ビーチタオル市場 - 2031年の成長予測、統計および事実

  • Report Code : TIPRE00027473
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 150
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ビーチタオルの市場規模は、2022 年の 5 億 3,506 万ドルから 2028 年には 7 億 715 万ドルに成長すると予測されています。 2022 年から 2028 年にかけて 4.8% の CAGR で成長すると予想されます。



ビーチタオルは、ビーチで砂の上に横たわるのに主に使用されるため、通常のタオルよりも高品質で、多くの場合サイズが大きくなります。これらのタオルは通常、日光浴、砂の上でのリラックス、水泳後の体を乾かすために使用されます。ビーチタオルには、さまざまな色調と色合いがあります。ビーチへの観光客の流入の増加は、ビーチタオル市場の成長を後押しする頻繁かつ重要な要因の 1 つです。



COVID-19 パンデミックのビーチタオル市場への影響



2020 年には、さまざまな産業界は、国境や国境の閉鎖によってバリュー チェーンやサプライ チェーンが混乱したため、業務のペースを落とさなければなりませんでした。 COVID-19 のパンデミックは、ロックダウン、旅行の禁止、および事業の閉鎖により、経済と産業に悪影響を及ぼしました。主要な原材料のサプライチェーンの混乱と、政府当局による制限による製造プロセスの異常は、消費財業界に直接的な影響を与え、包装材料の生産と需要を妨げました。特定の種類のパッケージの需要が減少したにもかかわらず、2020 年と 2021 年には、e コマースの出荷に適したパッケージの必要性が急増しました。これは、消費財のオンライン購入の増加と、各国政府が講じた重要な措置に起因する可能性があります。



戦略的洞察



市場洞察



市場の成長を後押しする電子商取引の繁栄



インターネットとスマートフォンの普及、簡単なアクセス新興技術への対応、購買力の向上、およびオンライン小売プラットフォームによって提供されるいつでもどこからでも買い物ができる利便性は、電子商取引を強化する重要な要因の 1 つです。さらに、家庭用品やアパレルを購入するためのオンライン小売プラットフォームを好む人が増えています。たとえば、Sand Cloud (オンラインのビーチタオル会社) は 2019 年に 600 万ドルの売上を上げ、2016 年から 360 万ドル増加しました。大幅な割引、1 つのプラットフォームでさまざまなブランドを幅広く利用できること、宅配オプションなども注目すべき要因です。オンライン ショッピングの需要を促進します。さまざまな地域での e コマースの普及に伴い、メーカーは、Amazon.com、Lidl、Walmart などの有名なプラットフォームを通じて販売することで、オンライン プレゼンスを拡大しています。これらの要因は、オフラインの小売店への依存を排除することで、ビーチ タオル市場の成長に貢献する可能性があります。



タイプ インサイト



タイプに基づいて、ビーチ タオル市場はアンチ微生物的で規則的です。抗菌セグメントは、予測期間中により高い CAGR を記録すると予測されています。消費者が使用する衣服や布地についてより意識するようになるにつれて、消費者の賢明な意思決定が抗菌セグメントの成長を後押ししています。健康意識の高まりとは別に、購買力の向上と医療費の増加は、有利な成長機会を提供しています。ビーチタオルの抗菌繊維は、バクテリア、カビ、カビ、および多くの有害な微生物から保護します.さらに、ビーチへの訪問者数の増加により、速乾性と軽量性に優れた抗菌ビーチ タオルの需要が高まっています。



素材の種類に関する洞察



素材の種類に基づいて、ビーチ タオル市場は次のように分類されます。綿、ポリエステル、マイクロファイバーなど。 2021 年の市場では、綿セグメントが最大のシェアを占めました。綿 100% で作られたタオルは、用途が広く柔らかい生地の種類で知られているため、消費者の間で人気があります。エジプト綿とトルコ綿は、通常の綿よりも人気があります。さまざまな種類の綿花から作られるエジプト綿は、繊維が非常に長く、吸収性が高く、高級感に優れています。トルコ綿繊維は、プレミアムで非常に柔らかく、吸収性があり、軽量で豪華です。エジプト綿とトルコ綿のこれらの特性は、綿のビーチ タオルの需要を押し上げています。



材料の種類別のビーチ タオル市場 - 2021 年と 2028 年 (画像)



流通チャネルの洞察

流通チャネルに基づいて、ビーチタオル市場はスーパーマーケットとハイパーマーケット、専門店、オンライン小売店などに分割されます。スーパーマーケットとハイパーマーケットのセグメントは、2021 年に市場で最大のシェアを占めました。これらの店舗は、魅力的な割引、複数の支払いオプション、快適な顧客体験を提供するだけでなく、利益を高めるために製品販売を最大化することに重点を置いています。多くの顧客基盤があるため、ビーチ タオルのメーカーは通常、スーパーマーケットやハイパーマーケットを通じて販売することを好みます。都市化の進行、労働者階級の人口の増加、および競争力のある価格設定により、先進地域と発展途上地域のスーパーマーケットとハイパーマーケットの人気が高まっています。



ビーチタオル市場で活動している主要企業には、Dock & Bay Ltd、Snappy などがあります。タオル社、トフィーノ タオル社、キャニングベール オーストラリア Pty Ltd、ペンドルトン ウール ミルズ社、オアシス タオル、サンデックス社、ハットン テキスタイルズ インターナショナル社、チーハイ テキスタイル社、メロディー ブルー社。これらのプレーヤーは、顧客の要求を満たすために高品質の製品を提供することに重点を置いています。また、研究開発活動への投資や新製品の発売などの戦略にも焦点を当てています。



レポート スポットライト



  • プレーヤーが効果的に開発できるように、ビーチ タオル市場における進歩的な業界動向長期戦略

  • 先進国市場と発展途上国市場での成長を確保するために企業が採用する事業成長戦略

  • 2020 年から 2028 年までのビーチタオル市場の定量分析

  • ビーチ タオルの世界的な需要の推定

  • ビーチ タオルのバイヤーとサプライヤーの有効性を示すポーターの 5 つの力の分析

  • 競争市場のシナリオを理解するための最近の展開

  • 市場の動向と見通し、およびビーチタオル市場の成長を促進および抑制する要因

  • 商業的関心を支える市場戦略を強調することによる意思決定プロセスの支援

  • さまざまなノードでのビーチタオル市場

  • 市場の詳細な概要とセグメンテーション、およびビーチタオル業界のダイナミクス

  • 有望な成長機会を持つさまざまな地域のビーチタオル市場の規模< /li>

会社概要



  • ドック & ベイ株式会社

  • スナッピー タオルズ株式会社

  • トフィーノ タオル株式会社

  • Canningvale Australia Pty Ltd

  • Pendleton Woolen Mills Inc

  • オアシス タオル

  • Sandex Corp

  • Hatton Textiles International Ltd

  • >
  • Qihai Textile Co Ltd

  • Melody Blue LLC





Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


Can you list some of the major players operating in the global beach towels market?

The major players operating in the global beach towels market are Dock & Bay Ltd.; Snappy Towels Inc.; Tofino Towel Co.; Canningvale Australia Pty Ltd.; Pendleton Woolen Mills, Inc.; Oasis Towels; Sandex Corp.; Hatton Textiles International Ltd.; Qihai Textile Co., Ltd.; and Melody Blue LLC.

What are the opportunities for beach towels in the global market?

Flourishment of e-commerce channels is anticipated to offer lucrative growth opportunities for the beach towels market. The organized retail sector underwent a massive transformation. The emergence of e-commerce considerably changed the way people shop and spend their money. The increasing penetration of internet and smartphones, easy access to emerging technologies, rising purchasing power, and convenience of shopping from anywhere anytime provided by online retail platforms are among key factors bolstering e-commerce. Moreover, attractive discounts, wide availability of different brands under one roof, and home delivery options are other notable factors driving the demand for online shopping.

Based on the type, which segment accounted for the largest revenue share?

Based on type, regular segments accounted for the largest revenue share in 2021. Regular beach towels such as cotton, terrycot, microfiber, are easily available fabrics and the price of regular towels are more reasonable as compared to the anti-microbial type of beach towels. The beach towels made from cotton and terrycot soak more moisture than synthetic fiber, as they have perfect absorbent properties and are easy to dry.

What is the largest region of the global beach towels market?

Asia Pacific accounted for the largest share of the global beach towels market in 2021. Asian countries such as Indonesia, Maldives, Vietnam, and Malaysia witnessed a boom in the tourism industry, which fueled the demand for beach towels across the region. People’s urge to explore new destinations and rising trend of spending vacations at oceans fueled the demand for beach towels across the region.

Based on the material type, which segment is projected to register the highest CAGR over the forecast period?

Based on the material type, microfiber segment is projected to register the highest CAGR over the forecast period. Beach towels made from microfibers are more durable than natural fibers. Moreover, beach towels made from microfibers can be easily folded and accommodated in a tiny pouch, thus providing storage and transport comfort. These factors are likely to surge the demand for microfiber beach towels.

What are the key drivers for the growth of the global beach towels market?

Growing recreational activities at beaches and increasing demand for antimicrobial beach towels is driving the beach towels market. Over the last decade, people’s lifestyle across the world has evolved dramatically. Due to hectic work schedules, people are increasingly focusing on reviving their mental health by visiting recreational destinations, including beaches. Apart from scenic beauty and fresh air, beaches are largely visited for experiencing various recreational activities, thereby adding to the popularity of beach vacations.

The List of Companies - Beach Towels Market

  1. Dock & Bay Ltd.
  2. Snappy Towels Inc.
  3. Tofino Towel Co.
  4. Canningvale Australia Pty Ltd.
  5. Pendleton Woolen Mills, Inc.
  6. Oasis Towels
  7. Sandex Corp.
  8. Hatton Textiles International Ltd.
  9. Qihai Textile Co., Ltd.
  10. Melody Blue LLC.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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