비치 타월 시장 조사 – 규모, 점유율, 개발 및 미래 범위 2031

  • Report Code : TIPRE00027473
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 150
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비치 타월 시장 규모는 2022년 5억 3506만 달러에서 2028년 7억 715만 달러로 성장할 것으로 예상됩니다. 2022년부터 2028년까지 CAGR 4.8%로 성장할 것으로 예상됩니다.



비치 타월은 주로 해변에서 모래에 기대어 기대는 데 사용되기 때문에 일반 타월보다 품질이 좋고 크기가 큰 경우가 많습니다. 이 수건은 일반적으로 일광욕, 모래 위에서 휴식, 수영 후 건조에 사용됩니다. 비치 타월은 다양한 색조와 색조로 제공됩니다. 해변에서 관광객 유입 증가는 비치 타월 시장 성장을 촉진하는 빈번하지만 중요한 요인 중 하나입니다.



COVID-19 팬데믹이 비치 타월 시장에 미치는 영향



2020년에는 다양한 산업은 국가 및 국제 경계 폐쇄로 인한 가치 및 공급망 중단으로 인해 운영 속도를 늦춰야 했습니다. COVID-19 팬데믹은 봉쇄, 여행 금지, 사업 중단으로 인해 경제와 산업에 악영향을 미쳤습니다. 주요 원자재의 공급망 차질과 정부 당국의 규제로 인한 제조 공정의 불규칙성은 소비재 산업에 직접적인 영향을 미쳐 포장재의 생산과 수요를 저해했습니다. 특정 유형의 포장에 대한 수요 감소에도 불구하고 2020년과 2021년에는 전자상거래 배송에 적합한 포장의 필요성이 급증했습니다. 이는 소비재의 온라인 구매 증가와 여러 국가의 정부가 취한 상당한 조치 때문일 수 있습니다.



전략적 통찰력



시장 통찰력



시장 성장을 촉진하는 전자 상거래의 번영



인터넷과 스마트폰의 보급 증가, 쉬운 접근 신기술, 구매력 상승, 온라인 소매 플랫폼이 제공하는 언제 어디서나 쇼핑의 편리함은 전자 상거래를 강화하는 주요 요인 중 하나입니다. 또한 사람들은 가정 용품 및 의류 구매를 위해 온라인 소매 플랫폼을 점점 더 선호합니다. 예를 들어, Sand Cloud(온라인 비치 타월 회사)는 2019년에 600만 달러의 매출을 올렸으며 이는 2016년보다 360만 달러 증가한 것입니다. 대폭 할인, 한 플랫폼에서 다양한 브랜드의 폭넓은 가용성, 택배 옵션도 주목할만한 요인입니다. 온라인 쇼핑에 대한 수요를 주도합니다. 다양한 지역에서 전자상거래의 보급률이 높아지면서 제조업체는 Amazon.com, Lidl 및 Walmart와 같은 잘 알려진 플랫폼을 통해 판매함으로써 온라인 입지를 확장하고 있습니다. 이러한 요인들은 오프라인 매장 의존도를 없애 비치 타월 시장 성장에 기여할 것으로 보입니다.



유형 인사이트



유형에 따라 비치 타월 시장은 미생물 및 일반. 항균 세그먼트는 예측 기간 동안 더 높은 CAGR을 기록할 것으로 예상됩니다. 소비자들이 자신이 사용하는 옷과 직물에 대해 더 많이 의식하게 되면서 현명한 의사 결정이 항균 부문의 성장을 주도하고 있습니다. 증가하는 건강 의식 외에도 구매력 증가와 의료 지출 증가는 수익성 있는 성장 기회를 제공합니다. 비치 타월의 항균 섬유는 박테리아, 곰팡이 및 많은 유해한 미생물로부터 보호합니다. 또한, 해변 방문객의 증가는 속건성, 경량의 항균 비치 타월에 대한 수요를 촉진합니다.



소재 유형 통찰력



소재 유형에 따라 비치 타월 시장은 다음과 같이 분류됩니다. 면, 폴리에스터, 극세사 등. 면 부문은 2021년 시장에서 가장 큰 점유율을 차지했습니다. 면 100%로 만든 수건은 다재다능하고 부드러운 직물 유형으로 알려져 소비자들 사이에서 인기가 있습니다. 이집트산 면화와 터키산 면화는 일반 면화보다 더 인기가 있습니다. 다양한 종류의 목화 식물로 만든 이집트산 면은 매우 긴 섬유를 가지고 있으며 높은 흡수성과 우수한 울창한 느낌을 제공합니다. 터키산 면 섬유는 또한 고급스럽고 부드럽고 흡수력이 뛰어나며 가볍고 고급스럽습니다. 이집트 및 터키 면의 이러한 특성은 면 비치 타월에 대한 수요를 촉진하고 있습니다.



비치 타월 시장, 재료 유형별 - 2021년 및 2028년(이미지)



유통 채널 통찰력

비치 타월 시장은 유통 채널을 기준으로 슈퍼마켓 및 대형마트, 전문점, 온라인 소매 등으로 세분화됩니다. 슈퍼마켓 및 하이퍼마켓 부문은 2021년 시장에서 가장 큰 점유율을 차지했습니다. 이 매장은 매력적인 할인, 다양한 결제 옵션, 즐거운 고객 경험을 제공할 뿐만 아니라 제품 판매를 극대화하여 수익을 높이는 데 중점을 둡니다. 고객 기반이 많기 때문에 비치 타월 제조업체는 일반적으로 슈퍼마켓과 대형 슈퍼마켓을 통해 판매하는 것을 선호합니다. 도시화 증가, 노동계급 인구 증가, 경쟁력 있는 가격으로 인해 선진국과 개발도상국에서 슈퍼마켓과 하이퍼마켓의 인기가 높아지고 있습니다.



비치 타월 시장에서 활동하는 주요 업체로는 Dock & Bay Ltd, Snappy가 있습니다. Towels Inc, Tofino Towel Co, Canningvale Australia Pty Ltd, Pendleton Woolen Mills Inc, Oasis Towels, Sandex Corp, Hatton Textiles International Ltd, Qihai Textile Co Ltd, Melody Blue LLC. 이 플레이어는 고객의 요구를 충족시키기 위해 고품질 제품을 제공하는 데 중점을 둡니다. 그들은 또한 연구 개발 활동 및 신제품 출시에 대한 투자와 같은 전략에 중점을 둡니다.



스포트라이트 보고



  • 비치 타월 시장의 진보적인 산업 동향은 플레이어가 효과적인 개발을 할 수 있도록 지원합니다. 장기 전략

  • 선진국과 개발도상국 시장에서의 성장을 확보하기 위해 기업이 채택한 비즈니스 성장 전략

  • 2020년부터 2028년까지 비치 타월 시장의 정량적 분석

  • 비치 타월에 대한 글로벌 수요 예측

  • 비치 타월 구매자와 공급업체의 효능을 설명하기 위한 Porter의 다섯 가지 힘 분석

  • 경쟁 시장 시나리오를 이해하기 위한 최근 개발

  • 시장 동향 및 전망, 비치 타월 시장 성장을 주도하고 억제하는 요인

  • 상업적 관심을 뒷받침하는 시장 전략을 강조하여 의사 결정 프로세스 지원

  • 다양한 노드의 비치 타월 시장

  • 시장의 자세한 개요 및 세분화, 비치 타월 산업 역학

  • 유망한 성장 기회가 있는 다양한 지역의 비치 타월 시장 규모< /li>

회사 프로필



  • Dock & Bay Ltd

  • Snappy Towels Inc

  • Tofino Towel Co

  • Canningvale Australia Pty Ltd

  • Pendleton Woolen Mills Inc

  • Oasis Towels

  • Sandex Corp

  • Hatton Textiles International Ltd
  • Qihai Textile Co Ltd

  • Melody Blue LLC





Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


Can you list some of the major players operating in the global beach towels market?

The major players operating in the global beach towels market are Dock & Bay Ltd.; Snappy Towels Inc.; Tofino Towel Co.; Canningvale Australia Pty Ltd.; Pendleton Woolen Mills, Inc.; Oasis Towels; Sandex Corp.; Hatton Textiles International Ltd.; Qihai Textile Co., Ltd.; and Melody Blue LLC.

What are the opportunities for beach towels in the global market?

Flourishment of e-commerce channels is anticipated to offer lucrative growth opportunities for the beach towels market. The organized retail sector underwent a massive transformation. The emergence of e-commerce considerably changed the way people shop and spend their money. The increasing penetration of internet and smartphones, easy access to emerging technologies, rising purchasing power, and convenience of shopping from anywhere anytime provided by online retail platforms are among key factors bolstering e-commerce. Moreover, attractive discounts, wide availability of different brands under one roof, and home delivery options are other notable factors driving the demand for online shopping.

Based on the type, which segment accounted for the largest revenue share?

Based on type, regular segments accounted for the largest revenue share in 2021. Regular beach towels such as cotton, terrycot, microfiber, are easily available fabrics and the price of regular towels are more reasonable as compared to the anti-microbial type of beach towels. The beach towels made from cotton and terrycot soak more moisture than synthetic fiber, as they have perfect absorbent properties and are easy to dry.

What is the largest region of the global beach towels market?

Asia Pacific accounted for the largest share of the global beach towels market in 2021. Asian countries such as Indonesia, Maldives, Vietnam, and Malaysia witnessed a boom in the tourism industry, which fueled the demand for beach towels across the region. People’s urge to explore new destinations and rising trend of spending vacations at oceans fueled the demand for beach towels across the region.

Based on the material type, which segment is projected to register the highest CAGR over the forecast period?

Based on the material type, microfiber segment is projected to register the highest CAGR over the forecast period. Beach towels made from microfibers are more durable than natural fibers. Moreover, beach towels made from microfibers can be easily folded and accommodated in a tiny pouch, thus providing storage and transport comfort. These factors are likely to surge the demand for microfiber beach towels.

What are the key drivers for the growth of the global beach towels market?

Growing recreational activities at beaches and increasing demand for antimicrobial beach towels is driving the beach towels market. Over the last decade, people’s lifestyle across the world has evolved dramatically. Due to hectic work schedules, people are increasingly focusing on reviving their mental health by visiting recreational destinations, including beaches. Apart from scenic beauty and fresh air, beaches are largely visited for experiencing various recreational activities, thereby adding to the popularity of beach vacations.

The List of Companies - Beach Towels Market

  1. Dock & Bay Ltd.
  2. Snappy Towels Inc.
  3. Tofino Towel Co.
  4. Canningvale Australia Pty Ltd.
  5. Pendleton Woolen Mills, Inc.
  6. Oasis Towels
  7. Sandex Corp.
  8. Hatton Textiles International Ltd.
  9. Qihai Textile Co., Ltd.
  10. Melody Blue LLC.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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