Mercado de toallas de playa: mapeo competitivo y perspectivas estratégicas para 2031

  • Report Code : TIPRE00027473
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 150
Buy Now

Se prevé que el tamaño del mercado de toallas de playa crezca de 535,06 millones de dólares en 2022 a 707,15 millones de dólares en 2028; se espera que crezca a una tasa compuesta anual del 4,8 % entre 2022 y 2028.

Las toallas de playa son de mejor calidad y, a menudo, más grandes que las toallas normales, ya que se utilizan principalmente para reclinarse en la arena de la playa. Estas toallas se utilizan normalmente para tomar el sol, relajarse en la arena y secarse después de nadar. Las toallas de playa vienen en una variedad de tonos y tonalidades. La creciente afluencia de turistas a las playas es uno de los factores frecuentes pero importantes que impulsan el crecimiento del mercado de toallas de playa.

Impacto de la pandemia de COVID-19 en el mercado de toallas de playa

En 2020, varios Las industrias tuvieron que ralentizar sus operaciones debido a las interrupciones en las cadenas de valor y de suministro causadas por el cierre de fronteras nacionales e internacionales. La pandemia de COVID-19 afectó negativamente a las economías y las industrias debido a los confinamientos, las prohibiciones de viajar y el cierre de empresas. Las interrupciones en las cadenas de suministro de materias primas clave y las irregularidades en los procesos de fabricación debido a las restricciones impuestas por las autoridades gubernamentales tuvieron un impacto directo en la industria de bienes de consumo, lo que obstaculizó la producción de materiales de embalaje. producción y demanda. A pesar de una disminución en la demanda de ciertos tipos de envases, la necesidad de envases adecuados para envíos de comercio electrónico aumentó en 2020 y 2021. Esto puede atribuirse a un aumento en las compras en línea de bienes de consumo y a importantes medidas adoptadas por los gobiernos de varios países.

Perspectivas estratégicas

Perspectivas del mercado

El florecimiento del comercio electrónico impulsa el crecimiento del mercado

La creciente penetración de Internet y los teléfonos inteligentes, fácil acceso a las tecnologías emergentes, el creciente poder adquisitivo y la comodidad de comprar desde cualquier lugar y en cualquier momento que ofrecen las plataformas minoristas en línea se encuentran entre los factores clave que impulsan el comercio electrónico. Además, la gente prefiere cada vez más las plataformas minoristas en línea para comprar productos y prendas de vestir para el hogar. Por ejemplo, Sand Cloud (una empresa de toallas de playa en línea) obtuvo 6 millones de dólares en ventas en 2019, un aumento de 3,6 millones de dólares con respecto a 2016. Grandes descuentos, amplia disponibilidad de diferentes marcas en una plataforma y opciones de entrega a domicilio son otros factores notables. impulsando la demanda de compras en línea. Con la creciente penetración del comercio electrónico en diferentes geografías, los fabricantes están ampliando su presencia en línea vendiendo a través de plataformas conocidas, como Amazon.com, Lidl y Walmart. Es probable que estos factores contribuyan al crecimiento del mercado de toallas de playa al eliminar la dependencia de las tiendas minoristas fuera de línea.

Type Insights

Según el tipo, el mercado de toallas de playa se segmenta en anti- microbiana y regular. Se prevé que el segmento de antimicrobianos registre una CAGR más alta durante el período de pronóstico. A medida que los consumidores se vuelven más conscientes de la ropa y los tejidos que utilizan, su sabia toma de decisiones está impulsando el crecimiento del segmento de antimicrobianos. Además de una mayor conciencia sobre la salud, el aumento del poder adquisitivo y el aumento del gasto en atención sanitaria están brindando oportunidades de crecimiento lucrativas. Las fibras antimicrobianas de las toallas de playa ofrecen protección contra bacterias, moho, hongos y muchos microbios dañinos. Además, el creciente número de visitantes a la playa impulsa posteriormente la demanda de toallas de playa antimicrobianas, livianas y de secado rápido.

Información sobre el tipo de material

Según el tipo de material, el mercado de toallas de playa se segmenta en algodón, poliéster, microfibra y otros. El segmento del algodón tuvo la mayor participación de mercado en 2021. Las toallas hechas con 100% algodón son populares entre los consumidores, ya que son conocidas por sus tipos de telas versátiles y suaves. El algodón egipcio y el turco son más populares que los tipos de algodón habituales. El algodón egipcio, elaborado a partir de diferentes tipos de plantas de algodón, tiene fibras extralargas y proporciona una alta absorbencia y una sensación exuberante superior. La fibra de algodón turco también es premium, extra suave, absorbente, liviana y lujosa. Estas propiedades del algodón egipcio y turco están impulsando la demanda de toallas de playa de algodón.

Mercado de toallas de playa, por tipo de material: 2021 y 2028

Perspectivas del canal de distribución

Según el canal de distribución, el mercado de toallas de playa se segmenta en supermercados y tiendas. hipermercados, tiendas especializadas, comercio minorista en línea y otros. Los supermercados & El segmento de hipermercados tuvo la mayor participación del mercado en 2021. Estas tiendas ofrecen descuentos atractivos, múltiples opciones de pago y una experiencia agradable para el cliente, además de centrarse en maximizar las ventas de productos para mejorar las ganancias. Debido a su gran base de clientes, los fabricantes de toallas de playa suelen preferir vender a través de supermercados e hipermercados. Una creciente urbanización, una creciente población de clase trabajadora y precios competitivos están impulsando la popularidad de los supermercados y tiendas. hipermercados en regiones desarrolladas y en desarrollo.

Los actores clave que operan en el mercado de toallas de playa incluyen Dock & Bay Ltd, Snappy Towels Inc, Tofino Towel Co, Canningvale Australia Pty Ltd, Pendleton Woolen Mills Inc, Oasis Towels, Sandex Corp, Hatton Textiles International Ltd, Qihai Textile Co Ltd, Melody Blue LLC. Estos actores se centran en ofrecer productos de alta calidad para satisfacer las demandas de los clientes. También se centran en estrategias como inversiones en actividades de investigación y desarrollo y lanzamientos de nuevos productos.

Reportes destacados

  • Tendencias progresivas de la industria en el mercado de toallas de playa para ayudar a los jugadores a desarrollarse de manera efectiva estrategias a largo plazo
  • Estrategias de crecimiento empresarial adoptadas por las empresas para asegurar el crecimiento en mercados desarrollados y en desarrollo
  • Análisis cuantitativo del mercado de toallas de playa de 2020 a 2028
  • Estimación de la demanda global de toallas de playa
  • Análisis de las cinco fuerzas de Porter para ilustrar la eficacia de los compradores y proveedores de toallas de playa
  • Desarrollos recientes para comprender el escenario competitivo del mercado
  • Tendencia y perspectivas del mercado, junto con los factores que impulsan y restringen el crecimiento del mercado de toallas de playa
  • Asistencia en el proceso de toma de decisiones destacando las estrategias de mercado que sustentan el interés comercial
  • El tamaño del mercado de toallas de playa en varios nodos
  • Descripción detallada y segmentación del mercado, así como de la dinámica de la industria de toallas de playa
  • Tamaño del mercado de toallas de playa en varias regiones con crecimiento prometedor oportunidades

Perfiles de empresas

  • Dock & Bay Ltd
  • Snappy Towels Inc
  • Tofino Towel Co
  • Canningvale Australia Pty Ltd
  • Pendleton Woolen Mills Inc
  • Toallas Oasis
  • Sandex Corp
  • Hatton Textiles International Ltd
  • Qihai Textile Co Ltd
  • Melody Blue LLC
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


Can you list some of the major players operating in the global beach towels market?

The major players operating in the global beach towels market are Dock & Bay Ltd.; Snappy Towels Inc.; Tofino Towel Co.; Canningvale Australia Pty Ltd.; Pendleton Woolen Mills, Inc.; Oasis Towels; Sandex Corp.; Hatton Textiles International Ltd.; Qihai Textile Co., Ltd.; and Melody Blue LLC.

What are the opportunities for beach towels in the global market?

Flourishment of e-commerce channels is anticipated to offer lucrative growth opportunities for the beach towels market. The organized retail sector underwent a massive transformation. The emergence of e-commerce considerably changed the way people shop and spend their money. The increasing penetration of internet and smartphones, easy access to emerging technologies, rising purchasing power, and convenience of shopping from anywhere anytime provided by online retail platforms are among key factors bolstering e-commerce. Moreover, attractive discounts, wide availability of different brands under one roof, and home delivery options are other notable factors driving the demand for online shopping.

Based on the type, which segment accounted for the largest revenue share?

Based on type, regular segments accounted for the largest revenue share in 2021. Regular beach towels such as cotton, terrycot, microfiber, are easily available fabrics and the price of regular towels are more reasonable as compared to the anti-microbial type of beach towels. The beach towels made from cotton and terrycot soak more moisture than synthetic fiber, as they have perfect absorbent properties and are easy to dry.

What is the largest region of the global beach towels market?

Asia Pacific accounted for the largest share of the global beach towels market in 2021. Asian countries such as Indonesia, Maldives, Vietnam, and Malaysia witnessed a boom in the tourism industry, which fueled the demand for beach towels across the region. People’s urge to explore new destinations and rising trend of spending vacations at oceans fueled the demand for beach towels across the region.

Based on the material type, which segment is projected to register the highest CAGR over the forecast period?

Based on the material type, microfiber segment is projected to register the highest CAGR over the forecast period. Beach towels made from microfibers are more durable than natural fibers. Moreover, beach towels made from microfibers can be easily folded and accommodated in a tiny pouch, thus providing storage and transport comfort. These factors are likely to surge the demand for microfiber beach towels.

What are the key drivers for the growth of the global beach towels market?

Growing recreational activities at beaches and increasing demand for antimicrobial beach towels is driving the beach towels market. Over the last decade, people’s lifestyle across the world has evolved dramatically. Due to hectic work schedules, people are increasingly focusing on reviving their mental health by visiting recreational destinations, including beaches. Apart from scenic beauty and fresh air, beaches are largely visited for experiencing various recreational activities, thereby adding to the popularity of beach vacations.

The List of Companies - Beach Towels Market

  1. Dock & Bay Ltd.
  2. Snappy Towels Inc.
  3. Tofino Towel Co.
  4. Canningvale Australia Pty Ltd.
  5. Pendleton Woolen Mills, Inc.
  6. Oasis Towels
  7. Sandex Corp.
  8. Hatton Textiles International Ltd.
  9. Qihai Textile Co., Ltd.
  10. Melody Blue LLC.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

Your data will never be shared with third parties, however, we may send you information from time to time about our products that may be of interest to you. By submitting your details, you agree to be contacted by us. You may contact us at any time to opt-out.

Related Reports