A2P SMS and CPaaS Market Share & Size Forecasts to 2028
Se prevé que el mercado de SMS y CPaaS A2P crezca de 71.070 millones de dólares en 2022 a 101.770 millones de dólares en 2028; Se estima que crecerá a una tasa compuesta anual del 6,2% de 2022 a 2028.
Una plataforma basada en la nube llamada CPaaS integra aplicaciones de audio, video chat y mensajería con las operaciones comerciales de una organización. CPaaS es un servicio de middleware que permite a las empresas crear y entregar software de comunicaciones en tiempo real, lo que implica que los agentes pueden operar entre sí dentro de la plataforma de software del centro de contacto o la aplicación CM. Una interfaz de programa de aplicación (API) proporciona voz, video y mensajería a aplicaciones comerciales y corporativas utilizando servicios de comunicación basados en la nube. CPaaS es desarrollado e implementado por organizaciones que desean integrar la participación del cliente en las comunicaciones en sus aplicaciones comerciales. Existe una necesidad creciente de sistemas de red de fácil mantenimiento que permitan comunicaciones efectivas entre múltiples industrias de usuarios finales, como la atención médica, el comercio minorista y la fabricación. Además, los proveedores de atención médica que han categorizado activamente los presupuestos mínimos de TI están adoptando soluciones rentables basadas en la nube.
La creciente demanda de funcionalidades mejoradas de marketing multicanal y participación del cliente y el uso cada vez mayor de análisis y movilidad para plataformas de comunicaciones con clientes son los factores clave atribuibles al crecimiento del mercado A2P SMS y CPaaS . La integración de plataformas de comunicaciones con clientes basadas en la nube está surgiendo como una oportunidad potencial para el mercado de SMS A2P y CPaaS . Además, la creciente adopción de CPaaS para automatizar y mejorar el servicio al cliente y la divulgación para una mejor experiencia del consumidor ofrece perspectivas lucrativas para el crecimiento del mercado A2P SMS y CPaaS . Sin embargo, las sincronizaciones de datos y las complejidades en CPaaS y los problemas de seguridad de dichas plataformas integradas obstaculizan el crecimiento del mercado A2P SMS y CPaaS .
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Mercado A2P SMS y CPaaS : perspectivas estratégicas
CAGR (2022 - 2028)6,2%- Tamaño del mercado 2022
US$ 71,07 mil millones - Tamaño del mercado 2028
US$ 101,77 mil millones
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Dinámica del mercado
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Jugadores claves . Jugadores principales
- 8X8 Inc.
- Avaya Inc.
- sistemas cisco
- Comunicaciones en la nube Intelepeer
- Mensajero BV
- Plivo Inc.
- Twilio Inc.
- Vonage Holdings Corp.
- Voximplant (Zingaya, Inc.)
Panorama regional
![](https://www.theinsightpartners.com/assets/images/rd_int_img/ig-regional.png)
- América del norte
- Europa
- Asia-Pacífico
- América del Sur y Central
- Medio Oriente y África
Segmentación de mercado
![](https://www.theinsightpartners.com/assets/images/rd_int_img/cust_bullet_danger.png)
- Solución y servicios
![](https://www.theinsightpartners.com/assets/images/rd_int_img/cust_bullet_warning.png)
- Mensaje
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- Pymes y Grandes Empresas
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- TI y telecomunicaciones
- BFSI
- Venta minorista y comercio electrónico
- Cuidado de la salud
- Otros
- El PDF de muestra muestra la estructura del contenido y la naturaleza de la información con análisis cualitativo y cuantitativo.
Impacto de la pandemia de COVID-19 en el mercado de SMS y CPaaS A2P de Asia Pacífico
El brote de COVID-19 en 2020 tuvo un impacto significativo en APAC. Según se informa, la pandemia ha afectado a países importantes, incluidos China, India, Australia y Japón, al tiempo que ha provocado una inflación mínima, según la Organización para la Cooperación y el Desarrollo Económicos (OCDE). Las oficinas también reanudaron sus operaciones en 2021, cuando se levantaron las limitaciones del bloqueo gracias a un exitoso procedimiento de vacunación. Antes del inicio de la pandemia de COVID-19, la aceptación de CPaaS para muchas aplicaciones se desarrolló rápidamente debido al aumento del gasto de los consumidores a través de plataformas de comercio electrónico, la expansión de los pagos digitales y la creciente tendencia de emplear análisis de datos para descubrir las preferencias de los clientes. Como resultado, un fuerte aumento en la adopción contribuye a expandir el mercado de SMS A2P y CPaaS. Además, debido al aumento del tráfico de Internet de los consumidores, el comienzo de la pandemia de COVID-19 ha acelerado la adopción de CPaaS en sectores empresariales, incluidos TI y telecomunicaciones y BFSI. Desde que las empresas comenzaron a permitir que los empleados trabajaran desde casa, la demanda de soluciones CPaaS ha crecido constantemente durante la pandemia. Además, en mayo de 2021, Telestax anunció un nuevo punto de presencia (PoP) en India. Telestax ha agregado el PoP de India para dar servicio al mercado en expansión del sur de Asia y su creciente base de operadores internacionales. El requisito de mantener una experiencia positiva para el cliente y personalizar las plataformas de participación del cliente a través de plataformas basadas en la nube y Al está aumentando, lo que respalda la dinámica del mercado para la expansión del crecimiento del mercado de SMS A2P y CPaaS.
Perspectivas del mercado: mercado A2P SMS y CPaaS
Mayor participación del cliente a través de una amplia gama de puntos de contacto digitales
CPaaS ha experimentado una expansión considerable. Inicialmente, los servicios de mensajes eficaces eran el único medio a través del cual las marcas del canal de comunicación preferían comunicarse con sus clientes. Las empresas ahora requieren una gama más amplia de activos para mantener el desarrollo de valor. RCS Business Messaging, WhatsApp Business Platform, chatbots con tecnología de inteligencia artificial y mensajería A2P son algunos de los numerosos sistemas CPaaS que permiten a las empresas interactuar con los clientes a través de varios puntos de contacto digitales. CPaaS ha demostrado que es la mejor solución durante la crisis de COVID-19 al ayudar a las empresas a preservar la continuidad y la sostenibilidad. Además, CPaaS ha ayudado a varias empresas a satisfacer la creciente demanda de los clientes al permitirles agregar nuevos servicios y brindar una excelente experiencia de usuario. Al tiempo que ahorra dinero y tiempo, la solución permite a las empresas responder rápidamente a las demandas cambiantes.
La incorporación de funciones de comunicación CPaaS en la aplicación de una marca acelera y permite a la empresa interactuar directamente con los clientes sin requerir una cantidad significativa de desarrollo y gasto en otra tecnología. Esto permite a las empresas y marcas satisfacer sus objetivos comerciales sin incurrir en los costos asociados con el establecimiento, mantenimiento y actualización de sistemas separados. Con escalabilidad API automatizada, CPaaS puede ayudar a las empresas a mejorar su inteligencia empresarial (BI) proporcionando información en tiempo real a través de una interfaz intuitiva.
Alcance del informe de mercado A2P SMS y CPaaS
Atributo del informe | Detalles |
---|---|
Tamaño del mercado en 2022 | 71,07 mil millones de dólares |
Tamaño del mercado para 2028 | 101,77 mil millones de dólares |
CAGR global (2022 - 2028) | 6,2% |
Información histórica | 2020-2021 |
Período de pronóstico | 2023-2028 |
Segmentos cubiertos | Por componente
|
Regiones y países cubiertos | América del norte
|
Líderes del mercado y perfiles clave de empresas |
|
- El PDF de muestra muestra la estructura del contenido y la naturaleza de la información con análisis cualitativo y cuantitativo.
Información sobre el mercado de SMS y CPaaS A2P basados en componentes
Según el componente, el mercado A2P SMS y CPaaS se divide en soluciones y servicios. El segmento de soluciones representó una mayor participación de mercado en 2021. La solución CPaaS ayuda a las empresas a comunicarse con los clientes a través de SMS, correo electrónico, notificaciones push, páginas web, chatbots, aplicaciones móviles, redes sociales, correo electrónico, teléfono, vídeo y documentos. Además, las soluciones CPaaS permiten a las organizaciones agregar capacidades de comunicaciones en tiempo real a sus aplicaciones comerciales mediante la implementación de interfaces de programas de aplicaciones (API) . Las grandes, pequeñas y medianas empresas están utilizando este tipo de soluciones de plataformas de comunicación en sus empresas para lograr una mayor eficiencia y aumentar la participación del cliente a través de la solución de comunicación.
Los actores que operan en el mercado de A2P SMS y CPaaS se centran en estrategias de crecimiento orgánico e inorgánico para seguir siendo competitivos.
- En 2022, iBASIS se asoció con Mavenir para lanzar CPaaS e introducir comunicaciones programables globales a los proveedores de servicios.
- En 2021, Syniverse introdujo la API empresarial de WhatsApp en Syniverse CPaaS Concierge para empresas.
Algunos de los actores clave perfilados en el mercado A2P SMS y CPaaS son 8x8 Inc., AVAYA Inc., Intelepeer Cloud Communication, MessageBIRD BV, Plivo Inc., Cisco System, Twilio Inc., Vonage Holding Corp., VOXIMPLANE (Zingaya, Inc.) y Wazo Communication Inc.
A2P SMS and CPaaS Market Report Scope
Report Attribute | Details |
---|---|
Market size in | US$ 71.07 Billion |
Market Size by | US$ 101.77 Billion |
Global CAGR | 6.2% |
Historical Data | 2020-2021 |
Forecast period | 2023-2028 |
Segments Covered |
By Componente
|
Regions and Countries Covered |
América del Norte
|
Market leaders and key company profiles |
|
![Report Coverage](https://www.theinsightpartners.com/assets/rdimages/report_coverage.png)
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
![Segment Covered](https://www.theinsightpartners.com/assets/rdimages/segment_covered.png)
Segment Covered
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![Regional Scope](https://www.theinsightpartners.com/assets/rdimages/regional_scope.png)
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
![Country Scope](https://www.theinsightpartners.com/assets/rdimages/country_scope.png)
Country Scope
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to country scope.
Frequently Asked Questions
Voximplant (Zingaya, Inc.); 8X8 Inc.; Avaya Inc.; Intelepeer Cloud Communications; Messagebird B.V.; Plivo Inc.; Cisco Systems; Twilio Inc.; Vonage Holdings Corp.; and Wazo Communication Inc. are the leading companies in the A2P SMS and CPaaS market.
The increased customer engagement through a wide range of digital touchpoints will boost the demand for A2P SMS and CPaaS market.
Asia Pacific dominated the A2P SMS and CPaaS Market in 2021.
The increasing demand for customer engagement usage to encourage the use of CPaaS and growing adoption of rich communication services contributing to the growth of the market.
The growing trend of mobile marketing via messaging creating opportunity for the market players operating in the market.
The List of Companies - A2P SMS and CPaaS Market
- 8X8 Inc.
- Avaya Inc.
- Cisco Systems
- Intelepeer Cloud Communications
- Messagebird B.V.
- Plivo Inc.
- Twilio Inc.
- Vonage Holdings Corp.
- Voximplant (Zingaya, Inc.)
- Wazo Communication Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
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- Validates and strengthens in-house secondary research findings
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Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
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Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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