeveranstalter

  • Event-Management-Agenturen

  • Unternehmen

  • Akademische Organisationen

  • Andere


Virtuell Markt für Veranstaltungssoftware – nach Geografie




  • Nordamerika
    • USA

    • Kanada

    • Mexiko


    < /li>
  • Europa
    • Deutschland

    • Frankreich

    • Italien

    • Großbritannien

    • Russland

    • Restliches Europa



  • Asien-Pazifik (APAC)
    • Australien

    • China

    • Indien< /li>
    • Japan

    • Südkorea

    • Rest von APAC



  • Naher Osten, Afrika (MEA)
    • Südafrika

    • Saudi-Arabien

    • VAE

    • Rest von MEA



  • Südamerika < ul>
  • Brasilien

  • Argentinien

  • Rest von SAM




Markt für Software für virtuelle Veranstaltungen – Unternehmensprofile




  • Cvent Inc.

  • EventMobi (5Touch Solutions Inc.)

  • Hopin

  • Hubilo Technologies Inc.

  • InEvent, Inc.

  • Pathable, Inc.

  • Remo.co

  • ubivent GmbH

  • vFairs LLC

  • Whova Inc.


Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


What are reasons behind virtual event software market growth?

The in-person host event industry has experienced a disruption in face-to-face networking, live events, and buzz of an exhibition events owing to COVID-19. This disruption has triggered the scope of virtual events and is expanding across the globe. Therefore, factors such as, Flexible ticketing and smaller micro events are reshaping the event industry and especially virtual events.

What are market opportunities for virtual event software market?

Technological developments such as software-as-a-service based virtual events is generating a huge impact on the trend of conducting events virtually. The cloud-based tool allows the end user to provide interactive experience while enhancing overall sales experience through podcasting, instant messaging, and virtual product experience. Also, another Solution making a positive impact in the growth of virtual events is Connect through Live Streaming. Live streaming events enable larger number of participants to access content resources to assist them align with context better. Connect through live streaming is a process of streaming entire live video in real-time. The participants can enjoy presentations as live streaming are real and more authentic; unlike edited videos which feels distant and manipulated. For instance, companies such as Airmeet provides live video streaming in a HD quality with different engagement features such as group chat, Q&A, “social lounge with agenda”, and “raise hand”. The new product is accessible on any modern browser”.

Which solution is expected to dominate the virtual event software market in the forecast period?

The virtual event software is receiving high moment among associations, corporates, academic institutions, trade fair organizers, and many more parties. By conducting exhibitions, awards, and conferences/fairs, the event industry is growing exponentially. Moreover, the COVID-19 pandemic has also transformed the event industry to help companies and planners make decisions using virtual event Solution. In comparison to earlier used conferencing tools, the virtual events provide personalized experience with highly cost-effective solution; while improving audience reach of the organization. Because of mentioned benefit, virtual events are getting adopted among numerous sectors, including healthcare, corporate, hospitality, education, and BFSI. Hexafair; Communiqué Conferencing, Inc.; We Virtual Pty Ltd.; Cvent; EventMobi’; Hopin; Hubilo; and InEvent, Inc., are some of the players existing in virtual event software market.

Which enterprise size is expected to dominate the virtual event software market in the forecast period?

The benefits conferred by event software such as simplifying event processes and real-time visibility are attracting large enterprises to adopt it. The market for virtual event software for large enterprises is well-established and is expected to dominate the market during the forecast period. Companies specialized in hosting large events are connected to immediate online events. The large businesses prior to use event software seeks for features which that synchronize both offline and online event registration. The large enterprises can make huge investments on high-end software to increase productivity in the company. Management of activities related to events and conferences conducted by large enterprises help the companies to achieve high goals in events.

Which end-user is expected to dominate the virtual event software market in the forecast period?

Trade show organizers is a first category of end users of virtual events software. With rising number of trade show organizers across the globe, presence of companies offering trade show platform is also increasing which in turn is impacting the scope of virtual event software. At present, it takes more than a promotion plan and landing page to market products & services. Therefore, with technological developments, a virtual trade show is a perfect multi-functional space to draw attention of leads and sell more.

The List of Companies - Global Virtual Event Software Market

  1. Cvent Inc.
  2. EventMobi (5Touch Solution Inc.)
  3. Hopin
  4. InEvent Inc
  5. Pathable, Inc
  6. Hubilo Technologies Inc.
  7. Remo.Co
  8. Ubivent
  9. vFairs LLC
  10. Whova Inc

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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