A2P SMS and CPaaS Market Share & Size Forecasts to 2028

A2P SMS and CPaaS Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Component (Solution and Services), Channel [Message (Chat Apps and SMS), Voice, Email, Webpush, and Others], Enterprise Size (SMEs and Large Enterprises), and Industry (IT & Telecom, BFSI, Retail & E-commerce, Healthcare, and Others)

Publication Month : Sep 2022

  • Report Code : TIPRE00029689
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 175
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The A2P SMS and CPaaS market is projected to grow from US$ 71.07 billion in 2022 to US$ 101.77 billion by 2028; it is estimated to grow at a CAGR of 6.2% from 2022 to 2028.

A cloud-based platform called CPaaS integrates audio, video chat, and messaging applications with an organization's business operations. CPaaS is a middleware service that allows businesses to create and deliver real-time communications software implying that agents can operate with one another within the contact center software platform or the CM application. An application program interface (API) provides voice, video, and messaging to business and corporate applications using cloud-based communication services. CPaaS is developed and deployed by organizations that want to integrate customer engagement into communications in their business applications. There is a growing need for readily maintained network systems that enable effective communications across multiple end-user industries such as healthcare, retail, and manufacturing. In addition, healthcare providers who have actively categorized the minimum IT budgets are adopting cost-effective cloud-based solutions.

The increasing demand for enhanced functionalities of multi-channel-based marketing and customer engagement and the increasing usage of analytics and mobility for customer communications platforms are the key factors attributable to the A2P SMS and CPaaS market growth. Integrating cloud-based customer communications platforms is emerging as a potential opportunity for the A2P SMS and CPaaS market. Further, the growing adoption of CPaaS for automating and improving customer service and outreach for better consumer experience offers lucrative prospects for the A2P SMS and CPaaS market growth. However, the data synchronizations and complexities in CPaaS and security issues of such integrated platforms hamper the A2P SMS and CPaaS market growth.

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A2P SMS and CPaaS Market: Strategic Insights

Market Size Value inUS$ 71.07 Billion in 2022
Market Size Value byUS$ 101.77 Billion by 2028
Growth rateCAGR of 6.2% from 2022 to 2028
Forecast Period2022-2028
Base Year2022
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Impact of COVID-19 Pandemic on Asia Pacific A2P SMS and CPaaS Market

The COVID-19 outbreak in 2020 had a significant impact on APAC. The pandemic has reportedly impacted important countries, including China, India, Australia, and Japan, while causing minimal inflation, according to the Organization for Economic Cooperation and Development (OECD). The offices also resumed operations in 2021 when the lockdown limitations were lifted due to a successful vaccination procedure. Before the onset of the COVID-19 pandemic, the acceptance of CPaaS for many applications developed quickly because of increased consumer spending via e-commerce platforms, expansion in digital payments, and the rising trend of employing data analytics to discover customer preferences. As a result, a sharp rise in adoption contributes to expanding the A2P SMS and CPaaS market. Additionally, due to the increase in consumer internet traffic, the COVID-19 pandemic's commencement has sped up the adoption of CPaaS in business sectors, including IT & telecom and BFSI. Since businesses began allowing employees to work from home, the demand for CPaaS solutions has steadily grown during the pandemic. Moreover, in May 2021, Telestax announced a new point of presence (PoP) in India. Telestax has added the India PoP to service the expanding South Asia market and its growing base of international operators. The requirement to maintain a positive customer experience and personalize customer engagement platforms through the cloud- and Al-based platforms is increasing, which supports the market dynamics for the expansion of A2P SMS and CPaaS market growth.

Lucrative Regions for A2P SMS and CPaaS Market

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Market Insights – A2P SMS and CPaaS Market

Increased Customer Engagement Through a Wide Range of Digital Touchpoints

CPaaS has experienced considerable expansion. Initially, effective message services were the only medium through which communication channel brands would prefer to communicate with their customers. Businesses now require a wider range of assets to maintain value development. RCS Business Messaging, WhatsApp Business Platform, AI-powered chatbots, and A2P messaging are a few of the numerous CPaaS systems that allow businesses to interact with clients across various digital touchpoints. CPaaS has demonstrated that it is the best issue solution during the COVID-19 crisis by assisting businesses in preserving continuity and sustainability. Further, CPaaS has helped various businesses fulfill the increased client demand by enabling firms to add new services and provide a great user experience. While saving money and time, the solution enables firms to respond to changing demands swiftly.

Incorporating CPaaS communication features into a brand's app speeds up and enables the company to interact directly with customers without requiring a significant amount of development and expenditure on other technology. This enables businesses and brands to satisfy their business objectives without incurring the costs associated with establishing, maintaining, and updating separate systems. With automated API scalability, CPaaS can assist businesses in advancing their business intelligence (BI) by providing real-time insights through an intuitive interface.

Component-based A2P SMS and CPaaS Market Insights

Based on component, the A2P SMS and CPaaS market is bifurcated into solution and services. The solution segment accounted for a larger market share in 2021. The CPaaS solution helps companies communicate with customers through SMS, email, push notifications, web pages, chatbots, mobile apps, social media, email, phone, video, and documents. Further, CPaaS solutions allow organizations to add real-time communications capabilities to their business applications by deploying application program interfaces (APIs). Large and small & medium enterprises are using such communication platform solutions in their firms to achieve higher efficiency and increase customer engagement through the communication solution.

Players operating in the A2P SMS and CPaaS market are focused on organic and inorganic growth strategies to stay competitive.

  • In 2022, iBASIS partnered with Mavenir to launch CPaaS and introduce global programmable communications to service providers.
  • In 2021, Syniverse introduced WhatsApp Business API on Syniverse CPaaS Concierge for enterprises.

A few of the key players profiled in the A2P SMS and CPaaS market are 8x8 Inc., AVAYA Inc., Intelepeer Cloud Communication, MessageBIRD B.V., Plivo Inc., Cisco System, Twilio Inc., Vonage Holding Corp., VOXIMPLANE (Zingaya, Inc.), and Wazo Communication Inc.

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Component, Channel, Enterprise Size, and Industry

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Argentina, Argentina By Channel, Argentina By Component, Argentina By Enterprise Size, Argentina By Industry, Argentina By Message, Australia, BFSI, Brazil, Brazil By Channel, Brazil By Component, Brazil By Enterprise Size, Brazil By Industry, Brazil By Message, Canada, Chat Apps, China, Egypt, Email, France, Germany, Healthcare, India, IT and Telecom, Italy, Japan, Kenya, Large Enterprises, Message, Mexico, Nigeria, Pakistan, RCS, Retail and Ecommerce, SAM By Channel, SAM By Component, SAM By E

Frequently Asked Questions

What are reasons behind A2P SMS and CPaaS market growth?

The increasing demand for customer engagement usage to encourage the use of CPaaS and growing adoption of rich communication services contributing to the growth of the market.

What are market opportunities for A2P SMS and CPaaS market?

The growing trend of mobile marketing via messaging creating opportunity for the market players operating in the market.

Which region to dominate the A2P SMS and CPaaS market in the forecast period?

Asia Pacific dominated the A2P SMS and CPaaS Market in 2021.

What are the future trend for A2P SMS and CPaaS market?

The increased customer engagement through a wide range of digital touchpoints will boost the demand for A2P SMS and CPaaS market.

Who are the major vendors in the A2P SMS and CPaaS market?

Voximplant (Zingaya, Inc.); 8X8 Inc.; Avaya Inc.; Intelepeer Cloud Communications; Messagebird B.V.; Plivo Inc.; Cisco Systems; Twilio Inc.; Vonage Holdings Corp.; and Wazo Communication Inc. are the leading companies in the A2P SMS and CPaaS market.

The List of Companies - A2P SMS and CPaaS Market

  1. 8X8 Inc.
  2. Avaya Inc.
  3. Cisco Systems
  4. Intelepeer Cloud Communications
  5. Messagebird B.V.
  6. Plivo Inc.
  7. Twilio Inc.
  8. Vonage Holdings Corp.
  9. Voximplant (Zingaya, Inc.)
  10. Wazo Communication Inc.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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